Digital Commons Network^™

Marketing Dietary Supplements: Public Relations And The Ability Of Pharmaceutical Companies To Retain And Develop Consumer Relationships, Nicole Schmidt

Journalism

Dietary supplements have grown in popularity in recent years, with multivitamins the most commonly used. As the awareness of dietary supplements continues to increase, there are more chances for consumers to misuse or misunderstand the risks of taking dietary supplements. Public relations, physicians, and pharmaceutical companies should work to educate the consumer about the uses and risks of supplements. This paper addresses the issues associated with dietary supplements, particularly in the area of weight-loss supplements. Adverse side effects are addressed, as well as how public relations can influence the outcome of pharmaceutical companies’ relationships with consumers. Public relations can help …

Expanding The Love Out Loud Campaign: The Utility Of Online Public Relations Practices For Nonprofit Organizations Focused On Reducing Suicide Among College Students, Kristen Marie Weilenmann

Journalism

Nonprofit organizations and movements geared toward suicide prevention, a somewhat taboo subject in American culture, are oftentimes confronted with the dilemma of lacking adequate funding to meet their goals. This essay focuses on the expansion of one such movement, the Love Out Loud Campaign, which took shape at California Polytechnic State University, San Luis Obispo in 2011, in hopes of encouraging open communication and positivity to dissuade those at risk for suicide from taking their own lives. The campaign began as the senior project of a group of students who graduated in June of 2011. Unfortunately, the movement lost steam …

Poly Press Association: Eliminating Silos Through Online Collaboration, Sarah Parr

Journalism

The silo effect creates boundaries and separation within parts of a larger organized entity. In order to overcome the silo effect, the entity must seek holistic ways to unite the parts. This paper addresses the need for a collective that serves students from all three concentrations in Cal Poly’s journalism department: news editorial, public relations, and broadcast. The collective, Poly Press Association, will feature student work, and provide comprehensive tutorials, internship opportunities/ratings, and student blogs. The Poly Press Association aims to help eliminate any boundaries between the three concentrations.

November 30, 2011 Cal Poly Report, Public Affairs Office

Cal Poly Report

No abstract provided.

November 23, 2011 Cal Poly Report, Public Affairs Office

Cal Poly Report

No abstract provided.

Cal Poly Named Top Producer Of U.S. Fulbright Scholars Interim Director Of International Education And Programs Also Recognized, Public Affairs Office

Press Releases

No abstract provided.

November 16, 2011 Cal Poly Report, Public Affairs Office

Cal Poly Report

No abstract provided.

Using @Risk To Forecast Feasibility Of A Strategic Expansion: A Case, Steven Slezak

Agribusiness

No abstract provided.

November 9, 2011 Cal Poly Report, Public Affairs Office

Cal Poly Report

No abstract provided.

Big Band Brings Big Fun For The Holidays, Public Affairs Office

Press Releases

No abstract provided.

Cal Poly Helps Food Bank Find Hunger Spots In San Luis Obispo County, Public Affairs Office

Press Releases

No abstract provided.

November 2, 2011 Cal Poly Report, Public Affairs Office

Cal Poly Report

No abstract provided.

Electric Vehicle Safety, Art Maccarley

Electrical Engineering

No abstract provided.

Subjective Posture And Subjective Affluence: Chicago Field Theories In The U.S. Media And Political Systems, Kevin G. Barnhurst, Richard Besel, Christopher Bodmann

Communication Studies

To further understanding of how individuals experience media and political systems, this article compares a project in the Chicago sociology tradition to concepts from Bourdieu's field theory and practical reason. Limited life history documents from Chicago working-class and more-advantaged young adults illustrate two interactionist concepts, subjective posture, one's stance toward media and politics, and subjective affluence, the range of empowerment the postures reveal. A stance as individual consumer, primarily in pursuit of entertainment, crossed over class lines, but elite participants had higher subjective affluence, with agency as political actors influencing others. The similarities illustrate an aspect of Bourdieu's habitus, and …

A Cry For Human Rights: Elizabeth Cady Stanton's "Solitude Of Self", Megan Palmer O'Donnell

Communication Studies

No abstract provided.

Effects Of Column Stiffness On Seismic Behavior Of Steel Plate Shear Walls, Xuhua Guo

Master's Theses

Steel plate shear walls (SPSWs) are a lateral force resisting system consisting of thin infill steel plates surrounded by boundary frame members. The infill steel plates are allowed to buckle in shear and subsequently form diagonal tension field actions during earthquake events. Hysteretic energy dissipation of this system is primarily achieved through yielding of the infill plates. Conceptually, in a SPSW system with ideally rigid columns pinned to ground, the infill plates at different stories will yield simultaneously as a result of the lateral loads. However, when the columns become flexible, infill plate yielding may initially occur at one story …

Hazards Of Aluminum Packaging, Alyssa Habian

Graphic Communication

No abstract provided.

Trails And Physical Activity: A Review, Heather A. Starnes, Philip J. Troped, David B. Klenosky, Angela M. Doehring

Kinesiology and Public Health

To provide a synthesis of research on trails and physical activity from the public health, leisure sciences, urban planning, and transportation literatures. Methods: A search of databases was conducted to identify studies published between 1980 and 2008. Results: 52 studies were identified. The majority were cross-sectional (92*%) and published after 1999 (11%). The evidence for the effects of trails on physical activity was mixed among 3 intervention and 5 correlational studies. Correlates of trail use were examined in 13 studies. Several demographic (eg, race, education, income) and environmental factors (eg, land-use mix and distance to trail) were related to trail …

Perceived Built Environment And Physical Activity In U.S. Women By Sprawl And Region, Philip J. Troped, Kosuke Tamura, Heather A. Whitcomb, Francine Laden

Kinesiology and Public Health

Background

A number of studies have demonstrated relationships between the perceived built environment and physical activity among adults. However, little is known about whether these associations differ by U.S. region and level of urban sprawl.

Purpose

To examine associations between the perceived built environment and physical activity in U.S. women by region and urban sprawl.

Methods

Nurses' Health Study II participants (N=68,968) completed four perceived neighborhood environment survey items in 2005. Logistic regression was used to estimate associations with meeting physical activity recommendations, adjusting for demographic and weight-status variables, and stratifying by region and sprawl. Data analyses were completed in …

University News

Cal Poly Magazine

No abstract provided.

40 Years Of Political Science: One Doorway, Many Paths, Jo Ann Lloyd

Cal Poly Magazine

No abstract provided.

Cal Poly Magazine, Winter 2011

Cal Poly Magazine

No abstract provided.

Analysis Of 26" And 29" Wheel Mountain Bikes, Jacob Publicover, David Wang, Alex Warring

Mechanical Engineering

There are two major mountain bike diameter wheel sizes on the market today, but with two different options, one would naturally wonder, “Which one is best?” During the course of this project, 26 and 29 inch wheel mountain bikes were analyzed quantitatively and qualitatively, using a variety of test methods, from heart rate monitoring to serial data acquisition to computer simulated analyses; static, dynamic, theoretical, and subjective tests were administered.

Analysis Of Pacific Harbor Seal Survival At Wolf Hollow Wildlife Rehabilitation Center, Friday Harbor, Wa, Casey L. Martinez

Animal Science

The Wolf Hollow Wildlife Rehabilitation Center cares for and releases dozens of Pacific Harbor Seals each year. Analysis of 161 seal records from mid-2004 to 2010 showed that the sex, weight, and age of the incoming seals are not statistically significant predictors of survival to release. The absence of wounds and injuries, on the other hand, is correlated with increased survival about two times greater than that of wounded seals.

Vesicular Stomatitis Virus In The Treatment Of Hepatocellular Carcinoma, Celene Joza

Animal Science

No abstract provided.

The Gendered Geography Of War: Confederate Women As Camp Followers, Rachael L. Ryen

Master's Theses

The American Civil War is often framed as exclusively masculine, consisting of soldiers, god-like generals, and battle; a sphere where women simply did not enter or coexist. This perception is largely due to the mobilization of approximately six million men, coupled with the Victorian era which did not permit women to engage in the public sphere. Women are given their place however, but it is more narrowly defined as home front assistance. Even as women transitioned from passive receivers to active participants, their efforts rarely defied gender norms. This thesis looks at Confederate female camp followers who appeared to defy …

Agricultural Irrigation Using Municipal Effluent, Charles M. Burt

BioResource and Agricultural Engineering

The paper describes the development of a design and management plan for disposing of secondary effluent originating in the urban communities. It highlights the differences in approach that a public utility must take, versus a typical agricultural irrigation application. Costs and requirements for municipal effluent irrigation are many times greater. The complexity of regulations and agency procurement procedures relegates the actual irrigation system design to a relatively small role in the total project.

Capstone Experiences: Effects Of Adapted Physical Activity Design Projects On Attitudes And Learning, David W. Hey, Bridie Jean Mccarey, Lynne A. Slivovsky, J. Kevin Taylor, Brian Self, James Widmann

Kinesiology and Public Health

Eight innovative senior level capstone engineering projects were completed at California Polytechnic State University (2008-present) involving (n=28) students (23 male/5 female). All projects involved the design of equipment to facilitate physical activity for people with disabilities. The effects on: i) learning design, ii) attitude towards people with disabilities, and iii) motivation to complete team design projects were analyzed through eight one-hour focus groups. This paper presents focus group findings using a constructivist approach and grounded theory to explore the overall student “learn by doing” experience. Results: (1) Approximately 19 (70%) of the students claimed the adapted physical activity …

Strategies For Reducing Inequalities And Improving Developmental Outcomes For Young Children In Low-Income And Middle-Income Countries, Patrice L. Engle, Lia C.H. Fernald, Harold Alderman, Jere Behrman, Chloe O'Gara, Aisha Yousafzai, Meena Cabral De Mello, Melissa Hidrobo, Nurper Ulkuer, Ilgi Ertem, Selim Iltus

Psychology and Child Development

This report is the second in a Series on early child development in low-income and middle-income countries and assesses the effectiveness of early child development interventions, such as parenting support and preschool enrollment. The evidence reviewed suggests that early child development can be improved through these interventions, with effects greater for programmes of higher quality and for the most vulnerable children. Other promising interventions for the promotion of early child development include children’s educational media, interventions with children at high risk, and combining the promotion of early child development with conditional cash transfer programmes. Effective investments in early child development …

October 5, 2011 Cal Poly Report, Public Affairs Office

Cal Poly Report

No abstract provided.