Digital Commons Network^™

Social Media Marketing For The Medical Industry: Best Practices To Avoid Legal And Ethical Issues, Jessica Padilla

Journalism

This study analyzes the best social media practices for medical industry professionals and the proper and ideal uses for social media. It analyzes the public relations functions of social media—relationship building, reputation management, and crisis communication. With the constant rise of social media as a widely-used medium for marketing comes increased potential for damage to a medical business’ reputation, loss of medical licensing, or lawsuits if practitioners do not act within the lines of legal and ethical standards. Medical offices must have an online presence to remain relevant and build and keep relationships with new and current patients. This study …

Aeroponic/Hydroponic Growth Module, Sean Marrs, Joshua Moreno

Mechanical Engineering

No abstract provided.

Cal Poly India Project, Derek Babine, Austen Hibler, Alex Hernandez

Mechanical Engineering

This report documents the research, ideation, and development of a solution, implemented by the Cal Poly India Sanitation Team per the request of Mr. Harish Bhutani, to solve the problem of hazardous human waste management in poor villages in India. The sponsor envisioned a universal design that would give each household in those villages access to a private toilet system because the current solution is open defecation in water sources and farming fields. The initial constraints required the project be low cost, not use of electricity or water, have the ability to cater to an 8-10 person household, and be …

Fundraising Techniques Of San Luis Obispo Nonprofit Organizations, Samantha Suyemoto

Graphic Communication

The purpose of this study was to identify the strengths and weaknesses of using direct mail and electronic media in the fundraising techniques of local San Luis Obispo nonprofit organizations. The intended audience includes the nonprofits interviewed in each case study as well as the other organizations that fundraise within the San Luis Obispo area. Three case studies of nonprofit organizations within the area were conducted in conjunction with research on various types of funding. Results of this study are intended to benefit the nonprofits by providing more information on successful fundraising habits.

Fresh Bytes - Connected Hydroponics For Small-Scale Growing, Jack Bowen

Liberal Arts and Engineering Studies

Many users are now transitioning to small-scale hydroponics and aquaponics at home. There can be a barrier to entry with these systems as there is a delicate balance of chemicals, pH, etc. that must be maintained. There are sensors for these various components but they are either aimed at commercial production or are un-automated. Fresh Bytes is a microcomputer with sensors to detect all of these unseen components in a hydroponic system. A prototype of this microcomputer is produced along with CAD plans for more professional versions of it. The sensors are verified and future development is contemplated.

Aquaponics Art, Alexander Horton

Liberal Arts and Engineering Studies

Aquaponics has enormous potential to change the way we farm. I wanted to connect more people to Cal Poly's first aquaponics club by creating a functioning aquaponics art installation that allows people to plant their own plants. This paper is catalog of the design process as a reflection of what this project hopes to accomplish.

Microcosm Study Of Natural Attenuation, Biostimulation, And Bioaugmentation Of Soils Contaminated With Pcbs, Dioxins, Pahs, And Petroleum Hydrocarbons, Mackenzie L. Billings

Master's Theses

Remediation of weathered petroleum hydrocarbons, polycyclic aromatic hydrocarbons (PAHs), dioxins, and polychlorinated biphenyls (PCBs) through monitored natural attenuation, in-situ biostimulation, and/or bioaugmentation was assessed using laboratory-scale microcosms. These contaminants of interest (COIs) have persisted in Santa Susana Field Laboratory (SSFL) soils for over 40 years in some cases. The objective of this United States Department of Energy (DOE)-funded study was to determine the potential of the aforementioned remediation methods to reduce COI concentrations in soil and estimate potential biodegradation rates of COIs in SSFL soils.

Several types of soil microcosms were established: one set of microcosms was run without amendments …

Investigation Of Dairy Wastewater Using Biowish, Ada Mingwah Chan

Master's Theses

Various bacterial products from BiOWiSH^TM Technologies have been tested in dairy wastewater experiments to determine the bacterial mixes’ ability for enhanced degradation of biochemical oxygen demand (BOD), solids, and nitrate concentrations. The dairy wastewater was augmented with various bacterial composition obtained from BiOWiSH^TM. The bacterial mixes experimented were US Aqua, Thai Aqua, BMT, Osprey, Fruit Wash, KLB, LCM1, and MDG. Method development was a crucial process to optimize and test the effects of the BiOWiSH^TM Technologies bacterial mixes.

After 5 experiments, the BOD tests showed that for some of the tests, the redosage of bacteria helped …

Experiment And Simulation Of The Acoustic Signature Of Fatigued-Cracked Gears In A Two-Stage Gearbox, Matthew James Ostiguy

Master's Theses

This thesis focuses on the development of a health monitoring system for gearbox transmissions. This was accomplished by developing and understanding a two-stage gearbox computer model that emulates an actual gearbox test rig. The computer model contains actual gearbox geometry, flexible shafts, bearings, gear contact forces, input motor torque, output brake torque, and realistic gearbox imbalance. The gear contact force of each gear stage and the input bearing translational acceleration were the main outputs compared between a healthy gearbox and damaged gearbox computer model. The damage of focus was a fatigue crack on the input pinion gear. A sideband energy …

Analysis And Optimization Of The Scheffler Solar Concentrator, Simone Alberti

Master's Theses

The Scheffler reflector is a new solar concentrator design which maintains a fixed focus while only having a single axis tracking mechanism. This design makes the construction and operation of high temperature solar concentrators accessible to developing nations. In this project, I wrote computer simulation codes to better understand the dynamics and the effect of deformation or deviations from ideal conditions in order to define necessary manufacturing and operational tolerances. These tools and knowledge drove the prototyping of new reflector concepts by myself and other students on my team. A fiberglass prototype was able to drive the cost of a …

Methane Production By A Packed-Bed Anaerobic Digester Fed Dairy Barn Flush Water, Sean Richard Thomson

Master's Theses

Packed-bed digesters are an alternative to covered lagoon digesters for methane production and anaerobic treatment of dilute wastewaters such as dairy barn flush water. The physical media of packed-beds retain biofilms, often allowing increased treatment rates. Previous studies have evaluated several types of media for digestion of dilute wastewaters, but cost and media fouling have setback commercial development. A major operational cost has been effluent recirculation pumping.

In the present effort, a novel approach to anaerobic digestion of flush dairy water was developed at pilot-scale: broken walnut shells were used as a low-cost packed-bed medium and effluent recirculation was replaced …

Protective Effects Of Milk Phospholipids Against Uv-Induced Dna Damage In Human Skin Cells, Lan-Anh Nguyen

Master's Theses

Skin cancer is the most common type of cancer in the US. The American Academy of Dermatology estimated that more than 3.5 million new cases of skin cancer are diagnosed in the US each year and 1 in 5 Americans will likely to develop skin cancer in their life time. Most cases of skin cancer are caused by exposure to ultraviolet (UV) radiation from the sun. Some of the most common sunscreen ingredients are unstable and can form harmful radicals upon exposure to UV radiation. There is a strong clinical need for a more stable and effective sunscreen ingredient such …

Neighborhoods, Proximity To Daily Needs, & Walkability In Form-Based Codes, Evan Evangelopoulos

Master's Theses

Form-based codes are evaluated with criteria often requiring additional clarification. To better identify form-based code evaluation criteria, this thesis identifies the major intentions of form-based codes from the literature and focuses on the first intention, quality of life. The form-based code literature relates quality of life to three principles with underlying parameters: neighborhood with a center and edge, proximity to daily needs, and walkability. Neighborhood refers to the identification of walkable districts of about .25 mile radius with a clear center and edge. Proximity to daily needs requires diversity of uses in proximity to residential uses so that residents travel …

Field And Greenhouse Studies Of Phytoremediation With California Native Plants For Soil Contaminated With Petroleum Hydrocarbons, Pahs, Pcbs, Chlorinated Dioxins/Furans, And Heavy Metals, Matthew Robert Poltorak

Master's Theses

Native and naturalized California plant species were screened for their phytoremediation potential for the cleanup of soil contaminated with petroleum hydrocarbons (PHCs), poly-aromatic hydrocarbons (PAHs), polychlorinated biphenyls (PCBs), chlorinated dioxins/furans, and heavy metals. This screening was followed by controlled greenhouse experiments to further evaluate the phytoremediation potential of the best candidates. Field specimens and soils used for this study were collected from the former Energy Technology Engineering Center (ETEC) at the Santa Susana Field Laboratory in Southern California that was operated by the Department of Energy (DOE). Soils at this site contain all of the contaminants of interest (COIs). Nine …

The Relationship Between Bicycles And Traffic Safety For All Road Users, Jasmine A. Martin

Master's Theses

Over the past twenty years bicycle use as a mode of transportation has grown considerably in the United States. Other studies have examined the individual bicyclist’s risk in proportion to the growth in cycling across cities, a phenomenon referred to as ‘safety in numbers.’ This study expands from that research and examines the effect of cyclists on road safety for all road users.

The study examines the roles of bicycle modal split, a city wide analysis, and bicycle infrastructure, a site based analysis, in road safety outcomes. For the city based analysis, twenty years of crash data in 12 California …

November 26, 2014 Cal Poly Report, Public Affairs Office

Cal Poly Report

No abstract provided.

Traversing Swanton Road, 17th Ed., James A. West

Academic, Government & Associated Organizational Research Resources

Situated at the northwest end of Santa Cruz County and occupying circa 30 square miles of sharply contrasted terrain, the Scott Creek Watershed concentrates within its geomorphological boundaries, at least 10-12% of California's flora, both native and introduced. Paradoxically, the use/abuse that the watershed has sustained over the past 140+ years, has not necessarily diminished the biodiversity and perhaps parallels the naturally disruptive but biologically energizing processes (fire, flooding, landslides and erosion), which have also been historically documented for the area for +60 years. This is an early edition of an extensive document by James A. West. Please visit the …

Egalitarianism And Animals, Oscar Horta

Between the Species

The moral consideration of nonhuman animals and the critique of speciesism have been defended by appeal to a variety of ethical theories. One of the main approaches in moral and political philosophy today from which to launch such a defense is egalitarianism, which is the view that we should aim at favoring the worse off by reducing inequality. This paper explains what egalitarianism is and shows the important practical consequences it has for nonhuman animals, both those that are exploited by humans and those in need of aid in the wild. Egalitarianism implies rejecting speciesism, and in practice it prescribes …

Leadership - A Lifetime Quest For Excellence, Douglas D. Piirto

Natural Resources Management and Environmental Sciences

This paper is written for aspiring leaders and managers. Each of us will be asked to lead, manage, and/or follow at various times and in many different situations in our journey of life. This paper is written to assist aspiring leaders and managers discover and develop their leadership and management abilities.

The paper is organized per the following outline:

• Introduction
• Establishing Credibility
• Enthusiasm and Desirable Habits of Effective People
• Leadership and Management
• Situational Analysis and Leadership Styles
• Leadership as a Student [discussed in Introduction)
• Leadership as a Forest Scientist
• Leadership as a Teacher and Professor
• Leadership as a Department Head …

November 19, 2014 Cal Poly Report, Public Affairs Office

Cal Poly Report

No abstract provided.

Academic Senate - Agenda, 11/18/2014, Academic Senate

Academic Senate Agendas

No abstract provided.

Cal Poly To Host 'Alternative Religions' November Lecture Series, Public Affairs Office

Press Releases

No abstract provided.

November 12, 2014 Cal Poly Report, Public Affairs Office

Cal Poly Report

No abstract provided.

Cal Poly College Of Science & Mathematics Appoints New Associate Deans, Public Affairs Office

Press Releases

No abstract provided.

Cal Poly Adds $1.4 Billion To Region's Economy, New Study Shows, Public Affairs Office

Press Releases

No abstract provided.

November 5, 2014 Cal Poly Report, Public Affairs Office

Cal Poly Report

No abstract provided.

Executive Committee - Agenda, 11/04/2014, Academic Senate

Academic Senate Agendas

No abstract provided.

Development Of A High Precision Quantum Dot Synthesis Method Utilizing A Microfluidic Reactor And In-Line Fluorescence Flow Cell, William Henry Lafferty

Master's Theses

Quantum dots show great potential for use as spectral converters in solar cells, lighting applications, and biological imaging. These applications require precise control of quantum dot size to maximize performance. The quality, size, and fluorescence of quantum dots depend on parameters that are difficult to control using traditional batch synthesis processes. An alternative, high precision process was developed for the synthesis of cadmium-selenide quantum dots using a microfluidic reactor and fluorescence flow cell. The process required creating separate cadmium and selenium precursors that were then mixed in a nitrogen environment at 17°C. Using an NE-300^® syringe pump, the solution …

A Comparison Of Meat Purchasing Attitudes Across Generations, Jamie M. Mickelson

Master's Theses

To identify the factors that influence different generations meat purchasing behaviors. The list of the features for respondents to report are desirable to them when they purchase meat. The results of features will provide the answer to meat purchasing attitudes across generations, which will help to analyze which features influence generations purchasing behaviors. There were 290 respondents to the survey. The target markets are split in to four groups – young Millennials, older Millennials, Generation Xers, and Baby Boomers. The highest desirability for respondents decisions to purchase meat is good value for the money and second is no hormones added. …

Utilizing Indicator Of Reduction In Soils Tubes To Affirm A Serpentinitic Hydric Soil On The California Central Coast, Jason Demoss

Natural Resources Management and Environmental Sciences

Wetlands are vital ecosystems that are crucial in maintaining the life of rare and unique soils, plants, and animals. These ecosystems are key players in water storage, water filtration, carbon storage, and harboring unique species. Since the intervention of human development on the Earth’s surface, almost 50% of the Earth’s original wetlands have either been damaged or destroyed. The identification and assessment of both new and old wetlands is crucial in the survival of these precious ecosystems and their conservation. A 3 month-long study was performed to confirm the hydric status of a soil derived from serpentinitic parent material. The …