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Morehead State University 2007 Baseball, Morehead State University. Office Of Athletics. Jan 2007

Morehead State University 2007 Baseball, Morehead State University. Office Of Athletics.

Morehead State Sports Team Programs

The 2007 official media guide of the Morehead State University baseball team.


Morehead State University 2007 Cross Country, Morehead State University. Office Of Athletics. Jan 2007

Morehead State University 2007 Cross Country, Morehead State University. Office Of Athletics.

Morehead State Sports Team Programs

The 2007 official media guide of the Morehead State University Cross Country team.


Morehead State University 2007-08 Basketball, Morehead State University. Office Of Athletics. Jan 2007

Morehead State University 2007-08 Basketball, Morehead State University. Office Of Athletics.

Morehead State Sports Team Programs

The 2007-2008 official media guide of the Morehead State University basketball team.


Morehead State University 2007 Volleyball, Morehead State University. Office Of Athletics. Jan 2007

Morehead State University 2007 Volleyball, Morehead State University. Office Of Athletics.

Morehead State Sports Team Programs

The 2007 official media guide of the Morehead State University volleyball team.


San Diego Vs. Morehead State Official Program 2007, Morehead State University. Office Of Athletics. Jan 2007

San Diego Vs. Morehead State Official Program 2007, Morehead State University. Office Of Athletics.

Morehead State Sports Team Programs

The November 10, 2007 official media program of the San Diego vs. Morehead State game.


2007 Nsu Sharks Women's Rowing Media Guide, Nova Southeastern University Jan 2007

2007 Nsu Sharks Women's Rowing Media Guide, Nova Southeastern University

NSU Athletics Sports Programs and Media Guides

No abstract provided.


2007 Nsu Sharks Women's Soccer Media Guide, Nova Southeastern University Jan 2007

2007 Nsu Sharks Women's Soccer Media Guide, Nova Southeastern University

NSU Athletics Sports Programs and Media Guides

No abstract provided.


2007 Nsu Sharks Volleyball Media Guide, Nova Southeastern University Jan 2007

2007 Nsu Sharks Volleyball Media Guide, Nova Southeastern University

NSU Athletics Sports Programs and Media Guides

No abstract provided.


2007 Nsu Sharks Men's Soccer Media Guide, Nova Southeastern University Jan 2007

2007 Nsu Sharks Men's Soccer Media Guide, Nova Southeastern University

NSU Athletics Sports Programs and Media Guides

No abstract provided.


2007 Nsu Sharks Baseball Media Guide, Nova Southeastern University Jan 2007

2007 Nsu Sharks Baseball Media Guide, Nova Southeastern University

NSU Athletics Sports Programs and Media Guides

No abstract provided.


2007 Nsu Sharks Softball Media Guide, Nova Southeastern University Jan 2007

2007 Nsu Sharks Softball Media Guide, Nova Southeastern University

NSU Athletics Sports Programs and Media Guides

No abstract provided.


The Impact Of Corporate Stadium Sponsorship, Yi-Chun Kuo Jan 2007

The Impact Of Corporate Stadium Sponsorship, Yi-Chun Kuo

Theses Digitization Project

The purpose of this study is to investigate the impact corporate stadium naming rights. In particular, this project will assess consumer perceptions of stadium naming rights as a means for determining its effectiveness as a marketing approach. A survey of CSUSB students was conducted in order to obtain their perceptions of the relative marketing attractiveness of naming rights for a local minor league baseball stadium.


2007 Nsu Sharks Women's Tennis Media Guide, Nova Southeastern University Jan 2007

2007 Nsu Sharks Women's Tennis Media Guide, Nova Southeastern University

NSU Athletics Sports Programs and Media Guides

No abstract provided.


Morehead State University 2007 Softball, Morehead State University. Office Of Athletics. Jan 2007

Morehead State University 2007 Softball, Morehead State University. Office Of Athletics.

Morehead State Sports Team Programs

The 2007 official media guide of the Morehead State University softball team.


Morehead State University 2007 Tennis, Morehead State University. Office Of Athletics. Jan 2007

Morehead State University 2007 Tennis, Morehead State University. Office Of Athletics.

Morehead State Sports Team Programs

The 2007 official media guide of the Morehead State University tennis team.


Morehead State University 2007 Soccer, Morehead State University. Office Of Athletics. Jan 2007

Morehead State University 2007 Soccer, Morehead State University. Office Of Athletics.

Morehead State Sports Team Programs

The 2007 official media guide of the Morehead State University soccer team.


Morehead State University 2007-08 Women's Basketball, Morehead State University. Office Of Athletics. Jan 2007

Morehead State University 2007-08 Women's Basketball, Morehead State University. Office Of Athletics.

Morehead State Sports Team Programs

The 2007-2008 official media guide of the Morehead State University women's basketball team.


Morehead State University 2007 Football, Morehead State University. Office Of Athletics. Jan 2007

Morehead State University 2007 Football, Morehead State University. Office Of Athletics.

Morehead State Sports Team Programs

The 2007 official media guide of the Morehead State University football team.


West Virginia Vs. Morehead State Official Program 2007, Morehead State University. Office Of Athletics. Jan 2007

West Virginia Vs. Morehead State Official Program 2007, Morehead State University. Office Of Athletics.

Morehead State Sports Team Programs

The September 15, 2007 official program guide for the West Virginia Tech vs. Morehead State football game.


2006-2007 Nsu Sharks Men's Basketball Media Guide, Nova Southeastern University Jan 2007

2006-2007 Nsu Sharks Men's Basketball Media Guide, Nova Southeastern University

NSU Athletics Sports Programs and Media Guides

No abstract provided.


2006-2007 Nsu Sharks Women's Basketball Media Guide, Nova Southeastern University Jan 2007

2006-2007 Nsu Sharks Women's Basketball Media Guide, Nova Southeastern University

NSU Athletics Sports Programs and Media Guides

No abstract provided.


2006-2007 Nsu Sharks Men's And Women's Golf Media Guide, Nova Southeastern University Jan 2007

2006-2007 Nsu Sharks Men's And Women's Golf Media Guide, Nova Southeastern University

NSU Athletics Sports Programs and Media Guides

No abstract provided.


A Comparative Study Of National Government Elite Sport Systems In Australia And Taiwan: A Model For Olympic Success, Hui-Yuan M. Tang Jan 2007

A Comparative Study Of National Government Elite Sport Systems In Australia And Taiwan: A Model For Olympic Success, Hui-Yuan M. Tang

Theses: Doctorates and Masters

This study was prompted by the stagnation facing the Taiwanese Government in promoting elite sport and pursuing sporting achievement at the Olympic Games. The main purpose of the study was to explore and compare the national government elite sports systems (NGESS) of Australia and Taiwan and make recommendations for Taiwan to improve its elite sports development and performances at future Olympics. To accomplish this purpose, the present study examined the similarities and differences between Australia and Taiwan in terms of stakeholders' viewpoints on the definition of Olympic success; the profiles of the current national government elite sport agencies; the mechanisms …


Women's Basketball Media Guide 2007-2008, Indiana State University Jan 2007

Women's Basketball Media Guide 2007-2008, Indiana State University

Intercollegiate Athletics

No abstract provided.


Football Media Guide 2007, Indiana State University Jan 2007

Football Media Guide 2007, Indiana State University

Intercollegiate Athletics

No abstract provided.


Endorser Source Credibility: Redefining Spokesperson Influence Through Development Of The Celebrity-Hero Matrix, Joshua Shuart Jan 2007

Endorser Source Credibility: Redefining Spokesperson Influence Through Development Of The Celebrity-Hero Matrix, Joshua Shuart

WCBT Faculty Publications

Endorsement of sport and non-sport products by athletes is an extremely popular method that corporations use to drive sales and advertising. Traditionally, celebrity endorsement research has focused on the physical attractiveness of the endorser; while this makes sense, it provides only a partial explanation why consumers purchase athlete-endorsed products. Several other components of source credibility, as well as previously unexplored elements such as "heroic" traits, prove to be stronger predictors of intent-to-purchase. A 3-phase research study of Americans aged 18-35 was conducted, with a Celebrity-Hero Matrix© (CHM) developed and several marketing recommendations made based on the findings.


The Arms Race In College Football, Richard C. Crepeau Dec 2006

The Arms Race In College Football, Richard C. Crepeau

On Sport and Society

Watching the BCS crash and burn again this year brings to mind a number of developments in intercollegiate athletics that have been accumulating in my memory for the past month or so. Before turning to those less significant topics-as who is number one is always the most important question in intercollegiate athletics-I would like to offer a modest proposal to solve the BCS Championship Game quandary. Given the Ohio State dominance and perfect record, and given the fact that they have already hammered Michigan, the Buckeyes should be awarded the BCS championship outright. No one is close to their level. …


The Breeders' Cup, Richard C. Crepeau Nov 2006

The Breeders' Cup, Richard C. Crepeau

On Sport and Society

Since the first running of the Breeders' Cup in 1984, I have sat before my television each year and watched the greatest day of horse racing available in this country. I haven't seen all the Breeders' Cups, having been out of the country for a few of them, but have seen most of these great spectacles of racing.


Baseball's New Cba, Richard C. Crepeau Oct 2006

Baseball's New Cba, Richard C. Crepeau

On Sport and Society

As the World Series came to an end on Friday with Tony LaRussa receiving his latest anointing from the fans of Cardinal Nation (prepare yourselves for another book), others were left to wonder at the fantastic turnaround by the Tigers, who went from juggernaut to gift-givers in less than a week. The baseball story that was of greater significance was the announcement that a new contract agreement had been reached between the Players Association and the baseball owners. Collective bargaining, it seems, has worked once again, establishing a two time winning streak for the players, the owners, and the fans.


College Football Violence, Richard C. Crepeau Oct 2006

College Football Violence, Richard C. Crepeau

On Sport and Society

It was an ugly scene last Saturday. Players from both teams were pushing, shoving, and punching one another. Some players were thrown to the ground and kicked by others. Coaches and stadium security, as well as local police, got onto the field to try to gain control of the situation, but as soon as they stopped one fight, another broke out.