Digital Commons Network^™

Ua1d John Jones Personnel File, Wku Human Relations

WKU Administration Documents

Personnel file of John Jones, the first African American faculty member to attain tenure at WKU.

Ua1d Kenneth Clarke, Wku Human Resources

WKU Administration Documents

Personnel file of professor Kenneth Clarke, includes correspondence and newspaper clippings.

Ua1b3/6 Wku Campus Streets & Parking Lots, Wku Parking & Traffic Committee

WKU Administration Documents

Documents related to the name of streets and parking lots on the WKU campus, includes a campus map.

Ua19/16/1 1976-77 Wku Women's Basketball, Wku Athletic Media Relations

WKU Administration Documents

WKU women's basketball media guide for the 1976-77 season.

Ua1b3/6 1976 Reports & Recommendations, Wku Parking & Traffic Committee

WKU Administration Documents

Reports and recommendations made by the WKU Parking & Traffic Committee for 1976.

Leader's Guide, Fun In 4-H With Jack And Judy : Extension Circular 4-03-76, Leon Rottmann

Nebraska 4-H Clubs: Historical Materials and Publications

Presents the leader's role in facilitating the beginning home economics projects for 4-H.

Ivy Leaves, 1975-1976, Ivy Leaves Editorial Staff

Ivy Leaves

The 1976 edition of the Anderson College journal of art and literature, Ivy Leaves.

The names of the known editors for this issue of Ivy Leaves were Carol Werner, Janice Shirley, W.F. West, Jr., Mary Lou Junkins, Elaine Ellison, Kathy Killian, Katherine Byrd, Rosemary Welborn, June Boiter, Janet Swartz, Erwin Elrod, Mary Ann Browne, Connie Frierson, Sly Rutledge, Randy Thomas, Eugene Watkins, Belinda Coyle, Michael Rodgers, Sherry Murphy, and Jim Mosley. Cover art by Michael Rodgers and Sherry Murphy.

Consumer Behavior In The Health Marketplace: A Symposium Proceedings: Contents, Schedule, And Preface, Ian Newman

Consumer Behavior in the Health Marketplace: Symposium Proceedings

This symposium grew out of informal departmental discussions seeking new ideas concerning the effectiveness of health education, particularly as it is applied to the purchase of health related products and services. Two specific objectives were established to guide the program: 1) to bring together a cross section of experts to discuss, each from his/her own perspective, issues of consumers and their behavior in purchasing health related goods and services. By providing a platform of notable speakers we hoped to achieve the second objective, to attract interested people from the university community, Lincoln, and surrounding communities. We hoped that new contacts …

The Adult As A Consumer Of Learning, Malcolm Knowles

Consumer Behavior in the Health Marketplace: Symposium Proceedings

What I would like to do is explore with you what I think we know (and I will try to separate what we know from what we speculate about, as far as I can) about the behavior in the marketplace of adults as learners. Those of you who are in health education will find relevance in terms of patient teaching, of public health education, and even in pre-service and in-service education of health educators. Those of you who are not in health education can make applications to your respective fields of work.

Let me start by developing a little historical …

The Stanford Heart Disease Prevention Program, Nathan Maccoby

Consumer Behavior in the Health Marketplace: Symposium Proceedings

This afternoon I want to tell you about the results of a major study we have been doing as a part of the Stanford Heart Disease Prevention Program. The Stanford Heart Disease Prevention Program is an interdisciplinary project directed by Dr. John W. Farquhar, Professor of Medicine at Stanford University and I am co-director. This paper was really co-authored by fifteen people as part of an interdisciplinary team. With a group of different people like this, we had to spend a significant amount of time trying to teach each other our respective professional languages. Initially, communication within our group was …

Whose Behavior In What Health Marketplace?, Leon S. Robertson

Consumer Behavior in the Health Marketplace: Symposium Proceedings

A number of behavioral scientists and health educators have been engaged for some time in attempts to explain and/or influence human behavior regarding health and illness. Behavior directed toward preserving health is called health behavior.1 Behavior subsequent to the perception of symptoms and directed toward diagnosis and treatment is called illness behavior.

It has been suggested that techniques used to market products and services can be used to help individuals fulfill their needs in both prevention and amelioration of illness as well as in the alleviation of other social problems. In this paper I shall review some principles that have …

Some Lessons From The Feeling Good Television Series, James W. Swinehart

Consumer Behavior in the Health Marketplace: Symposium Proceedings

There has been a lot of discussion recently, in the press and elsewhere, about the need for more preventive health action on the part of the public. This concern was the basis for the Feeling Good project. The original proposal was for 26 one-hour programs to be broadcast weekly on Public Broadcasting Systems (PBS). When we were about 6 programs into the series, however, the decision was made to stop after the first 11 one-hour shows, take a two-month break to retool and return with 13 half-hour shows.

Leon Robertson talked about some of the problems with using education as …

A Curriculum For Death Education In The High School Family Life Program, Karrin J. Lewis

All Graduate Projects

The intent and purpose of this study was to develop curriculum, resources, evaluation and teacher preparation for a death education class, and to teach that curriculum as an elective, semester class for high school students at Washington High School in Tacoma, Washington, in order to demonstrate the feasibility of such a class becoming a regular part of the high school family life program.

A Constantinois View Of The Algerian Society: A Study In Continuity And Change, Gamila Mahmud Abdel Wahab

Archived Theses and Dissertations

No abstract provided.

Consumer Behavior In The Health Marketplace: Emphasis On Access To Care, Lu Ann Aday

Consumer Behavior in the Health Marketplace: Symposium Proceedings

The particular aspect of "consumer behavior in the health marketplace" I should like to emphasize is the problem of access to medical care.

Health care policy makers, planners, administrators, and medical care consumers themselves are increasingly voicing their concern that access to the medical care system should be improved. A plethora of programs has been launched during the past decade with the expressed objective of achieving equity of access to medical care in the United States.

Some of these programs are directed at increasing the buying power or medical knowledge of the health care consumer-e.g., Medicaid, Medicare, national health insurance, …

Selling Health To The Public, Godfrey M. Hochbaum

Consumer Behavior in the Health Marketplace: Symposium Proceedings

Let me confess at the outset that I feel uncomfortable with the title given to my presentation, "Selling Health to the Public," and that I feel equally uncomfortable with such terms as, "marketing health," "the health marketplace," or any others that equate the health area with the marketplace.

These terms have become quite popular in recent years because the presumed success of Madison Avenue and the methods and gimmicks of commercial sales promotion easily tempt health professionals to adopt these same methods and gimmicks in the cause of health education.

I feel uncomfortable with these terms and with what they …

Some Determinants Of Post-Purchase Satisfaction Among Medical Care Consumers, Lawrence Wortzel

Consumer Behavior in the Health Marketplace: Symposium Proceedings

Consumer behavior in the health marketplace is an interesting subject. One of the interesting things about studying medical care is that different people experience different results after having the same health care. For example, in the Massachusetts presidential primary that took place some time ago, one of the voting machines somehow got hooked up to an X-ray device, and, as a result, three voters were exposed to doses of radiation. One of the exposed was a conservative, one was a liberal, and one was an independent. They were immediately rushed to one of the major Boston medical centers where a …

New Themes In Innovation Research: Implications For Consumer Health Behavior, Gerald Zaltman

Consumer Behavior in the Health Marketplace: Symposium Proceedings

Whenever I am called upon to make prescriptive statements to a group which can't easily hold me accountable for the consequences, I am always reminded of the story of the chicken and the pig. For those of you who aren't familiar with the story, a chicken and a pig were walking down the street one day and came upon a restaurant that had a big sign in the window, "Special Today: Bacon and Eggs." The chicken got all excited and said, "Isn't that great, they are featuring us together." The pig looked kind of dour and said, "That's okay for …

Pattern-Maintenance And Integration Within A Normative Organization: The Roman Catholic Priesthood In The United States, Zondra G. Lindblade

Dissertations

No abstract provided.

The Social Correlates Of Authority Conflict Among American Diocesan Clergy, Emil S.J. Dc̓Ruz

Dissertations

No abstract provided.

Use Of Death Penalty V. Outrage At Murder: Some Additional Evidence And Considerations, William C. Bailey

Sociology & Criminology Faculty Publications

In this paper we summarize and analyze Glaser and Zeigler's attempt to empirically examine three explanations of why murder rates have generally been highest in states where capital punishment has been used the most. Examination shows their analysis to suffer from serious methodological shortcomings. Neither their data nor additional evidence presented here lends much support to their conclusion that (1) both frequent use of the death penalty and high murder rates are consequences of a low valuation of life and (2) homicide rates can be reduced by abolition of the death penalty.

A History Of The Growth And Development Of The Primary Association Of The Lds Church From 1878 To 1928, Conrad A. Harward

Theses and Dissertations

The Primary Association of the LDS Church is an organization assigned to direct week-day religious training of children four to twelve years of age. The object of this study was to determine what factors led to the birth of the movement, how the early program developed, what its main features were, what some of the major problems were and how they were solved, who some of the prominent people were in the movement, and what were some of its major accomplishments.

Results of the study have shown that the Primary became a great influence in the lives of many young …

Consumer Behavior: An Epidemiological Perspective, Thomas J. Prendergast

Consumer Behavior in the Health Marketplace: Symposium Proceedings

My interest is epidemiology and preventive medicine. Epidemiology is the study of disease distributions in man. Preventive medicine is the attempt to avoid acquiring the risk factors of diseases by individuals, which can be called "primary prevention." Also it is the attempt to avoid development of diseases among those who have risk factors, and that is known as secondary prevention. Quite clearly there is much concern about epidemiology as the basis for preventive medicine and about preventive medicine as a potentially cheaper and easier way to provide quality medicine. Health education is a clear dimension of preventive medicine.

We have …

Sociological Factors In High Blood Pressure, Sidney M. Stahl

Consumer Behavior in the Health Marketplace: Symposium Proceedings

High blood pressure is a silent killer and is therefore one of the most significant of the medically related problems that afflicts modern man. Approximately 25 million people living in the United States have the disease. In reality, it is not a "disease" in the classic meaning of that term; instead its sequelae, or subsequent effects, are diseases that are all too familiar and deadly: stroke, kidney disease and myocardial infarction (heart attack), to name just a few. In fact, there are more deaths in the United States each year attributable to the sequelae of high blood pressure than to …

The Influence Of Population Knowledge And Concern On Acceptable Family Sizes And Expected Family Size, Nancy Ross Hugo

Theses and Dissertations

This study focused on the influence of population knowledge and population concern on acceptable family sizes and expected family size. Analysis of the responses of 212 students in Introductory Sociology classes to a questionnaire survey revealed that the greater the student's population knowledge, the greater the degree of concern over population growth. Furthermore, the study revealed a stronger relationship between general knowledge of population processes and population concern than between specific knowledge of population sizes and growth rates and population concern.

Analysis of the relationship between population concern and acceptable family sizes revealed that the greater the degree of concern …

Factors Associated With The Acceptance By Nursing Students Of Role Functions As Characteristic Of An Expanded Role For Nurses, Sharon Leech Hofland

Electronic Theses and Dissertations

A study of graduating nursing students was conducted to determine: (1) the extent to which these students would be willing to accept specified role functions as characteristic of an expanded role for nurses; and (2) what factors are associated with and seem to explain the graduating nursing students' acceptance of these specified role functions as characteristic of an expanded role for nurses. An interview schedule was developed, pretested, and administered to students enrolled in their final year of study at one of the nine schools with state board approved programs for Registered Nurse licensure. The interview schedule included questions relating …

Social-Structural Effects On The Adoption Of The Snowmobile As A Recreational Innovation, Sandra H. Ramynke

Electronic Theses and Dissertations

Social structural factors and individual characteristics related to innovativeness were studied in a random sample of 402 South Dakota owners of registered snowmobiles. Data collection employed a mailed questionnaire. The objectives of the study were to determine: (1) Which, if any, sociopsychological and sociodemographic individual characteristics explain variations in innovativeness with regard to purchasing of snowmobiles; (2) Whether community norm as a structural effect contributes to the explanation of variations in snowmobiler innovativeness when individual characteristics of adoptors are partialed out or controlled; and, (3) Whether the general contours of the adoption-diffusion model may be extended to the area of …

A Comparison Of Low And Middle Socio-Economic Status Blacks On Two Measures Of Intelligence, Anthony Young

Masters Theses

The testing of persons with highly dissimilar cultural backrounds has received increasing attention since mid-century. In America, the practical problems of cross-cultural testing has been chiefly associated with subcultures or minority cultures within the dominate culture. Havinghurst (1951), in citing cultural differences which may affect intelligence performance named social class among the major types of culture in the U.S. A review of the literature revealed that research is close to unanimous in showing that there are significant differences in intelligence performance of children and youth from different socio-economic backrounds. These findings revealed that children of higher socio-economic status (SES) levels …

Androgyny And Its Relationship To Time Competence And Inner-Directedness In A College Sample, Margaret A. Padula

Masters Theses

It has been shown that there is a tendency to ascribe different stereotyped sex-roles to men and women (Breecher, 1969; Broverman, Vogel, Braverman, Clarkson, & Rosenkrantz, 1972; Chafetz, 1974; Bem, 1974) and that these sex-roles were previously thought to be the ideal of mental health for both (Braverman, et al., Chesler, 1971). Recent investigation shows that this is not necessarily the case. It was found that a high degree of sex-role typing is not only personally limiting, but also correlated with high anxiety, low self-esteem, and lower overall intelligence (Gray, 1957; Maccoby, 1966; Fasteau, 1974). Bem (1974) has developed the …

Flyer: W76 Win With Women Florida Women’S Political Caucus. Circa 1976.

Saffy Collection - All Textual Materials

A flyer for the Women's Political Caucus. It explains what the organization is about and how they help women in politics.