Digital Commons Network^™

Code^Shift Newsletter Spring 2025, Srividya Ramasubramanian, Manaswini Pillai

CODE^SHIFT Research

No abstract provided.

The Usc Sports Sorority: A Podcast Highlighting The Experiences Of Sjmc Alumnae Working In Sports Media, Griffin Goodwyn

Senior Theses

Women’s sports are on the rise, as indicated by increased media interest and television viewership records across the professional and collegiate ranks. This trend coincides with one specific to the sports media industry, where more women are pursuing careers in that space – and being recognized for their contributions in ways they have not in previous decades.

My project examines both trends in the form of a podcast, featuring interviews with eight alumni and two current students who have sports media experience and ties to the University of South Carolina’s School of Journalism and Mass Communications. The podcast consists of …

Corsets Of Empowerment, Dorsa Farzi

Department of Textiles, Merchandising and Fashion Design: Dissertations, Theses, and Student Research

This project explores the intersection of fashion and activism, using contemporary design to reflect on significant women’s rights movements from around the world. This exhibition presents four uniquely crafted corsets, each representing a pivotal movement, from the Suffragette era to the ongoing fight for gender equality in Iran. Through modern aesthetics, innovative construction, and symbolic details, this project transforms clothing into a medium for dialogue and advocacy. Fashion becomes more than just design—it becomes a powerful tool for storytelling, sparking awareness, and encouraging new perspectives on gender equality and activism.

This project was exhibited at the Robert Hillestad Gallery, University …

Peace Engagement And Non-Negotiable Commitment Through An In-Depth Lens (P.E.N.C.I.L) Theory: A Film Perspective On Un’S Conflict Resolution, Edward Moses Sam Selvaraj

Graduate Research Conference (GSIS)

This paper introduces the P.E.N.C.I.L. Theory—Peace Engagement and Non-negotiable Commitment through an In-depth Lens—as a metaphorical and analytical framework for understanding the United Nations Security Council’s role in conflict resolution. Using the symbolic structure of a pencil, the theory critiques the Council’s decision-making power ("the lead") and its human consequences ("the eraser"), highlighting how failures in peacekeeping and diplomacy disproportionately affect civilian populations. Drawing on constructivist theory, the paper argues that norms and social narratives, especially those shaped by cinema, are critical in holding international institutions accountable. Through close analysis of films such as Hotel Rwanda, Sometimes in April, and …

The Impact Of Visual Brand Identity On Consumer Response In Rebranding: A Case Study Of Burger King, Andressa De Ungaro Dos Santos

USF Tampa Graduate Theses and Dissertations

This case study investigates consumer perceptions of rebranding through the lens of visual brand identity (VBI) and brand associations, focusing on Burger King’s recent rebranding. Using the Aaker Model as the theoretical framework, the study analyzes how brand awareness and associations influence consumer responses to visual identity changes. The research involves two focal areas in which comparative study will be applied by: (1) analyzing rebranding awareness by evaluating media coverage of Burger King’s new branding; (2) examining consumer-brand relationships through social media interactions to understand responses to the rebranding and to measure emotional and associative responses to visual elements. Through …

Are Emojis The New Words? A Sentiment Analysis Of Social Media Brand Conversations, Yashodhan Karulkar, Dev T. Vora, Siddharth Vaddepalli, Yash Thakur

Journal of International Technology and Information Management

Emojis have become an increasingly important aspect of consumer-brand interactions in the Indian subcontinent. However, the impact of emoji use on brand image and mental health remains underexplored, particularly in emerging economies like India, where structured research on this topic is limited. To address this gap, the present study analyzes over 4,600 consumer tweets related to 19 prominent brands across eleven industries. Using VADER sentiment analysis, the research develops a metric to assess consumer sentiment and brand engagement in relation to emoji usage. The findings indicate that effective integration of emojis contributes to positive consumer sentiment and enhanced brand engagement. …

Predictors Of Older Adults' Confidence In Avoiding Drug Interactions, Ginalynn Cabanas Garces

Walden Dissertations and Doctoral Studies

Adverse drug interactions due to polypharmacy pose a significant global health concern, particularly for older adults. Age-related physiological changes increase vulnerability to medication-related issues, with adverse drug reactions often mistaken for normal aging. These misdiagnoses can lead to prescribing cascades and preventable harm. Despite evidence supporting comprehensive medication reviews and clinical guidelines, their application remains inconsistent across healthcare settings. This quantitative archival analysis aimed to identify critical risk factors—such as age, sex, race, education level, medication complexity, drug interaction discussions, number of prescriptions, and overall physical and mental health—that influence older adults’ confidence in avoiding drug interactions. Grounded in the …

Streaming Media Platforms And Film/Video Arts Distribution, Aras Ozgun, Andreas Treske

Markets, Globalization & Development Review

Streaming media platforms have emerged as new and natively digital forms of content delivery for mainstream news and entertainment media over the past decades. Underlying technologies also unfold new possibilities for the circulation artistic/creative digital video works. Yet, such potential remains relatively underexplored, due to the complexities involved in the public distribution of such works. In this study, we analyze these complexities and critically evaluate emerging models, such as open access streaming media platforms, subscription-based platforms, and cryptocurrency and NFT-based platforms that feature new administrative forms and governance strategies. We finally discuss the possible roles of traditional public cultural institutions …

The Perspectives Of Play Advocates On Children’S Unstructured Play In Turkey, Bengi Sullu

Dissertations, Theses, and Capstone Projects

The Convention on the Rights of the Child has established children’s rights to non- discrimination, development, participation and the observance of their best interests. With this recognition, there has been a growing global interest in acknowledging play as a right. Yet unstructured play, in which children can choose when, where and how to play, with control over their play, has not received the same attention, support and investment as organized, structured play (UNCRC General Comment 17, 2013). The way adults perceive and support play shapes the play opportunities that are available to children (Bianquin, 2018; Göl-Güven, 2017). Additionally, institutions and …

Beauty Comes With A Price: But How Much Is It Worth It, Fabliha Afia

Dissertations, Theses, and Capstone Projects

The global skincare market, valued at 104.24 billion dollars in the year 2022, is very heterogeneous, ranging from prestige brands to more drugstore types. Even when the same key ingredients are present, the latter often sells for much higher due to branding and packaging and the aura of prestige created. This capstone project entitled "Beauty comes with a price: but how much is it worth?" investigates if such higher costs are justified due to superior quality or are driven by non-functional factors. It systematically compared the high-end versus drugstore skincare products in categories like sunscreens, serums, and exfoliants with respect …

Critical Picture Book Literacy, Caitlin Stewart, Heather Koopmans

Faculty and Staff Publications – Milner Library

This study sought to revisit established definitions of critical visual literacy and determine how this concept could be re-envisioned specifically for picture books when informed by the approaches of teacher education students who had received limited prior formal instruction on critiquing visual texts. Seventeen sophomore elementary education students engaged in written self-discourse around the visual narrative of Milo Imagines the World written by Matt de la Peña and illustrated by Christian Robinson where they generated questions and answers critically engaging with the visuals. These participants’ responses underwent thematic analysis informed by grounded theory which uncovered a collective definition for critical …

Ame's Rebranding Strategy To Build Brand Identity And Enhance Stronger Competitiveness, Michelle Adelia Sentosa, Aniendya Christianna

International Review of Humanities Studies

This research analyses AME's rebranding process to build a strong brand identity and increase competitiveness in the fashion industry. Using a descriptive qualitative method, data was collected through in-depth interviews, observations, and documentation studies. The results showed that AME's rebranding involved visual design changes as well as adjustments to the brand's vision and mission. The new illustration and packaging elements successfully attracted consumers' attention and created a positive experience, which resulted in increased sales and positive responses from consumers. The findings provide valuable insights into rebranding strategies in the fashion industry and their implications for brand identity and business performance, …

Social Media Optimization Of Ramampa Resto & Bar As A Visual Strategy, Monique Pricilya Oei, Aniendya Christianna

International Review of Humanities Studies

In the digital era, social media has become an important marketing tool for businesses, including the culinary industry. This study examines the use of motion graphics to develop the social media presence of Rarampa Resto and Bar, a restaurant serving Manado cuisine and healthy MSG-free food, located in South Jakarta. Although the restaurant has a loyal customer base, particularly from the 40-60 age group, its social media content fails to attract younger audiences, especially millennials, who seek unique and authentic culinary experiences. This study suggests that Rarampa's social media content, which mainly focuses on event photography and the restaurant's ambiance, …

A “Scary Time” To Be A Man? Comparing Men’S Engagement With Anti-Sexual Violence Discourses In The Private And Public Sphere, Melissa A. Kinsella

Dissertations

The prevalence of sexual misconduct and its consequences for individuals and society remain pressing issues in the United States. While the #MeToo movement has emerged as a prominent response to these challenges, it has faced criticism for emphasizing a singular survivor narrative. Similarly, the study and theorization of sexual violence within sociology have remained limited in scope. This work extends empirical and theoretical perspectives on sexual misconduct by analyzing #MeToo’s utilization in Twitter1 posts from 2017 to 2022, as well as how individuals discuss sexual misconduct in relation to the movement. Additionally, I examine the influence of gender, race, and …

Social Media And Democracy In The Digital Era: “Desak Anies” Capturing The Hearts Of Young People’S Participation In Social Media, Teguh Satria, Dian Eka Rahmawati

Jurnal Wacana Politik

This research aims to analyse the ‘Desak Anies’ political campaign strategy run by Anies Baswedan in the 2024 Indonesian General Election, focusing on the use of social media and direct interaction to increase young voter engagement. This research uses a qualitative method with a case study approach. Data collection was conducted through analysis of mass media sources, literature reviews, and interactions on Twitter social media, which were then processed using Nvivo 12 Plus software. The data analysis technique in this study uses an interactive model technique developed by Miles, Huberman, & Saldaña which consists of three stages, namely data reduction, …

Looking For Difference: Using Declamation And Controversial Images To Frame Civic Engagement, Adam J. Gaffey

Communication Studies Faculty Works

Adam Gaffey's chapter titled "Looking for Difference: Using Declamation and Contro versial Images to Frame Civic Engagement" (pp. 177-193) is in the book Encouraging College Students' Democratic Engagement in an Era of Political Polarization, edited by Angela M. McGowan-Kirsch, Lexington Books, 2025.

A Moonshot In An Uncertain Time, Griffin Thomas Brown

Communication 300 Papers

This is a rhetorical analysis of John F. Kennedy’s speech at Rice University given on September 12th, 1962. This speech was chosen because of its cultural and temporal significance, and it has been analyzed in a myriad of ways according to the surrounding texts within the COMM 300 framework. The paper contains a synopsis of the rhetorical situation at the time, as well as an analysis of the speech using the 5 canons, symbolic convergence theory, and visual perspectives. Kennedy’s speech is deconstructed, and his juxtaposition of pride and careful optimism is studied intently below. In addition, Kennedy’s argument surrounding …

The Impact Of Generative Ai On Undergraduate Students During The Scenic Design Process, Tetta M. Askeland

Education Doctorate Dissertations

The landscape of theatre education is rapidly evolving as students immersed in technology are entering education struggling with traditional artistic techniques while gravitating toward digital tools. This pre-experimental one-shot case study investigated the impact of Adobe Firefly on undergraduate theatrical design students' self-perception of their visual communication skills during the scenic design research process.

Thirty-four undergraduate students from six Midwestern universities participated in a three-phase study utilizing Teresa M. Amabile's Componential Theory of Creativity as the theoretical framework. Participants completed traditional scenic design projects for Lily's Purple Plastic Purse, engaged in an Adobe Firefly intervention module, and subsequently completed …

Examining Mental And Sexual Health Themes In Latina Youth Zines: A Multi-Modal Content Analysis, Jenn M. Lilly, D'Andrah Almanzar, Doreen Dorcely, Luisa Fernanda Sandoval Cortes, Ana Iris Murcia

Social Service Faculty Publications

Multiple, convergent risk factors place Latina youth at disproportionate risk for mental

and sexual health issues. Yet, their firsthand perspectives and experiential knowledge of

how to navigate mental and sexual health challenges is rarely the subject of scholarly

inquiry. This article presents a multi-modal content analysis of themes and messages

conveyed by two digital zines created by Latina young adults for Latina teens through an

arts-based research project. In this arts-based research, zines functioned as both data and

method, capturing Latina youth’s nuanced perspectives and lived experiences of mental

and sexual health. We identified six themes in their works—acknowledging and …

You Go, I Will Wait, Rasim Bayramov

Theses and Dissertations

On the other side of the coast, a hand is waiting. On the other side of the shore, someone is waiting for you to come. This space between you and them is an asymptote. The more you wait, the colder the pan is to the hand. But the salt of the sea will cover and warm your hand. There’s much to play with while you wait. The destination is only a promise, a figure disillusioned. Waiting spaces are enchantingly altering

in their premise. A bureaucratic fantasy with no avail and no ending. Systematically accumulated levels of power and control lies …

Vietnamese Gen Z'S Perception Of National Brand Identity Through Cộng Cà Phê Packaging Design, Ngoc Thao Chi Nguyen

Chulalongkorn University Theses and Dissertations (Chula ETD)

This study examined how Vietnamese Gen Z perceive national brand identity expressed through Cộng Cà Phê's packaging design. Through online questionnaires, 247 Gen Z respondents aged 18-27 evaluated the packaging design across four dimensions: cognition, emotion, language, and action. Results showed strong recognition of cultural design elements, particularly the color palette and retro typography that reference Vietnam's subsidy era. Emotionally, the packaging evoked national pride in Vietnamese identity among respondents. Linguistically, participants rated the design as highly authentic in conveying national character. Behaviorally, many respondents indicated they would choose Cộng Cà Phê to introduce Vietnamese coffee culture to international friends. …

The Key Factors Of Thai Traditional Cultural Festivals That Attract International Tourists : The Case Of Songkran Festival, Jieyi Chen

Chulalongkorn University Theses and Dissertations (Chula ETD)

AbstractThis study focuses on traditional cultural festivals in Thailand, particularly Songkran, to examine the key factors that attract international tourists and analyze the uniqueness and appeal of Thai culture. Findings indicate that authenticity, participatory experiences, festive atmosphere, and symbolic rituals are essential elements that attract tourists. However, challenges such as the risk of over-commercialization, uneven international promotion, and issues of cultural preservation remain. By adopting literature analysis and case study methods, this research investigates these key factors and the potential for future development, including the international influence of Thai traditional festivals and their contributions to local tourism development and the …

Social Determinants Of Health And Aging In Africa: Structural Inequality, Vulnerability, And The Future Of Care, Aremu Umor Lukman, Sunkanmi Folorunsho, Abdulrauf Olaitan Taofeeq

Department of Sociology: Faculty Publications

Population aging is accelerating across Africa yet remains underrepresented in research, policy, and public health planning. This review critically examines how social determinants shape aging experiences across the continent, focusing on health, care systems, and structural inequalities. While traditional African societies have historically valued older adults, modernization, migration, and economic hardship have eroded support systems, leaving many to face old age with limited resources. Older Africans, particularly women and rural residents, contend with lifelong disadvantages including low education, informal labor, poverty, and gendered caregiving roles that contribute to poor health and social vulnerability. Health systems remain poorly equipped to address …

Finding Futures: Refusing Canva And The Homogenization Of The D.I.Y. Political Post(Er), Cassidy Bensko

Scripps Senior Theses

The convergence of corporate technology and subversive political expression is not new. Canva, like Xerox, is but another made-for-the-office technological innovation employed to political ends. Its ease-of-use has made it a staple tool for students, office workers, event planners, and political organizers alike. However, it is easy to use because it eliminates the need for creative decision-making, empowering users to quickly and easily produce designs that all look the same. This paper asks: Is the homogenization of D.I.Y. political posters, a medium that has historically been characterized by design elements that are as subversive as the politics they represent, indicative …

The Kids Aren't Alright: "Indie Sleaze Revival" And The Commodification Of Subcultures On Social Media, Lauren Mar

Scripps Senior Theses

In 2012, the “indie sleaze” subculture is accepted to have “died” — the same year Facebook bought Instagram. Named retroactively by social media in 2021, the “indie sleaze” subculture and its “revival” online provides a rich ground for investigating how and why social media converts subculture into aesthetics. Drawing on Dick Hebdige’s 1979 theory of subculture, this project considers new understandings of the political, aesthetic, and affective relationships between digital media and subcultures. In examining the evolution of “indie sleaze” from its origins and manifestations in an escapist party scene of the aughts to its online simulations from 2021 to …

What We Owe Each Other: An Examination Of Social Exchange Theory And Public Perception Of Healthy Relationships, Sarah R. Korbich

West Chester University Graduate Theses, Dissertations, and Final Projects

This study uses prior literature on social exchange theory and uses various frameworks to examine the public’s perception and comprehension of SET through examining user-generated content on TikTok. Social exchange theory is based upon the idea that when interacting with other persons, you are exchanging rewards and costs. This study was guided by two questions that explore how social exchange is generalized and understood by the public, and how well the public’s ideas of positively contributing to a healthy relationship aligns with operational measures of SET. This study’s intention is to encourage SET’s usage in application to relational contexts as …

Reply Stop To Stop, Molly A. M. Garrett

Theses and Dissertations

Over the course of 8 years working in progressive political strategy, 2015–2023, I became increasingly critical of the systems, formulas and tools we were using to communicate with voters. Reply STOP to Stop is documentation of my time at graduate school, of wrestling with ideas of political design, language, communication and distribution. I analyzed my past work — all the texts, emails, social media posts, print ads, web banners, videos and other miscellaneous scripted content — and wondered if we would all be better off without it. Would elections be fairer, would there be less fake news, more community building? …

Crypto Stamps And Cultural Heritage Representation: A Case Study Of Ghana's Asantehene Commemorative Stamp, Henrietta Otoo

All Graduate Theses, Dissertations, and Other Capstone Projects

This study examined Ghana's Asantehene commemorative crypto stamp as a case of how emerging technologies intersect with cultural heritage preservation in Africa. Through qualitative textual and visual analysis, the research explores how the stamp, issued by Ghana Post to honor the 25th anniversary of Otumfuo Osei Tutu II's reign, blends traditional philatelic practices with blockchain-enabled non-fungible tokens (NFTs). The analysis uncovered how the stamp's visual rhetoric, royal iconography, and blockchain authentication collectively serve to reinforce national identity, institutional memory, and elite narrative power. The analysis uncovered how royal iconography and visual rhetoric serve nation-building and institutional memory while blockchain introduces …

Visual Semiotics In Parks: Assessing Pictorial Symbol Effectiveness In Outdoor Recreation Settings, Miranda Jane Foster

Graduate Student Theses, Dissertations, & Professional Papers

As interest in outdoor recreation grows, so does the need for effective communication in parks and protected areas. With a larger, more diverse visiting population, managers face new challenges, including intensified recreational use, staffing demands, and barriers to communication presented by cultural and linguistic diversity (Manning et al., 2017; Perry et al., 2021). Effective, indirect communication tools, such as pictorial symbol signage, are essential for addressing these challenges. Pictorial symbol signs are widely used in recreational signage and serve as vital indirect management strategies for communicating to diverse visitors as a universal visual language (Davies et al., 1998). However, research …

Attack On Titan Anime Memes: Possible Meanings And Interpretations By Young Adults., Yee-Lin Teo, Sze Seau Lee, Xin Jie Lim

Journal of Media Literacy Education

Memes have unpredictable and diverse interpretations because of their tendencies to be parodies, remixes, or mashups. This study aims to examine the possible meanings which memes may express and the interpretations of memes by young adults within the affinity space of Attack on Titan anime memes. The two-phase methodology involves analysing the memes using Shifman’s analytical dimensions of content, form, and stance, before conducting in-depth interviews with ten young adults who represent insiders and outsiders of the affinity space. The findings discuss how Attack on Titan memes normalise sexualisation, violence, and struggles such as suicidal intentions in young adults. The …