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Virtual Rebel Website: A Strategy To Increase User Engagement Through Bounce Rate Analysis, Michael Vendivel May 2014

Virtual Rebel Website: A Strategy To Increase User Engagement Through Bounce Rate Analysis, Michael Vendivel

UNLV Theses, Dissertations, Professional Papers, and Capstones

In a media environment that increasingly demands captivating content on a website, user engagement becomes a critical factor in the strategy of maintaining user interest. Research based on website analytics has shown that decreasing the Bounce Rate increased the time a web user spends on a website, entailing higher user engagement. Bounce Rate is the ratio of single-page visits on a website divided by the total number of visits, and it is used primarily used to quantify user interest. By examining the analytics and design of the student-run news siteVirtual Rebel, produced by the Hank Greenspun School of Journalism and …


"Beirut Speaks": New Graffiti Sub-Cultures Of Beirut, Lebanon, Jaime Alyss Holland May 2014

"Beirut Speaks": New Graffiti Sub-Cultures Of Beirut, Lebanon, Jaime Alyss Holland

Graduate Theses and Dissertations

Modern graffiti is an ever-present part of urban space. It has become globalized and has adapted to different environments and social contexts. Today in Beirut, Lebanon a phenomenal street art movement is infiltrating public space. This particular movement questions the common understandings that have constructed Western graffiti artists and graffiti culture for so long. A new group of street artists is working to make the art form more inclusive of Beirut's many communities by writing messages that speak to the whole of Lebanon. They are making their work known in the presence of law enforcement, different sects, and generations. How …


Get Schooled: A Visual Social Semiotic Analysis Of Target's Branding Using Instagram, Chelsea Bevins May 2014

Get Schooled: A Visual Social Semiotic Analysis Of Target's Branding Using Instagram, Chelsea Bevins

Masters Theses

With new technology arising, brands must be able to adapt to them. This thesis will break down brand management, using David Aaker's framework, of the Target Corporation to see if they are using modern resource, Instagram effectively. This thesis will also look at how the theory of visual social semiotics, applied to communications, is used to decipher intended meaning. Brand management embodies a company and people are driven by what a brand portrays. People are driven by values, emotions and quality within a brand. People associate products with memories, celebrities, attributes and symbols. Brands are more than just a name. …


Knowledge, Perceptions, And Outcomes Of Agricultural Communications Curriculum In Arkansas Secondary Agricultural Classrooms, Carley Payne Calico May 2014

Knowledge, Perceptions, And Outcomes Of Agricultural Communications Curriculum In Arkansas Secondary Agricultural Classrooms, Carley Payne Calico

Graduate Theses and Dissertations

The purpose of this mixed method study was to assess the effectiveness of agricultural communications curriculum developed and incorporated into a semester-long agricultural leadership and communications course for secondary agricultural education programs in Arkansas. This study was comprised of three parts including a pilot test, teacher training assessment, and a descriptive field test over a two-year period. For the pilot test portion of the study, students (N = 297) participated in newly developed instructional modules (careers, writing, design, and multimedia) predetermined by a committee of agricultural education and communications faculty at the University of Arkansas. The pilot test indicated students' …


A Study Of Stress Levels Of Students, Rebekah Currie Apr 2014

A Study Of Stress Levels Of Students, Rebekah Currie

Honors Theses

No abstract provided.


Fashioning A Rhetoric Of Style: A Rhetorical Analysis Of Urban Street Style Representations In New York City, Amber Pineda Apr 2014

Fashioning A Rhetoric Of Style: A Rhetorical Analysis Of Urban Street Style Representations In New York City, Amber Pineda

Theses and Dissertations

This thesis examines how urban street styles are used rhetorically within local boroughs in New York City as a form of resistance to the dominant fashion industry that dictates what is "in fashion" through media. A total of fifteen video blogs developed by The New York Times were analyzed, each containing a representation of one of the five boroughs of New York City: Staten Island, Manhattan, Brooklyn, Bronx, and Queens. The analysis identified themes of a rhetoric of style, consisting of primacy of text, imaginary communities, aesthetic rationales, market contexts, and stylistic homologies. These themes were then analyzed by drawing …


Columbia Chronicle (04/07/2014), Columbia College Chicago Apr 2014

Columbia Chronicle (04/07/2014), Columbia College Chicago

Columbia Chronicle

Student newspaper from April 7, 2014 entitled The Columbia Chronicle. This issue is 40 pages and is listed as Volume 49, Number 25. Cover story: "'Israeli/Palestinian Conflic' section reinstated: AAUP inquiry contends college violated professor's academic freedom" Editor-in-Chief: Lindsey Woods


Identifying High Crime Areas Using Spatial Analysis, Elisa Trepanier Apr 2014

Identifying High Crime Areas Using Spatial Analysis, Elisa Trepanier

Thinking Matters Symposium Archive

Crime incident locations and trends are examined spatially using GIS to produce maps that pinpoint high crime areas or Hot Spots Crime mapping aids police departments by identifying areas to allocate limited resources where and when they are most needed. This project introduces the availability of GIS technology to smaller police departments as a tool to assist in the development of crime prevention strategies. In this model crime incident reports for Windham, Maine are geocoded and patterns of motor vehicle and structure burglaries analyzed for date, time and location of incident. An addressing protocol is followed to protect victim privacy …


Into The Frightening Light: Emotional Healing Through The Creative Process, Bethany Dunfee Pierce Apr 2014

Into The Frightening Light: Emotional Healing Through The Creative Process, Bethany Dunfee Pierce

Creativity and Change Leadership Graduate Student Master's Projects

This project explores the role the creative process and art making can have in emotional healing and briefly describes connections among the affective skills of Creative Problem Solving and art making. Essentially a self-study taking place over five months, this project focuses on how the author, by developing mindful practice and behavior, used visual journaling, blogging, drawing and painting as methods of discovering her own creative process and how that process aided in emotional transformation leading toward greater self-actualization and artistic identity. This work provides key learnings that can help others in overcoming creative blocks, exploring creative process or in …


Canadian Patriotism And The Timbit: A Rhetorical Analysis Of Tim Horton's Inc.'S Canadian Connection Through The Application Of Semiotics, Shelanne Jennings Apr 2014

Canadian Patriotism And The Timbit: A Rhetorical Analysis Of Tim Horton's Inc.'S Canadian Connection Through The Application Of Semiotics, Shelanne Jennings

Masters Theses

This study examines the content of Tim Horton's television advertisements from 1980 to 2014 from a communication perspective. Using Peirce's semiotic theory, this study examines the significations of Canadian culture as they appear within each advertisement for the purpose of establishing the time and extent to which Canadian culture was used over the course of Tim Horton's advertising history. This study finds that Tim Horton's advertisements did not purposefully use Canadian significations during the 1980s to create a connection between their brand and Canadian patriotism. However, after discovering Canadians' natural affinity to the Tim Horton's brand through focus group research …


Disabled: Watching Stories Of The Malagasy Deaf, Nadeen Hamza Apr 2014

Disabled: Watching Stories Of The Malagasy Deaf, Nadeen Hamza

Independent Study Project (ISP) Collection

Dislabeled: Mislabeled and Disabled - two words that Malagasy Deaf individuals have used in this project to describe themselves and the struggles of their community. This project explores dynamics between the mainstream Malagasy society and the marginalized Deaf community as well as the dynamics within the Deaf community of Antsirabe. I argue that mainstream stereotypes of the Deaf are manifested in the ways these individuals see themselves as well as the opportunities that society offers them. I also argue that individuals who have high proficiency in Malagasy Sign Language have wider access to public services as well as a higher …


The Peters Projection And The Latitude And Longitude Of Recolonization, Timothy Barney Apr 2014

The Peters Projection And The Latitude And Longitude Of Recolonization, Timothy Barney

Rhetoric and Communication Studies Faculty Publications

In 1973, German historian Arno Peters unveiled the “Peters projection,” a map that challenged the Eurocentric Mercator style by redrawing the so-called “Third World” to appear more prominent on the global landscape. The projection sparked intense debate among cartographers about the overt use of ideology in mapping, while simultaneously championed by international groups (from the UN to church organizations) as a corrective against the marginalization of developing nations. This essay addresses how the Peters map became a rhetorical emblem for an internationalist identity within the contentious spatial conceptions constraining the Cold War. Ultimately, the Peters projection, despite its radicalism, constituted …


Harnessing Complexity: Analysis Methodology And Ethical Framework To Facilitate Utilization Of Video Data In Evaluations, Kurt A. Wilson Apr 2014

Harnessing Complexity: Analysis Methodology And Ethical Framework To Facilitate Utilization Of Video Data In Evaluations, Kurt A. Wilson

Dissertations

Most evaluations in the nonprofit and international development sectors are conducted in contexts of complexity; the specific intervention being evaluated is but one of many interrelated factors influencing the desired outcome. Video data, especially when directly generated by program participants, can provide both exceptionally rich qualitative data as well as contextually-relevant feedback within complex systems. Despite these unique strengths and opportunities, video data is underutilized in the field of evaluation. This dissertation addresses specific barriers associated with video data through three inter-related papers: Papers one and two (Chapters II and III) present the findings from two interrelated studies of an …


Communication As Yoga, Kristen Caroline Blinne Mar 2014

Communication As Yoga, Kristen Caroline Blinne

USF Tampa Graduate Theses and Dissertations

In this dissertation, I am in conversation with the following questions: How can individuals and communities teach and learn to engage more peacefully, nonviolently, and compassionately with each other? Further, how can one practice a style of communication that helps at least one person suffer less each day? In asking these questions, my goal has been to imagine as well as attempt to actualize a world where individuals and communities work together to create less suffering in each other's lives by first developing compassionate awareness of our interconnectedness, then "waking up" not only to our own divinity but also to …


Aesthetically Designed Maps: Development And Perception, Catherine Wang Mar 2014

Aesthetically Designed Maps: Development And Perception, Catherine Wang

Graphic Communication

This research explored the creative element of subway map creation in light of its effectiveness. Printed subway maps, used often for metropolitan cities and areas, are limited in physical dimension and scale, carrying minimal information. The New York, San Francisco Bay Area, Tokyo, Paris, London and Moscow subway maps highlight similar design and abstraction that fulfill the basic necessary elements for subway patrons. Over the years since the first metro map for each city was created, maps have become more simplified by removing physical land features and reference points to make way for expanding and new subway lines, stations, and …


Visual Communication And The Digital Turn, Bettina Fabos Mar 2014

Visual Communication And The Digital Turn, Bettina Fabos

UNIversitas: Journal of Research, Scholarship, and Creative Activity

I am very excited about the Digital Turn on multiple levels as a way of expressing ideas in visual form and making them more accessible and finding different ways to tell stories. As Joan Didion wrote, “we tell ourselves stories to live,” and I live and breathe that phrase.

For this presentation, my aim is to show you the new forms of communication that excite me to no end, and then talk about how our relationship with new media content producers has drastically changed. If you have never heard of SnowFall, an incredibly impressive piece of interactive media that …


“The Hitchcock Touch”: Visual Techniques In The Work Of Alfred Hitchcock, Paige A. Driscoll Feb 2014

“The Hitchcock Touch”: Visual Techniques In The Work Of Alfred Hitchcock, Paige A. Driscoll

International ResearchScape Journal

Since his beginning as a filmmaker in Britain, Alfred Hitchcock has become a household name not only in Britain and, later, the United States, but also internationally. Hitchcock’s unique auteur style has made his name recognizable even if one has not personally viewed one of his many films. How is it, then, that Hitchcock has accumulated such a distinct and well-known style? Using examples from his films, the research of other Hitchcock experts, and cinematic technique and terminology resources, this article illustrates the way Hitchcock’s visual techniques have contributed to the creation of this auteur style. The visual techniques examined …


Review Of Eyes On Labor: News Photography And America's Working Class By Carol Quirke, Bonnie Brennen Feb 2014

Review Of Eyes On Labor: News Photography And America's Working Class By Carol Quirke, Bonnie Brennen

College of Communication Faculty Research and Publications

No abstract provided.


Is Hyperbaric Oxygen Therapy An Effective Treatment For Autism? A Review, Daniel Dunleavy, Bruce A. Thyer Jan 2014

Is Hyperbaric Oxygen Therapy An Effective Treatment For Autism? A Review, Daniel Dunleavy, Bruce A. Thyer

Journal of Adolescent and Family Health

Objectives: We review outcome studies regarding the effectiveness of hyperbaric oxygen therapy (HBOT) for Autism Spectrum Disorders (ASD). Method: Studies were identified through electronic bibliographic databases and manual searches of article reference lists. Results: A total of 8 studies met eligibility criteria, consisting of three randomized controlled trials (RCTs), one quasi-experimental study involving a comparison group, two pre-experimental one-group pretest–posttest studies, and two single-system designs. Studies reviewed did not offer credible evidence to suggest that HBOT is an effective treatment for autism. Conclusion: It is premature to call HBOT an effective treatment for Autism and ASD. Individuals clinically treated with …


Deaf Apostolate Newsletter, January 2014 Jan 2014

Deaf Apostolate Newsletter, January 2014

Deaf Apostolate Newsletter

A newsletter published for Deaf Catholics in Boston, MA

Deaf Apostolate Newsletter Finding Aid


Ce 575 Syllabus: Addictions Counseling Multicultural Concerns, Mitch Moore Jan 2014

Ce 575 Syllabus: Addictions Counseling Multicultural Concerns, Mitch Moore

Counselor Education Syllabi

Multiculturalism is an important concept to examine in relation to addictions counseling. Client age, race, gender identity, ethnic identity, sexual orientation, economic status and/or disability status can impact the course of addiction or treatment. In this course, students will examine cultural influences as they converge with substance abuse and dependence.


Political Communication, Paul A. Soukup Jan 2014

Political Communication, Paul A. Soukup

Communication

This review seeks to introduce political communication by showing the kinds of studies currently published. Of necessity not complete, it does not list every study nor does it include every possible approach to political communication, but only those published in the sample of journals—one hopes enough to indicate the scope of this wide area of communication study


Nurse Practitioners’ Attitudes And Knowledge About Influenza Immunization, Kim Curry, Christina Humphreys Jan 2014

Nurse Practitioners’ Attitudes And Knowledge About Influenza Immunization, Kim Curry, Christina Humphreys

Florida Public Health Review

Influenza remains a leading cause of death nationally and internationally. Annual influenza immunization for healthcare workers has been recommended since 1984. Despite this, many healthcare workers do not receive the immunization. Nurse practitioners (NPs) are key primary care providers in the U.S. healthcare system. The purpose of this study was to assess the knowledge and personal beliefs of NPs as a step toward understanding the reasons for the participation or non-participation in the influenza vaccine of this professional group. A quantitative cross-sectional survey of knowledge, attitudes, NP demographics, and patient factors was carried out. Most of the 174 participants had …


Cohonina Social Organization And The Role Of Forts In Integration And Interaction: A View From The Pittsberg Community., Travis Brent Cureton Jan 2014

Cohonina Social Organization And The Role Of Forts In Integration And Interaction: A View From The Pittsberg Community., Travis Brent Cureton

Electronic Theses and Dissertations

This thesis explores the role of "forts" in the sociopolitical organization of a prehistoric people known as the Cohonina through the application of settlement systems analysis and functional studies. The primary objective of this thesis is to test ideas of Cohonina sociopolitical organization through an examination of the functional characteristics of forts and their positions on the landscape using a combination of theory derived from settlement and landscape archaeology, deployed in a geographic information system work environment. A Cohonina fort site known as the Pittsberg Fort Complex, was placed in its community context through broad scale survey. Artifact, architectural, and …


Poetry And Making Books In The Library, Reneé C. Lyons, Deborah Parrott, Edward J. Dwyer Jan 2014

Poetry And Making Books In The Library, Reneé C. Lyons, Deborah Parrott, Edward J. Dwyer

ETSU Faculty Works

No abstract provided.


The Use Of Photography As A Clinical Tool In Social Work : A Theoretical Exploration Using Winnicottian And Jungian Lenses, André N. Zandoná Jan 2014

The Use Of Photography As A Clinical Tool In Social Work : A Theoretical Exploration Using Winnicottian And Jungian Lenses, André N. Zandoná

Theses, Dissertations, and Projects

In this theoretical study, the photographic process was examined as having the potential to be used as a psychodynamic clinical tool in social work. Psychodynamic theoretical concepts by Carl Jung and Donald W. Winnicott were examined as guiding principles that will allow clinicians to understand how photography can be useful as a means to understand one's internal experience as well as external relationship with the world. This body of work presented current and potential uses of the camera as an instrument in interpreting the world according to one's subjectivity. In addition to theoretical examination, this research study also presented real …


Jour 3526: Photojournalism/Digital Image (Syllabus), Matthew J. Haught Jan 2014

Jour 3526: Photojournalism/Digital Image (Syllabus), Matthew J. Haught

Journalism and Strategic Media Syllabi Archive

Course Description: Photograph as narrative; see, interpret and capture images that communicate information and have meaning and storytelling power; manipulation of digital media with software for use in broadcast, web and print; ethical problems related to digital manipulation. One lecture hour, four laboratory hours per week.


Jour 3900: Visual Journalism (Syllabus), Jin Yang Jan 2014

Jour 3900: Visual Journalism (Syllabus), Jin Yang

Journalism and Strategic Media Syllabi Archive

Course Description: Introduction to design software of Photoshop and InDesign; application of fundamental design principles and visual journalism principles; development of publication projects.


Jour 3900: Visual Journalism (Syllabus), Tori Cliff Jan 2014

Jour 3900: Visual Journalism (Syllabus), Tori Cliff

Journalism and Strategic Media Syllabi Archive

Course Description: Introduction to design software of Photoshop and InDesign; application of fundamental design principles and visual journalism principles; development of publication projects.


Jour 3900: Visual Journalism (Syllabus), Jason R. Terrell Jan 2014

Jour 3900: Visual Journalism (Syllabus), Jason R. Terrell

Journalism and Strategic Media Syllabi Archive

Course Description: Introduction to design software of Photoshop and InDesign; application of fundamental design principles and visual journalism principles; development of publication projects.