Digital Commons Network^™

Comparing Student Performance And Satisfaction In Face-To-Face And Hybrid Formats For A Finance Course, Patricia R. Robertson

Faculty Articles

In a study conducted at a large, public university, the author assessed the impact of course delivery method (face-to-face versus hybrid formats) on student performance and satisfaction. The study was based on the concurrent instruction of a senior-level finance course over two semesters. Student performance was based on the percent of students achieving a grade of A, B or C in the course (as opposed to D, F or W/WF) and the scores on the individual gradable assignments. The study shows no significant difference between hybrid and face-to-face delivery in the mean score of student performance. In addition, there was …

Curricular Integration Of Technology By The Coates Library, 2008-2013: A Report Of The Activities Of The Faculty Technology Liaison, Jeremy W. Donald

Library Faculty Research

The Faculty Technology Liaison (FTL) position was created to support Expanding Horizons: Information Literacy in the 21^st Century, a Quality Enhancement Plan instituted at Trinity University in the fall of 2008. The position was intended to promote information literacy and technology use by providing technology-intensive teaching and learning opportunities for faculty and students.

Super Bowl, Richard C. Crepeau

On Sport and Society

Here we are once again at the most important weekend in American sport. The Super Bowl is Sunday and that means that Americans across the land will create scenes reminiscent of Thorstein Veblen’s classic, The Theory of the Leisure Class. Veblen’s original vocabulary describing the rich of the late 19th century is as appropriate now as it was then. Such phrases as “conspicuous consumption,” “conspicuous waste” and “conspicuous leisure,” seem to have been coined for the Super Bowl.

The Super Bowl, Richard C. Crepeau

On Sport and Society

Here we are once again at the most important weekend in American sport. The Super Bowl is Sunday and that means that Americans across the land will create scenes reminiscent of Thorstein Veblen’s classic, The Theory of the Leisure Class. Veblen’s original vocabulary describing the rich of the late 19th century is as appropriate now as it was then. Such phrases as “conspicuous consumption,” “conspicuous waste” and “conspicuous leisure,” seem to have been coined for the Super Bowl.

Manhood And Football, Richard C. Crepeau

On Sport and Society

ESPN, the Worldwide Breeder of ludicrous sports programming, reached a new low this week. The Network that brought you the biggest non-event on the annual sports calendar, the NFL draft, and then took it down another notch by televising the announcement of the NFL schedule, outdid itself once again by having a countdown to the unveiling of Mel Kiper’s mock draft. Did anyone care? Is Mel anything more than a parody of himself? Has ESPN totally lost its way? (The correct answers are no, no, and maybe.)

Ua19/16/1 Hilltopper Basketball 2014-15 Media Guide, Wku Athletic Media Relations

WKU Administration Documents

2014-15 men's basketball media guide produced by WKU Athletic Media Relations, includes athletic records and statistics, photographs, schedule and information regarding opponents.

Coaching Education Needs In Youth Sport: An Interdisciplinary Approach, Nicole D. Bolter, Laura J. Petranek, Shelley M. Lucas, Emily J. Houghton

Human Performance Department Publications

No abstract provided.

Ua19/16/1 2014-15 Wku Track & Field Cross Country Record Book, Wku Athletic Media Relations

WKU Administration Documents

WKU track and field media guide for 2014-15 season.

Ua19/16/1/1 Hilltopper Baseball 2014 Media Guide, Wku Athletic Media Relations

WKU Administration Documents

2014 baseball media guide produced by WKU Athletic Media Relations, includes athletic records and statistics, photographs, schedule and information regarding opponents.

Pace University Athletics: Increasing Profitability And Performance, Jhanay Harris

Master in Public Administration Theses

No abstract provided.

Forgiveness And Power In The Age Of Atrocity: Servant-Leadership As A Way Of Life: A Review, Chadron Hazelbaker

International Journal of Servant-Leadership

Robert Greenleaf pioneered the concept of servant-leadership in his work Servant-Leadership in 1970. Since then, various essays, studies, and books have explored different aspects of Greenleaf's ideas. Larry Spears, building on Greenleaf's work, presented his well-known and often used ten characteristics of servant-leadership. Throughout the refinement of the articulation of servant-leadership, difficult questions addressing how servants lead in situations of violence, coercive power, and aggression have arisen. In the book Forgiveness and Power in the Age ofAtrocity: Servant-Leadership as a Way of Life (published by the scholarly press Rowman & Littlefield/Lexington in 2012), Shann Ray Ferch addresses these questions utilizing …

The Effect Of Fans’ Attitudes On Sponsorship Outcomes: Evidence From An Exploratory Study In Greece, Pantelis Nassis, Nicholas D. Theodorakis, Yannis Afthinos, Haralambos Kolybalis

Journal of Applied Sport Management

This study examines the effect of sport involvement and fans’ beliefs about sponsorship on certain sponsorship outcomes in the context of professional basketball. Quantitative data were collected from a survey of 222 spectators attending a professional basketball game in Greece. A confirmatory factor analysis (CFA) was employed to examine the validity of the scale. Overall, the examination of the structural parameters indicated that attitude towards sponsors was significantly predicted by sport involvement and beliefs about sponsorship, while it significantly predicted purchase intentions, word of mouth, and fans’ satisfaction from the use of sponsor’s products.

Marketing Stadiums As Event Venues: Modified Balanced Scorecard (Mbsc) Evaluation Of Minor League Baseball Websites As An Emarketing Tool, Charles Parrish, Seungwon "Shawn" Lee, Ji-Ho Kim

Journal of Applied Sport Management

Maximizing and gaining access to stadium related revenue streams, including non-game day social and corporate event rentals, is a critical factor for the financial viability of professional sports teams. Minor League Baseball (MiLB) teams and Independent baseball league (Indy) teams are no exception and franchise owners strive to maximize ancillary business opportunities, including stadium usage year-round. Currently, teams are marketing their venues through various mediums, including their websites. Considering the implications of eMarketing on MiLB and Indy teams’ ability to target and solicit social and corporate event customers it is critical to evaluate current eMarketing efforts. This study employs the …

2014 Otterbein Football Game Day Program, Otterbein University

Football Programs

No abstract provided.

2014 Otterbein Football Media Guide, Otterbein University

Football Programs

No abstract provided.

Attitudes To Storytelling Among Adult Esl Learners, Mi-Ryoung Kim, Theresa Mcgarry

ETSU Faculty Works

This study investigated tertiary second language learners’ attitudes toward storytelling as a classroom activity. Instruction and practice in storytelling were given to 26 international undergraduates for ten weeks. Questionnaires were administered before and after the treatment to assess learners’ interest in storytelling and beliefs about its effectiveness as a learning task. The results of the pre-treatment questionnaire showed that while participants’ interest in storytelling was very low, their expectations of its effectiveness were relatively high. Asian or low proficient participants indicated higher interest than Europeans or high proficient learners. The results of the post-treatment questionnaire showed that participants’ attitudes changed …

Eastern Michigan University Graduate Catalog, 2014-2015, Office Of The Registrar

Graduate Catalogs

No abstract provided.

Graduate Record 2014: Dawg Nation, Southwestern Oklahoma State University

SWOSU Yearbooks

The 2014 Graduate Record was designed by SWOSU students of the Specialized Publications Class in the Communications Department.

Examining Sport Advertisements: The Effect Of Cause-Related Marketing (Crm) Messages And Endorsements, Antonio S. Williams, Dae Yeon Kim, Alexandria Pantaleoni

Global Sport Business Journal

The present study examined consumer responses to the use of cause-related marketing (CRM) and endorsers (high or low fit with a cause) as given cues in sport (i.e., fitness club advertisements). By conducting an experiment using fictitious advertisements, the study found that both CRM and endorser-cause fit (ECF) have a positive impact on consumers’ attitude towards advertisement (Aad), brand (Abr), and purchase intention (PI).

Loss Aversion, Team Relocations, And Major League Expansion, Brad Humphreys, Li Zhou

Economics Faculty Working Papers Series

Professional sports teams receive large public subsidies for new facility construction. Empirical research suggests that these subsidies cannot be justified by tangible or intangible economic benefits. We develop a model of bargaining between local governments and teams over subsidies that includes league expansion decisions. The model features loss aversion by fans that captures lost utility when a team leaves a city. The model predicts that teams exploit this loss aversion to extract larger than expected subsidies from local governments, providing an explanation for these large subsidies and highlighting the importance of anti-trust exemptions in enhancing teams' bargaining positions.

Fouling The First Amendment: Why Colleges Can't, And Shouldn't, Control Student Athletes' Speech On Social Media, Frank D. Lomonte

Journal of Business & Technology Law

No abstract provided.

#Nbcfail: A Qualitative Review Of The Shared Experience As A Social Movement, Brendan O'Hallarn, Stephen Shapiro

Human Movement Studies & Special Education Faculty Publications

The XXX Olympic Games in London, England was the most-watched event in U.S. television history, with more than 219 million viewers tuning in during the Games. However, the National Broadcasting Corporation (NBC) elected to show a number of events to U.S. audiences in prime time via tape delay, rather than broadcasting them live. As a result NBC encountered a great deal of criticism about its coverage, particularly on the online microblogging site Twitter. This research surveyed a sample of Twitter users who participated in the Twitter protest via the #NBCFail hashtag, to understand how being part of a shared protest …

Decision Making In A Sequential Game: The Case Of Pitting In Nascar, Alan Deck, Cary Deck, Zhen Zhu

ESI Publications

This article uses data from NASCAR to examine strategic decision making with professional players and high stakes. The authors look at driver decisions to pit, enabling car performance to be improved at the cost of track position. Unlike other sports choices that have been used to test game-theoretic play, pitting decisions occur sequentially. Therefore, optimal decision making should result in the sub-game perfect equilibrium outcome. After estimating the likelihood of successfully passing another driver, the authors find some evidence that drivers make optimal decisions; however, driver behavior is also consistent with a simple heuristic of following the preceding car.

Determinants Of Public Funding For Professional Athletic Venues, John K. Holland

CMC Senior Theses

This paper examines the financing of professional athletic venues and why certain franchises are able to obtain high percentages of overall stadium funding from the public. Existing literature shows the negligible effect of new athletic venues on the local economy and per capita income, and therefore the benefits from such a project are largely intangible. I use an ordinary least squares regression and show that the more successful a team is the less public funding they tend to receive. I also find that broad city statistics do not represent the specific areas that policy makers consider when making decisions about …

Physical Activity Barriers And Facilitators Among Working Mothers And Fathers, Emily L. Mailey, Jennifer Huberty, Danae M. Dinkel, Edward Mcauley

Health and Kinesiology Faculty Publications

Background: The transition to parenthood is consistently associated with declines in physical activity. In particular, working parents are at risk for inactivity, but research exploring physical activity barriers and facilitators in this population has been scarce. The purpose of this study was to qualitatively examine perceptions of physical activity among working parents.

Methods: Working mothers (n = 13) and fathers (n = 12) were recruited to participate in one of four focus group sessions and discuss physical activity barriers and facilitators. Data were analyzed using immersion/crystallization in NVivo 10.

Results: Major themes for barriers included family responsibilities, guilt, lack of …

A Survey Of Social Media: Perceived Effectiveness In Marketing Among Individual Nascar Tracks, Amanda E. Greene, Andy Dotterweich, Mauro Palmero, Don Good

ETSU Faculty Works

The purpose of this study was to examine the use of and attitudes toward social networking as a tool for use by NASCAR speedways and to gauge track perceptions on the effectiveness of social media as a marketing tool. Individual NASCAR tracks were surveyed (n=22, 84.6% response) to explore current track social media practices and the potential impact of social networking sites on NASCAR marketing and consumer relations. Results found that individual tracks as well as the two major ownership groups highly agreed about issues concerning the use of social media to increase sales and to develop fan bases. However, …

The Value Of International Experiences For Business Students: Measuring Business Student Attitudes Toward Study Abroad, Sean Heffron, Peter A. Maresco

WCBT Faculty Publications

The value of an international experience—especially for students of business—continues to be an area of focus at colleges and universities. Students across all disciplines within the business curriculum: accounting, economics, finance, management, marketing, or sport management are expected by employers to possess knowledge of, and appreciation for, other cultures. Using as a backdrop two unique study abroad programs that immerse students into an intercultural business experience and have them interacting with—and learning from—the local residents as well, the survey research in this study measures student attitudes before and after they study abroad and it notes the changes that students report …

The Effect Of Winning Football And League Affiliation On Academic Achievement In The Southeastern Conference (Sec) Does Winning Football And Conference Improve Student Related Academic Indicators ?, A. Wayne Alexander Ii

Theses and Dissertations

Numerous researchers have attempted to study the effect of winning football on a university’s academic standing. To this point, the results have been varied and inconclusive. The answer is unclear and the research does not examine a conference as a whole in comparison to other conferences since the Bowl Championship Series (BCS)- era (1998-2012). The current study examines whether the Southeastern Conference (SEC) and the success of the conference’s football teams, in terms of winning games and conference membership, improves the conference's member schools academic indicators. Using factors such as SAT scores, application rate, retention rates, and graduation rates, this …

Do Sports And Public Relations Make A Winning Combination For Schools? - How Public Relations Is Utilized In The Ole Miss Athletics Department And That Of Four Other Universities, Lauren Mcmillin

Honors Theses

This thesis covers several areas of investigation. A majority of the information came from staff members in the Ole Miss Athletics Department and the Ole Miss Athletics Foundation, including information from my own experiences working with both organizations. In researching other schools, I reached out to colleagues associated with the four other universities that I examined, interviewing them on different subject matters. Additional information was found in textbooks and online articles. From my research, I was able to discover the various methods that schools use to promote athletics programs. By employing the areas of public and media relations, marketing, social …

Ncaa At The Crossroads: How O'Bannon V. Ncaa Could Change College Sports, Evan Brewster

Honors Theses

This thesis investigates the current model of American college athletics and how football and basketball, specifically, have become extremely commercialized. This piece begins with an analysis of the current state of amateur college athletics and the changes that have taken place recently. O'Bannon v. NCAA signifies the one of the most recent challenges to NCAA power, attempting to change the unjust system that requires student-athletes to remain amateur while universities profit off the athletic contests. An evaluation of previous legal challenges to the NCAA help frame an assessment of the case itself thus far. To conclude, cases like O'Bannon and …