Open Access. Powered by Scholars. Published by Universities.®

Digital Commons Network™

Open Access. Powered by Scholars. Published by Universities.®

Psychology

Institution
Keyword
Publication Year
Publication
Publication Type
File Type

Articles 2041 - 2070 of 12641

Full-Text Articles in Entire DC Network

Understanding The Personality Of A Coworker, Alyssa S. Hall Jan 2023

Understanding The Personality Of A Coworker, Alyssa S. Hall

Honors Theses and Capstones

The concept of personal intelligence (PI) refers to an individual's capacity to accurately reason about personality and personality-related information in themselves and others (Mayer, 2008). Understanding personal intelligence has various practical applications, including the workplace, where it has been shown that individuals with higher PI exhibit lower levels of counterproductive work behavior and perceive their work environments as more supportive (Mayer et al., 2018). In a recent study by Peters and colleagues (2021), participants were asked to describe their interactions with difficult coworkers, and their sophistication in the narratives was evaluated by judges. The study found that there was a …


Evaluation Of Tele-Diagnostic Practice In Autism Spectrum Disorder, Emily Graham Lerose Jan 2023

Evaluation Of Tele-Diagnostic Practice In Autism Spectrum Disorder, Emily Graham Lerose

Wayne State University Dissertations

EVALUATION OF TELE-DIAGNOSTIC PRACTICES IN AUTISM SPECTRUM DISORDER By Emily Graham LeRose Advisor: Dr. Shelly Jo Kraft, PhD, CCC-SLP Major: Communication Sciences and Disorders Degree: Doctor of Philosophy

Following the social-distancing mandates of the COVID-19 pandemic of 2020, diagnosis of autism spectrum disorder pivoted from an in-person method of evaluation, utilizing empirically supported “gold-standard” methods, to novel tele-diagnostic methods. This research investigated the efficacy and accessibility of autism diagnostic services using the tele-diagnostic platform of autism assessment by comparing retrospective patient data from periods of in-person assessment to tele-diagnostic assessment at one, large, urban hospital.

Diagnostic outcomes for these two …


The Effects Of Self-Affirmation On Covid-19 Safe Behaviors, Matt Betashour Jan 2023

The Effects Of Self-Affirmation On Covid-19 Safe Behaviors, Matt Betashour

Modern Psychological Studies

This paper aims to seek if self-affirming activities can be used to increase compliance with group-protective public health policy such as the mandate to wear face masks for the COVID-19 pandemic. Completing a self-affirmation has been shown to increase compliance to health advice when it is beneficial for the self (Sherman & Cohen, 2020). To determine if self-affirming activities, as described by Self-Affirmation theory, increases compliance to health advice that is beneficial for others, the present experiment (N = 106) asked university students to complete a self-affirmation or a control task, read a relevant article, and rate how often they …


College Students’ Psychosocial Functioning 2 To 5 Years After Death Of A Parent, Carla C. Elbel Jan 2023

College Students’ Psychosocial Functioning 2 To 5 Years After Death Of A Parent, Carla C. Elbel

Walden Dissertations and Doctoral Studies

The purpose of this study is to examine the relationship regarding a loss of parent during adolescence with psychosocial development into early college years (18 through 22 years of age) as measured by the Modified Erikson Psychosocial Stage Inventory (MEPSI). A sample of 15 young college students, ages 18 to 22, completed the MEPSI and a second sample of young college students 18 to 22, who lost a parent, completed the MEPSI. No significant difference was found in the variance of the means; therefore, the null hypothesis was retained. A small sample t test analysis was used to compare the …


What Makes Conversation Good? How Responsivity, Topics, And Insider Language Predict Feelings Of Connection, Emma M. Templeton Jan 2023

What Makes Conversation Good? How Responsivity, Topics, And Insider Language Predict Feelings Of Connection, Emma M. Templeton

Dartmouth College Ph.D Dissertations

We spend our lives having conversations, and some inevitably go better than others. What happens in conversation that makes people feel connected? To explore this question, I recorded pairs of strangers and friends having unstructured conversations. In Chapter 1, I show that people who feel connected tend to respond quickly, creating short gaps between turns. However, long gaps are not necessarily bad. Although long gaps signal moments of disconnection and awkwardness for strangers, they mark moments of heightened connection for friends by providing space for enjoyment and mutual reflection. In Chapter 2, I examine how people start their conversations. Specifically, …


The Relationship Between Body Mass Index And Depression In College Students, Bryn Kable Jan 2023

The Relationship Between Body Mass Index And Depression In College Students, Bryn Kable

CMC Senior Theses

College student mental health has seen a serious decline over the last decade (Esaki-Smith, 2022). One factor that has been linked to both physical and mental disorders is obesity. A common way to operationalize weight is through body mass index (BMI) (Ilman et al., 2015). There is evidence that BMI and depression are correlated linearly in that individuals with higher BMIs have higher levels of depression (Badillo et al., 2022; Simon et al., 2008). The exact mechanisms of this relationship are still generally unknown; thus, the goal of this study was to investigate the relationship between BMI and depression in …


Psychedelic-Assisted Therapy: Support For The Rebus Hypothesis And Its Application To Specific Psychiatric Illnesses, Wren Cilimburg Jan 2023

Psychedelic-Assisted Therapy: Support For The Rebus Hypothesis And Its Application To Specific Psychiatric Illnesses, Wren Cilimburg

CMC Senior Theses

For centuries, psychedelic substances have been a part of human culture. Classic psychedelics such as LSD and psilocybin are characterized by their agonism of 5HT-2A receptors, and recent clinical trials have found that these substances hold great promise for treating mental disorders. Neurobiological evidence supports the recent theory that psychedelic-assisted therapy works by increasing neuroplasticity and allowing for the revision of maladaptive predictions. This theory is called the REBUS hypothesis, and it is situated within a predictive processing model of cognition. There is evidence that individuals with mental disorders such as depression, addiction, and eating disorders have a diminished ability …


The Gay Science: Power On The Body, Population, And Psyche, Nicola Augustyn Jan 2023

The Gay Science: Power On The Body, Population, And Psyche, Nicola Augustyn

CMC Senior Theses

Michel Foucault is a philosopher of power who left behind a legacy of ideas that continue to inspire scholars today. His conceptualization of power is not limited to the figures of kings, monarchs, or the sovereign state. Rather, he regards power as a productive force that shapes subjectivity, manufactures knowledge, and engenders the truth in a particular historical context. In this thesis, I aim to provide a comprehensive account of Foucault’s analysis of power, starting with his refutation of the “repressive hypothesis” that challenges the predominant view of centralized top-down power. Then, I present Foucault’s proposal for redefining power as …


An Integrated Conceptual Framework Linking Attachment Insecurity To Increased Risk For Both Enacting And Experiencing Objectification, Frances C. Calkins, Sarah Gervais, Gemma Sáez, Meredith J. Martin, M. Meghan Davidson, Rebecca L. Brock Jan 2023

An Integrated Conceptual Framework Linking Attachment Insecurity To Increased Risk For Both Enacting And Experiencing Objectification, Frances C. Calkins, Sarah Gervais, Gemma Sáez, Meredith J. Martin, M. Meghan Davidson, Rebecca L. Brock

Department of Psychology: Faculty Publications

Sexual objectification (i.e., reducing a person to their appearance, body, or sex appeal and functions) is a significant risk factor for negative health outcomes. In the present investigation, we examined multiple manifestations of objectification (i.e., objectification of others, objectification of self, and objectification by others) in an interpersonal context. We merged objectification theory with attachment theory, one of the most prominent theories of close relationships, and propose that sexual objectification can shed light on attachment processes (and vice versa). To bolster this conceptual overlap, we tested this novel, integrated framework across two independent samples of women and men including (a) …


Of Dogs And Bonds, Jeffrey R. Stevens Jan 2023

Of Dogs And Bonds, Jeffrey R. Stevens

Department of Psychology: Faculty Publications

In four of Charles Darwin’s classic works (Darwin, 1859, 1868, 1871, 1872), the domestic dog (Canis familiaris or Canis lupus familiaris)1 featured prominently, offering key examples to illustrate his ideas about evolution, domestication, comparative behavior and cognition, and emotional expression. Darwin held a clear fondness for dogs, and when replying to letters detailing the “sagacity” of dogs, he remarked “I can believe almost anything about them” (Darwin, 2014). Despite the early interest in their behavior and cognition by a number of leading scientists, dogs were rarely subject to serious investigation as a study species for 150 years. …


Place Conditioning In Humans: Opportunities For Translational Research, Seetha Krishnan, Rick A. Bevins, Harriet De Wit Jan 2023

Place Conditioning In Humans: Opportunities For Translational Research, Seetha Krishnan, Rick A. Bevins, Harriet De Wit

Department of Psychology: Faculty Publications

Rationale Translational research, especially research that bridges studies with humans and nonhuman species, is critical to advancing our understanding of human disorders such as addiction. This advancement requires reliable and rigorous models to study the underlying constructs contributing to the maladaptive behavior.

Objective In this commentary, we address some of the challenges of conducting translational research by examining a single procedure, place conditioning. Place conditioning is commonly used with laboratory animals to study the conditioned rewarding effects of drugs, and recent studies indicate that a similar procedure can be used in humans.

Results We discuss the opportunities and challenges of …


The Effect Of Testing On New Learning Of Related And Unrelated Text Sections, Katie Ingram Jan 2023

The Effect Of Testing On New Learning Of Related And Unrelated Text Sections, Katie Ingram

UNF Graduate Theses and Dissertations

When individuals are presented with a variety of materials, including word lists, face-name pairs, text passages, and more, the presence of a test between sections can enhance future section learning, a phenomenon called the forward testing effect (FTE). In addition to the FTE, studies have suggested that a decrease in the relatedness of the subject matter units can increase learning of the material. The current study examined the interaction between the presence of a test and the relatedness of material using text sections and cued-recall questions. Participants were 119 individuals assigned to a related test, related no-test, unrelated test, or …


Less Meat, Less Heat: Analyzing Meat Consumption Through The Theory Of Planned Behavior, Identity, Past Behavior, And Conservatism, Madeleine Powers Jan 2023

Less Meat, Less Heat: Analyzing Meat Consumption Through The Theory Of Planned Behavior, Identity, Past Behavior, And Conservatism, Madeleine Powers

UNF Graduate Theses and Dissertations

Meat reduction is a largely underutilized means of combatting climate change that warrants further investigation. The current study utilized an extended model of the Theory of Planned Behavior (TPB) to predict intention to eat red meat. In addition to traditional TPB components of attitudes, subjective norms, and perceived behavioral control, this study adds to the literature by including meat-eating identity, past meat-eating behavior, and conservatism as predictors of meat consumption intentions. 744 participants were recruited via Mturk and compensated $1 for completing surveys assessing the extended TPB constructs related to meat consumption. The sample was 57% men, and 81% white, …


Examining The Effects Of A Behavioral Skills Training Package On The Emotional Regulation Skills Of A Child With Autism Spectrum Disorder, Kate Flynn Jan 2023

Examining The Effects Of A Behavioral Skills Training Package On The Emotional Regulation Skills Of A Child With Autism Spectrum Disorder, Kate Flynn

All Graduate Theses, Dissertations, and Other Capstone Projects

One of the most common symptoms experienced by individuals diagnosed with autism spectrum disorder (ASD) is a difficulty understanding, interpreting, and dealing with one’s own emotions and the emotions of others which often leads to an impairment in regulating emotional experiences. Emotional regulation includes the processes whereby we influence which emotions we have, when we have them, and how we experience and express them. The purpose of the current study is to function as a preliminary analysis to determine if a behavioral skills training (BST) package with video modeling (VM) can be used to increase appropriate emotional regulation skills for …


Effects Of A Psychological Stressor On Methamphetamine Seeking In Rats., Kayla B. Cox Jan 2023

Effects Of A Psychological Stressor On Methamphetamine Seeking In Rats., Kayla B. Cox

Psychology ETDs

Although methamphetamine abuse and fatality rates are on the rise in the United States, there are currently no FDA approved drugs to treat methamphetamine use disorder (MUD). To better understand factors contributing to addiction, researchers have designed various rodent models of stress including the use of footshock, social defeat and maternal separation, however, these models involve physical or early life stress exposure and thus are less translatable to human psychological stress. The present study implemented predatory odors as a model of psychological stress and examined whether chronic exposure to these stressors enhanced subsequent vulnerability to a subthreshold dose of methamphetamine. …


Adolescent Intermittent Ethanol Drives Modest Neuroinflammation But Does Not Escalate Drinking In Male Rats, Jessica I. Wooden, Lauren E. Peacoe, Chinchusha Anasooya Shaji, Jennifer K. Melbourne, Cassie M. Chandler, Michael T. Bardo, Kimberly Nixon Jan 2023

Adolescent Intermittent Ethanol Drives Modest Neuroinflammation But Does Not Escalate Drinking In Male Rats, Jessica I. Wooden, Lauren E. Peacoe, Chinchusha Anasooya Shaji, Jennifer K. Melbourne, Cassie M. Chandler, Michael T. Bardo, Kimberly Nixon

Psychology Faculty Publications

During adolescence, the brain is highly susceptible to alcohol-induced damage and subsequent neuroimmune responses, effects which may enhance development of an alcohol use disorder (AUD). Neuroimmune reactions are implicated in adolescent alcohol exposure escalating adulthood drinking. Therefore, we investigated whether intermittent alcohol exposure in male, adolescent rats (AIE) escalated adult drinking via two-bottle choice (2BC). We also examined the influence of housing environment across three groups: standard (group-housed with enrichment during 2BC), impoverished (group-housed without enrichment during 2BC), or isolation (single-housed without bedding or enrichment throughout). In the standard group immediately after AIE/saline and after 2BC, we also examined the …


Prenatal Morphine Exposure Increases Cardiovascular Disease Risk And Programs Neurogenic Hypertension In The Adult Offspring, Nermin Hassan Mohamed Selim Ahmed, Alana Kassis, Jena Malone, Jodie Yang, Esraa Zamzami, An-Hsuan Lin, Scott M. Gordon, Ming C. Gong, Michael T. Bardo, Carolina Dalmasso, Analia S. Loria Jan 2023

Prenatal Morphine Exposure Increases Cardiovascular Disease Risk And Programs Neurogenic Hypertension In The Adult Offspring, Nermin Hassan Mohamed Selim Ahmed, Alana Kassis, Jena Malone, Jodie Yang, Esraa Zamzami, An-Hsuan Lin, Scott M. Gordon, Ming C. Gong, Michael T. Bardo, Carolina Dalmasso, Analia S. Loria

Psychology Faculty Publications

BACKGROUND: The opioid overdose and opioid use disorder epidemics are concomitant with increased metabolic and CVD risk. Although opioid use disorder causes adverse pregnancy outcomes, the offspring’s cardiovascular health is understudied. We hypothesized that offspring exposed to in utero morphine exposure (IUME) would show increased CVD risk factors and endogenous opioid system dysregulation.

METHODS: Sprague Dawley dams were treated with saline (vehicle, n=10) or escalating doses of morphine (5–20 mg/kg per day, SC, n=10) during gestation. Cardiovascular and metabolic parameters were assessed in adult offspring.

RESULTS: Litter size and pups’ birth weight were not different in response to IUME. Female …


Effect Of The Glucocorticoid Receptor Antagonist Pt150 On Acquisition And Escalation Of Fentanyl Self-Administration Following Early-Life Stress, Michael T. Bardo, Cassie M. Chandler, Emily D. Denehy, Benjamin A. Carper, Mark A. Prendergast, Tracy L. Nolen Jan 2023

Effect Of The Glucocorticoid Receptor Antagonist Pt150 On Acquisition And Escalation Of Fentanyl Self-Administration Following Early-Life Stress, Michael T. Bardo, Cassie M. Chandler, Emily D. Denehy, Benjamin A. Carper, Mark A. Prendergast, Tracy L. Nolen

Psychology Faculty Publications

There is comorbidity between posttraumatic stress disorder (PTSD) and opioid use disorder (OUD), perhaps because PTSD-like stressful experiences early in life alter the hypothalamic–pituitary-adrenal stress axis to increase the risk for OUD. The present study determined if the glucocorticoid receptor antagonist PT150 reduces the escalation of fentanyl intake in rats exposed to a “two-hit” model of early-life stress (isolation rearing and acute stress). Male and female rats were raised during adolescence in either isolated or social housing and then were given either a single acute stress (restraint and cold-water swim) or control treatment in young adulthood. Rats were then treated …


Understanding The Value Of Friendships: Exploring The Different Characteristics Of Virtual World Friendships Compared To Real World Friendships, Samantha Baires Jan 2023

Understanding The Value Of Friendships: Exploring The Different Characteristics Of Virtual World Friendships Compared To Real World Friendships, Samantha Baires

Master's Theses or Doctor of Nursing Practice

Research on video games, social media, and computer games has focused on specific social characteristics such as violence, communication, and social isolation. Most aspects of virtual world gaming and online relationships are considered inferior, if not damaging, to those who spend time on these platforms. Virtual relationships are often considered secondary to traditional relationships. Such relationships are seen as replacements for traditional friendships, leading to research focusing on replacement rather than value. Little research focuses on how a virtual world friendship compares to a traditional friendship and the value it may serve to individuals in the relationship. The present study …


Effects Of Video Modeling With Voice-Over Narration Versus No Voice-Over Narration, Kennedy Carpenter Jan 2023

Effects Of Video Modeling With Voice-Over Narration Versus No Voice-Over Narration, Kennedy Carpenter

Theses and Dissertations--Early Childhood, Special Education, and Counselor Education

In the current study, the effects of video modeling with voice-over narration (VMW) was compared to the effects of video modeling with no voice-over narration (VMN) when learning the acquisition of a vocational skill. Four high-school students within a public school who spent most of their school day in a special education classroom participated in the study. An adapted alternating treatments design was used to compare the VMW and VMN conditions and then a best alone condition was conducted for each participant that used the video modeling procedure that demonstrated superiority during the comparison. A modification of the inclusion of …


A Forward-Looking Conceptualization Of Information Privacy, David Kallemeyn Jan 2023

A Forward-Looking Conceptualization Of Information Privacy, David Kallemeyn

CGU Theses & Dissertations

Privacy is a fluid and ever-evolving concept, studied across multiple fields and with numerous definitions. Privacy research in information systems (IS) is extensive yet has not traveled far beyond the IS realm and fully engaged in the broader conversations being had with regards to privacy. This research seeks to define a larger sense of privacy that integrates the many working definitions across fields, along with related concepts, and to develop an alternative framework that can account for the constant technological and socio-technical changes through which to engage in privacy research. One such framework is developed and tested, grounded in the …


Tools For Collective Thought: Augmenting Collaborative Sensemaking, Jacob Zimmerman Jan 2023

Tools For Collective Thought: Augmenting Collaborative Sensemaking, Jacob Zimmerman

Pomona Senior Theses

As some pioneers of personal computing argue, we have yet to reach the potential that computing offers to enhance our cognition. Some modern scholars of tools for thought give a prerogative to develop transformative tools for thought (Matuschak & Nielsen, 2019), recognizing that the tools we may use enable new thought patterns and thus new cognitive abilities. As cognition is mediated both by our tools and by the minds of others, I evaluate the current state of literature on tools built to support collaborative sensemaking, a domain of collective cognition characterized by various interdependent cognitive processes. To apply and test …


Male Pornography Viewers' Perceptions Of Asian Women, Caitlyn M. Koerner Jan 2023

Male Pornography Viewers' Perceptions Of Asian Women, Caitlyn M. Koerner

Honors Undergraduate Theses

Objectification and sexual aggression are common themes in pornography. However, there are only a handful of quantitative studies that examine the role of race in pornography that included Asian women, a population that has been fetishized extensively and historically portrayed as hypersexual in mainstream media. There were also no studies on the self-reported attitudes of viewers around this topic. 96 male university students took a survey measuring the frequency and perception of their pornography use, their acceptance of sexual aggression myths, their objectification of Asian women, and their propensity to agree with microaggressions about Asian women. Results indicated that while …


The Relationship Between Task-Induced Stress And Time Perception, Annamarie Brosnihan Jan 2023

The Relationship Between Task-Induced Stress And Time Perception, Annamarie Brosnihan

Honors Undergraduate Theses

A distortion of time is often reported under the presence of stress or threatening stimuli, for instance motor vehicle accidents or near-death experiences. There is a lack of research on the complexity of time distortion under stress; thus, the present study aimed to explore the relationship between stress and time perception. Given the challenges associated with producing a stress response in a laboratory setting, difficult tasks have been previously used to produce a stress response, such as anagram tasks. However, it remains unknown whether experiencing time pressure while completing a stressful task can also influence time distortion. To investigate this, …


Biological Versus Social Factors Of Juvenile Sex Offenders: A Meta-Analysis, Katherine M. Phillips Jan 2023

Biological Versus Social Factors Of Juvenile Sex Offenders: A Meta-Analysis, Katherine M. Phillips

Honors Undergraduate Theses

Juvenile sex offending is not a new phenomenon but is one of limited research, with only a slight increase in research in the past decade. This meta-analysis used 5 articles to determine which holds a greater influence on juvenile sex offenders, biological or social factors. Biological factors were divided into impulsiveness, psychosis/mental health diagnosis (excluding paraphilic disorders), and sexual deviance/paraphilia. Social factors were divided into antisocial behavior, prior criminal activity, prior exposure to sexual activities/pornography, and history of being sexually abused. This meta-analysis found that biological factors have a slightly greater effect on Juvenile sex offenders, but it was not …


The Influence Of Genetics, Insulin Resistance, Oxidative Stress, And Energy Deficit On Migraine, Victoria Dm Maldonado Llinas Jan 2023

The Influence Of Genetics, Insulin Resistance, Oxidative Stress, And Energy Deficit On Migraine, Victoria Dm Maldonado Llinas

Honors Undergraduate Theses

The pathomechanism of migraine attacks is not understood well, however, is currently believed to be a brain disorder. Migraine is a multifactorial disorder that needs to be investigated in multiple research areas to shed light into its mechanism and find ways to treat it effectively. Migraine episodes come from one or many things at the same time, and such vary from person to person. However, sufficient evidence in recent studies show there is a strong relationship between genetics with patients having specific genes that may be responsible for the disease or a genetic sequence passed down through generations in families, …


Attention, Working Memory, And Adaptive Functioning In Emerging Young Adults With Psychometrically-Defined Schizotypy, Parth Nakirikanti Jan 2023

Attention, Working Memory, And Adaptive Functioning In Emerging Young Adults With Psychometrically-Defined Schizotypy, Parth Nakirikanti

Honors Undergraduate Theses

Schizotypy, a complex construct linked to schizophrenia-related traits, encompasses positive, negative, and disorganized symptoms. This study offers a review of the concept of schizotypy, including its historical evolution, tracing it from Bleuler's early mention in 1911 to Meehl's continuum model. Embracing a dimensional perspective, this research underscores the interplay of biological, psychological, and social factors in understanding schizotypy. Deficits in sustained attention and working memory within schizotypy remain underexplored, with prior studies yielding inconsistent results. Adaptive functioning deficits in individuals with schizotypy are also inadequately understood. Examining a college student population, this investigation utilized scores on the Schizotypal Personality Questionnaire …


Revisiting The Vigilance Taxonomy: Are Findings Consistent In A Remote Environment?, Grace E. Waldfogle Jan 2023

Revisiting The Vigilance Taxonomy: Are Findings Consistent In A Remote Environment?, Grace E. Waldfogle

Graduate Thesis and Dissertation 2023-2024

Previous research has highlighted key taxonomic factors that have been found to influence human performance on vigilance tasks. However, previous literature has focused on research conducted in laboratory settings but has not examined vigilance tasks in remote environments. The present dissertation addresses this gap in the literature by examining human performance on a remote vigilance task, as well as workload and stress associated with the task. Qualitative data were collected to further understand the environment and distractions that participants experienced. Across three experiments, 372 participants were asked to complete a vigilance task and answer surveys pertaining to stress, workload, and …


Relationship Between Parental Attachment And Cyberbullying Within The Homeschooling Community, Jason King Jan 2023

Relationship Between Parental Attachment And Cyberbullying Within The Homeschooling Community, Jason King

Walden Dissertations and Doctoral Studies

Cyberbullying has been a focus of research and societal concern since the advent of the internet. Both perpetrators and victims of cyberbullying experience significant adverse effects including depression, anxiety, internalizing and externalizing problems, suicidal ideation, and suicide. Despite the broad understanding of the impact of cyberbullying on mental and physical health, research has not prioritized the exploration of cyberbullying within the homeschooled population. The purpose of this quantitative survey design was to identify the characteristics and relationships between cyberbullying victimization and perpetration, attachment security, and religiosity in homeschooled adolescents. Using a framework of Bowlby’s attachment theory, the Parental Attachment Questionnaire, …


Consumers’ Responses To New Technologies In The Marketplace, Umair Usman Jan 2023

Consumers’ Responses To New Technologies In The Marketplace, Umair Usman

Theses and Dissertations--Marketing and Supply Chain

Chapter 1. This research examines whether the use of blockchain technology to back a brand’s claims (i.e., blockchain augmented claims) influences consumer preference for sustainable products. Consumers are demanding higher levels of transparency from brands and are also showing keen interest in consuming sustainable products, which includes products that promote social, environmental and economic sustainability. Recent advancement in digital technology, specifically blockchain, is offering an opportunity for brands to meet both these consumer demands. In five laboratory studies, I demonstrate that blockchain augmented claims, as compared to traditional industry practices (i.e., use of third-party labels and brand’s self-made claims), increases …