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Human-Ai Collaboration In Marketing Brainstorming: A Meta-Analytic Investigation Of Implementation Approaches And Creative Outcomes, Michael Michaels

USF Tampa Graduate Theses and Dissertations

Marketing organizations face intensifying pressure to sustain creative output while managing constrained resources and accelerating digital content cycles. The integration of artificial intelligence into marketing brainstorming processes presents a promising response to this challenge; however, prior to this investigation, no comprehensive quantitative synthesis had established the overall effectiveness of human-AI collaboration in marketing creativity contexts or identified optimal implementation strategies.

This dissertation presents a systematic meta-analytic investigation of AI-enhanced brainstorming effectiveness in marketing contexts. Following PRISMA guidelines, 42 independent empirical studies (N = 2,166 participants) published between 2018 and 2025 were identified across four primary academic databases, coded for implementation …

Opportunities, Challenges, And Conspicuous Absences: An Integrative Review Of The Social Work Literature On Artificial Intelligence, Michael J. Massey, Ian G. Williams, Grace C. Polistina, Eathan A. Breaux

Publications and Research

INTRODUCTION: Social work discourse regarding artificial intelligence (AI) in practice, research, and education has proliferated over the last 5 years, reflecting both excitement over its potential and ambivalence about its ethical challenges. However, the extent to which social work is fully engaging with the structure of AI and its enormous impacts on the environment, labour, and distribution of power remains unclear.

METHODS: An integrative review of social work literature from 2020–2024 was conducted to address two research questions: 1) What is the nature of the social work discourse related to AI? 2) To what extent is the discourse …

Fluorescent Biosensor-Guided Engineering Of Enzyme Cascades For Electrochemical Applications, Nathan J. Ricks, Monica Brachi, Fnu Arun, Egor Baiarashov, Shelley D. Minteer, Ming C. Hammond

Chemistry Faculty Research & Creative Works

Substrate channeling is a strategy for enhancing flux and yield in enzymatic cascades and is increasingly relevant for applications in biocatalysis, biotechnology, and bioelectrochemical systems. However, efforts to engineer channeling are limited by the lack of high-throughput methods to evaluate and optimize channeling efficiency. Here, we present a fluorescence-based screening assay to rapidly assess substrate channeling in a model system involving fumarase and malate dehydrogenase, two sequential enzymes from the Krebs cycle. By expressing genetic fusions in Escherichia coli, quantifying intermediate (malate) and product (NADH) formation in lysate using orthogonal fluorescent readouts, and comparing product-to-intermediate ratios, we screened a library …

Do Emotions Matter In Ai? The Mediating Role Of Emotional Response Between Perceived Risk And Trust, Areej Babiker, Mohamed Basel Almourad, Sameha Alshakhsi, Magnus Liebherr, Raian Ali

All Works

Research shows that trust in AI is influenced by socio-ethical considerations, technical features of AI systems, and user characteristics. Yet, the mediating role of emotional response between perceived risk and trust remains underexplored, particularly across different AI contexts. This cross-sectional vignette experiment design aims to explore the relationship between users' perceived potential risk, emotional response, and trust in AI, and examine how these relationships vary across different levels of automation and criticality. An online survey included a total of 639 participants including 316 from the UK and 323 from Arab Gulf Cooperation Council (GCC) countries. Participants rated their perceived risk, …

Computational Modeling Of Enhanced Nonlinear Optical Response In Plasmonic Waveguide Devices With Epsilon-Near-Zero Films, Kevin T. Le, Mark C. Harrison

Engineering Faculty Articles and Research

Silicon photonics faces fundamental limitations in nonlinear applications due to weak Kerr nonlinearity, substantial two-photon absorption, and coupling challenges with subwavelength structures. This work investigates epsilon-near-zero (ENZ) materials integrated into plasmonic waveguide architectures for enhanced nonlinear photonic devices. ENZ materials exhibit nonlinear refractive indices several orders of magnitude higher than conventional materials near their zero-permittivity wavelength, enabling giant optical effects over deeply sub-wavelength interaction lengths. We present finite element method simulations of plasmonic ENZ waveguides, investigating layer thickness optimization for nonlinear enhancement while minimizing optical losses. Initial modal analysis confirms superior field confinement in hybrid plasmonic-ENZ structures compared to conventional …

Multiple Q-Dqn Algorithm Based Rumor Control In Social Networks, Zainab Hasan, Huda Naji Nawaf

Journal of Intelligent Informatics, Networking, and Cybersecurity

Malicious rumours on social media platforms like Facebook, Twitter, and others can be widely disseminated because of social problems. It is challenging to manage a rumour once it gains growth and quickly moves throughout a network. One of the main issues with information dissemination is figuring out how to reduce the propagation of rumours within a social network. A deep reinforcement learning technique might be an effective strategy to manage the rumour issue. Deep Q learning network (DQN) has been used in the literature to mitigate rumors by selecting a blocker at each time step. In this work, the proposed …

Review On Data Privacy And Security For Iot-Based Multifunctional Layers Of Cyber-Physical Systems In Smart Grids, Mohammad Kamrul Hasan, Md Mehedi Hasan, Nabeel Al-Qirim, Siti Norul Huda Sheikh Abdullah, Shayla Islam, Md Abdur Razzaque

All Works

Smart grid cyber-physical systems (SG-CPS) are intelligent platforms that incorporate IoT-enabled multifunctional layers including the physical, perception, communication, cyber, and application layers. It includes supervisory control and data acquisition, wide-area measurement systems, and advanced metering infrastructure for remote data aggregation, monitoring, and control operations. From an environmental perspective, these green technologies support two-way operations, which generate and transmit data over wired and wireless communication systems. However, this critical infrastructure faces data privacy and cybersecurity challenges. Hence, extensive research is required to address data privacy and security gaps to strengthen national grid cybersecurity and reduce economic losses. Therefore, this review highlights …

Plaster Creek Watershed Management Plan: Chloride Addendum, Plaster Creek Stewards

Watershed Reports

This addendum complements the 2008 Plaster Creek Watershed Management Plan (WMP), which tells the full story of the Plaster Creek Watershed’s current condition, impairments, and need for restoration. This addendum focuses on chloride, an emerging pollutant of concern in Michigan that was not addressed in Plaster Creek’s 2008 WMP. This addendum meets the nine elements required by the United States Environmental Protection Agency (EPA) for a watershed management plan to be officially approved; as such, its content and layout are intended for a technical audience.

“It’S A Lot More To It Than Just Research”: Integrating Critical Data Literacy And Reasoning With Data Into A Stem Summer Camp, Marc T. Sager, Saki L. Milton, Candace Walkington

Publications

Purpose: This study explores how middle-grade girls from predominantly underrepresented and underserved racially and ethnically minoritized (UUREM) backgrounds developed critical data literacy (CDL) through participation in a week-long residential STEM camp. Given the increasing importance of data science education in a data-driven world, this research examines how informal learning environments can support CDL development among youth from historically marginalized groups.

Design/Methodology/Approach: The study draws on qualitative interview data from eleven participants, and their group-produced artifacts to investigate how the camp experience supported engagement with data and the development of CDL. Interviews explored participants' experiences with data collection, organization, analysis, and …

A Diffuse Interface Model And Fully Decoupled, Energy-Stable Scheme For The Two-Phase Ferrofluid Flows In Porous Media, Guo Dong Zhang, Shuai Zhou, Yunqing Huang, Xiaoming He, Xiaofeng Yang

Mathematics and Statistics Faculty Research & Creative Works

We propose a new diffuse interface model for two-phase porous media ferrofluid flows, employing the phase-field method and establishing an associated energy law. This thermodynamically consistent multi-physics model integrates the Cahn-Hilliard equations, Darcy equations, the magnetostatic equation, and magnetization equations. To efficiently solve the system by addressing its inherent nonlinearities, coupling, and saddle-point structure, we incorporate several advanced techniques, including the SAV-ZEC method to handle nonlinearities and couplings, a reformulated approach to decouple the linear coupling of the magnetic potential and magnetization, and the pressure projection method to decouple velocity and pressure. This results in a numerical scheme that is …

Neurosymbolic Counterpoint Generation, Paul D. Jarski

Master's Theses

Recent advancements in generative artificial intelligence have revolutionized music generation, yet research has predominantly focused on raw audio synthesis over music in symbolic form, i.e. a score. This thesis presents the first neurosymbolic model designed to generate imitative Renaissance counterpoint in symbolic (MIDI) format. By leveraging an autoregressive Transformer architecture, this research explores the capacity of deep learning models to manage independent voices and strict stylistic constraints.

We compare multiple data representation strategies with distinct tokenization methods. The proposed model incorporates a symbolic component that enforces fundamental contrapuntal rules. Additionally, this thesis contributes a preprocessed dataset of Renaissance polyphony, in …

Identification Of Microplastics And Additives From The Lake Erie Watershed And The Cuyahoga River Via Maldi-Ms And Dart-Ms, Chrys Wesdemiotis, Calum Bochenek, Luciana Rivera Molina, Robert Brand

University Research

Micro(nano)plastics have received increased attention as environmental contaminants due to their harmful effects on ecosystems and human health. Conventional extraction methods for microplastic analysis are often lengthy and complicated, resulting in the loss of important chemical components such as additives. In this study, we provide a complementary approach, utilizing matrix-assisted laser desorption/ionization (MALDI) and direct analysis in real time (DART) mass spectrometry (MS) techniques, with minimal extraction and sample preparation to preserve both polymer and additive information. MALDI-MS was applied to aqueous samples collected along the shores of Lake Erie and the Cuyahoga River, successfully identifying the base polymer(s) in …

Evaluating The Effects Of Anti-Forensic Activities In Additive Manufacturing Devices, Daniel B. Miller

Shelby Hall Graduate Research Forum Posters

Additive Manufacturing (AM) is a newer famlily of production tecchologies that constructs objects by fusing layers of material into the desired shape. Methods for achieving this as described in Gibson et al. [1] are varied and include Fused Filament Deposition, Selective Laser Sintering, Stereolithography (SLA), and Powder Bed Fusion. Computers are integral to the processes being responsible for creating and decoding design instructions, collecting and processing sensor data, and, ultimately, directing the activity of the machines which implement the process. Additionally, the AM industry is rapidly expanding, worth an estimated $23 billion in 2023 and projected to reach $88 billion …

Deconstructing Digital Disinformation: Social Media Data Preparation And Analysis For Healthcare Research, Russell W. Cantrell, Matt Campbell

Shelby Hall Graduate Research Forum Posters

The spread of medical misinformation poses significant threats to public health, healthcare system stability, and the quality of patient care. Our research examines misinformation targeting the U.S. healthcare system. It uses a mixed-methods approach that includes social media data analysis, surveys of practicing nurses, and agent-based simulation. This poster focuses on the initial phase, which attempts to detect potential misinformation and disinformation by analyzing patterns in social media posts and user account behaviors. A detailed account of the data preparation process lays the groundwork for examining how disinformation operates online. This phase draws on the Pushshift repository, which offers historical …

Trophic Structure And Mercury Bioaccumulation In Walleye And Yellow Perch In The Upper And Lower Red Lake Basins, Marissa Pribyl

Biology Graduate Theses

Mercury is a persistent global contaminant that biomagnifies through aquatic food webs, with dietary and environmental factors serving as the primary drivers of accumulation in fishes. Trophic structure and methylmercury dynamics in Walleye (ogaa; Sander vitreus) and Yellow Perch (asaawens; Perca flavescens) were investigated in the Upper and Lower Red Lake basins in Red Lake, Minnesota, during 2024-2025. Diets of Walleye and Yellow Perch were assessed through stomach dissections, and tissue samples from both species were analyzed for total mercury concentrations. Additional analyses included shiners (gigoozens; Notropis spp., Hudsonius spp.) along with a variety of freshwater fish and …

Generative Ai For Text-To-Video Generation: Recent Advances And Future Directions, Kadhim Hayawi, Sakib Shahriar

All Works

Text-to-video (T2V) generation has recently emerged as a transformative technology within the field of generative AI, enabling the creation of realistic, temporally coherent videos based on natural language descriptions. This paradigm provides significant added value in many domains such as creative media, human-computer interaction, immersive learning, and simulation. Despite its growing importance, systematic discussion of T2V is still limited compared with adjacent modalities such as text-to-image and image-to-video. To alleviate the scarcity of discussions in the T2V field, this paper provides a systematic review of works published from 2024 onward, consolidating fragmented contributions across the field. We survey and categorize …

Using Large Language Models To Analyze Political Texts Through Natural Language Understanding, Kenneth Benoit, Scott De Marchi, Conor Laver, Michael Laver, Jinshuai Ma

Research Collection School of Social Sciences

Large language models (LLMs) offer scalable alternatives to human experts when analyzing political texts for meaning, using natural language understanding (NLU). Qualitative NLU methods relying on human experts are severely limited by cost and scalability. Statistical text-as-data methods are scalable but rely on strong and often unrealistic assumptions. We propose a systematic, scalable, and replicable method that can extend existing qualitative and quantitative approaches by using LLMs to interpret texts meaningfully rather than as mere data. Our ensemble means of LLM-generated estimates of party positions on six key issue dimensions correlate highly with equivalent mean ratings by country specialists. When …

In What Style Shall I Confront Them? The Role Of Social Relationships In Social Correction Of Misinformation Among The Uk And Arab Social Media Users, Muaadh Noman, Mohamed B. Almourad, Ala Yankouskaya, Firoj Alam, Raian Ali

All Works

This study investigates how social factors influence the likelihood of employing direct or indirect communication styles when correcting misinformation on social media in two different cultural contexts, the United Kingdom (UK) and the Arab Gulf Cooperation Council (GCC) countries. We conducted an online survey, supported by vignettes, that involved 686 participants, 367 from the UK and 319 from the Arab GCC countries. Participants were presented with a misinformation scenario and asked about their likelihood of using direct or indirect communication styles to correct their acquaintances. The survey captured variations in gender similarity (same vs. different gender), social status (lower vs. …

Transfer Learning Neural Networks For Nuclear Forensic Image Morphology Using Image Splitting Techniques, Niko A. Petrocelli, Lee C. Lambert, Brett J. Borghetti, Abigail A. Bickley

Faculty Publications

Manual morphological analysis of actinide particles from scanning electron microscope (SEM) imagery is a critical component of nuclear forensics but is prone to significant inter-analyst variability. To address this challenge, this work develops and evaluates an automated classification method using deep learning. We introduce a methodology based on partitioning 1906 SEM images, representing 13 classes of uranium compounds, into smaller patches for analysis. Three convolutional neural network (CNN) architectures of increasing complexity were compared: a custom baseline CNN, a simple transfer learning model using ResNet50v1, and a complex model featuring hierarchical feature extraction and a spatial attention mechanism built upon …

Graph Convolution Neural Network And Deep Q-Network Optimization-Based Intrusion Detection With Explainability Analysis, Kelvin Mwiga, Mussa Dida, Leandros Maglaras, Ahmad Mohsin, Helge Janicke, Iqbal H. Sarker

Research outputs 2022 to 2026

As networks expand in size and complexity, coupled with an exponential increase in intrusions on network and IoT systems, this leads to traditional models failing to capture increasingly intricate correlations among network components accurately. Graph Convolution Networks (GCNs) have recently acquired prominence for their capacity to represent nodes, edges, or entire graphs by aggregating information from adjacent nodes. However, the correlations between nodes and their neighbours, as well as related edges, differ. Assigning higher weights to nodes and edges with high similarity improves model accuracy and expressiveness. In this paper, we propose the GCN-DQN model, which integrates GCN with a …

Current Research Progress On Electrode Materials For All-Vanadium Redox Flow Batteries, Wen-Qi Wang, Jie Jin, Li-Min Wang, Xin-Yue Liu, Tao Cheng, Yong Hou, Han Xue, Zhi-Yu Wang, Bo Liu, Jia-Bao Liu, Xu-Bin Lu

Journal of Electrochemistry

The redox active species in all-vanadium redox flow batteries (VRFBs) reside in the electrolyte, while the heterogeneous reactions occur on the electrode surface; the electrode is therefore the decisive platform for dynamic adsorption, electron transfer, and ion conversion, especially for the VO²⁺/VO₂⁺ and V²⁺/V³⁺ couples. One of the major challenges for VRFBs is the slow charge transfer in VO²⁺/VO₂⁺ and V²⁺/V³⁺ reactions, mainly caused by poor catalytic performance of electrodes and weak adhesion of catalysts to electrodes. This review focuses on the key challenges and recent …

Control Of Pore Nucleation And Rearrangement Kinetics During Aluminium Anodizing In Phosphoric Acid Electrolyte, Ilya V. Roslyakov, Nikita A. Shirin, Dmitry M. Tsymbarenko, Sergei N. Pavlov, Sergey E. Kushnir, Nikolay V. Lyskov, Kirill S. Napolskii

Journal of Electrochemistry

Anodic aluminium oxide (AAO) porous films with an interpore distance of several hundred nanometers are of great interest due to their unique interaction with visible and near-infrared light, and high thermal stability up to 1500 °C. These porous films are prepared by aluminium anodizing at high voltages in weak acids, leading to a slow kinetics of initial stages of porous structure formation. Here, we propose an approach to accelerate AAO formation in electrolytes based on weak acids such as phosphoric acid. Aluminium foils, pre-patterned using first anodizing under different conditions and subsequent selective dissolution of a sacrificial AAO layer, were …

Neutrosophic Finsler–Cohomological Framework For Engineering Systems Under Uncertainty, Mona Gharib, Ghulam Muhammad, Muhammad Idrees, Zeeshan Gul

Neutrosophic Systems with Applications

This paper introduces a novel mathematical framework that combines Neutrosophic Finsler Geometry with Neutrosophic Cohomology for evaluating the performance of Brushless Direct Current (BLDC) motors under uncertain and indeterminate operating conditions. Classical motor performance models typically assume precise measurements of torque, current, and efficiency; however, in real-world settings, these parameters are often affected by noise, incomplete information, and conflicting observations. By embedding motor operating states into a neutrosophic Finsler space, the proposed approach captures variations not only in magnitude but also in direction, uncertainty, and conflict of performance metrics. In addition, neutrosophic Cohomology is employed to characterize global invariants of …

An Uncertainty-Aware Entropy-Oreste Framework For Big Data Platform Selection In Complex Multi-Sector Environments, Ahmed M. Ali, Ibrahim Alrashdi, Karam M. Sallam

Neutrosophic Systems with Applications

The increasing reliance on Big Data platforms across various industries has necessitated the development of systematic decision-support frameworks to guide their evaluation and selection. Given the diversity of available platforms, each offering different capabilities, scalability, and computational efficiency, choosing the optimal solution remains a complex challenge. This research proposes a novel analytical framework that integrates Spherical Fuzzy Sets (SFS) with the Entropy and ORESTE methods to address uncertainty and enhance the accuracy and robustness of Big Data platform evaluation. This hybrid integration, not previously applied to Big Data platform selection, enables objective criteria weighting through the Entropy method and comprehensive …

Client Feedback Effects On Enjoyment, Motivation And Self-Efficacy In A Project-Based Learning Course, Krista Stacey, David M. Bourrie

University Faculty and Staff Publications

This paper reports a mixed-methods evaluation of how feedback/project source (faculty-led versus client-led) shapes student outcomes in a two-course undergraduate game and simulation development sequence (N = 29 across two academic years). Quantitative measures (enjoyment, intrinsic motivation, self-efficacy) were collected with a six-point Likert survey and analyzed, but due to small sample sizes were not used to empirically evaluate the constructs. Instead, qualitative data comprised of de-identified focus-group transcripts and open-ended survey responses were analyzed with a keyword-assisted codebook and manual validation. Year 1 (faculty feedback) exhibited more consistent post-course gains, especially in self-efficacy, while Year 2 (client feedback) produced …

Cultural Science Night, Jiyoon Yoon

Mavs Open Press Open Educational Resources - Archive

This book is to learn water and weather by integrating with other cultures. This textbook is organized around two interconnected components. The first component provides cultural knowledge of China, India, Korea, and Mexico. The second component focuses on culturally responsive science instruction created for the Cultural Science Night event, an occasion in which teachers present hands-on, culturally responsive science activities in collaboration with students.

If you need an accessibility accommodation or have questions about the use of this text, please contact Mavs Open Press.

Re: Conditional Approval Letter For The Butte Priority Soils Operable Unit (Bpsou) Revised Butte Hill Revegetation Specifications (Dated August 15, 2025), Molly Roby

Silver Bow Creek/Butte Area Superfund Site

No abstract provided.

Factors Associated With Antiretroviral Therapy Adherence In Patients With Hiv At A Public Hospital In Central Jakarta, Indonesia, Kareena Sari Fatimah, Laily Hanifah, Chandrayani Simanjorang, Nayla Kamilia Fithri

Kesmas

Patients with human immunodeficiency virus (HIV) are required to take antiretroviral therapy (ART) to suppress the virus. However, suboptimal adherence remains a critical barrier that can lead to treatment failure and persistent transmission risks. This study aimed to identify factors associated with ART adherence in patients with HIV. This quantitative study with a cross-sectional design consisted of patients with HIV aged >18 years who received care at the voluntary counseling and testing clinic of a public hospital in Jakarta, Indonesia. Purposive sampling was used. This study used HIV care and ART overview forms as instruments. Data were analyzed using multiple …

An Undergraduate Chemistry Experiment Integrating Theoretical And Practical Aspects Of Hypervalent Iodine(I) Compounds, Vladimir L. Kolesnichenko, Galina Z. Goloverda

Faculty and Staff Publications

A simple reaction sequence has been developed to produce iodine chloride-pyridine (PyICl) and pyridinium dichloroiodate (PyHICl2), convenient iodinating agents, in a high yield. Our approach is safe and simple to handle, avoiding the use of elemental chlorine or hazardous manipulations. Designed for an upper-level undergraduate hybrid lecture/lab chemistry course, the experiment integrates key concepts from both inorganic and organic chemistry. The pre-experiment lecture explains the connections between molecular structure, reactivity trends, and reaction types. Over three 4 h lab sessions, students carry out a sequence of quantitative transformations and characterize each intermediate and the final product using ESI mass spectrometry, …

Sensi-Train: Context-Aware Sensitive Content Detection Using Transformers And Large Language Models, Nazeefa Muzammil

USF Tampa Graduate Theses and Dissertations

The detection of sensitive content has become a critical task in natural language processing due to the widespread use of online platforms and the social harm caused by it. Even though current methods have advanced significantly, many of them mainly rely on surface-level text and neglect to take into consideration contextual and cultural elements that are crucial for correctly assessing sensitivity of any content to a particular individual. Due to this, implicit offense, sarcasm, and culturally grounded expressions frequently cause problems for such systems. To enable culturally grounded sensitive content detection, this thesis presents Sensi-Train, a context-rich dataset and modeling …