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Fan, Friend, Or Foe: An Exploratory Scale Development Of Perception Of Social Media Influencers On Instagram, Katelynn Danyell Stewart Jul 2024

Fan, Friend, Or Foe: An Exploratory Scale Development Of Perception Of Social Media Influencers On Instagram, Katelynn Danyell Stewart

Theses and Dissertations

This study aims to start the scale-building process of perception of social media influencers. This dissertation analyzes lifestyle Instagram influencers' followers’ perceptions of the influencer, their brand, and their communication and interaction efforts with followers through Instagram. This survey will help test the independent variables and dependent variables through the public relations lens using a combination of parasocial relationship theory, source credibility theory, and uses and gratifications theory to determine the effects and behaviors that lifestyle Instagram influencers have on their followers connected to influencer brand and influencer interactivity; and how lifestyle Instagram influencer usage, influencer authenticity, and parasocial relation …


Assessing Role Of Social Media Labels In Countering Misinformation Using Information Processing Perspective: Findings From University Of South Carolina, Ali Zain Jul 2024

Assessing Role Of Social Media Labels In Countering Misinformation Using Information Processing Perspective: Findings From University Of South Carolina, Ali Zain

Theses and Dissertations

In the context of online misinformation, this study integrates Heuristic-Systematic Model (HSM), Elaboration-Likelihood Model (ELM), and Motivation, Opportunity, and Ability (MOA) to investigate the impact of three social media labels on information processing and verification. It adopts experimental design with single manipulation involving undergraduate students. Psychophysiological measures (i.e., dwell time, peaks per minute, and frontal alpha asymmetry) are used along with self-report methods. Findings reveal significant effects of social media label 1 which explicitly flagged misinformation on perceived message credibility, intentions to adopt counter behaviors and information verification, and actual behaviors. The findings were also endorsed by regression analyses using …


Media Regulatory Dynamics: A Case Study Of Taiwan’S National Communications Commission And Its Implications For Media Independence., Chih-Jeng (George) Huang Jun 2024

Media Regulatory Dynamics: A Case Study Of Taiwan’S National Communications Commission And Its Implications For Media Independence., Chih-Jeng (George) Huang

USF Tampa Graduate Theses and Dissertations

In alignment with the US-led regime that champions free speech, the Republic of China (Taiwan) has assumed a prominent role in upholding the freedom of expression stance in East Asia. Rooted in historical origins and institutional conflicts between Taipei and Beijing, Taiwan has established a democratic system, presenting a distinct contrast with the Beijing system, and showcasing an alternative Chinese economy that embraces liberalism. Nevertheless, as Beijing’s influence grows stronger globally, Taiwan’s democratic politics have become increasingly delicate and sensitive. In the winter of 2020, Taiwan faced a critical moment in its control over media freedom, highlighting the ongoing tensions …


Constructing Fame: A Phenomenological Study Of Online Impression Management Among Indonesian Tiktok Celebrities, Vidi Sukmayadi, Dante Darmawangsa, Suffian Hadi Ayub, Sarah Annisa Fadhila Jun 2024

Constructing Fame: A Phenomenological Study Of Online Impression Management Among Indonesian Tiktok Celebrities, Vidi Sukmayadi, Dante Darmawangsa, Suffian Hadi Ayub, Sarah Annisa Fadhila

The Qualitative Report

The relevance of social media platforms in our daily lives is intensifying. Social media have become a "showcase" for our life experiences. In addition, they represent a range of dimensions of our status in the virtual and actual social world. These two factors trigger people to construct particular identities to thrive in dual social ecosystems. Subsequently, Tiktok's prominence as a current trending social media platform with a total of 500 million users globally transforms its function from a communication medium to a medium for gaining social capital. This phenomenon notably influences Indonesian society, with people being heavily invested in that …


Same Story, Different Narratives: The Influence Of Refugee Concerned Organizations On Egyptian Media, Shaimaa Gheith Jun 2024

Same Story, Different Narratives: The Influence Of Refugee Concerned Organizations On Egyptian Media, Shaimaa Gheith

Theses and Dissertations

It has been documented in the literature that media usually portrays refugees negatively, which affects how the public reacts to them. Consequently, organizations catering to refugees, referred to in this thesis as Refugee Concerned Organizations (RCOs), try to influence the media aiming to influence the public. So, they produce prepacked information and employ different communication tools. Using the agenda building theory, this research investigated the influence of communication tools used by RCOs on Egyptian media focusing on Facebook and news websites. Qualitative content analysis was conducted for 615 Facebook posts and 111 News reports and supplemented by semi-structured interviews with …


How Do They See Us?: Unhcr's Representations Of Syrian Refugees In “Every Second Counts” Campaign, Marah Khalid Jun 2024

How Do They See Us?: Unhcr's Representations Of Syrian Refugees In “Every Second Counts” Campaign, Marah Khalid

Theses and Dissertations

Representation is not just an opinion; it is the recreation of realities, facts, and stories that encourage receivers, who are readers and viewers, to build perceptions of a certain topic, objects, events, and human beings. Studying the representation of refugees in the media, UN agencies, and International organizations' press releases, videos, and images has been the main focus for many scholars for decades. However, little is known about refugees' perspectives on visuals produced by UN agencies. This research tries to add to the few studies concerning the captured human object, refugees, perspective using Hall’s encoding/decoding model (Hall, 1997) to analyze …


Framing Teacher Migration: An Analysis Of Jamaican Media Coverage From 2016–2023, Denise Wiley Jun 2024

Framing Teacher Migration: An Analysis Of Jamaican Media Coverage From 2016–2023, Denise Wiley

Dissertations, Theses, and Capstone Projects

The emigration of teachers from Jamaica has attracted significant media coverage highlighting an increase in resignations and vacancies in many classrooms. This paper analyzes media framing on the topic, and how such framing might preclude the exploration of policy alternatives to address the issue. Methods A qualitative content analysis was conducted on articles published between August 1, 2016, and September 30, 2023. Relevant articles were retrieved from the Gleaner digital archive. Using a survey instrument of 13 questions, a total of 78 articles were analyzed for coding. Results Four frames emerged from the analysis: crisis – urgent attention is required …


Catering And Hospitality Trade Press Periodicals: Their Emergence, Their Memories, Their Preservation, Carina J. Mansey May 2024

Catering And Hospitality Trade Press Periodicals: Their Emergence, Their Memories, Their Preservation, Carina J. Mansey

Dublin Gastronomy Symposium

In Victorian England, cultural, industrial, technological, and financial flows led to two industries being subject to processes of professionalisation: catering and hospitality, and the independent press. As such, a new form of media emerged, the trade press, which catered for those working in the catering and hospitality industry. This press content documents not only the industry’s operations, but also the aspirations and attitudes of employees, their employers, and other key stakeholders. This allows for us to glimpse into past lifeworlds and extract forgotten memories. We are able to witness how ethnoscapes characterised the trade, but also led to integration conflicts. …


Police Identity And The Role Of Media In A Contemporary Society: A Look At The Personal And Professional Effect On Law Enforcement, Nedra Lachelle Jones May 2024

Police Identity And The Role Of Media In A Contemporary Society: A Look At The Personal And Professional Effect On Law Enforcement, Nedra Lachelle Jones

College of Education Theses and Dissertations

Abstract This research study examined the impact of media on law enforcement and the secondary impact of this media on the relationship between law enforcement and the communities they serve. In addition, the study examined whether those perceptions influence police and community interactions and/or behaviors on the daily basis. This study describes the perceptions of police officers both professionally and personally as it relates to media coverage and the changing of their normal police tactics. The specific events that were focused on in this study included the shooting of Michael Brown by police in Ferguson, Missouri in August of 2014, …


Mitigating Identity-Related Anxiety Through Humor And Immersive Storytelling With 360-Degree Video In Virtual Reality: A Study On Microaggressions’ Mental Health Effects, Changmin Yan, Alan Eno, Adam Wagler May 2024

Mitigating Identity-Related Anxiety Through Humor And Immersive Storytelling With 360-Degree Video In Virtual Reality: A Study On Microaggressions’ Mental Health Effects, Changmin Yan, Alan Eno, Adam Wagler

College of Journalism and Mass Communications: Faculty Publications

Background: Microaggressions are subtle slights that can cause significant psychological distress among marginalized groups. Few studies have explored interventions that might mitigate these effects. Objective: This study aimed to investigate if and how humor-infused immersive storytelling via virtual reality (VR) could reduce identity-related psychological distress caused by microaggressions. Methods: Using a community-based participatory research approach, we developed a 7-min 360-degree VR film depicting scenarios of microaggressions across various identities. Fortysix college students participated in a controlled study where they were exposed to this immersive VR experience. We measured identity-related psychological anxiety, character identification, perceived humor, and perceived …


Understanding Parasocial Relationships And The Mental Health Impact, Leslee Lynae Bennett May 2024

Understanding Parasocial Relationships And The Mental Health Impact, Leslee Lynae Bennett

Master's Theses

Parasocial relationships have recently become a topic of discussion in our society. This is because individuals are still looking for something to connect with after the COVID-19 pandemic. These relationships originally were more common among young people, but due to the constant usage of media, individuals have become more attached to popularity which results in an unrealistic online connection. Parasocial relationships are both a fascination and a danger due to the mental connections an individual makes within themselves. This research is a qualitative study of previous research done on parasocial relationships. Topics discussed in this thesis will cover multiple facets …


Shaping Of News Values And Frames During War: A Content Analysis Of Israeli And Palestinian Short-Form Video, Madison K. Remrey May 2024

Shaping Of News Values And Frames During War: A Content Analysis Of Israeli And Palestinian Short-Form Video, Madison K. Remrey

Master's Theses

This research looks at the use of short-form video as it pertains to wartime journalism. Specifically, Instagram reels posted by both Palestinian and Israeli journalists are assessed for news values (victim, perpetrator, horse race) and news frames (straight news, conjecture, human interest). Much research has been done on news reporting and even news reporting particularly as it pertains to war. However, with recent growth of short-form video and the use of such to report on war, the landscape of digital warfare is changing. This research aims to assess how short-form video is used to report on Israel and Palestine, two …


An Antisemitism Academia Crisis: Communication Failure On Three Ivy League College Campuses, Rickardo W. Shuzzr May 2024

An Antisemitism Academia Crisis: Communication Failure On Three Ivy League College Campuses, Rickardo W. Shuzzr

Student Theses and Dissertations

The issue of Antisemitism on college campuses in the United States has gained significant attention following the terrorist attack by Hamas on Israel on October 7th, 2023. This discriminatory behavior, hate speech versus free speech, and academia's role in the geopolitical climate have sparked protests and raised questions about the responsibility of universities today. It has even led to high-profile presidents from institutions such as Harvard, MIT, and UPenn being called to testify before a congressional oversight committee. These university presidents and others have been the subject of ongoing flak in the public sphere. As a result, there have been …


Mest 96 Syllabus, Carlos Cruz May 2024

Mest 96 Syllabus, Carlos Cruz

Open Educational Resources

This is a syllabus for MEST. 96 (Television, Society and the Individual).


Understanding Older People’S Voice Interactions With Smart Voice Assistants: A New Modified Rule-Based Natural Language Processing Model With Human Input, Zhengxu Yan, Victoria Dube, Judith Heselton, Kate Johnson, Changmin Yan, Valerie Jones, Julie Blaskewicz Boron, Marcia Shade May 2024

Understanding Older People’S Voice Interactions With Smart Voice Assistants: A New Modified Rule-Based Natural Language Processing Model With Human Input, Zhengxu Yan, Victoria Dube, Judith Heselton, Kate Johnson, Changmin Yan, Valerie Jones, Julie Blaskewicz Boron, Marcia Shade

College of Journalism and Mass Communications: Faculty Publications

The COVID-19 pandemic has expedited the integration of Smart Voice Assistants (SVA) among older people. The qualitative data derived from user commands on SVA is pivotal for elucidating the engagement patterns of older individuals with such systems. However, the sheer volume of user-generated voice interaction data presents a formidable challenge for manual coding. Compounding this issue, age-related cognitive decline and alterations in speech patterns further complicate the interpretation of older users’ SVA voice interactions. Conventional dictionary-based textual analysis tools, which count word frequencies, are inadequate in capturing the evolving and communicative essence of these interactions that unfold over a series …


Researching Emotional Experiences As Discursive Elements – A Suggested Qualitative Method, Magnus Danielson May 2024

Researching Emotional Experiences As Discursive Elements – A Suggested Qualitative Method, Magnus Danielson

The Qualitative Report

As scholars in the fields of political science, media research, and social psychology endeavor to understand crucial aspects of emotionality in the media, there is a growing need to methodologically address the communicative and discursive aspects of affective constructions in media texts. This article argues that by breaking down mediated emotional experiences represented through language in a set of identifiable elements, such as subject, emotion type, valence, intensity, proposed action, and object, those experiences could be used as workable and potent units of analysis when studying discursive and ideological media constructs of emotionality. By connecting insights from emotion science, the …


Ua12/2/1 College Heights Herald: Ways Of The Future, Wku Student Affairs May 2024

Ua12/2/1 College Heights Herald: Ways Of The Future, Wku Student Affairs

WKU Administration Documents

Magazine edition of the College Heights Herald for the period April 8 - May 5, 2024.

  • Anderson, Alexandria. Letter from the Editor – Science, Technology & Business
  • Anderson, Alexandria. Women in STEM Make Advances
  • Novoselia, Mariia. Turnover on Fountain Square: Local Businesses Share Concerns & Success Stories
  • SOKY Rentals Offers New Apartments
  • Walk2Campus: Where Home Meets Community
  • Bush, Camden. Can a Baseball Team Reduce Their Goals to a Math Problem?
  • Hawkins, Kaylee. Student Business Owners Share Experiences – Gatara Townsend, Andrew Garrett, Brittiny Sadler
  • Ivory, Larkin. Bikewalk BG, WKU CHHS Offer Chances for Healthy Lifestyle – Health & Human Services


Media Censorship’S Development In The Information Age: Authoritarian Case Studies In Europe During The 20th And 21st Centuries, Carter R. Linke May 2024

Media Censorship’S Development In The Information Age: Authoritarian Case Studies In Europe During The 20th And 21st Centuries, Carter R. Linke

Honors Thesis

The Information Age has dramatically changed how people consume information. With the availability of smart devices and the Internet greater than ever before, a population’s ability to receive multiple news reports and instant messaging has continued to prove beneficial to democratic societies. With these same technology improvements, authoritarian governments have been forced to adapt censorship policies to eliminate the Information Age’s push towards the free press. Since the 20th century, authoritarian countries have introduced policy solutions to the growing connectivity across the globe. From the German Holocaust to Russia’s illegal invasion of Ukraine, censorship has aimed to control their …


Ethnic Identity Development And South Asian Stereotypes In 'Never Have I Ever', Priya Dutta, Allison Noyes May 2024

Ethnic Identity Development And South Asian Stereotypes In 'Never Have I Ever', Priya Dutta, Allison Noyes

Honors Thesis

Intersectional media serves as poignant representations of marginalized communities, and as few positive models exist, researchers must explore the efficacy and impacts of celebrated works on consumers’ perspectives.

“Ethnic identity is less a process of ‘being’ and more a process of ‘becoming…’ The factors that form an ethnic identity allow its members to establish their distinguishing features from other groups, creating a sense of solidarity, belonging, and connection within their own definable cultural group through customs and celebrations, like festivals and religious gatherings, as well as through particular cultural artifacts, like a style of dress” (Stuart Hall, 1996). I will …


Ai And Advocacy: Maximizing Potential, Minimizing Risk, Matthew Salzano, Nicholas Fung, Ada Lin, Sofia Marchetta, Faith Colombo, Kaylah Davis, John Flynn, Carlos Fuentes, Fion Li, Malar Paavi Muthukumaran, Angelica Paramoshin, Chrisanne Pearce, Vianney Ramos, Charles St. Hilaire, Xi Zheng, Wei Zhuang May 2024

Ai And Advocacy: Maximizing Potential, Minimizing Risk, Matthew Salzano, Nicholas Fung, Ada Lin, Sofia Marchetta, Faith Colombo, Kaylah Davis, John Flynn, Carlos Fuentes, Fion Li, Malar Paavi Muthukumaran, Angelica Paramoshin, Chrisanne Pearce, Vianney Ramos, Charles St. Hilaire, Xi Zheng, Wei Zhuang

School of Communication and Journalism Faculty Publications

New Generative AI tools are revolutionizing writing and communication. This report focuses on AI and advocacy, the act of influencing public policy and resource allocation decisions within political, economic, and social systems and institutions. This report identifies three major opportunities and accompanying risks, plus one strong recommendation for advocates considering using AI. We argue that AI can be useful for advocates, but they must be careful to center human judgment and avoid risks that could distract from their important work or even contribute to societal harms.


Arcade Reboot: Using Nostalgia Marketing To Fund A Passion Project, Jen Riemenschneider May 2024

Arcade Reboot: Using Nostalgia Marketing To Fund A Passion Project, Jen Riemenschneider

Strategic Communication Master of Arts Thesis Projects

No abstract provided.


Putting Forward Sustainability As A Model For Journalism Education And Training, Nancy Booker, Bruce Mutsvairo, Dinesh Baliah, Theodora Dame Adjin-Tettey, Lars Tallert, Jean Mujati May 2024

Putting Forward Sustainability As A Model For Journalism Education And Training, Nancy Booker, Bruce Mutsvairo, Dinesh Baliah, Theodora Dame Adjin-Tettey, Lars Tallert, Jean Mujati

Graduate School of Media and Communications

African journalism practice presents unique opportunities and challenges that require journalists to be equipped with the necessary skills, knowledge, and values to engage in sustainable journalism. Training institutions play a critical role in ensuring that journalists are not only professionally-ready to execute their mandate but also that they can safeguard and promote ethical values in their everyday work. Some of these values include “truth telling, independence, objectivity, fairness, inclusivity and social justice” (Gade, Nduka, and Dastger 2017, 10). Africa, like other regions of the Global South, has several journalism training institutions that provide an opportunity to challenge “hegemonic epistemologies and …


An Examination Of Missing Person Social Media Engagement Through Data Mining And Experimentation: An Application Of The Crisis And Emergency Risk Communication Model, Cailin M. Kuchenbecker May 2024

An Examination Of Missing Person Social Media Engagement Through Data Mining And Experimentation: An Application Of The Crisis And Emergency Risk Communication Model, Cailin M. Kuchenbecker

Communication (PhD) Dissertations

According to the Federal Bureau of Investigation (FBI), approximately 600,000 individuals are reported missing each year in the United States (2022). When missing person cases do not meet alert (e.g., AMBER) criteria, law enforcement often utilize social media to crowdsource information to ultimately return the missing home. Therefore, guided by the crisis and emergency risk communication model (CERC; Reynolds & Seeger, 2005) and its recently clarified propositions (Miller et al., 2021), the purpose of this dissertation was to (a) identify strategies law enforcement use to crowdsource missing person information and (b) experimentally test message characteristics that facilitate prosocial sharing of …


Sexual Exploitation: The Crisis And Eradicative Solution, Tonnie Adams Bracey May 2024

Sexual Exploitation: The Crisis And Eradicative Solution, Tonnie Adams Bracey

Nonprofit and NGO Studies Student Projects

French writer Jean-Baptiste Alphonse Karr wrote, “The more things change, the more they stay the same.” I find this to be true in our current era of the digital age. Although technology has gifted a newly improved and vast method of making worldwide connections and broadening our perceptions and views, a change in how we communicate has conveniently presented itself, but the historic pattern of how we handle these new advancements have indeed stayed the same.
Smart phones are a mainstream vessel employing the world with a plethora of information while giving all sorts of people access to individual’s lives …


The Phygital Design Process: Using Emerging Technologies To Create A Phygital Fashion Brand Rooted In Nostalgia, Madeline M. Mcdaniel May 2024

The Phygital Design Process: Using Emerging Technologies To Create A Phygital Fashion Brand Rooted In Nostalgia, Madeline M. Mcdaniel

Creativity and Change Leadership Graduate Student Master's Projects

This Master's Project is a comprehensive exploration of the intersection of digital fashion design, nostalgia, and sustainable practices. Its primary objective is to create 'project CYBERBAE,' a phygital fashion collection that draws inspiration from early 2000s video game characters, trends, and aesthetics. The project utilizes advanced digital tools like Clo3D to demonstrate a comprehensive digital fashion design process that emphasizes inclusivity and sustainability. It also pioneers the development of a 3D virtual world, providing users with an immersive environment to interact with and experience digital fashion. This virtual space serves as a platform for a community of fashion, technology, and …


Understanding The Multidimensional Ramifications Of Education Censorship To Promote Justice-Oriented School Social Work., Brandon D. Mitchell May 2024

Understanding The Multidimensional Ramifications Of Education Censorship To Promote Justice-Oriented School Social Work., Brandon D. Mitchell

Electronic Theses and Dissertations

Since 2020, recensions on youth rights and education censorship have been backed by a network of actors and organizations on the political Right, evidenced by race and diversity curricula bans, book bans, and inflammatory media discourse. The scope and prevalence of education censorship are understudied with little known about the policies enacted, and influences of media discourse, school boards, and the effects on schools and the school social worker. The purpose of this dissertation is to explore and understand the scope and prevalence of education censorship, including policies, media discourse, school boards, and schools. To achieve the aims of this …


A Rhetorical-Sociological Understanding Of Emotion, Amy Boone May 2024

A Rhetorical-Sociological Understanding Of Emotion, Amy Boone

All Dissertations

This project presents a rhetorical-sociological understanding of emotion while foregrounding the place and role of language. Born from Sara Ahmed’s work in The Cultural Politics of Emotion, it presents a simplified equation (contact + orientation = emotion) as both a prescriptive and descriptive formula for making sense of human emotional experience. Starting with an exploration of the difficult-to-understand affect system, this dissertation identifies both rhetoric and affect as energies which cannot be understood apart from their traces, the things they move, produce, and become. As a way to get at these often-invisible forces, two trace studies are conducted which explore …


Narrative Harmony: The Implementation Of Sound Design And Its Immersive Nature, Patrick Joseph Kelly May 2024

Narrative Harmony: The Implementation Of Sound Design And Its Immersive Nature, Patrick Joseph Kelly

Graduate Theses and Dissertations

Sound is the first tool we are given to interact with the world we inhabit. Despite this, most discussion of narrative content revolves around written and visual storytelling. This often means audio is forgotten or overlooked during the production process. A phenomenon which is especially present amongst inexperienced content creators. By combining the transportation imagery model and Narrative Paradigm theories, a formula for analyzing narratives and immersion within the modern setting becomes prevalent. This combination would then lead to the creation of a four-episode podcast series was created where each episode was mixed to highlight a different component in sound …


Ua12/2/2 Talisman: Pulse, Wku Student Affairs Apr 2024

Ua12/2/2 Talisman: Pulse, Wku Student Affairs

WKU Administration Documents

Spring 2024 Talisman:

  • Hunter, Leah. Pulse
  • Muscutt, Carson. High on Bluegrass – Jordan Riehm
  • Meyers, Jeffrey. Science of Movement – Exercise Science
  • Murray, Debra. Pasture to Plate – Agriculture
  • Murray, Debra. Vegetarian Tortilla Soup
  • Coffee, Bobbi. Passion, Pain, Curiosity – Innovation Campus
  • Story, Miriam. Drafts of a Postcard (October 2023)
  • Johnston, Katelyn. Beyond Sound – Deaf
  • Hunter, Leah. One Good Week – Madison Weis
  • Alali, Cecilia. Crafted Cadence – Speech Team
  • Blankenship, Alisa. Loving You
  • Sandlin, Ellie. Here After – Death
  • Booth, Pandora. Rooted in Rhythm – Step Shows
  • Booth, Pandora. Horoscopes
  • Pulse Playlist


Charge The Cockpit Or Die: An Anatomy Of Fear-Driven Political Rhetoric In American Conservatism, Daniel Hostetter Apr 2024

Charge The Cockpit Or Die: An Anatomy Of Fear-Driven Political Rhetoric In American Conservatism, Daniel Hostetter

Senior Honors Theses

Subthreshold negative emotions have superseded conscious reason as the initial and strongest motivators of political behavior. Political neuroscience uses the concepts of negativity bias and terror management theory to explore why fear-driven rhetoric plays such an outsized role in determining human political actions. These mechanisms of human anthropology are explored by competing explanations from biblical and evolutionary scholars who attempt to understand their contribution to human vulnerabilities to fear. When these mechanisms are observed in fear-driven political rhetoric, three common characteristics emerge: exaggerated threat, tribal combat, and religious apocalypse, which provide a new framework for explaining how modern populist leaders …