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An Analysis Of Data Journalism In Kenyan Newsrooms During Kenya’S 2022 General Elections, Poshia Syindu Musesya Jan 2025

An Analysis Of Data Journalism In Kenyan Newsrooms During Kenya’S 2022 General Elections, Poshia Syindu Musesya

Master of Arts in Digital Journalism

Data journalism allows journalists to present balanced, accurate, and relevant news, thereby greatly improving the quality and credibility of the news. Data in this context refers to facts, statistics, or pieces of information and journalism refers to the occupation of reporting, writing, editing, photographing, broadcasting news, or operating a news organization. This thesis uses a mixed-method approach to assess the use of data journalism in the 2022 Kenyan general election across three media houses, namely: the British Broadcasting Corporation (BBC), Nation Media Group (NMG), and Royal Media Services (RMS). The approach used combines qualitative and quantitative methods to address research …

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A Comparative Content Analysis Of The Standard, Nation And People Daily Newspapers In The Coverage Of Covid-19 Pandemic In Kenya, Sarah Kamande Jan 2025

A Comparative Content Analysis Of The Standard, Nation And People Daily Newspapers In The Coverage Of Covid-19 Pandemic In Kenya, Sarah Kamande

Master of Arts in Digital Journalism

When the first cases of coronavirus infection emerged in Kenya, the focus of print media moved to cover COVID-19 pandemic stories. This study aimed to analyze how the print media framed the stories for the first 30 days since the discovery of patient zero. The study analyzed 3 dailies; The Standard, Nation and The People Daily. The study adopted the framing, priming and the agenda setting theories. This study employed a descriptive survey design using a quantitative research method. The population of the study was the 3 newspapers. Target population was The Standard ,The Nation and The People Daily newspapers. …

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The Adoption Of Ai In Zimbabwe’S Newsrooms: A Case Of Zimpapers And Alpha Media Holdings, Muchemwa Silence Mugadzaweta Jan 2025

The Adoption Of Ai In Zimbabwe’S Newsrooms: A Case Of Zimpapers And Alpha Media Holdings, Muchemwa Silence Mugadzaweta

Master of Arts in Digital Journalism

Artificial Intelligence (AI) has changed the face of journalism in many ways. Newsrooms across the world are deploying AI in various aspects of news gathering distribution and creation. Many newsrooms are also at different stages when it comes to AI adoption. The general objective of this study was to examine the adoption of AI in two media houses in Zimbabwe: Zimpapers and Alpha Media Holdings (AMH), from newsroom operations and insights from journalists and editors to understand their perception and views on the future of journalism in the wake of AI technologies as well as documenting the status thereof. This …

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Analysing Government Communication Strategies In Combating Information Disorder On Social Media: A Study Of Uganda’S Tax Monitoring System, Simon Tumwine Mugisha Jan 2025

Analysing Government Communication Strategies In Combating Information Disorder On Social Media: A Study Of Uganda’S Tax Monitoring System, Simon Tumwine Mugisha

Master of Arts in Digital Journalism

This research provides an analysis of the communication strategies that government communicators are utilising in a bid to counter wrong narratives on the Ugandan social media space, using the Situational Crisis Communication Theory (SCCT). The study focuses on the nature of information disorder that revolved around the Electronic Fiscal Receipting and Invoicing Solution (EFRIS), introduced in January 2021 by Uganda Revenue Authority (URA) and how it was stemmed. Through extensive content analysis of social media posts on X (formerly Twitter) and Facebook, 2 Key Informant interviews (KIIs) with key URA officials and 2 two In-depth interviews (IDIs) with tax and …

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Nmg’S Post- Covid Monetization Efforts: The Case Of Nation Africa, Veronica Wanjiru Kiarie Jan 2025

Nmg’S Post- Covid Monetization Efforts: The Case Of Nation Africa, Veronica Wanjiru Kiarie

Master of Arts in Digital Journalism

Revenue sources for traditional media houses have been decreasing and media houses need to be able to find alternative ways to increase revenue. The Kenyan media industry is struggling to generate revenue due to shifts in business models where advertisers are targeting potential customers directly instead of using traditional media. This study adopted a qualitative research approach and utilized a case study research design to fulfil its research objectives: (i) To identify key factors influencing successful monetization on NMG’s platform. (ii) To analyze the successes and failures of NMG monetization strategies during the past five years, and (iii) To develop …

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The Rise Of Influencer Marketing And Its Implications On Kenyan Legacy Media Houses' Revenues, Stephen Onjwaya Mbego Jan 2025

The Rise Of Influencer Marketing And Its Implications On Kenyan Legacy Media Houses' Revenues, Stephen Onjwaya Mbego

Master of Arts in Digital Journalism

The growth of social media influencers popularity has substantially disrupted traditional media and advertising landscapes, redefining audience engagement, brand marketing strategies, and revenue streams for legacy media houses. This study investigates the implications of influencer marketing on Kenyan legacy media, exploring shifts in audience preferences, financial impacts, and factors influencing advertisers toward influencer marketing. Building on the disruptive innovation theory and qualitative data from interviews with media professionals, influencers, advertisers, and audiences, the study reveals a fundamental shift in content consumption and advertising dynamics. Findings show that social media influencers thrive in direct audience engagement, authenticity, and niche targeting, catering …

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Investigating Media Relations Strategies Used By Ugandan Universities To Enhance Corporate Image: A Study Of Four Higher Education Institutions, Walter Wekongo Washika Jan 2025

Investigating Media Relations Strategies Used By Ugandan Universities To Enhance Corporate Image: A Study Of Four Higher Education Institutions, Walter Wekongo Washika

Master of Arts in Digital Journalism

A strong corporate image is crucial for organization's to thrive in a competitive market. Discrepancies between corporate image and corporate identity can lead to confusion among stakeholders, potentially resulting in crises that harm the institution's brand. Effective media relations strategies are essential for shaping stakeholder perceptions and strengthening corporate image. This study aimed to investigate how four universities (two public and two private universities) in Uganda use media relations to enhance their corporate image, focusing on the media relations strategies used, their effectiveness, and the challenges faced. Using Grunig's Excellence Theory from 1985, it employed a qualitative approach with in-depth …

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Individual Determinants Of Premium Content Subscription Decisions In Kenya: A Case Of Nation Media Group, Lisa Wagethi Kamau Jan 2025

Individual Determinants Of Premium Content Subscription Decisions In Kenya: A Case Of Nation Media Group, Lisa Wagethi Kamau

Master of Arts in Digital Journalism

The transformation in the media industry from traditional platforms of TV, radio and print to digital media platforms had necessitated a shift in business models. Traditionally, media organizations depended on circulation and advertising to generate revenues and fund their journalism, however, the revenues from these models have been dwindling, leading to massive layoffs and company closures. Many media organizations are now adopting the subscription model as a possible revenue earner, but this move has been difficult to implement. The main challenge facing the news subscription business model is that audiences have become used to free news content on the internet …

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An Analysis Of The Star Newspaper Online Subscribers’ Willingness To Pay For Content, Lordrick Oswald Mayabi Jan 2025

An Analysis Of The Star Newspaper Online Subscribers’ Willingness To Pay For Content, Lordrick Oswald Mayabi

Master of Arts in Digital Journalism

Newspaper publishers in Kenya continue to amass and grow numbers of online consumers having migrated to social media in the wake of the digital disruption. Despite the huge following online, newspapers continue to give out most of their content for free. But with the continued loss of advertising and sales revenue for the newspapers, some have started to seek ways of supplementing the lost revenue through charges on some of the content on their platforms. The objectives of this study were a) To analyse and understand The Star Newspapers online consumers, b) To establish the pay structure that is most …

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The Influence Of Artificial Intelligence On Journalism: Exploring Ethical Considerations For Kenyan Newsrooms, Manny Grace Anyango Jan 2025

The Influence Of Artificial Intelligence On Journalism: Exploring Ethical Considerations For Kenyan Newsrooms, Manny Grace Anyango

Master of Arts in Digital Journalism

The 21st century is defined by rapid technological advancements, among which artificial intelligence (AI) stands as a transformative force. AI's integration into journalism has redefined traditional workflows, offering unprecedented automation, efficiency, and audience engagement opportunities. However, these advancements raise significant ethical concerns, including biases, transparency, accountability, and privacy. This study examines AI's integration into journalism, focusing on Kenyan newsrooms Tuko News, Nation Media Group, and BBC to explore its impact on journalistic practices and ethics. Employing a qualitative approach, the research captures insights from journalists, editors, and technical staff, examining the specific AI tools in use, their impact, ethical challenges, …

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The Uptake Of Digital Communication Tools In Corporate Communications Functions At Safaricom Plc, Melline Norleah Myendo Jan 2025

The Uptake Of Digital Communication Tools In Corporate Communications Functions At Safaricom Plc, Melline Norleah Myendo

Master of Arts in Digital Journalism

Digital communication tools have revolutionized corporate communications. These digital communication tools have come to enhance communication efficiency, but the reality for corporates in Kenya reveals a complex web of challenges not just in uptake but also in how these tools have made corporates leverage the digital platform to tell their own stories without the gatekeeping rigors of legacy media. The primary objective of this study was to explore how corporate communication functions have optimized the uptake of digital communication tools. The specific objectives of the study were to explore the uptake of digital communication tools in corporate organisations’ marketing communications, …

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Navigating Media Freedom Amidst Safety Concerns On Digital Platforms: An Analysis Of The Experiences Of New Vision Journalists In Uganda, Namirimu Esther Robinah Jan 2025

Navigating Media Freedom Amidst Safety Concerns On Digital Platforms: An Analysis Of The Experiences Of New Vision Journalists In Uganda, Namirimu Esther Robinah

Master of Arts in Digital Journalism

This study examined the interplay between media freedom and journalists’ safety on digital platforms in Uganda, mainly focusing on Vision Group Media between 2019 and 2024. It explored the compounded challenges faced by journalists on their digital platforms, including physical assaults, legal harassment, cyber threats and psychological intimidation, within a restrictive media environment exacerbated by the COVID-19 pandemic and the 2021 elections that exposed these journalists to digital threats. The study was mainly based on the New Media Theory, which enabled a more transparent analysis of the risks faced by journalists and in order to understand digital journalists’ perspectives thoroughly, …

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The Influence Of Social Media Usage On Traditional News Consumption In Uganda: A Case Study Of Vision Group Uganda, Owor Daniel Jan 2025

The Influence Of Social Media Usage On Traditional News Consumption In Uganda: A Case Study Of Vision Group Uganda, Owor Daniel

Master of Arts in Digital Journalism

This study investigated the influence of social media usage on traditional news consumption in Uganda focusing mainly on Vision Group Uganda. The study was guided by the Uses and Gratifications Theory (UGT) and the Theory of Consumption Value (TCV) the research explored how motivations perceived value and social media engagement affected the reliance on traditional media for news. The goals included studying platform choice, evaluating the influence of interaction on news habits, and investigating the connection between social media usage frequency and conventional news consumption. Using a mixed-methods approach, the study included interviews with 18 Vision Group employees in addition …

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Examining The Status Of Ai Use Guidelines In Editorial Policies Of Kenyan Digital Media Houses And Challenges In Their Formulation And Implementation In Newsrooms, Nickson Mwirigi Mbaabu Jan 2025

Examining The Status Of Ai Use Guidelines In Editorial Policies Of Kenyan Digital Media Houses And Challenges In Their Formulation And Implementation In Newsrooms, Nickson Mwirigi Mbaabu

Master of Arts in Digital Journalism

Integrating AI in Kenyan digital media houses presents opportunities and challenges, underscoring the need for formal guidelines in newsrooms. This study examined the status of AI use guidelines in the editorial policies of Kenyan media houses, along with the challenges involved in formulating and implementing these guidelines. Semi-structured interviews served as the primary data collection method, conducted with editors and reporters from four purposively selected media houses: Nation Media Group (NMG), Kenyans.co.ke, Nairobileo.co.ke, and Sauce.co.ke, all based in Nairobi. A total of 14 journalists were interviewed. Additionally, editorial policies of the selected media houses were analysed to assess if AI …

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Critical Environmental Communication Framework, Shumaila J. Bhatti, Srivi Ramasubramanian, Andrea Feldpausch-Parker, Bruno Takahashi, Silje Kristiansen Jan 2025

Critical Environmental Communication Framework, Shumaila J. Bhatti, Srivi Ramasubramanian, Andrea Feldpausch-Parker, Bruno Takahashi, Silje Kristiansen

Media Studies - All Scholarship

This study develops a Critical Environmental Communication (CEC) framework to assess the landscape of Environmental Communication research and to what extent and in which ways critical and justice-oriented perspectives are included. The CEC framework consists of four interconnected themes: (a) Marginalized Ecocultural Identities, (b) Context and Scale, (c) Power and Agency, and (d) Justice, Equity, Diversity, Access, and Inclusion (JEDAI). Using this framework in a bibliometric analysis examining 1,297 Environmental Communication publications, we assess the occurrence of these themes in the scholarship. Our analysis found that Marginalized Ecocultural Identities, and Context and Scale were most frequently occurring, while Power and …

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Re-Centering Relation In Media Literacy Practice, Paul Mihalidis, Bobbie Foster, Shannon Burth, Srivi Ramasubramanian, Melissa Tully, Patrick R. Johnson Jan 2025

Re-Centering Relation In Media Literacy Practice, Paul Mihalidis, Bobbie Foster, Shannon Burth, Srivi Ramasubramanian, Melissa Tully, Patrick R. Johnson

Media Studies - All Scholarship

As calls for media literacy in formal and informal learning spaces continue to grow, educators’ understanding of media literacies and their purposes remains complex. In 2021, the authors of this paper led a multi-methods research project on media literacy education in the United States, focusing on impact and equity. Findings showed that educators share a commitment to equity and justice but are unclear on how to incorporate them into their work. In response, our research team developed a field guide that maps out equitable media literacy practices for classrooms and communities. In this study, we detail the findings from 11 …

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The Media Framing Of India’S Nuclear Weapons Discourse, Sitakanta Mishra, Hely Desai Jan 2025

The Media Framing Of India’S Nuclear Weapons Discourse, Sitakanta Mishra, Hely Desai

International Journal of Nuclear Security

The Indian media has had an immense role in framing public perceptions of nuclear weapons within the Indian subcontinent. Examining the largely nationalistic tone of news coverage helps analyze how the media has shaped India’s idea of its status as a nuclear weapon state. Examining the sociocultural discourse around the bomb, this paper analyzes the major influence that the Indian media has in information distribution and how that influence translates to the formation of the atomic attitudes of the masses. In situating the Indian media’s approach to nuclear weapons at large, this work studied the framing of domestic nuclear weapons …

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The Work Of An Hour: A Case Study Of Propaganda, Michael F. Russo Jan 2025

The Work Of An Hour: A Case Study Of Propaganda, Michael F. Russo

Faculty Publications

This research paper discusses the messaging of United States President George W. Bush and his administration regarding the U.S. led invasion of Iraq. Transcripts of presidential communications, national news programs, and public opinion polls from 2001-03 were analyzed to identify patterns in these communications. This review demonstrated techniques similar to those used in historical propaganda campaigns to sway public opinion. The introduction and repetition of key terminology from the government was followed by magnification by television news programs. These messages were broadcast despite lack of evidence of Iraq’s involvement with the 9/11 attacks or their possession of weapons of mass …

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Portrayals Of Autism On Tv And Impact On Autistic Viewers’ Self Esteem, Sam Ryan Jan 2025

Portrayals Of Autism On Tv And Impact On Autistic Viewers’ Self Esteem, Sam Ryan

Scripps Senior Theses

Portrayals of autism on TV are frequently rife with negative portrayals and inaccuracies, but also contain positive portrayals (Jones et al., 2023). These inevitably both promote stigma and educate individuals about autistic individuals, and also serve to directly and/or indirectly impact their well being. The current study aims to explore how combinations of positive and negative TV portrayals of autism impact autistic viewers’ self esteem. Participants will be exposed to clips of fictional autistic characters on TV shows, and their self esteem will be assessed with the Self Esteem IAT. It is expected that participants who view higher ratios of …

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Just As Advertised: The Perception And Effectiveness Of Artificial Intelligence In Digital Advertising, Brandon Isem Cáceres Jan 2025

Just As Advertised: The Perception And Effectiveness Of Artificial Intelligence In Digital Advertising, Brandon Isem Cáceres

CMC Senior Theses

What do you think when you hear “AI in advertising”? Does it spark intrigue, or does it feel like just another tech buzzword? In today’s fast-paced digital marketing landscape, connecting with consumers is a high-stakes challenge, and artificial intelligence is at the forefront of innovation. From automating campaigns to creating hyper-targeted content, AI promises efficiency and precision—but how do audiences perceive this shift? By analyzing key performance indicators (KPIs) like impressions, click-through rates, and cost-per-click in an an original A/B test, this thesis evaluates the perception and effectiveness of AI-driven advertising strategies. Combining historical insights, case studies, and an original …

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The Image Of Transnational Universities In Vietnam And The Enrollment Decision Of Prospective Students, Khanh Huyen Pham Jan 2025

The Image Of Transnational Universities In Vietnam And The Enrollment Decision Of Prospective Students, Khanh Huyen Pham

Chulalongkorn University Theses and Dissertations (Chula ETD)

This study examines how Vietnamese applicants perceive the image of transnational universities (TNE) and how these perceptions influence their college choice decisions. Focusing on RMIT Vietnam, BUV, and Swinburne Vietnam, the research explores university image through functional cues, personality cues, and perceived value, and analyzes decision-making across predisposition, search, and choice stages. Twelve applicants were interviewed using semi-structured interviews, and data were analyzed through thematic analysis. Findings show that applicants build university image gradually as they compare curriculum, teaching quality, facilities, and accreditation with emotional cues such as friendliness, professionalism, and campus “vibes.” Perceived value (degree recognition, employability, and alumni …

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The Influence Of Short-Video Content Marketing On Chinese Consumers' Perceived Value And Usage Intention On Duolingo Brand, Meitong Li Jan 2025

The Influence Of Short-Video Content Marketing On Chinese Consumers' Perceived Value And Usage Intention On Duolingo Brand, Meitong Li

Chulalongkorn University Theses and Dissertations (Chula ETD)

The objective of this research was to examine how short-video content marketing on Douyin platform influences Chinese Generation Z consumers’ perceived value of Duolingo and their intention to continue using the application. A total of 252 respondents aged between 18 and 29 years old, who had used Douyin in the past three months and viewed Duolingo’s short-video content at least three times in the last month, completed an online questionnaire survey. The study reveals that all three dimensions of short-video content marketing (i.e. entertaining content, functional content, and social-interactive content) significantly influenced consumers’ perceived value, with social-interactive content demonstrating the …

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Social Media Acceptance Among Myanmar Migrants In Thailand, Thet Myat Noe Thu Jan 2025

Social Media Acceptance Among Myanmar Migrants In Thailand, Thet Myat Noe Thu

Chulalongkorn University Theses and Dissertations (Chula ETD)

The objectives of this research are to examine the acceptance of social media, Facebook in particular, among Myanmar migrant workers in Thailand by applying the Technology Acceptance Model (TAM). Specifically, the study investigates five key variables, namely perceived usefulness (PU), perceived ease of use (PE), attitude toward usage (ATU), trustworthiness (TW), and intention to continue using (INT), and their interrelationships. Data were collected through a self-administered online and personal survey from 236 Myanmar migrants aged between 20 to 45 years old, who have been residing in Thailand for at least one year and actively using Facebook for a minimum of …

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#Mmiw On Instagram: Contemporary Representations Of Missing Indigenous Women, Girls, And Two-Spirit People​, Sydney E. Cathcart, Renu Pariyadath Jan 2025

#Mmiw On Instagram: Contemporary Representations Of Missing Indigenous Women, Girls, And Two-Spirit People​, Sydney E. Cathcart, Renu Pariyadath

University of South Carolina Upstate Student Research Journal

This research paper overlooks the disproportionate number of missing persons and violence towards Indigenous groups, particularly women. Communication research has pointed to mass media lacking coverage on missing or murdered cases of Indigenous people, contributing to invisibility of the issue and lack of attention to the problem. Individual efforts to increase sources of information have been utilized in social media to make up for where mass media lacks. Social media creators who look to raise awareness, mobilize grassroot actions, and expand community ties. Content analysis was used to analyze content in Instagram under hashtags relevant to #MMIW–Missing and Murdered Indigenous …

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Digital Orthodoxy And Political Populism In Eastern Europe: How Orthodox Media Facilitate Political Mobilization, Dmytro Garaschuk, Oleh Sokolovskyi Jan 2025

Digital Orthodoxy And Political Populism In Eastern Europe: How Orthodox Media Facilitate Political Mobilization, Dmytro Garaschuk, Oleh Sokolovskyi

Occasional Papers on Religion in Eastern Europe

This article examines the intersection of Orthodox digital media and political populism in Eastern Europe, focusing on how religious institutions utilize digital platforms to facilitate political mobilization, reinforce nationalistic narratives, and undermine democratic institutions. Drawing on a comparative analysis of six countries–Russia, Ukraine, Romania, Serbia, Georgia, and Montenegro–the study identifies a shared ideological matrix that fuses populist rhetoric with theological motifs. The research highlights the strategic use of digital media by Orthodox actors to construct moral binaries, sacralize political resistance, and disseminate disinformation framed in religious language. Particular attention is given to the role of the Russian Orthodox Church and …

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Nothing Short Of Superheroic: A Quantitative Study Of Lifetime Exposure To Superhero Comic Book Media As A Predictor Of Attitudes Towards Diversity, Equity, And Inclusion, Michael Nguyen Jan 2025

Nothing Short Of Superheroic: A Quantitative Study Of Lifetime Exposure To Superhero Comic Book Media As A Predictor Of Attitudes Towards Diversity, Equity, And Inclusion, Michael Nguyen

Theses and Dissertations--Educational Leadership Studies

This dissertation examined the relationship between lifetime exposure to superhero comic book media and attitudes toward diversity, equity, and inclusion (DEI). Drawing on theories of identity formation—transitional objects, parasocial relationships, and cultivation theory—it investigated whether engagement with superhero narratives predicted DEI attitudes. Using quantitative methods, data from 499 U.S. adults were collected via Qualtrics. Two instruments were used: the Lifetime Superhero Comic Book Media Exposure Scale (LSES) and the Intolerant Schema Measure (ISM), which assessed prejudice across race, gender, sexuality, class, age, and religion. Multiple linear regression revealed that superhero media exposure significantly predicted ISM scores (B = 0.118, …

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Media Framing Of The Local And National News Coverage Of The East Palestine Train Derailment, Lauren Delo Jan 2025

Media Framing Of The Local And National News Coverage Of The East Palestine Train Derailment, Lauren Delo

Graduate Theses, Dissertations, and Problem Reports (ETD)

This research examined digital news coverage of the East Palestine train derailment to determine the frames and dominant frames used in both local and national coverage of the disaster, and whether these frames differed over time. Specifically, this research used a content analysis of digital newspaper articles from five media outlets—three national level and two local level—and applied the frames identified from Colistra’s (2010) study of print news coverage of the 1972 Buffalo Creek mine disaster. Results revealed significant differences between the most frequently used frames between local and national coverage, shifts in frame usage over time within each media …

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Zippymania: A Multimedia Record Of The 2024-25 Akron Zips Men's Basketball Team, Drew Bailey Jan 2025

Zippymania: A Multimedia Record Of The 2024-25 Akron Zips Men's Basketball Team, Drew Bailey

Williams Honors College, Honors Research Projects

This project will involve the production, promotion, and distribution of a weekly 30-minute live radio show focusing on the Akron Zips men's basketball team. After the airing of each show, the recorded episode will be published as a podcast. Additionally, a weekly column or sports blog (written by myself) will be published and serve as a companion work or supplement to the radio program.

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Sexual And Gender-Based Violence Against Women In Sports: Prevalence, Impact, And Interventions In East Africa, Hesbon Hansen Owilla, Nancy Achieng' Booker, George Nyabuga, Tulinagwe Mwampanga, Samantha Agasha, Liz Awino, Ella Smith Jan 2025

Sexual And Gender-Based Violence Against Women In Sports: Prevalence, Impact, And Interventions In East Africa, Hesbon Hansen Owilla, Nancy Achieng' Booker, George Nyabuga, Tulinagwe Mwampanga, Samantha Agasha, Liz Awino, Ella Smith

Graduate School of Media and Communications

This study investigated the prevalence, causes, and impact of sexual and gender-based violence (SGBV) against women in sports across Kenya, Uganda, and Tanzania. Employing a mixed-methods approach, the study combined quantitative surveys with qualitative interviews to explore the scale of SGBV, its root causes, and the lived experiences of female athletes. A cross-sectional descriptive design was adopted, with data collected from athletes, coaches, administrators, and sports officials from federations and associations in the three countries. Stratified and purposive sampling techniques at the federations, clubs and within the clubs was used and this ensured representation at multiple levels of the sports …

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Policy Brief. Media Framing Of Sexual And Gender-Based Violence And Femicide: An Analysis Of News Stories In Select Kenyan, Ugandan And Tanzanian Media, Nancy Achieng' Booker, Hesbon Owilla, George Nyabuga, Olivia Sayani, Liz Awino, Rose Kimani, David Aduda Jan 2025

Policy Brief. Media Framing Of Sexual And Gender-Based Violence And Femicide: An Analysis Of News Stories In Select Kenyan, Ugandan And Tanzanian Media, Nancy Achieng' Booker, Hesbon Owilla, George Nyabuga, Olivia Sayani, Liz Awino, Rose Kimani, David Aduda

Graduate School of Media and Communications

This policy brief presents the findings of a regional study on media coverage of femicide and sexual and gender-based violence (SGBV) in Kenya, Uganda, and Tanzania. The study analysed coverage of femicide and SGBV between January 2024 and April 2025, from major digital platforms, supported by interviews with editors. It sought to understand how media frames femicide and SGBV, which actors are most visible, and what implications these patterns have for accountability, justice, and deterrence. The findings show that while victims of femicide are given extensive sympathetic coverage, with very high salience, perpetrators are almost entirely absent from media narratives. …

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