Digital Commons Network^™

Nonprofit Narratives: How Two Organizations Use Social Media And Rhetorical Appeals To Address Issues Of Sexual And Domestic Violence, Samuel Hiester

Electronic Theses and Dissertations

Though often seen as a panacea for organizational objectives, nonprofits must be judicious in deploying social media, particularly due to resource limitations. Nonprofits deploy many types and styles of digital texts, including social media. Classical rhetorical appeals can be effective means for achieving positive impact in that context. When used correctly, these ‘digital texts’ can be leveraged for maximum engagement with audiences. This study examines both a large, national organization – the National Sexual Violence Resource Center – and a small, regional one – Branch House Family Justice Center – for not only what sort of digital texts are utilized, …

Video 101: Video Production Basics, Visually Explained, Chris Flanery

College of Journalism and Mass Communications: Professional Projects

As video becomes more prevalent in all aspects of life, the demand for competent video production skills continues to grow. Having the technical literacy to capture professional-level video is highly sought-after and begins with proper education and training. This project found the process for learning video production often fails to maximize on its full potential. Despite being a visual medium, most individuals surveyed and interviewed for this project who work in the video production industry report visuals are rarely used to demonstrate fundamental concepts in learning video production. These same individuals and additional research indicate visual aids help illustrate many …

News Media Trust And Mistrust During The Covid-19 Pandemic, Kaitlyn Seiter

Graduate Theses and Dissertations

With the uncertainty and growing information surrounding the COVID-19 pandemic, news media consumption has increased drastically compared to pre-pandemic consumption. At the start of the pandemic, 94% of Americans reported closely following COVID-19 news, with more than half of Americans spending more than two hours consuming COVID-19 news everyday (SSRS, 2020). With the news media serving as a critical source of information through this public health crisis, the public’s reactions, behaviors, and attitudes to the pandemic stem from the level of trust they have in the news media to share COVID-19 information. Because of this, this study examines trust in …

Trends Of Armed Conflict In Kenya From 1997 To 2021: An Exploratory Data Analysis, Peter Kimani, Caroline Mugo, Henry Athiany

Graduate School of Media and Communications

Armed conflict patterns have drastically changed since the post-cold war period. In Sub-Saharan Africa, armed conflict continues to be persistent and on the rise. Kenya has not experienced civil war, but has experienced intra-state conflicts which display themselves as political, natural resources, ethnicity, land, and environmental conflicts. This study aimed to identify patterns and trends of armed conflict in Kenya. Secondary data from Armed Conflict and Location Events Data (ACLED) for the period 15th January 1997 to 25th February 2021 was used. Exploratory data analysis and generalized additive model were used to identify patterns and trends. For the period studied, …

Spartan Daily, December 1, 2021, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2021

Volume 157, Issue 42

The Impacts Of Social Media On Social Movements, Gabriela Aguilar

Capstone Projects and Master's Theses

As time passes by there is more representation of social movements due to their high exposure on social media. Technology has become a major part of our everyday lives and on average we spend many hours on social platforms. We are exposed to the injustices that occur every minute of every day through social media. Before, when technology was not accessible for everyone the news people received were from television, newspapers, or even magazines. Now, we have platforms such as Twitter and TikTok among others that provide us with news on any malpractice that occurs in our communities and society. …

Robo-Ump: A Study Of The Prospective Impact Of Automated Strike Zone Use In Major League Baseball Games From The Perspective Of Broadcasters And Media, Bob Greene

College of Journalism and Mass Communications: Theses

A qualitative analysis of the Major League Baseball industry’s perspective on the use of technology within the game, specifically the incorporation of an automated strike zone in place of traditional umpires, through targeted survey results from current MLB broadcasters and journalists or media members. Evidence from the research suggests that though those who are in favor of umpires being replaced by technology within the game, at least in some fashion, there are concerns that the technology in place is currently ready to provide the type of experience desired for MLB play when it comes ruling on balls and strikes with …

Social Media Influencers (Smis) In Context: A Literature Review, Charles Alves De Castro, Isobel O'Reilly Dr, Aiden Carthy

Articles

This review focused on three main areas, "Social Media Influencers (SMIs) in Context, The Impact of SMIs on Adolescents, and Consumer Behaviour in a Digital Era – Generation Z in Perspective". This article aims to further the overall understanding of SMIs and outlines the impact of SMIs on adolescents‘ lives. Thus, the main objective of this literature review is to raise awareness within the marketing field about the influence of social media influencers on adolescents and how brands promote their products and content through social media influencers. The review comprised a regular search using electronic journal databases and secondary data …

Spartan Daily, November 30, 2021, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2021

Volume 157, Issue 41

Spartan Daily, November 23, 2021, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2021

Volume 157, Issue 40

The Guardian, Week Of November 22, 2021, Wright State Student Body

The Guardian Student Newspaper

News articles from The Guardian for the week of November 22, 2021. The Guardian is the official student-run newspaper for Wright State University. It has been published regularly since March of 1965.

The Impact Of The Rise Of Political Islam On Tv Controversial Advertising, Yousra Nabil Allam

Archived Theses and Dissertations

No abstract provided.

Egyptian Women Bloggers: Perceptions Of Empowerment In The Online Public Sphere, Valentina Cattane

Archived Theses and Dissertations

No abstract provided.

Why Do People Click?! Uses And Gratifications Of Facebook-Zynga Games Among Egyptian Adults, Soha Eissa

Archived Theses and Dissertations

No abstract provided.

Spartan Daily, November 18, 2021, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2021

Volume 157, Issue 39

Spartan Daily, November 17, 2021, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2021

Volume 157, Issue 38

Model Of Inspiring Media, Mary Beth Oliver, Arthur A. Raney, Anne Bartsch, Sophie Janicke-Bowles, Markus Appel, Katherine R. Dale

Communication Faculty Articles and Research

Scholars have increasingly explored the ways that media content can touch, move, and inspire audiences, leading to numerous beneficial outcomes including increased feelings of connectedness to and heightened motivations for doing good for others. Although this line of inquiry is relatively new, sufficient evidence and patterns of results have emerged such that a clearer picture of the inspiring media experience is coming into focus. This article has two primary goals. First, we seek to synthesize the existing research into a working and evolving model of inspiring media experiences reflecting five interrelated and symbiotic elements: exposure, message factors, responses, outcomes, and …

Spartan Daily, November 16, 2021, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2021

Volume 157, Issue 37

The Guardian, Week Of November 15, 2021, Wright State Student Body

The Guardian Student Newspaper

News articles from The Guardian for the week of November 15, 2021. The Guardian is the official student-run newspaper for Wright State University. It has been published regularly since March of 1965.

Spartan Daily, November 10, 2021, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2021

Volume 157, Issue 36

Spartan Daily, November 9, 2021, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2021

Volume 157, Issue 35

Demystifying Operational Definition And Levels Of Measurement, Arvind Diddi

Proceedings of the New York State Communication Association

Teaching mass communication research methods at the undergraduate level attains an increased challenge because students at this stage seem to be more focused on skill-based courses in order to work in various media-related professions. Most of them have difficulty in comprehending that learning research methods is beneficial to them as it helps build their analytical and logical thinking. Among various aspects of research methods such as trying to figure out the link between theory and method, a constant struggle for beginners is to understand what is an operational definition and the levels of measurement. The key lies in demystifying research …

Pepsi-Cola's Number Fever Fiasco: How The Media Portrays The Actors Of A Crisis, Rick Pulos

Proceedings of the New York State Communication Association

In 1992, Pepsi created a marketing ploy to increase interest in its products in the Philippines. The game was aptly called “Number Fever,” and participants had to look at the number printed underneath the cap of their soft drink bottle and listen to the announcement of the winning numbers on the radio and evening news. Filipinos “went crazy for Number Fever. Everyone was trying their luck. Winners were announced daily and suddenly Pepsi seemed to be everyone’s favorite drink” (Radeska, 2018, para. 3). The number “349” was announced for the jackpot and unfortunately thousands held the winning bottle cap. This …

Throgs Neck: Anatomy Of An Urban Underground Music Scene, Lou Guarneri, Paul Ziek, David Freeman

Proceedings of the New York State Communication Association

Among the many contributions of The Bronx, one that does not receive as much academic attention as it should is the borough’s long tradition of fostering local music scenes. Beyond being the birthplace of salsa and hip-hop, for the past 20 years, the Throgs Neck section of The Bronx has also been home to a vibrant independent, hyperlocal, underground music scene. The current paper uses case study as a strategy to understand the dynamics of this hyperlocal music scene. More specifically, the case study takes an inductive approach and tells the story of a scene that is very different from …

Putting The Social In Social Media: How Human Connection Triggers Engagement, Stephanie Adomavicius

Proceedings of the New York State Communication Association

Social media has become the preferred channel of information and has altered patterns of interaction and connection. As a result, society now revolves around a two-way form of communication with constant dialogue and instant responses. Public relations practitioners have had to adapt and change their strategy in order to keep up with the times, and because of this, engagement is now considered to be a measurement of success.

In terms of social media, engagement is how users interact with content and participate in online conversations. This study will uncover what causes people to engage on social media and identify the …

Spartan Daily, November 4, 2021, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2021

Volume 157, Issue 34

Spartan Daily, November 3, 2021, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2021

Volume 157, Issue 33

Spartan Daily, November 2, 2021, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2021

Volume 157, Issue 32

The Prospector, November 30, 2021, Utep Student Publications

The Prospector

Headline: The Graduation Issue

The Prospector, November 16, 2021, Utep Student Publications

The Prospector

Headline: UTEP Police Department Addresses Delayed Security Response in Forum