Digital Commons Network^™

Investigating How Restaurant Week's Price Promotion Affects Diners' Online Perceptions, Jian Zhao

UNLV Theses, Dissertations, Professional Papers, and Capstones

Price promotion is being widely employed in the global restaurant industry. This exploratory study uses online user-generated content (UGC) to investigate how price promotion affects diners’ perceptions. The study uses secondary data extracted from a Chinese third-party review website, Dianping.com. The data was separated into Restaurant Week’s price promotion group and non-price promotion group for comparison. Structured content analysis and further chi-square tests were used to analyze qualitative data, and a two-way MANOVA was applied to analyze quantitative data. Empirical evidence shows that food, service, and environment are the top three determinant attributes for full-service restaurants, and they are not …

Branding Faith: Do Christian Ministries Reach Millennials With Branding?, Bolashade Hanson

Masters Theses

The purpose of this research study is to discover what branding techniques used by Christian organizations are effective in connecting with Millennials and why, and to determine what are effective branding practices in a religious context. A convergent parallel mixed–method research design was used to gather the data. It included a content analysis of the branding components of four Christian organizations that target Millennials—The Passion Conference, The VOUS Conference, Acquire the Fire and Winterfest. A survey of 150 Millennials of diverse racial and ethnic backgrounds within the age range of 18-34 was conducted to collect quantitative data on Millennials’ predispositions …

Spartan Daily, April 28, 2016, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2016

Volume 146, Issue 36

Spartan Daily, April 27, 2016, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2016

Volume 146, Issue 35

Prospectus, April 27, 2016, Parkland College, Peter Floess, Scott Barnes, Matthew D. Moss, Zonghui Li

Prospectus 2016

Course changes lined up for coming semester; Teenager receives degree at Parkland before graduating high school, How America's Electoral College works, McDonnell case at high court will test reach of bribery laws (AP), Illinois bills would limit mentally ill from owning guns (AP), Ex-NFL QB Johnny Manziel indicted in Texas (AP), Saudi prince unveils plans to welcome tourists (AP), Tourist in yoga airplane altercation allowed to fly to Korea (AP), Club Latino hosts bubble soccer (photo essay);

Spartan Daily, April 26, 2016, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2016

Volume 146, Issue 34

Spartan Daily, April 21, 2016, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2016

Volume 146, Issue 33

The God Father Of Public Relations, Abdullah N. Alsuabaie

Scholars Week

The God father of Public Relations

Edward L. Bernyas is a pioneer and many scholars consider him as a father of Public Relation “PR”. Bernyas started his career work as a press agent before World War I. He also worked for an organization that was created by the U.S government to affect public opinions in the U.S to know the effect of American participation in the war at that time and the organization name was Creel Committee. Furthermore, Dernyas developed and created many techniques to shape public opinions. He thought deeply and came up with new idea of life’s work …

Spartan Daily, April 20, 2016, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2016

Volume 146, Issue 32

Prospectus, April 20, 2016, Parkland College

Prospectus 2016

'Fiddler on the Roof' performed at Parkland; Get ready for summer fun with College for Kids; 2016 student juried exhibit; Award winners named in art, design student juried exhibit;

Perceived Interactivity And Uses And Gratifications Of Online Interactive Advertising, Anna Hermes

Student Theses and Dissertations

The internet supports interactive online advertisings which allow viewers to engage. By conducting a survey among university students, this study examined experiences, perceived interactivity levels, and the appeal of the advertising features hyperlinks, share options, surveys, branded games, downloads, mouseovers/hover effects, and chats or feedback forms. Participants who had seen one of these features reported to use it. Participants who had seen hyperlinks, branded games, download, mouseover/hover, as well as chat/feedback forms in online ads found them more interactive. Share option, survey, branded games, downloads, mouseover/hover and feedback forms seemed appealing to participants who had seen it. Applying the Uses …

Spartan Daily, April 19, 2016, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2016

Volume 146, Issue 31

Spartan Daily, April 14, 2016, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2016

Volume 146, Issue 30

Ua12/2/1 College Heights Herald, Vol. 91, No. 21, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Dick, Jacob. Tyler Higbee to Plead Not Guilty
• Skipworth, Dustin. Home on the Hill - $100 Solution House
• Collins, Emma. Attorney General Sues Governor Over Budget – Andy Beshear
• Skpworth, Dustin. Engineering Students Take First Place in Competition – Concrete Canoe
• Kast, Monica. Students Meet with Third Honors College Associate Director Candidate – Dana Bradley
• Collins, Emma. Construction on Several Facilities to Continue During Summer – Helm Library, Thompson Science Complex, Confucius Institute
• King, Jennifer. Editorial Cartoon UTuber
• Johnson, Jack. Batguy Fights Alien Dude: The Movie – Batman vs. …

Spartan Daily, April 13, 2016, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2016

Volume 146, Issue 29

Spartan Daily, April 12, 2016, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2016

Volume 146, Issue 28

Spartan Daily, April 7, 2016, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2016

Volume 146, Issue 27

Ua12/2/1 College Heights Herald, Vol. 91, No. 19, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Skipworth, Dustin. Secretary of State Alison Grimes to Visit WKU Thursday
• Kast, Monica. Fresh Digs – Ogden College Hall
• Mathews, Carly. Enactus Team to Compete in National Competition – Gordon Ford College of Business
• Moore, Elisabeth. Guidelines for 10^th President Approved by Student Government Association – Presidential Search
• Clark, Samantha. Student Employment Program Moves to Bowling Green – WKU Learn & Earn
• Collins, Emma. WKU to Use Reserve Funds to Cover Executive Order Shortfall – Budget
• Kast, Monica. Director of Sponsored Programs Resigns, Interim Director Named – Nancy …

The Guardian, April 6, 2016, Wright State University Student Body

The Guardian Student Newspaper

Twelve page issue of The Guardian, the official student-run newspaper for Wright State University. The Guardian has been published regularly since March of 1965.

Content, Interaction And Media Portrayal Of Violence Against African Americans In Mainstream And Citizen Journalism, Katelyn Debaun

Senior Honors Projects

This content analysis centers on a comparison of reporting content between mainstream print media and citizen journalism, pertaining to high-publicity deaths of African American individuals caused by police officers. The deaths focused upon in this paper include Eric Garner in Staten Island, New York; Michael Brown in Ferguson, Missouri; Tamir Rice in Cleveland, Ohio; and Freddie Gray in Baltimore, Maryland. For the purposes of this paper, the mainstream print outlets examined are The New York Times, The Wall Street Journal and USA Today. Advanced Twitter searches using the Topsy search engine have been utilized to document citizen journalism reports. Through …

Entrapment As A Threat To Community Peace In The Global War On Terror: An Analysis Of Discourse In Local Press, Priya Kapoor, Adam Testerman, Alex Brehm

International & Global Studies Faculty Publications and Presentations

Our study tries to understand the phenomenon of Entrapment, which is an outcome of (a) security discourses that prioritize pre-emptive community strategies; (b) the ongoing military initiative of the Global War of Terror (GWOT); and (c) and the increased budgetary convergence of state agencies of the National Security Agency (NSA), the Federal Bureau of Investigation (FBI), and the military, impacting the legal and court processes that indict “homegrown” terrorists. We offer a critical discourse analysis of the events that led to the arrest and trial of Mohamed Osman Mohamud, covered in local newspapers The Oregonian and The Willamette Week, after …

Wright State University Magazine, Spring 2016, Office Of Marketing, Wright State University

Wright State University Magazine

Thirty-six page issue of the Wright State University Magazine. This magazine is published twice a year and focuses on news related to Wright State alumni, faculty, staff, and friends of the university.

A Content Analysis Of Minority Representation In A Selection Of Current College And University Viewbooks, Jolena Ann Broussard

Honors Capstones

No abstract provided.

Nexus, Spring 2016, Wright State University Community

Nexus Literary Journal

Nexus is a magazine that began as an insert in the Wright State Guardian student newspaper in 1965 and has since been published semi-regularly. It began only accepting creative writing, but has since expanded to include illustrations, photography and other non-written art forms. Today, it is published in a digital format and accepts submissions from around the country, though it maintains its commitment to the Wright State Community.

Access Magazine, April 2016, San Jose State University, School Of Journalism And Mass Communications

Access Magazine

No abstract provided.

Your Face Betrays You: A Fantasy Theme Analysis Of Lie To Me, Caroline Campbell

Electronic Theses and Dissertations

Research concerning the consequences of edutainment has revealed that television shows have the capability to influence audience members. As the lines between education and entertainment are becoming increasingly blurred, viewers may not be aware of how watching such shows impacts them. Lie to Me is a popular edutainment television series that educates viewers about the power of micro expressions. Ekman has dedicated a large part of his life to the development of research related to micro expressions. The show’s main character, Cal Lightman, portrayed Paul Ekman’s special talents and knowledge through his ability to detect micro expressions. The first three …

The Guardian, March 30, 2016, Wright State University Student Body

The Guardian Student Newspaper

Twelve page issue of The Guardian, the official student-run newspaper for Wright State University. The Guardian has been published regularly since March of 1965.

Ua12/2/1 Housing Guide, Wku Student Affairs

WKU Administration Documents

Special housing guide edition of the College Heights Herald.

• Which Dorm is for You?
• Pettway, Shantel-Ann. Comfort Animals Play Diverse Role on the Hill
• Collins, Emma. Housing & Residence Life Releases New Housing Plan
• Henderson, Andrew. Home, Home on the Hill
• Moore, Mollie. Being Old and Living Isn’t that Bad, I Guess
• Moore, Elisabeth. Columnist Shares Experience as a College-age Landlady
• Moore, Brittiny. Going Away to College: When Distance Is Just a Number
• Clark, Samantha. Students Rant & Rejoice Over Their Random Roommates
• A Place to Call Home
• Martin, Madison. I Won’t Romanticize Dorm Life, But It Was Still Pretty …

Impact Of A Brand Crisis On Nation Branding: An Analysis Of Tweets About Vw’S Emissions Crisis, Kara Julie Whytas

USF Tampa Graduate Theses and Dissertations

On September 18, 2015, the U.S. Environmental Standards Agency (EPA) filed a Notice of Violation of the Clean Air Act to the Volkswagen Group regarding software used to intentionally deceive the EPA’s emissions tests.

Social media is an efficient way for organizations to release information and respond quickly during a crisis. Not only are organizations posting on social media sites, but consumers are increasingly turning to social media sites, such as Twitter, during crises to share information and opinions.

The VW crisis may impact Germany’s nation brand, as predicted by more recent country-of-origin literature. The country-of-origin effect occurs when the …

The Effects Of Mission Statement Design On Behavioral Intention, Jonathan David West

USF Tampa Graduate Theses and Dissertations

The purpose of this study was to determine whether the length and readability of a mission statement contribute to stakeholder behavior regarding the mission statement. The majority of studies in the mission statement literature have not attempted to find an empirical link between mission statement design and employee behavior. This study employed a 2 (length: long v. short) x 2 (readability: low v high) post-test only factorial design to test the relationship between message design and beliefs about the mission statement. Students at a large southeastern university (n=212) were shown the one of four treatments and asked to …