Digital Commons Network^™

Reaching New Generations: Exploring Museums' Social Media Strategies For Engaging Younger Audiences In The Post-Covid-19 Era, Lauren Parker

USF Tampa Graduate Theses and Dissertations

This study explores the evolving landscape of museum communication and marketing strategies on social media, particularly focusing on engaging younger audiences in the post-COVID-19 era. Through qualitative interviews with marketing managers and social media coordinators from ten American museums, this research identifies strategic communication goals, changes in social media strategies post-pandemic, and specific tactics for engaging younger audiences, especially on TikTok. The study revealed that museums have key strategic communication goals for their use of social media: increasing visibility and awareness, fostering community engagement, and providing educational outreach. Post-pandemic, museums significantly enhanced their digital presence by increasing digital programming, utilizing …

Emotional Diplomacy From Tel Aviv To Baghdad: Analyzing The Impact Of Emotional Appeals On Social Media Engagement, Soheil Kafiliveyjuyeh

LSU Doctoral Dissertations

This study investigates the use of emotional appeals in the diplomatic communication of U.S. ambassadors in the Middle East. In the realm of diplomacy, actors might strategically and deliberately exhibit emotions to shape and control how their nation is perceived internationally. The project's primary objective is to explore the effectiveness of emotional appeals in generating social media interactions with politicians’ and ambassadors’ messages, and in building relationships with their target audience through these engagements. Using three studies, I examine the diplomatic communications of U.S. ambassadors in the Middle East by focusing on their utilization of Twitter/X and emotional diplomacy strategies. …

Framing The Fight: Revolutionary Feelings In Virtual Communities, James Reilly

Dissertations, Theses, and Capstone Projects

This study considers how social media impacts emotional processing, and ultimately social movement development. Through a multidisciplinary lens, I explore how social media fits within larger media ecologies, particularly during times of social upheaval and collective action. Grounded in an examination of organizational efforts in advance of the 2011 Egyptian revolution, I look at how communication patterns create common emotional cues that help form the movement. Considering framing, emotional habitus, and subjective agency within digital spaces, I demonstrate how social media has emerged as an articulating space for social movements to develop and plan before drawing wider, offline populations to …

A Phenomenological Study On The Perceived Impact Of Bass's Four I'S Of Transformational Leadership, Yarissa Marn

Dissertations

Purpose: The purpose of this phenomenological study was to identify and describe World of Warcraft game leaders’ perceptions of the impact on their guilds regarding Bass’s 4 I’s of transformational leadership.

Methodology: This qualitative study interviewed 13 World of Warcraft game leaders who have led their guild members for at least one year. The main source of data collection was semi-structured open-ended interview questions with other resources to include artifacts. The researcher coded and analyzed data for themes and patterns.

Findings: Several domains of Bass’s Four I’s Transformational Leadership framework were found to have an impact on World of Warcraft …

Anti-Automobile Supremacy: Social Media Narratives And The Popular Resistance Against Car-Centric Urban Landscapes, Allen Huang

Theses - ALL

The purpose of this research paper is to discover the content strategies employed by social media content creators living in North America who try to use their platforms and voices to build a popular counternarrative against the systemic framework of automobile supremacy. Automobile supremacy refers to the systemic prioritization of automobiles as the predominant mode of transportation through intentional design that justifies compulsory consumption while downplaying dangerous consequences. To understand content creator strategies, this study interviewed 25 adult social media content creators who live in North America who regularly share anti-automobile supremacy content and asked them 15 semi-structured questions to …

Researching Emotional Experiences As Discursive Elements – A Suggested Qualitative Method, Magnus Danielson

The Qualitative Report

As scholars in the fields of political science, media research, and social psychology endeavor to understand crucial aspects of emotionality in the media, there is a growing need to methodologically address the communicative and discursive aspects of affective constructions in media texts. This article argues that by breaking down mediated emotional experiences represented through language in a set of identifiable elements, such as subject, emotion type, valence, intensity, proposed action, and object, those experiences could be used as workable and potent units of analysis when studying discursive and ideological media constructs of emotionality. By connecting insights from emotion science, the …

Emotional Perception Of Presidential Candidate Debate Statements: An Examination Of The 2016 U.S. Presidential Debates, Peta-Ann Cherie Long

Dissertations - ALL

Presidential campaigns mainly focus on political communication to gather voters’ support for their candidates. Candidates’ ultimate aim is to convince voters to vote for them and not their opponents. Campaign debates are one way to evaluate candidates. Debates provide the candidates a platform to persuade voters to support them over their opponent(s). The candidates stand together and can be analyzed on important issues to the viewers. The statements made by candidates are aimed at winning the elections. James B. Lemert (1993) addresses the question of whether television presidential debates help to inform voters. He argues that while there are arguments …

Ua12/2/1 College Heights Herald: Ways Of The Future, Wku Student Affairs

WKU Administration Documents

Magazine edition of the College Heights Herald for the period April 8 - May 5, 2024.

• Anderson, Alexandria. Letter from the Editor – Science, Technology & Business
• Anderson, Alexandria. Women in STEM Make Advances
• Novoselia, Mariia. Turnover on Fountain Square: Local Businesses Share Concerns & Success Stories
• SOKY Rentals Offers New Apartments
• Walk2Campus: Where Home Meets Community
• Bush, Camden. Can a Baseball Team Reduce Their Goals to a Math Problem?
• Hawkins, Kaylee. Student Business Owners Share Experiences – Gatara Townsend, Andrew Garrett, Brittiny Sadler
• Ivory, Larkin. Bikewalk BG, WKU CHHS Offer Chances for Healthy Lifestyle – Health & Human Services

Media Censorship’S Development In The Information Age: Authoritarian Case Studies In Europe During The 20th And 21st Centuries, Carter R. Linke

Honors Thesis

The Information Age has dramatically changed how people consume information. With the availability of smart devices and the Internet greater than ever before, a population’s ability to receive multiple news reports and instant messaging has continued to prove beneficial to democratic societies. With these same technology improvements, authoritarian governments have been forced to adapt censorship policies to eliminate the Information Age’s push towards the free press. Since the 20^th century, authoritarian countries have introduced policy solutions to the growing connectivity across the globe. From the German Holocaust to Russia’s illegal invasion of Ukraine, censorship has aimed to control their …

Ai And Advocacy: Maximizing Potential, Minimizing Risk, Matthew Salzano, Nicholas Fung, Ada Lin, Sofia Marchetta, Faith Colombo, Kaylah Davis, John Flynn, Carlos Fuentes, Fion Li, Malar Paavi Muthukumaran, Angelica Paramoshin, Chrisanne Pearce, Vianney Ramos, Charles St. Hilaire, Xi Zheng, Wei Zhuang

School of Communication and Journalism Faculty Publications

New Generative AI tools are revolutionizing writing and communication. This report focuses on AI and advocacy, the act of influencing public policy and resource allocation decisions within political, economic, and social systems and institutions. This report identifies three major opportunities and accompanying risks, plus one strong recommendation for advocates considering using AI. We argue that AI can be useful for advocates, but they must be careful to center human judgment and avoid risks that could distract from their important work or even contribute to societal harms.

Arcade Reboot: Using Nostalgia Marketing To Fund A Passion Project, Jen Riemenschneider

Strategic Communication Master of Arts Thesis Projects

No abstract provided.

Putting Forward Sustainability As A Model For Journalism Education And Training, Nancy Booker, Bruce Mutsvairo, Dinesh Baliah, Theodora Dame Adjin-Tettey, Lars Tallert, Jean Mujati

Graduate School of Media and Communications

African journalism practice presents unique opportunities and challenges that require journalists to be equipped with the necessary skills, knowledge, and values to engage in sustainable journalism. Training institutions play a critical role in ensuring that journalists are not only professionally-ready to execute their mandate but also that they can safeguard and promote ethical values in their everyday work. Some of these values include “truth telling, independence, objectivity, fairness, inclusivity and social justice” (Gade, Nduka, and Dastger 2017, 10). Africa, like other regions of the Global South, has several journalism training institutions that provide an opportunity to challenge “hegemonic epistemologies and …

Recovery Heros: Recruiting Recovery Coaches And Peer Support Specialists At The Coulee Recovery Center, Sascha S. Cromheecke

Strategic Communication Master of Arts Thesis Projects

No abstract provided.

The Guardian The Month Of May 2024, Wright State Student Body

The Guardian Student Newspaper

News articles from The Guardian for the Month of May 2024. The Guardian is the official student-run newspaper for Wright State University. It has been published regularly since March of 1965.

A Rhetorical-Sociological Understanding Of Emotion, Amy Boone

All Dissertations

This project presents a rhetorical-sociological understanding of emotion while foregrounding the place and role of language. Born from Sara Ahmed’s work in The Cultural Politics of Emotion, it presents a simplified equation (contact + orientation = emotion) as both a prescriptive and descriptive formula for making sense of human emotional experience. Starting with an exploration of the difficult-to-understand affect system, this dissertation identifies both rhetoric and affect as energies which cannot be understood apart from their traces, the things they move, produce, and become. As a way to get at these often-invisible forces, two trace studies are conducted which explore …

Ua12/2/2 Talisman: Pulse, Wku Student Affairs

WKU Administration Documents

Spring 2024 Talisman:

• Hunter, Leah. Pulse
• Muscutt, Carson. High on Bluegrass – Jordan Riehm
• Meyers, Jeffrey. Science of Movement – Exercise Science
• Murray, Debra. Pasture to Plate – Agriculture
• Murray, Debra. Vegetarian Tortilla Soup
• Coffee, Bobbi. Passion, Pain, Curiosity – Innovation Campus
• Story, Miriam. Drafts of a Postcard (October 2023)
• Johnston, Katelyn. Beyond Sound – Deaf
• Hunter, Leah. One Good Week – Madison Weis
• Alali, Cecilia. Crafted Cadence – Speech Team
• Blankenship, Alisa. Loving You
• Sandlin, Ellie. Here After – Death
• Booth, Pandora. Rooted in Rhythm – Step Shows
• Booth, Pandora. Horoscopes
• Pulse Playlist

A Basic Investment In Mercy: Problematizing Assessment In The Basic Course, Kate Swartz

Basic Communication Course Annual

This essay addresses the assessment aspect of the Basic Course; namely, it problematizes our reliance as instructors on traditional grading schema that interfere with our students’ best interests. I address this problem with a mercy-centered approach that uses an ungrading assessment method. In doing so, I acknowledge potential issues with this approach as well as argue for its expanded use as a merciful, beneficial way to provide feedback.

Beyond The Headlines: Media And Information Literacy (Mil) In Times Of Conflict, Anna Kozlowska-Barrios, Lusine Grigoryan, Michael Hoechsmann, Andzongo Menyeng Blaise Pascal

Journal of Media Literacy Education

The wars of the 21st century are not the first media wars, and many tropes and schema have long histories, particularly propaganda and the othering of a purported enemy. What is new today is that although mass media remains a central and hegemonic source of insight and perspective, citizen journalism, social media, spreadable media, and surveillant, data-driven media have grown in significance at an exponential level, adding a layer of complexity. In this article, we focus on disparity in media coverage and make the point that media and information literacy provide a valuable set of lenses from which to view …

Are They Tools? Anglophone West African Countries’ Students’ Misconception Of Media Literacy And Critical Thinking For Combating Misinformation, Muhammed Jamiu Mustapha, Mutiu I. Lasisi, Victor Vladmirovich Barabash

Journal of Media Literacy Education

This study examines the media literacy and critical thinking levels of students of West African higher educational institutions as tools for combating misinformation in the sub-region. Data analysis using the mediation approach revealed differences in students' understanding of media literacy and critical thinking and partially predicted their efficacy in combating misinformation. This stems largely from a misunderstanding of media literacy and critical thinking concepts as tools, as well as a lack of adequate provision for teaching the concepts and considering them as strategic tools for combating misinformation in the region. The study recommends concrete policy and managerial solutions to the …

The Influence Of Online Distance Learning And Digital Skills On Digital Literacy Among University Students Post Covid-19., Mohammed Fadel Arandas, Ali Salman, Syed Arabi Idid, Yoke Ling Loh, Syaira Nazir, Yuek Li Ker

Journal of Media Literacy Education

Online distance learning policies were formulated and implemented among some Malaysian universities long ago, but their value emerged since COVID- 19. Emanating from the diffusion of innovation theory, this study examined the perception of higher education students on the influence and relationship between six independent variables (compatibility, observability, relative advantage, complexity, trialability, and digital skills) and one dependent variable (digital literacy). A total of 524 respondents were sampled, comprising students from six public and private Malaysian universities. The findings from the correlation analysis show a significant positive relationship between the six independent variables and the dependent variable. Meanwhile, in the …

Mapping The Media Education Approaches In Instructional Materials Development: Conjunctions And Disjunctions, John N. Ponsaran

Journal of Media Literacy Education

This qualitative inquiry centered on the critical exploration of media education approaches that guided the praxis of student assessment reform, particularly textbook task design. Correspondingly, this instructional media research is predicated on the fundamental premise that textbooks and the student tasks contained therein are informed and shaped by the academic authors’ positionalities, paradigms, and pedagogies. By focusing on the purposiveness of designing textbook tasks as a social practice, this research was able to identify and unpack the conjunctions as well as disjunctions of what the academic authors as media producers intend the students to learn, answer, perform, tackle, and act …

Ai-Powered Learning: Blending Ai With Active Learning In The Information Literacy Classroom, Kevin J. Reagan, Wilhelmina Randtke

Georgia International Conference on Information Literacy

In 2016, the ACRL Framework for Information Literacy in Higher Education launched in response to more voluminous, less-vetted online information, including misinformation and content farms. Subsequently, the ACRL Framework has been widely adopted, and numerous high-quality lesson plans and resources for teaching the frames already exist, including published lesson plans and textbooks. Now, generative AI tools, such as ChatGPT and other chat bots present new challenges for information literacy educators. For instance, in addition to teaching students how to identify issues such as fake news, the information literacy professional has to address topics such as ethical AI use, AI hallucination …

Human-Machine Communication: Complete Volume. Volume 7 Special Issue: Mediatization

Human-Machine Communication

This is the complete volume of HMC Volume 7. Special Issue on Mediatization

The Perturbing Mediatization Of Voice-Based Virtual Assistants: The Case Of Alexa, Leopoldina Fortunati, Autumn P. Edwards, Chad Edwards

Human-Machine Communication

This study examines the role of voice-based assistants (VBAs), specifically Alexa, in the mediatization paradigm framework. The authors hypothesize that emerging technologies such as chatbots and VBAs intensify the process of online meta-reintermediation of news. Three research questions were investigated through a questionnaire administered to 655 university students in the US and Italy: Do participants try to get news from Alexa? Are participants aware that VBAs represent a case of meta-reintermediation of news? Does Alexa contribute to the potential hybridization of news, information, and knowledge? The analysis of 451 open-ended answers showed that only a fraction of participants searches for …

Mediatization And Human-Machine Communication: Trajectories, Discussions, Perspectives, Andreas Hepp, Göran Bolin, Andrea L. Guzman, Wiebke Loosen

Human-Machine Communication

As research fields, mediatization and Human-Machine Communication (HMC) have distinct historical trajectories. While mediatization research is concerned with the fundamental interrelation between the transformation of media and communications and cultural and societal changes, the much younger field of HMC delves into human meaning-making in interactions with machines. However, the recent wave of “deep mediatization,” characterized by an increasing emphasis on general communicative automation and the rise of communicative AI, highlights a shared interest in technology’s role within human interaction. This introductory article examines the trajectories of both fields, demonstrating how mediatization research “zooms out” from overarching questions of societal and …

The Current - Volume 34 Issue 12, Nova Southeastern University

Student Newspapers

No abstract provided.

Ua12/2/1 College Heights Herald: Big Red By Ai, Wku Student Affairs

WKU Administration Documents

Magazine edition of the College Heights Herald for the period March 3 - April 8, 2024.

• Big Red, Is That You?
• Anderson, Alexandria. Letter from the Editor - Artificial Intelligence
• Phelps, Maggie. What is AI? - Artificial Intelligence
• AI’s Impact on Higher Education
• Reed, Bailey. Students Share Opinions on AI
• Abney, Shayla. WKU Faculty Discuss AI in Courses
• Hawkins, Kaylee. AI’s Impact on Blackboard Ultra
• Randolph, Eli. AI Recreates a WKU Tour
• Shaw, Cameron. WKU Department of Political Science Hosts Dead President’s Tour

Exploration And Practice Of Scientific Communication In National Major Science And Technology Infrastructure: Taking China’S Fast Telescope As Example, Hui Ji, Jieyun Jiang, Chengmin Zhang, Xianghan Cui, Dehua Wang, Linyan Jiang, Yiyan Yang, Cai Zhang

Bulletin of Chinese Academy of Sciences (Chinese Version)

National major scientific and technological infrastructure is a crucial pillar of national innovation, fulfilling multiple missions such as advancing scientific research, supporting engineering practice, and enhancing public scientific literacy. This study takes the Five-hundred-meter Aperture Spherical Radio Telescope (FAST), known as the “FAST project,” as an example case to explore the practices and innovations in scientific communication within such national infrastructure. As the world’s largest single-dish radio telescope, the FAST project employs various methods, including exhibition halls, open days, popular science reports, educational programs, and all-media communication, particularly targeting rural and economically disadvantaged areas like Guizhou Province. These efforts provide …

The Current - Volume 34 Issue 10, Nova Southeastern University

Student Newspapers

No abstract provided.

Lights, Camera, Recruitment: Analyzing Dod-Hollywood Synergy And Its Effects On Attitudes And Behaviors Towards The Military, Jose-Andres Leon-Gil

USF Tampa Graduate Theses and Dissertations

The purpose of this study is to research priming effects on DoD influenced films and uncover if there are significant effects affecting attitudes, beliefs, military support, and behaviors. This study is important because there is a lack of literature on the effects of DoD-influenced films. A portion of top grossing films are influenced by the DoD while there is little research on the effects consumers have. This study conducted an experiment testing the effects of behaviors and attitudes when a priming stimulus is presented. The priming stimulus was a military-influenced film clip and a military advertisement. Three groups were made, …