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Mass Communication

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The Plame Game: Framing A Political Scandal, Misty Dawn Albrecht Jan 2009

The Plame Game: Framing A Political Scandal, Misty Dawn Albrecht

LSU Master's Theses

The media play an important role in society. They interpret political events, actions, policies, and scandals in a manner that citizens can understand. The media use frames to assist in interpretations and descriptions. They may create their own frames or use frames supplied by the political elites. Frames can also lead to biased coverage when used to omit details or present someone in a favorable or unfavorable manner. This study examines the frames the media used during the coverage of President George W. Bush’s first political scandal, the “Plame Game.” On July 14, 2003, Robert Novak exposed the identity of …


An Analysis Of The Social Networks Of Local Television Reporters, Lisa R. Honore Jan 2009

An Analysis Of The Social Networks Of Local Television Reporters, Lisa R. Honore

LSU Doctoral Dissertations

This study analyzed the personal and professional networks of four local television reporters using social network analysis methodology. Network analysis was carried out to the tertiary level allowing examination of demographic data for 773 individuals in the reporter networks. Analysis was conducted through the lens of media norms and routines and the sociological principle of homophily that states people are more likely to associate with people like themselves. Using as a guide, norms and routines and homophily literature as well as studies about the portrayal of minorities, the study examines how the social networks of reporters can determine how communities …


Advocacy Groups In The Wake Of Hurricane Katrina: Who Shapes Coverage Of Wetlands Loss, Paul Harang Jan 2009

Advocacy Groups In The Wake Of Hurricane Katrina: Who Shapes Coverage Of Wetlands Loss, Paul Harang

LSU Master's Theses

Louisiana’s coastal wetlands provide a habitat for diverse wildlife, recreational opportunities for Louisiana residents and tourists, and an important natural buffer between communities and powerful hurricanes. Because they are disappearing at a rapid rate, coastal wetlands issues have been prominent in south Louisiana for decades. The catastrophic hurricanes of 2005 and 2008 have given the discussion an increased sense of urgency. Through this paper, I explore coverage of wetlands loss in local south Louisiana daily newspapers. Specifically, I try to determine how these papers frame the issue and illuminate how sources present in these stories participate in the construction of …


Culture And Persuasion Online: Predicting Attitudes, Cognitions, And Behavioral Intentions In A Culturally Diverse Online Marketplace, Gennadi Gevorgyan Jan 2009

Culture And Persuasion Online: Predicting Attitudes, Cognitions, And Behavioral Intentions In A Culturally Diverse Online Marketplace, Gennadi Gevorgyan

LSU Doctoral Dissertations

With an online experiment and a focus group, I examined the role of cultural appeals in online persuasive communication. The results of the study revealed that culturally oriented Web sites and online advertisements influence individual attitudes and behavioral intentions. These effects were particularly strong when cultural appeals were consistent across advertisements and their hosting Web sites. I observed the main effect of culture on persuasiveness of Web sites and advertisements both the American and the Chinese samples of participants. The results of the study did not, however, support the expectation that ethnic identity and need for cognition would interact with …


Send For Success: A Descriptive Look At Prescriptive Manuals For Email, Jean Reid Norman Jan 2009

Send For Success: A Descriptive Look At Prescriptive Manuals For Email, Jean Reid Norman

UNLV Theses, Dissertations, Professional Papers, and Capstones

Email has existed for almost forty years, but in the past ten, it has become a dominant form of communication in the business world. A sign of the maturation of email and its dominance in commerce is the rise of how-to books on writing effective emails. This paper analyzes six of those recent texts to develop a taxonomy of current prescriptive advice for email. It examines contextual issues as well as issues of content, such as structure and tone; format, such as length of paragraphs, forms of salutation and farewell, and use of emoticons and abbreviations; and grammar and correctness. …


Communication Technologies: Diffusion Of Online News Use And Credibility Among Young Web Users In The Information Age, Chee Youn Kang Jan 2009

Communication Technologies: Diffusion Of Online News Use And Credibility Among Young Web Users In The Information Age, Chee Youn Kang

UNLV Theses, Dissertations, Professional Papers, and Capstones

The increasing popularity and extensive usage of communication technologies, particularly the Internet and online news, makes it important to obtain an insightful perception of the new media. The purpose of this study is to examine the diffusion of online news use and credibility among young web users in terms of how these main users adopt, use, and trust the new media. This study attempts to find which online news sites are widely used by this group, based on the credibility of online news adopted among undergraduate and graduate students at the University of Nevada, Las Vegas (UNLV), in which demographic …


Spartan Daily, December 4, 2008, San Jose State University, School Of Journalism And Mass Communications Dec 2008

Spartan Daily, December 4, 2008, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 131, Issue 50


Spartan Daily, December 3, 2008, San Jose State University, School Of Journalism And Mass Communications Dec 2008

Spartan Daily, December 3, 2008, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 131, Issue 49


Central Florida Future, Vol. 40 No. 110, December 3, 2008 Dec 2008

Central Florida Future, Vol. 40 No. 110, December 3, 2008

Central Florida Future

Knights get in shape in their way; No green on grass; Golden Rule; One gay group to take action; Education and the Web look for happy medium; The trials, rewards of being in honors; Eligibility.


Spartan Daily, December 2, 2008, San Jose State University, School Of Journalism And Mass Communications Dec 2008

Spartan Daily, December 2, 2008, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 131, Issue 48


Revisiting “Mass Communication” And The “Work” Of The Audience In The New Media Environment, Philip M. Napoli Dec 2008

Revisiting “Mass Communication” And The “Work” Of The Audience In The New Media Environment, Philip M. Napoli

McGannon Center Working Paper Series

This paper revisits the concept of mass communication, which has faced persistent challenges to its continued relevance in light of changes that have taken place in the media environment. This paper offers a counterpoint to claims of the term’s diminished relevance, as well as to some recent efforts to reposition the term, by putting forth an interpretive approach that is not exclusive to the “institutional communicator” and that allows the term “mass” to extend to both the senders and receivers of messages. This paper argues that this interpretive approach is in keeping with some early interpretations of the concept’s meaning, …


The Rationalization Of Audience Understanding, Philip M. Napoli Dec 2008

The Rationalization Of Audience Understanding, Philip M. Napoli

McGannon Center Working Paper Series

This paper reviews the literature that has examined how media organizations make sense of their audiences, the analytical techniques and technologies employed, and how this information is embraced or resisted in the operation of media organizations. As this review illustrates, the historical trend in audience understanding has been one of a steady process of rationalization in how media organizations have approached their audiences. In documenting this process of the rationalization of audience understanding, this review identifies key historical moments in this process. This review identifies the external forces that have influenced this process; the underlying reasons for it; and critiques …


Winona Currents Magazine, University Advancement - Winona State University Dec 2008

Winona Currents Magazine, University Advancement - Winona State University

Winona Currents

This magazine published by Winona State University’s University Advancement was intended to inform WSU Alumni, students, faculty, staff and the greater community about Alumni and the university.Enchanted Forest: Alum Forrest Musselman updates favorite tales for fortieth Children's Theatre.


Inside Unlv, Diane Russell, Michelle Mouton, Mamie Peers, Shane Bevell Dec 2008

Inside Unlv, Diane Russell, Michelle Mouton, Mamie Peers, Shane Bevell

Inside UNLV

No abstract provided.


Central Florida Future, Vol. 40 No. 109, December 1, 2008 Dec 2008

Central Florida Future, Vol. 40 No. 109, December 1, 2008

Central Florida Future

Homelessness to rise as the economy sinks; Blaze of despair; Gay day strikes for equality; Graduate schools see more interest; Boba tea time around UCF.


Ua12/2/1 College Heights Herald, Vol. 84, No. 24, Wku Student Affairs Nov 2008

Ua12/2/1 College Heights Herald, Vol. 84, No. 24, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

  • Bennett, Emily. On Her Toes – Martha Madison
  • Ulber, Emily. Bowling Green Benefits from Adult Literacy Program
  • Carey, Ryan. Sixth-Seeded Lady Tops Win Sun Belt Title - Volleyball
  • Hale, Marianne. Task Force to Evaluate Western’s Growth – Task Force on Quality & Access
  • Be Proactive, Not Reactive: University Officials Need to be Policy Driven
  • Milam, Dustin. Fight for Rights, Liberation, Equality
  • Jones, Ashley. Praxis vs. Western Football – Parking
  • Schwab, Edmond. Change I Can’t Believe In
  • Stewart, Colleen. Vigil Honors Victims of Transgender Hate Crimes …


Spartan Daily, November 24, 2008, San Jose State University, School Of Journalism And Mass Communications Nov 2008

Spartan Daily, November 24, 2008, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 131, Issue 46


Spartan Daily, November 18, 2008, San Jose State University, School Of Journalism And Mass Communications Nov 2008

Spartan Daily, November 18, 2008, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 131, Issue 43


Spartan Daily, November 13, 2008, San Jose State University, School Of Journalism And Mass Communications Nov 2008

Spartan Daily, November 13, 2008, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 131, Issue 41


Spartan Daily, November 5, 2008, San Jose State University, School Of Journalism And Mass Communications Nov 2008

Spartan Daily, November 5, 2008, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 131, Issue 38


The Guardian, November 05, 2008, Wright State University Student Body Nov 2008

The Guardian, November 05, 2008, Wright State University Student Body

The Guardian Student Newspaper

Twelve page issue of The Guardian, the official student-run newspaper for Wright State University. The Guardian has been published regularly since March of 1965.


Spartan Daily, October 30, 2008, San Jose State University, School Of Journalism And Mass Communications Oct 2008

Spartan Daily, October 30, 2008, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 131, Issue 35


Spartan Daily, October 27, 2008, San Jose State University, School Of Journalism And Mass Communications Oct 2008

Spartan Daily, October 27, 2008, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 131, Issue 32


Ua12/2/1 College Heights Herald, Vol. 84, No. 16, Wku Student Affairs Oct 2008

Ua12/2/1 College Heights Herald, Vol. 84, No. 16, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Articles in this issue:

  • Paul, Corey. Fights & Frenzy
  • Day, Michelle. Gunfire Unconfirmed, Investigation Continues
  • Hale, Marianne. Campus, Community Voice Concerns
  • Timeline of Events
  • Slitz, Alex. A Thousand Words – Charus Changchit
  • Howerton, Christina. Enrollment Increases 2.6 Percent
  • Howerton, Christina. Task Force Explores Ways to Make College Cost Less
  • Gadbois, Chris. Rudeness Isn’t an Issue with Shuttle Drivers
  • Bonneau-Kaya, Chrystal. Objectification of Women is Dehumanizing, Wrong
  • Schwab, Edmond. Learn the Background of the Financial Troubles
  • Bybee, Sarah. Please Slow Down and Watch Out for Pedestrians
  • Cawthorn, Shawna. Poor Football …


Spartan Daily, October 21, 2008, San Jose State University, School Of Journalism And Mass Communications Oct 2008

Spartan Daily, October 21, 2008, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 131, Issue 29


Spartan Daily, October 15, 2008, San Jose State University, School Of Journalism And Mass Communications Oct 2008

Spartan Daily, October 15, 2008, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 131, Issue 26


Spartan Daily, October 14, 2008, San Jose State University, School Of Journalism And Mass Communications Oct 2008

Spartan Daily, October 14, 2008, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 131, Issue 25


Spartan Daily, October 9, 2008, San Jose State University, School Of Journalism And Mass Communications Oct 2008

Spartan Daily, October 9, 2008, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 131, Issue 23


Spartan Daily, October 7, 2008, San Jose State University, School Of Journalism And Mass Communications Oct 2008

Spartan Daily, October 7, 2008, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 131, Issue 21


Spartan Daily, October 6, 2008, San Jose State University, School Of Journalism And Mass Communications Oct 2008

Spartan Daily, October 6, 2008, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 131, Issue 20