Digital Commons Network^™

Bowling Online : The Internet And The New Social Capital., Jason Gainous, Kevin M. Wagner

Faculty and Staff Scholarship

The decline thesis proponents in the social capital literature have largely ignored the fastest growing venue for new social capital formation – the Internet. We argue that the Internet is making a larger impact than the current research acknowledges. Using survey data from the Pew Internet & American Life Project combined with a survey of college students, we confirm a strong positive relationship between online social networking and political participation. Further, we present evidence that, at least in 2008 election, there was a bias toward voting for Democrats among those who utilized online social networking services including Facebook and Twitter. …

Cause-Related Controversy: An Analysis Of Corporate Sponsor Response To The Susan G. Komen/Planned Parenthood Crisis, Christina Maria Cameron

USF Tampa Graduate Theses and Dissertations

ABSTRACT

This qualitative study advances crisis communication and relationship management application and theory by examining the crisis response strategies used by corporations during a time of crisis involving a nonprofit partner. A qualitative content analysis was performed on the Facebook pages of 57 companies that were corporate partners of Susan G. Komen in early 2012. Nineteen companies responded using their Facebook accounts during two crisis periods studied. The researcher argues that consideration must be given to additional contingent factors beyond those proposed by situational crisis communication theory. Contingent variables related to the corporations' relationship with the charity, including level of …

Identity As A Compass For Understanding Media Choice, Emily Marie Pfetzer

LSU Doctoral Dissertations

The changes to our socio-technological media environment over the past 30 years have heightened the interest in identity across the social sciences. The spread of networked digital communication technologies and mobile media have increased the urgency for media scholars to better understand how and why individuals consume media as they do. Several media choice scholars have recently started considering how individuals’ identity and self-concept relate to media choice, but have not yet systematically addressed how identity might be related. This dissertation takes the first steps toward advancing an identity-based approach to understanding individual media choice in the 21st century by: …

Polygamy Is Creepy, Wrong, And Sick! (However, I Find It Fascinating) : Parasocial Comparison, Parasocial Processing, Parasocial Contact Hypothesis, And Polygamy, Thomas Phillip Madison

LSU Doctoral Dissertations

This dissertation examined tolerance of polygamists as a result of exposure to television programming. Specifically, it looked at how audiences form attitudes toward the practice of polygamy and its participants in light of viewing its portrayals in popular television entertainment. Using historical research, semi-structured interviews, surveys of viewers and students, and an experiment, I explored the issue of tolerance among different types of Americans. The findings in these studies demonstrate that Americans never cared for polygamy and continue to find little appeal for its practice. Yet, we are captivated by television shows that focus on polygamy. Part of our habit …

Burn, Boil & Eat : An Intersection Analysis Of Stereotypes In The Most Influential Films Of All Time, Roslyn M. Satchel

LSU Doctoral Dissertations

This research builds upon the work of Entman & Rojecki (2001) in examining the ways the most influential movies use racial stereotypes in media frames. The results of this study contribute to the rather limited mass media research and body of knowledge regarding the media content that attracts the largest and most enduring audiences in the new media landscape. As ten of the films that have generated the most revenue, the movies in this sample constitute a genre of movies that are also a prime feature of on-going publishing, cable, internet, digital gaming, DVD, and movie sequel franchises. If, as …

Unconscious Awareness Of A Branded Life: Consumer Disillusionment And The Cultivated Commercialization Of Public Health, Laura H. Crosswell

LSU Doctoral Dissertations

By unraveling the intricately powerful influences of pharmaceutical funding, this project examines ways in which product marketing infiltrates and contaminates public awareness efforts in the healthcare industry. Specifically, the following work deconstructs ways in which Merck Pharmaceuticals & Co. crafted a product endorsement through social marketing and nationwide lobbying efforts to most efficiently profit from the company’s Gardasil vaccination. Through means of textual analysis, interviews, focus groups, and eyetracking experimentation, I use Merck’s product endorsement efforts to illuminate the complex dynamics muddling direct-to-consumer marketing and social marketing campaigns. Social cognitive theory (SCT) offers a strong supportive foundation from which to …

The Prospector, December 4, 2012, Utep Student Publications

The Prospector

Headline: The Graduation Issue

Spartan Daily December 3, 2012, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 139, Issue 48

Winona Currents Magazine, University Advancement - Winona State University

Winona Currents

This magazine published by Winona State University’s University Advancement was intended to inform WSU Alumni, students, faculty, staff and the greater community about Alumni and the university. The cover theme is: Putting their Degrees to Work: Winona State's Young Alumni.

Spartan Daily November 14, 2012, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 139, Issue 41

Spartan Daily November 7, 2012, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 139, Issue 39

Spartan Daily November 6, 2012, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 139, Issue 38

The Mouse Who Ruled His Kingdom: An Agenda Setting Analysis Of The Walt Disney World Company, Jacob Overbey

Masters Theses

People are seeking their news in more social environments, but very little research has been conducted on agenda setting and online environments. This thesis examined the agenda setting relationship between an organization on Twitter, @WaltDisneyWorld (i.e., The Walt Disney World) and public opinion on Twitter. The relationship was examined using Twitter's database of tweets to measure public opinion on Twitter. Since the news media is losing steam on the ability to break news, and social media is growing rapidly, this study tested the value of the agenda setting theory on social media. To this end, this thesis qualitatively examined the …

Spartan Daily October 30, 2012, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 139, Issue 33

Ua12/2/32 Veterans Outreach Week, Wku Student Veterans Alliance, Danielle Adams

WKU Administration Documents

Electronic mail from WKU Student Veterans Alliance to faculty and staff regarding Veterans Outreach Week.

Ua12/2/1 Red, White & Wku - Homecoming, Wku Student Affairs

WKU Administration Documents

Special homecoming edition of the College Heights Herald.

Ua12/2/1 College Heights Herald, Vol. 88, No. 13, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Justice, Maciena. Student Questions Future of Cabaret La Cage – Drag Shows
• McKay, Michael. Senator Rand Paul to Speak at WKU Monday
• Rogers, Shelby. Battle of the Bands Rocks Back to WKU
• Matchen, Quiche. Student Government Association Bill Funds Campus Clean-up
• Kriz, Lindsay. Commercials Continue to Perpetuate Stereotypes, Stale Ideas
• Brownstead, Keaton & Trey Crumbie. Student Face-off: Chinese-American Relations
• Rich, Timothy. China Relations Have Room for Improvement
• Harrison, Taylor. Culture Enhancement Series Begins Monday
• Plunkett, Amber. Sentiment Found in Flannel – Fashion
• Justice, Maciena. F is for Fashion Designer …

Spartan Daily October 11, 2012, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 139, Issue 24

Spartan Daily October 10, 2012, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 139, Issue 23

Spartan Daily October 2, 2012, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 139, Issue 18

Wright State University Magazine, Fall 2012, Office Of Communications And Marketing, Wright State University

Wright State University Magazine

Thirty-six page issue of the Wright State University Magazine. This magazine is published twice a year and focuses on news related to Wright State alumni, faculty, staff, and friends of the university.

Manna From The Glossy Pulpit: Food Advertising In Women's Magazines, Kira-Lynn Reeves

Master's Theses (2009 -)

Women’s magazines reach millions of readers each month, and have been the subject of many academic inquires from media effects studies to feminist analyses. While many studies have investigated female readers’ experience with these texts, or examined the advertising content of women’s magazines, little research to date has focused on food advertising. This liberal feminist critique explores the experience of reading the 2011 issues of the three popular women’s magazines, Glamour, SELF, and Family Circle. Using Stern’s (1996) textual analysis method for advertisements, this study examines how food advertisements in women’s magazines encourage women to think about …

Spartan Daily September 27, 2012, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 139, Issue 16

Spartan Daily September 26, 2012, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 139, Issue 15

Spartan Daily September 20, 2012, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 139, Issue 12

Spartan Daily September 13, 2012, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 139, Issue 8

Spartan Daily September 10, 2012, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 139, Issue 36

Spartan Daily August 27, 2012, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 139, Issue 2

Prospectus, August 22, 2012, Briana Kay Stodden, Thomas Ramage

Prospectus 2012

FALL SEMESTER HAS AN EVENTFUL START, A Letter from President Ramage, Manufacturing's Skills Gap has its Skeptics, 'Hope and Enthusiasm' as Illegal Immigrants Apply to Stay in US, Parents Taking an Active Role in College Choices, Science, Such a Sweet Mystery, U.S. Higher Education System Needs Some Schooling, Paterno Bio is Insightful and Incomplete, What You Post Can Haunt You, The Freshman's Guide to Social Media

The Cultural Complex Of Innocence: An Examination Of Media And Social Construction Of Missing White Woman Syndrome, Sarah Land Stein

Dissertations

This study examined the etiology and promulgation of the sociological phenomenon known as missing white woman syndrome. It was hypothesized that missing white woman syndrome may not be entirely attributable to racial disparity as has been claimed in the past. Rather, citing the work of Dr. Carl Jung, the researcher believed that missing white woman syndrome may be partially explained by a concept known as a cultural complex. The cultural complex that was hypothesized for purposes of this study is one related to innocence: That is, as a western society, we have been culturally overexposed to the blonde, Caucasian female …