Digital Commons Network^™

The Guardian, February 10, 2010, Wright State University Student Body

The Guardian Student Newspaper

Twelve page issue of The Guardian, the official student-run newspaper for Wright State University. The Guardian has been published regularly since March of 1965.

Spartan Daily February 8, 2010, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 134, Issue 6

Central Florida Future, Vol. 42 No. 8, February 4, 2010

Central Florida Future

New housing still in limbo; Uncover Thursdays; Taking Flight; Plus: Bridges, Tatum show a realist side; Column: "The elderly are my inspiration"; SGA, Magic team up for free game; Civic week encourages service; Students study a hands-on speech.

Spartan Daily February 4, 2010, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 134, Issue 5

Ua12/2/1 College Heights Herald, Vol. 85, No. 28, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Articles:

• Wilson, Laurel. Bill to Help Transfer Credits – Legislation
• Jenkins, Spencer. Bowling Green Blanketed – Winter, Weather, Snow
• Jenkins, Spencer. WKU Police to Train New Officers – Brandon Bryan
• Wilson, Laurel. Tate Page Hall’s Future Likely But Uncertain
• Harrison, Blake. Men’s Relay Peaks at Kentucky – Track & Field
• Lintner, Jonathan. Willie Taggart’s Next Task: Coaching – Football
• Lintner, Jonathan. Changing of the Guards – Jamal Crook, Caden Dickerson, Basketball
• Greenwell, Zach. Amy McNear Ready to Make the Big Play – Basketball
• Brown, Jeremy. Toppers Make Most of …

Spartan Daily January 28, 2010, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 134, Issue 2

Central Florida Future, Vol. 42 No. 5, January 25, 2010

Central Florida Future

Putting on their walking shoes; Dream act of 2009; Green thumb; Three courses, all local; I.D.E.A.S. getting national attention; Myriad programs help students stay enrolled; GameStop might fill spot.

Central Florida Future, Vol. 42 No. 4, January 21, 2010

Central Florida Future

Union may be more accessible; Student fees; Of sports and money; Fees in Florida; Peterson campaign promises revisited; Crime declines during vacation; Group helped Haiti pre-quake.

Prospectus, January 20, 2010, Sean Hermann, Merry Thomas, Chuck Shepherd, Tara Moon Christopher, Cassandra Cunningham, Patrick Wood, Shagun Pradhan

Prospectus 2010

PARKLAND STUDENT INVITED TO ATTEND CGI U; Parkland Dental Students help needy through RAM; Chuck Shepherd’s News of the Weird; What to Expect Musically in 2010; Welcome to the Staerkel Planetarium; The dos and don’ts of Parkland; Is your class size overcrowded this semester?; Students save cash by renting textbooks; Making health care about health; Number of free, noncredit courses on Web increasing; Cobras Men’s Basketball team aims high; Dr. King at 81, an anniversary of greatness; The perils of flying while Nigerian; Body art and deviant behavior; Lasting impressions: Reviewing some of the memorable moments in Winter Games history; …

Central Florida Future, Volume 42 No. 2, January 11, 2010

Central Florida Future

Report suggests mandatory insurance; Decade of UCF; 10 years of the Future; Fuel and cost key in fleet selection; LEAD Scholar chosen to be Olympic torchbearer.

The New Newspaper : Examining The Role Of Design In The Modern Print Edition, Matthew Joseph Haught

Theses, Dissertations and Capstones

As the newspaper industry works to modernize because of a rapid move to Web technologies, editors and publishers are seeking ways to reach younger readers with the traditional print edition. This research examines the impact of design through methods of alternative story forms on readership in the target age bracket of 18-25 year olds. The study uses three models of storytelling to examine the impact of design and writing on the interest in the print edition in that age demographic. The study found that the theories of functionalism, when applied to newspaper design and writing, create a product that appeals …

Images Of Sub-Saharan Africa And Africans In Western Media, Cherice Joyann Estes

Theses Digitization Project

This study will show that news coverage of Africa is very limited and not proportional to either the continent's population or the number of African countries. Popular culture tends to portray Africa and Africans as primitive and uncivilized. This thesis will show how these representations have severe political consequences in a case study of the Rwandan Genocide. The Western media's portrayal of the 1994 Rwandan Genocide was mischaracterized by the use of old colonial tropes that facilitated western countries' failure to act.

Cartoon Violence: A Comparison Of Past And Present, Elizabeth Cameron Macias

Theses Digitization Project

This study examined four cartoons in order to determine the extent of the violence, type of violence, and the context of violence in both dated and modern cartoons. To achieve this goal a content analysis of 'The Flintstones', 'The Jetsons', 'The Simpsons' and "Family Guy' was performed. These shows were chosen based on their popularity, classification as family programming, and the influence they have had on American culture.

Do Web Users Care About Banner Ads Anymore? The Effects Of Frequency And Clutter In Web Advertising, Sang Y. Lee

Faculty & Staff Scholarship

This study investigates the effects of frequency of exposure to banner ads and ad clutter in web pages upon online users’ psychological responses. In a 7 (frequency 1 through 7) x 2 (clutter vs. non-clutter) between-participants factorial experiment, participants (N = 250) were randomly assigned to one of fourteen news websites, each with 20 separate pages of news stories and animated banner ads downloaded from various websites. Results indicated that frequency of exposure is a powerful psychological cue affecting users’memory, attitudes, and behavior. However, contrary to expectation, banner clutter does not lead to negative effects on recall, attitudes, and behavior. …

Constructing Legal Narratives: Law, Language And The Media, Jane Johnston, Rhonda Breit

Graduate School of Media and Communications

This paper proposes using the theory of narratology to connect legal discourses and processes with the way the media translate the law into news. Focussing on the Australian context, it looks at the choice of language used by media in covering courts, how stories are told and retold within these primarily textual environments, as well as the selection processes used by journalists in covering these rounds. The paper extends the argument for a narratology of courts, to a narratology of court reporting, suggesting fundamental criteria of story, discourse and the interpretative context be examined. It foreshadows the need for a …

How T.V. Promotes An Unrealistic Image Of Romantic Relationships, Tonoah P. Merritt

All Capstone Projects

This study aims to explore and prove that media (as defined in T.V. sitcoms and dramas) portrays an unrealistic expectation that is placed on romantic relationships. More specifically, it can affect the way people think and behave when it comes to marriages and serious relationships. Some may begin to compare their present relationship with a romantic relationship within the sitcoms and dramas. This study will. be used to promote awareness when making conscious and sensible decisions in regards to choosing partners. This will be done by conducting surveys that will exhibit the direct emotional effect of sitcoms and dramas on …

A Critical Discourse Analysis Of The Construction Of The Ideal Woman's Body Image In Print Advertisements., Pauline Tan Ching Lin

Student Works (2010-2019)

The purpose of this research was to investigate i) what are the words used to describe the non-ideal female body and the ideal female body, ii) what are the qualities and values associated with the ideal female body; iii) How does the social practice and discursive practice influence text production and interpretation. The data for this study consists of 132 print advertisements that featured services offered by slimming centres obtained from The Star and The Sun newspapers. Fairclough’s (1995a) three dimensional framework was adopted to analyze the data for this study because this framework enables the researcher to examine the …

Ua11/1 Public Affairs Publications, Wku Archives

WKU Archives Collection Inventories

Publications created by and about WKU by the Public Affairs Department.

Ad-Induced Affect: The Effects Of Forewarning, Affect Intensity, And Prior Brand Attitude, Sang Y. Lee

Faculty & Staff Scholarship

Emotion in marketing communication is important because it influences the manner consumers process information. Using emotional appeal ads, a between-subjects experiment was conducted to examine the role of forewarning of persuasive intent, affect intensity, and prior attitude. Results indicate that forewarning of persuasive intent of the advertiser had negative attitudinal effects on the dependent variables regardless of experimental conditions. Forewarning of persuasive intent had negative attitudinal effects even among participants who had positive attitudes toward the company, and those who had high affect intensity. Results also indicate that participants who already had negative attitudes toward the brand were not influenced …

Competent Public Speaking: Assessing Skill Development In The Basic Course, Judy C. Pearson, Jeffrey T. Child, Liliana L. Herakova, Julie L. Semlak, Jessica Angelos

Basic Communication Course Annual

Effective public speaking skills are essential for a successful life. The authors provide an overall assessment of the basic public speaking course by examining fifteen student attributes divided into three categories (course engagement characteristics, dispositions, and demographics) hypothesized to affect learning and public speaking skill development in the basic course. A four-step hierarchical multiple regression tested two research questions (N = 709). Course engagement characteristics improved students’ public-speaking grade averages, but dispositions did not. The effects of demographic characteristics, particularly biological sex, were not eliminated after controlling for course engagement and dispositional factors (twelve variables). Implications and limitations of the …

Engaging Audiences: An Analysis Of Social Media Usage In Advertising, Emily Fay Mabry

LSU Master's Theses

The growing usage of social media indicates a potentially effective new platform for advertisers. However, little academic research examines how advertisers use these platforms for marketing and communications. This study sought to provide an analysis of current commercial social media usage by conducting interviews at a digital creative agency and full-service agency, in addition to conducting a statewide online survey of advertising professionals. Results indicated that advertisers use social media differently than they do traditional forms of advertising media. In the current digital media environment, advertisers must provide value or an added benefit to the consumer to gain their attention. …

The Influence Of Instructor Status And Sex On Student Perceptions Of Teacher Credibility And Confirmation Across Time, Roxanne Heimann, Paul Turman

Basic Communication Course Annual

Universities continue to rely heavily on graduate teaching assistants (GTAs) to teach many of their entry level courses, with limited research emphasizing student perceptions of GTAs. With this in mind, the purpose of this investigation was to assess the combined influence of instructor status (GTA vs. Professor) and sex on student perceptions of teacher credibility and confirmation behaviors across time. Results from the repeated measures analysis indicated interaction effects for instructor sex and time, whereby female instructors (regardless of their status) were perceived to have higher levels of character, trustworthiness, and perceived caring. Three-way interaction effects emerged for instructor confirmation …

Submission Guidelines

Basic Communication Course Annual

No abstract provided.

Creating Brands Online: Third Party Opinions And Their Effect On Consumers' Trust In Brands And Purchase Intentions, Pavel Mrazek

LSU Master's Theses

Consumer lack of trust in online vendors and brands is identified as one of the biggest obstacles in the growth of e-commerce. This study examined how third-party product reviews help in building consumers’ trust, in consumers’ perception of product quality, their brand attitudes and consumers’ purchase intention. The six cell experimental design tested the effect of consumer and expert online product reviews on fictitious web sites for high-involvement and low-involvement products. The findings indicate that online consumer product reviews perform better than online expert product reviews and no product reviews. Online product reviews affected visitors to a web site with …

Exploring Wearin And Wearout In Web Advertising: The Role Of Repetition And Brand Familiarity, Sang Y. Lee

Faculty & Staff Scholarship

One of the most researched variables in advertising is repetition. Due to its theoretical and practical importance, repetition has received substantial attention from researchers. However, on the web, there has been little empirical evidence as to how repetition affects advertising effectiveness. This research reports an experiment that examined the effects of repetition and brand familiarity in the web advertising environment. The participants were exposed to 1 of 12 experimental conditions via the web. The results showed that while repetition had weak main effects across the dependent variables, it interacted with brand familiarity on attitudes and purchase intention. Polynomial trend analyses …

Professionalization And Public Relations: An Ethical Mismatch, Rhonda Breit, Kristin Demetrious

Graduate School of Media and Communications

This paper explores the ethical culture in which contemporary public relations practitioners’ work and how it relates to the professionalisation of the domain. Focusing on the international umbrella public relations institution Global Alliance (GA) and other important industry bodies such as the Public Relations Institute of Australia (PRIA) and Public Relations Institute of New Zealand (PRINZ), we study how the ‘work’ of a public relations practitioner is described, and as a corollary, what professional and ethical standards are promoted. Our analysis draws on theories of professions (Abbott 1988; Anderson and Schudson 2009; Volti 2008) and narrative (Surma 2004, Herman 2009), …

Framing Corporate Social Responsibility On The Websites Of Fortune 10 Green Giants, Kriti Ashok

Master's Theses

This thesis reports a framing study of corporate social responsibility on the Internet. The study explores how Fortune 10 Green Giants frame corporate social responsibility on their websites. The Green Giants are Honda, Continental, Suncor, Tesco, Alcan, PG&E, S.C. Johnson, Goldman Sachs, Swiss Re, and Hewlett-Packard. According to Fortune magazine, these 10 companies have gone beyond what the law requires to operate in an environmentally responsible way. The study is focused on the textual content of these 10 corporation websites. The study involves identification of frames, determination of the most used and the least used frames, and identification of patterns …

The Blind Leading The Blind: Who Gets Polling Information And Does It Improve Decisions?, Cheryl Boudreau, Mathew D. Mccubbins

Faculty Scholarship

We analyze whether and when polls help citizens to improve their decisions. Specifically, we use experiments to investigate 1) whether and when citizens are willing to obtain polls and 2) whether and when polls help citizens to make better choices than they would have made on their own. We find that citizens are more likely to obtain polls when the decisions they must make are difficult and when they are unsophisticated. Ironically, when the decisions are difficult, the pollees are also uninformed and, therefore, do not provide useful information. We also find that when polls indicate the welfare-improving choice, citizens …

Twittering To The Top: A Content Analysis Of Corporate Tweets To Measure Organization-Public Relationships, Haley Edman

LSU Master's Theses

Corporations worldwide are realizing the potential to build relationships with publics using social media. The microblogging site, Twitter, has transformed from a platform in which people merely update the Twitterverse about their daily activities to a communication channel where interpersonal conversations between millions of users thrive. As public relations practitioners, it is important to utilize new media to reach out to publics in order to build mutually beneficial relationships. This study examines how 47 corporations use Twitter as a communication and relationship-building tool and works towards developing guidelines for practitioners on using and evaluating their communication efforts on Twitter. Grounded …

Framing Jewell: A Discourse Analysis Of Newspaper Coverage In The Aftermath Of The Atlanta Olympics Bombing And Discussion Of Legal And Ethical Standards For Such Practices, Anne L. Songy

LSU Master's Theses

This study examines the newspaper coverage of Richard Jewell during the weeks after the 1996 Atlanta Olympics bombing. Jewell, a security guard working in the Olympic Park on July 27, 1996, was initially hailed as a hero due to his discovery of a bomb minutes before the explosion. After Jewell’s name was leaked to the press as an FBI person of interest in the case, many reporters began to frame Jewell in a negative light and, in some instances, even implied his guilt. Through a discourse analysis of news stories published between the date of the bombing and the date …