Digital Commons Network^™

Vol. 25 Number 2, Newhouse Network, Spring 2013, Syracuse University. S.I. Newhouse School Of Public Communications

Newsletters from School of Public Communications - Newhouse Network

Dean;s Column -- Dick Clark Studios -- Mirror Award winners -- Harnessing big data -- Students win at Telly awards -- Student film project partnership -- Toner Prize -- Bright future for journalists -- Acclaimed photographer joins faculty -- Finding Entrepreneurship success -- Student App looks at CNY Winters -- Student Startup madness -- Parade of speakers -- Interning with Charles Barkley -- Alexia Awards -- Class notes -- Report of donors

Minero Magazine, Volume Xvi, Spring 2013, Utep Student Publications

The Prospector

Cover Story: Early Awakenings in the South Pacific

Wright State University Magazine, Spring 2013, Office Of Communications And Marketing, Wright State University

Wright State University Magazine

Thirty-six page issue of the Wright State University Magazine. This magazine is published twice a year and focuses on news related to Wright State alumni, faculty, staff, and friends of the university.

Developing Parasocial Relationships Through Emerging Social Media Platforms, Harkeet “Kittu” Pannu

Honors Capstones

No abstract provided.

Fifteen Percent Or More: A Content Analysis Of Geico's Commercial Advertising, Paul Davis

Masters Theses

In this media saturated world which is lived in today, the general public is bombarded by a multitude of advertisements. This thesis was conducted to examine Geico's commercial advertising looking specifically at their use of humor. The Elaboration Likelihood Model and the Humorous Message Taxonomy were used to conduct this content analysis. The research examined the route of persuasion and elaboration that were used in 60 Geico commercials from five of their most recent campaigns. The Humorous Message Taxonomy helped to establish which types of humor were being used along with the processes and relationship between elements. Three research questions …

Reefer Madness To Marijuana And Legalization: Media Exposure And American Attitudes Towards Marijuana (1975-2010), Richard James Stringer

Sociology & Criminal Justice Theses & Dissertations

American attitudes toward marijuana have varied greatly from the time it was criminalized in the 1930's until 2010, and public opinion favoring the legalization of marijuana has steadily risen since 1990. Since the media is purported to have had an impact on the legislation rather than objective risk factors, it is possible that the marijuana epidemic could be the result of a socially constructed moral panic. As such, this study utilized General Social Survey data to examine the relationship between media exposure and attitudes toward the legalization of marijuana from 1975 through 2010, 1975 through 1990, and 1991 through 2010. …

Unleashing The Power Of Social Media Marketing Within Non-Profits, Through The Lens Of Social Cognitive Theory, Kerah Kemmerer

Masters Theses

While many organizations still struggle to effectively incorporate the present-day promotional framework of social media marketing, research reveals that non-profit organizations are lagging even further behind when it comes to the implementation of effective social media and interactive marketing strategies. The interactive marketing strategy model incorporates technology and media-based tactics designed to enhance marketing strategies within any industry. In this project, the primary researcher explored why non-profits are struggling to incorporate these specific strategies, and considered it through the lens of social cognitive theory. The purpose of this project was to focus on a specific non-profit organization and apply the …

The Prospector, March 28, 2013, Utep Student Publications

The Prospector

Headline: UTEP Creates It's Own Criteria for Tier One

Spartan Daily March 20, 2013, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 140, Issue 29

Spartan Daily March 19, 2013, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 140, Issue 28

Prospectus, March 13, 2013, Spencer Brown, Ernie Springer, Mark Roughton, Jojo Rhinehart, Lauren Tucker-Hinton, Alex Wallner, Ted Sutterlund, Mace Mackiewicz

Prospectus 2013

PARKLAND STUDENT MOURNED; Dual appointment cuts loom for part-time faculty; Food for Thought to be replaced by Chartwells; Club Latino to bring civility to campus with ball pit; Parkland considering tobacco-free campus; Asking the right questions about online courses; Social networks like getting pimples again; Cobra sophomores honored for success; Former student opens all ages music venue; Praise given to Tomb Raider reboot

Spartan Daily March 13, 2013, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 140, Issue 25

Spartan Daily March 6, 2013, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 140, Issue 21

The Guardian, March 6, 2013, Wright State University Student Body

The Guardian Student Newspaper

Twelve page issue of The Guardian, the official student-run newspaper for Wright State University. The Guardian has been published regularly since March of 1965.

Spartan Daily March 4, 2013, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 140, Issue 19

Right Flier: Newsletter Of The Aaup-Wsu Volume 13, Number 2, 2012-2013, American Association Of University Professors-Wright State University

The Right Flier Newsletter

A twenty-one page newsletter created by the Wright State University chapter of the American Association of University Professors. The newsletter discusses topics related to the faculty.

Prospectus, February 27, 2013, Spencer Brown, Jojo Rhinehart, Gerardo Jimenez, Alex Wallner, Mark Roughton, Ted Sutterlund, Emily Sur

Prospectus 2013

GOVERNOR QUINN PROPOSES MINIMUM WAGE INCREASE; Financial Aid intended for appropriate expenses; Black History Month Poetry Slam 2013; Five tips for successful group projects; The counter to cyber threats; Campaign donations on trial; Parkland inducts new members to Hall of Fame; Athletic budget limits teams; 88.7 WPCD FM Presents: That's No Moon

The Prospector, February 26, 2013, Utep Student Publications

The Prospector

Headline: Fashion Issue

Spartan Daily February 25, 2013, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 140, Issue 16

Prospectus, February 20, 2013, Spencer Brown, Ted Sutterlund, Jojo Rhinehart, Mark Roughton, Alex Wallner, Mace Mackiewicz, Craig Towsley

Prospectus 2013

ADDITIONAL FUNDING IMPROVES STUDENT LIFE; Unattended items at risk for theft; Student Government ran "Back to Class" dance a success; From the field to the classroom: Apply your skills anywhere; Unlicensed use of part of the wireless spectrum would reduce the digital divide; Brown family to speak on landmark Supreme Court case; EPA botches oversight of car milaeage claims; Cobras Baseball ready for 2013 season; Cobras Softball starts a new season; The rise of microtransactions in gaming

The Prospector, February 19, 2013, Utep Student Publications

The Prospector

Headline: SB 182: UTEP Officials Oppose Concealed Weapons Bill

Spartan Daily February 18, 2013, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 140, Issue 12

Ua12/2/1 College Heights Herald, Vol. 88, No. 34, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Stukenborg, Sarah. New Student Government Association Resolution Would Give Students Right to Evaluate Teaching Assistants – Faculty Evaluations
• Stukenborg, Sarah. New Group Forms to Voice Opinions About Abortion & Women’s Rights – Hilltoppers for Life, Pro-Life Movement
• Boyd, Kayla. Campus Group Offers Friendship to People with Disabilities – Best Buddies
• Burton, Kristina. Q Is for Queerability – Kristen Guin, Gays, Lesbians, Disabled Persons, Autism
• Grogg, Mitchell. WKU Making Efforts to Increase Retention of Black Male Students – Diversity Programs
• French, Jackson. The School of Teacher Education Will Send Professors …

Spartan Daily February 14, 2013, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 140, Issue 11

Ua12/2/1 College Heights Herald, Vol. 88, No. 33, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Marnon, Christian. Students Host Gala to Celebrate Vietnamese New Year – International Students
• Stukenborg, Sarah. Wild Wild Western – Rodeo
• Vogt, Darren. Editorial Cartoon WKU Alerts on Cell Phone
• Glitches Are Excusable, Unsafe Advising Is Not – Earthquakes, Warning Systems
• Stewart, Todd. Athletics Program Did Not Try to Bar Media Access – Football
• People Poll: Do You Think the Emergency Text Alerts WKU Sends Out Are Beneficial?
• Stukenborg, Sarah. Student Government Association Provides Vouchers for Lost IDs
• Matchen, Quiche. Diversity Programs Aim to Help Minority Students Succeed
• Burton, Kristina. …

The Prospector, February 12, 2013, Utep Student Publications

The Prospector

Headline: Love & Sex Issue

Spartan Daily February 11, 2013, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 140, Issue 8

The Prospector, February 7, 2013, Utep Student Publications

The Prospector

Headline: Drinking Penalized

The Prospector, February 5, 2013, Utep Student Publications

The Prospector

Headline: EPITOWN: Students Virtually Prepare to Conduct Research

Spartan Daily February 05, 2013, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 140, Issue 5