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Basic Communication Course Annual Vol. 27

Basic Communication Course Annual

Full issue (196 pages, 7.0 MB)

"Operation Red Campus”: An Experimental Analysis Of Crnc Advertisements Targeting The Millennial Generation, Ellen Mullee Schmidt

LSU Master's Theses

Using an experimental survey design, this study evaluated an advertising campaign developed by the College Republican National Committee targeting Millennials in the 2014 midterm elections. Three particular advertisements from “Operation Red Campus” were selected and tested using a pre-survey and two post-surveys. Due to data constraints, only the results of the first post-survey were used in this analysis. This campaign was designed in response to the Republican Party’s continued problems of low youth turnout and poor party perceptions. This thesis analyzes the effectiveness of the strategies employed by the CRNC to target 18-24-year-olds with this campaign, adding to the limited …

The Unattainable Ideal: Walter Lippmann And The Limits Of The Press And Public Opinion, Amy Solomon Whitehead

LSU Master's Theses

Walter Lippmann’s classic work, Public Opinion, crystallized thinking about the dynamic relationship between the press and public opinion, and clarified the role of each in democracy. Evaluations of that book, however, tend to be one-dimensional. Public Opinion captured just one iteration of his thinking on the subject, not his final statement on the matter. A comprehensive survey of his writing reveals Lippmann’s views on the press and public opinion were not static, yet the attention Public Opinion receives continues to overshadow his other works; his evolving views on the press and public opinion are rarely mentioned. Although his views shifted …

Organizational Twitter Use: A Qualitative Analysis Of Tweets During Breast Cancer Awareness Month, Pratiti Diddi

LSU Master's Theses

One in eight women will develop breast cancer in her lifetime. The best-known awareness event to fight the health issue is Breast Cancer Awareness Month (BCAM). Twitter is a growing source of health information amongst users; however, little research exists into understanding how various organizations use their Twitter accounts to communicate about breast cancer during BCAM, as well as implications of this use for the health information consumers. In this context, there is also a dearth of research about if, and how organizations use behavioral change theories to tailor their social media content or not. The paper explored through qualitative …

Framing Theory And Its Application To The Fracking Controversy In St. Tammany Parish, Lindsay Colleen Rabalais

LSU Master's Theses

When Helis Oil & Gas Company announced it was interested in drilling for oil in Louisiana’s St. Tammany Parish, it ignited a firestorm. The proposed drilling project would use hydraulic fracturing – or “fracking” – causing some residents to voice their concerns for the parish’s wellbeing. My thesis looks to framing theory to analyze how local media covered the issue, as well as the effects those frames might have on public policy and the lawsuits that arose out of the proposed drilling operation. I performed quantitative and qualitative content analyses of local media coverage of this issue from April 2014 …

Russian Soft Power Cultivation In The United States Of America: A Media Content Analysis Of "Russia Beyond The Headlines", David Evans

Graduate Theses, Dissertations, and Problem Reports (ETD)

The relationship between Russia and the United States of America has been a dominant feature of the international relations landscape for much of the last century. Following the collapse of the Soviet Union, this relationship has been significantly altered. Over the last decade, a resurgent Russia has begun to exert its influence on the global stage once again. This effort has been characterized by a mixture of traditional "hard power" and a relatively new form of "soft power." The government of the Russian Federation has developed a broad strategy for engaging the rest of the world with the intention of …

Perceptions Of Social Bonds, Social Engagement And Social Capital By Social Network Site Users, Alisha Beckrow

Wayne State University Dissertations

ABSTRACT

PERCEPTIONS OF SOCIAL BONDS, SOCIAL ENGAGEMENT AND SOCIAL CAPITAL BY SOCIAL NETWORK SITE USERS

by

ALISHA M. BECKROW

May 2015

Advisor: Dr. Matthew W. Seeger

Major: Communications

Degree: Doctor of Philosophy

In this study we investigated the perceptions of social bonds, social engagement and social capital by users of the social network site Facebook. A survey questionnaire was distributed to three similar young professional organizations in the Midwest United States. The participants were asked about their use of Facebook as members of the organization. The results indicated that social network sites can be used to compliment other forms of …

Authentic Relationship Management To Heighten Control Mutuality In Social Media, Diana Catherine Sisson

Theses and Dissertations

Drawing on literature from public relations, marketing, interpersonal communication, and organizational communication, this dissertation focused on the effects of authenticity on relationship management outcomes in nonprofit organizations’ social media efforts. There is significant need for relationship management rooted in authenticity with the rise in inauthentic communication online. This dissertation aims to contribute to relationship management theory by highlighting the role of control mutuality in analyses of authenticity in organization-public relationships in social media for nonprofit organizations like local animal welfare organizations. This dissertation proposes that control mutuality is an ethical outcome of authentic relationship management. This dissertation also proposes that …

The Crisis Of Images: A Reading Of Feed A Child’S Controversial 2014 Advertisement, Marcel Tchatchou

Dissertations, Master's Theses and Master's Reports - Open

This work reads Feed A Child’s 2014 South African fund raising campaign advertisement (http://goo.gl/cRboV7) through Stuart Hall’s Encoding/Decoding model of communication. Utilizing concepts from Stuart Hall’s model this paper draws attention to racial questions raised by the commercial. Even though the commercial’s stated purpose is to raise awareness of unequal social conditions in South Africa, its visual elements are racially offensive. The turmoil generated by the commercial is the consequence of the complex structure of its message, and the fact that its meaning is not determined solely by the organization’s stated intentions. This work explores the way that the processes …

Examining Endorsement And Viewership Effects On The Source Credibility Of Youtubers, Stephanie Fred

USF Tampa Graduate Theses and Dissertations

The growth of YouTube has resulted in the industrialization of a platform that redefines mainstream success. Success measures such as endorsements and viewership are serving as motivational factors for YouTubers. YouTubers and brands want more views, but are those motivations effecting perception? While much research has focused on the effects that YouTube has on the brand, this study focuses on the effects that the brand has on the YouTuber. It also determines whether viewership affects YouTuber perception and whether it‟s a success measure worth using. Using the constructs of the source credibility theory, this study assessed the main effect of …

Effects Of Negative Media On Evangelical Christians' Attitudes Toward Evangelism, Linda Hoover

Antioch University Dissertations & Theses

This study examined how negative media influenced Evangelical Christians and their attitude toward evangelism practices. Using self-questionnaires, participants identified their level of in-group identification and type of internalized motivation for engaging in religious practices. After viewing a negative media clip about the professional football player, Tim Tebow, and his public expression of faith, 412 Evangelical Christians rated their fear of negative evaluation about engaging in evangelism. A control group of 31 participants completed questionnaires but received no media exposure. Consistent with previous research, the current study found that media exposure activated internalized social norms and feelings of oughtness, which were …

Critical Champions Or Careless Condemners? Exploring News Media Constructions In Cases Of Wrongful Conviction, Katherine Rozad

Theses and Dissertations (Comprehensive)

Countless incidences occur throughout the world each and every day. However, only a few of these occurrences are deemed newsworthy by the media. One area of information quite often categorized as “newsworthy” is that surrounding crime. Within crime-related news coverage are occasionally cases of wrongful conviction – miscarriages of justice in which the innocent are labeled “guilty” and wrongly punished. Despite decades of research in both the areas of crime and media, as well as wrongful conviction studies, no research to date has examined the way that cases of wrongful conviction are constructed in the media from the beginnings of …

Beneath The Kiss: Unearthing The Ideological Underpinnings Of Kay Jewelers Advertisements, Chelsea Nedlyn Hill

Open Access Theses & Dissertations

ABSTRACT

Advertising is a frequently used influential and persuasive means of communication, such as Kay Jewelers, a corporation whose advertising methods have been superficially appealing to a female audience. However, this study sought to investigate the ideological underpinnings associated with Kay Jewelers advertisements, employing an ideological criticism to argue through feminist theory that Kay Jewelers utilizes key elements of heteronormative love as a means to persuade and influence men to purchase their jewelry products. Through this underpinning of heteronormative romance, Kay Jewelers emphasizes the notion that an artifact, like a piece of jewelry, is necessary in order to properly express …

Dating Across Difference: A Rhetorical Analysis Of Interracial Same-Sex Relationships In Targeted Media Outlets, Victor Santana-Melgoza

Open Access Theses & Dissertations

The purpose of this study is to examine how interracial same-sex relationships are constructed and communicated within gay themed media outlets, specifically magazine publications, and the possible effects such construction may have on various consumer populations through the frame of cultivation theory. I studied three major gay publications and surveyed 90 articles for both textual content and visual representation. Categories were then created and articles were grouped by relevance to each category. Through iterative processes, the number of useable articles fell to 68. Articles were mainly captured using online sources. Through this medium of online reading, other access points were …

Sourcing And Framing Analysis Of Source Messages In The Coverage Of Armed Conflicts By American And British Foreign Reporters, Ellada Gamreklidze

LSU Doctoral Dissertations

This dissertation contributes to closing several gaps in mass communication scholarship as well as indicates new avenues for further research in the area of sourcing and framing. This study explored whether reliance on official sources in foreign reporting of international crises is as heavy as the hypothesis predicts, and, by studying messages delivered by official sources in this coverage, revealed how those messages were framed. The results showed that officials were dominant sources of information in all the three media outlets studied. The results also supported the argument that the same indexing mechanisms are at force in foreign reporting and …

Compromising The Craft: A Mixed-Methodological Analysis Of The Products And Processes Of Storytelling In Local Television And Digital News, Keren Esther Henderson

LSU Doctoral Dissertations

Before the Telecommunications Act of 1996, station ownership was highly restricted to ensure that owners could not dominate in any one market nor own more than a handful of stations across all markets. The Act deregulated station ownership, redefining the role of the station owner from a financial supporter of public communication to an aggressive competitor in the television marketplace. With nearly three quarters of Americans citing local television and digital journalism as their top sources for information, this study serves two purposes: (1) to confirm the existence of storytelling as a professional, value-driven journalistic behavior in local television news …

Gender Stereotypes And The Strategic Use Of Emotions In The 2008 Elections, Newly Paul

LSU Doctoral Dissertations

Scholars examining gender bias in elections have found that voters’ stereotypical expectations of women and men candidates affect their vote choice. This dissertation examines gender stereotypes from the perspective of campaigns. Specifically, I examine how ad, candidate and election variables interact with gender stereotypes to determine the use of emotions in political ads. My analysis contains ad data for the 2008 Senate, House and gubernatorial races gathered from the Wisconsin Advertising Project, combined with original content analysis of 1,170,728 ad airings (3,424 unique ads). The results indicate that campaigns’ use of fear, anger, enthusiasm and hope appeals depends to a …

Communicating Sustainability With Visuals: Issue Perception And Issue Engagement, Zeynep Melis Altinay

LSU Doctoral Dissertations

Today the list of environmental disasters threatening lives and natural resources has expanded to include many causes. Even though sustainable solutions have never been so urgent, public still issues low priority to many of these serious threats. Many impacts of environmental deprivation, such as coastal land loss, are invisible to the untrained eye, causing individuals to distance themselves psychologically from the risks. The slow pace of environmental degradation constitutes one of the biggest challenges in sustainability communication. The success of sustainable development will require the public to undergo a significant shift in thinking about environmental issues. This dissertation systemically investigates …

Winona Currents Annual Report 2014, University Advancement - Winona State University

Winona Currents

This magazine published by Winona State University’s University Advancement was intended to inform WSU Alumni, students, faculty, staff and the greater community about Alumni and the university. Winona Currents Annual Report for 2014.

Spartan Daily, December 4, 2014, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 143, Issue 39

The Prospector, December 2, 2014, Utep Student Publications

The Prospector

Graduation Issue

Headline: The Roots of Education are Bitter but the Fruit is Sweet

Contemporary U.S. Expatriate Artists In San Miguel De Allende, Mexico: Challenges Of Transnationalism And Acculturation, Andrés Gamón

Theses & Dissertations

The purpose of this interpretive qualitative study was to explore the transnational lives of contemporary U.S. expatriate artists living in San Miguel de Allende, a colonial town in the state of Guanajuato, Mexico, and the effect that location and the acculturation process have in their artistic production. The focus of this study was on U.S. expatriate artists living in San Miguel de Allende and how their transnational lifestyle influenced their artistic production, their integration into the local community, and their relationship with other Mexican and international artists living in San Miguel de Allende. Two research questions structured this qualitative study: …

The (Not So) New Normal: A Queer Critique Of Lgbt Characters And Themes In Primetime Network Television Situational Comedies, Robert Dallas Byrd Jr.

Dissertations

This analysis of primetime situational comedies feature LGBTQ characters argues that through heteronormative and homonormative constructions of sexuality, race, gender, and class, many LGBTQ people are rendered invisible in the mainstream. Through discourse analysis, the study describes how these programs work to normalize gay and lesbian identity, which then resembles the dominant heterosexuality, aiding in the advancement of white, middle class gays, who privatize sexuality and mimic dominant conventions of gender, race, sexuality, and class in the public sphere. This research is important in understanding the American public’s most recent shifts in public opinion on issues of marriage equality and …

"The Falling Man" As Viewed In The Lens Of The "Public Sphere", Laura Reinacher

Communication Studies

No abstract provided.

Docam 2014 Founders Lecture: Photocutionary Acts, Selfies And Public Knowledge, Brian C. O'Connor

Proceedings from the Document Academy

This paper is drawn from the DOCAM 2014 Founders Lecture Selfies and Public Knowledge: DOCAM 2014 Founders Lecture, "Selfies and Public Knowledge: Technology & Situational Documents"

Spartan Daily, November 25, 2014, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 143, Issue 36

Spartan Daily November 19, 2014, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 143, Issue 34

Spartan Daily, November 18, 2014, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 143, Issue 33

Spartan Daily, November 13, 2014, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 143, Issue 32

The Guardian, November 12, 2014, Wright State University Student Body

The Guardian Student Newspaper

Twelve page issue of The Guardian, the official student-run newspaper for Wright State University. The Guardian has been published regularly since March of 1965.