Digital Commons Network^™

Position The Brand: Identify The Role Of Social Media For Public Accounting Firms In Digital Age, Linbo Yao

Masters Theses

Due to the popularity of social media, accounting industry gradually adapts to using social media for their social benefits and social business. Various social media platforms provide new approach for accounting companies to get involved in this modern digital age. The present study is intended to investigate the roles of social media in public accounting firms in modern digital age by comparing three largest public accounting firms’ social media usages in Facebook, Twitter, and LinkedIn. Facebook is community-based network that allows people to connect and make friends with each other. Twitter is a micro blogging network that delivers short and …

Spartan Daily, April 28, 2016, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2016

Volume 146, Issue 36

Spartan Daily, April 27, 2016, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2016

Volume 146, Issue 35

Music In Advertising: An Overview Of Jingles, Popular Music And The Emotional Impact Of Music In Advertising, Jeremy Jia Le Ng

Senior Honors Theses

Music is used extensively in advertising. Thus, it is surprising that so little research has been conducted on the emotional effects of music in advertising. Industry research has focused on the informational processing model, which measures how effective an advertisement is based on recall and understanding. However, beyond influencing thoughts and behavior, music tugs at the heart and leaves a lasting mark.

This thesis gives an overview of how music has been used in advertising, and delves into the emotional impacts of music in advertising. This thesis also explores the creative process behind choosing the right music for an advertisement, …

News In Virtual Reality, Samantha Macy

Honors Theses

Virtual reality (VR) is the next frontier of news media, but we know little about the impact is has on viewers. The goal of this experiment is to gain a better understanding of the social presence and information retained by watching news in VR. Participants will either consumer news in a VR setting, a highly interactive online format, or print. Then, using a survey, social presence and information retention were assessed. Research participants were undergraduate students at a large Midwestern university. It is expected that VR news will result in higher social presence and information retention than news in highly …

Spartan Daily, April 21, 2016, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2016

Volume 146, Issue 33

Spartan Daily, April 20, 2016, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2016

Volume 146, Issue 32

Perceived Interactivity And Uses And Gratifications Of Online Interactive Advertising, Anna Hermes

Student Theses and Dissertations

The internet supports interactive online advertisings which allow viewers to engage. By conducting a survey among university students, this study examined experiences, perceived interactivity levels, and the appeal of the advertising features hyperlinks, share options, surveys, branded games, downloads, mouseovers/hover effects, and chats or feedback forms. Participants who had seen one of these features reported to use it. Participants who had seen hyperlinks, branded games, download, mouseover/hover, as well as chat/feedback forms in online ads found them more interactive. Share option, survey, branded games, downloads, mouseover/hover and feedback forms seemed appealing to participants who had seen it. Applying the Uses …

Spartan Daily, April 14, 2016, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2016

Volume 146, Issue 30

Spartan Daily, April 13, 2016, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2016

Volume 146, Issue 29

Spartan Daily, April 6, 2016, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2016

Volume 146, Issue 26

The Guardian, April 6, 2016, Wright State University Student Body

The Guardian Student Newspaper

Twelve page issue of The Guardian, the official student-run newspaper for Wright State University. The Guardian has been published regularly since March of 1965.

Spartan Daily, April 5, 2016, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2016

Volume 146, Issue 25

Wright State University Magazine, Spring 2016, Office Of Marketing, Wright State University

Wright State University Magazine

Thirty-six page issue of the Wright State University Magazine. This magazine is published twice a year and focuses on news related to Wright State alumni, faculty, staff, and friends of the university.

Y U No Ansr? A Chronemics Analysis Of Electronic Communications, Lauren Vorderkunz

Masters Theses

This paper explores current literature related to chronemics in electronic communication to show that emailing, texting, and social media should be studied in order to understand how one’s self-esteem is affected by these forms of communication to bring about a greater awareness. This research describes a sample study of college students’ reactions to response times using a mixed methods approach, specifically an explanatory sequential model. Through an evaluation of Zimbardo’s (1999) time perspective studies, peer reviewed journal articles, and computer-mediated communication chronemic studies, this paper provides an argument that response times in electronic communications indicate priority and hierarchy between communicators …

Depolarizing Science: The Effects Of Local Crises On Partisan Science Policy, Christopher R. Handy

Honors Capstones

No abstract provided.

Examining The Knowledge And Attitudes Of The Public In Regard To Military Sexual Trauma Policy, Lindsey Miller

Honors Capstones

No abstract provided.

The Effects Of Message Appeals In Corporate Social Responsibility Communication On Organized-Public Relationships, Kristin N. White

Honors Capstones

No abstract provided.

Connecting The Dots: How Iot Is Going To Revolutionize The Digital Marketing Landscape For Millennials, Chloe E. Spilotro

Undergraduate Honors Theses

The growing phenomenon of the Internet of Things (IoT), which is that any item capable of being connected to the Internet will be, presents an unprecedented opportunity for businesses. Using an extensive literature review, the current research examines the significant shift in marketing strategies that need to take place to target the millennial generation of as they adopt IoT. Most research defines the Millennial generation as those born from the early 1980s to the early 2000s. As individuals in this generation grow older, there are two behavioral implications: 1) their acceptance of technology suggests they will be quick to adopt …

Access Magazine, April 2016, San Jose State University, School Of Journalism And Mass Communications

Access Magazine

No abstract provided.

Your Face Betrays You: A Fantasy Theme Analysis Of Lie To Me, Caroline Campbell

Electronic Theses and Dissertations

Research concerning the consequences of edutainment has revealed that television shows have the capability to influence audience members. As the lines between education and entertainment are becoming increasingly blurred, viewers may not be aware of how watching such shows impacts them. Lie to Me is a popular edutainment television series that educates viewers about the power of micro expressions. Ekman has dedicated a large part of his life to the development of research related to micro expressions. The show’s main character, Cal Lightman, portrayed Paul Ekman’s special talents and knowledge through his ability to detect micro expressions. The first three …

Media Perceptions On Sexual Assault On College Campuses, Maggie M. Hall

USF Tampa Graduate Theses and Dissertations

For the period of 1995-2013, females ages 18 to 24 had the highest rate of rape and sexual assault victimizations compared to females in all other age groups (Lynn & Sinozich, 2014). There is an even wider problem when among student victims, 20 percent of rape and sexual assault victimizations were reported to police, compared to 32% reported among nonstudent victims ages 18 to 24 (Lynn & Sinozich, 2014). With staggering statistics on sexual assaults, it is clear that this has become a national issue, which has further developed onto college campuses nationwide. In the last decade, sexual assault has …

Impact Of A Brand Crisis On Nation Branding: An Analysis Of Tweets About Vw’S Emissions Crisis, Kara Julie Whytas

USF Tampa Graduate Theses and Dissertations

On September 18, 2015, the U.S. Environmental Standards Agency (EPA) filed a Notice of Violation of the Clean Air Act to the Volkswagen Group regarding software used to intentionally deceive the EPA’s emissions tests.

Social media is an efficient way for organizations to release information and respond quickly during a crisis. Not only are organizations posting on social media sites, but consumers are increasingly turning to social media sites, such as Twitter, during crises to share information and opinions.

The VW crisis may impact Germany’s nation brand, as predicted by more recent country-of-origin literature. The country-of-origin effect occurs when the …

Spartan Daily, March 23, 2016, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2016

Volume 146, Issue 23

The Guardian, March 23, 2016, Wright State University Student Body

The Guardian Student Newspaper

Twelve page issue of The Guardian, the official student-run newspaper for Wright State University. The Guardian has been published regularly since March of 1965.

Avatar Self-Identification, Self-Esteem, And Perceived Social Capital In The Real World: A Study Of World Of Warcraft Players And Their Avatars, Melissa Watts

USF Tampa Graduate Theses and Dissertations

This study explored the relationship between people who play massively multiplayer online roleplaying games (MMORPGs) and their avatars, as well as the impact on players’ self-esteem and perceived social capital in the real world. To examine these influences of online video gameplay, this research investigated gamers who play the popular MMORPG, World of Warcraft (WoW). This study employed an online survey made available on Reddit, a widely-used news, entertainment, and social-networking website, in which all the content is user-generated. The research questionnaire was intended to reveal the bond between MMORPG players and their avatars; the study examined how this relationship …

Spartan Daily, March 15, 2016, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2016

Volume 146, Issue 19

Reading Is Remembering: The Effect Of Reading Vs. Watching News On Memory And Metamemory, Hesham M. Mesbah

Speaker & Gavel

From which news medium can audiences acquire information best? To what extent does the news source affect receivers’ feelings of knowing? Will the effect of a news source on confidence in knowledge, if any, stay over time?

Exposure to either print or electronic news media is a daily habit for an average person in today’s world. Computerized news transmitted via networks and online services led to more diversification in news presentations. Such diversity inspired many scholars to investigate the comparative effectiveness of news media on memory processes. The study reported here examines the effect of exposure to different news media …

Spartan Daily, March 9, 2016, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2016

Volume 146, Issue 17

The Effect Of Relational And Interactive Aspects Of Parasocial Experiences On Attitudes And Message Resistance, Riva Tukachinsky, Angeline Sangalang

Communication Faculty Articles and Research

This study examines direct and interaction effects of parasocial interactions (PSIs) and relationships (PSRs) on message resistance (reactance and counterarguing) and message-consistent attitudes. PSI involves the give-and-take within the media encounter, whereas PSR entails the relational bonding with the media figure that continues to exist outside the context of any particular media exposure. A 2 (high/low PSI) × 2 (high/low PSR) experiment revealed that PSI (but not PSR) can increase message resistance, particularly when PSR is low. No significant effects of PSR/PSI on attitudes were found. The study suggests that, contrary to past theorization, PSIs may facilitate, rather than reduce, …