Digital Commons Network^™

Trendjacking: A Social Justice Analysis, Rachel Finnegan

Honors Program: Senior Projects (Public)

The purpose of this paper is to look at the intersection of trendjacking and social justice within five specific advertisements targeted at an American audience from well-known brands. A variety of success in utilizing this intersection is presented and explained through an analysis of the advertisement, people highlighted, the brand’s financial giving and history, social media response, etc. The five brands examined are Pepsi, Dove, Nike, Airbnb, and Levi’s.

To successfully utilize social justice trendjacking, brands must be genuine and specific with their message, be prepared to explain their reasoning for their decisions, have the advertisements checked by many people …

Spartan Daily, February 27, 2019, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2019

Volume 152, Issue 15

Spartan Daily, January 30, 2019, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2019

Volume 152, Issue 3

Spartan Daily, January 29, 2019, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2019

Volume 152, Issue 2

Prospectus, January 24, 2019, Parkland College, Nic Hansen, Ayla Mcdonald, Paul Benson, Emma Flemming, Chad Beyler

Prospectus 2019

The Prospectus:Engaging the Present-Preserving the Past, Meet the Editors, The Banquet of American Dreams, Check out the Tutors in D120, Trimble, Meinert December Parkland Athletes of the Month, Cobra Excel in Fall 2018 Classroom, Meet the Parkland Hall of Fame Class of 2018

The Evolution Of Sunset Magazine's Cooking Department: The Accommodation Of Men's And Women's Cooking In The 1930s, Jennifer Hoolhorst Pagano

University of the Pacific Theses and Dissertations

The Western regional magazine Sunset has been published under a series of owners and publishers since 1898. In 1928, Sunset was purchased by Lawrence Lane, a Midwestern magazine executive who transformed it from a failing turn-of-the-century, general interest publication about the West, into a successful magazine about living in the West for the Western middle-class. Sunset had always been a magazine for men and women, and one that appealed to both male and female intellectuals at the time Lane purchased it. Lane and his editors attempted to interject more rigid middle-class ideals into a magazine that had espoused ideas that …

Heuristics Used In Credibility Judgment Of Health Information On Facebook, Yaninee Petcharanan

Chulalongkorn University Theses and Dissertations (Chula ETD)

Facebook users worldwide had been facing challenges of information credibility. This study aimed to address this issue among Thai Facebook users by focusing on health information in particular, through a lens of heuristic approach. Data were collected from 50 informants by in-depth interviews and 480 responses from online surveys. All participants were at least 18 years old with a minimum of one year experience in using Facebook. The results revealed three different processes and five heuristics, namely, reputation heuristic, authority heuristic, expectancy violation heuristic, persuasive intense heuristic, and bandwagon heuristics that participants adopted when making a credibility judgment of health …

รูปแบบการดำเนินชีวิต พฤติกรรมการเปิดรับสื่อ และพฤติกรรมการซื้ออาหารเพื่อสุขภาพของมิลเลนเนียลไทย, ณัฐชนา ศรีวิทยา

Chulalongkorn University Theses and Dissertations (Chula ETD)

การวิจัยครั้งนี้มีวัตถุประสงค์เพื่อศึกษารูปแบบการดำเนินชีวิตของผู้บริโภคมิลเลนเนียลไทยสายสุขภาพ พฤติกรรมการเปิดรับสื่อ พฤติกรรมการซื้ออาหารเพื่อสุขภาพ ตลอดจนความสัมพันธ์ของพฤติกรรมการเปิดรับสื่อและพฤติกรรมการซื้ออาหารเพื่อสุขภาพของมิลเลนเนียลไทย โดยใช้แบบสอบถามเป็นเครื่องมือในการเก็บข้อมูลจากกลุ่มตัวอย่างผู้บริโภคมิลเลนเนียลจำนวน 400 คน เกิดในช่วงปี พ.ศ. 2523 – 2543 และเคยซื้ออาหารเพื่อสุขภาพในรอบ 6 เดือนที่ผ่านมา วิเคราะห์ข้อมูลโดยใช้สถิติการวิเคราะห์เชิงพรรณนา การวิเคราะห์ปัจจัยหรือองค์ประกอบ และสถิติการวิเคราะห์เชิงอนุมานโดยใช้การหาค่าสัมประสิทธิ์สหสัมพันธ์แบบเพียร์สัน ผลการวิจัยพบว่า รูปแบบการดำเนินชีวิตของมิลเลนเนียลไทยสายสุขภาพ แบ่งได้เป็น 3 กลุ่ม ได้แก่ 1) กลุ่มรูปแบบการดำเนินชีวิตแบบใส่ใจสุขภาพ (The Health-conscious group) 2) กลุ่มรูปแบบการดำเนินชีวิตแบบรักนวัตกรรมและห่วงใยสิ่งแวดล้อม (The innovation and environment lover group) และ 3) กลุ่มรูปแบบการดำเนินชีวิตแบบตามกระแสนิยม (The fashionable group) พฤติกรรมการเปิดรับสื่อที่มีเนื้อหาเกี่ยวกับสุขภาพในภาพรวมอยู่ในระดับมาก โดยมิลเลนเนียลเลือกใช้เว็บไซต์สื่อสังคมออนไลน์มากที่สุด ด้านพฤติกรรมการซื้ออาหารเพื่อสุขภาพ พบว่า มิลเลนเนียลนิยมซื้อน้ำผักผลไม้สกัด เครื่องดื่มสมุนไพร สถานที่ที่นิยมซื้ออาหารเพื่อสุขภาพ ได้แก่ ซูเปอร์มาร์เก็ต ห้างสรรพสินค้า ร้านสะดวกซื้อ ทั้งนี้ พฤติกรรมการเปิดรับสื่อเกี่ยวกับสุขภาพทั้งในด้านความถี่ในการเปิดรับสื่อเกี่ยวกับสุขภาพ และระยะเวลาในการเปิดรับสื่อเกี่ยวกับสุขภาพ มีความสัมพันธ์กับพฤติกรรมการซื้ออาหารเพื่อสุขภาพในเชิงบวกอย่างมีนัยสำคัญทางสถิติที่ระดับ 0.01

The Guardian, Week Of December 31, 2018, Wright State University Student Body

The Guardian Student Newspaper

News articles from The Guardian for the week of December 31, 2018. The Guardian is the official student-run newspaper for Wright State University. It has been published regularly since March of 1965.

Communicating Information On Nature-Related Topics: Preferred Information Channels And Trust In Sources, Emily J. Wilkins, Holly M. Miller, Elizabeth Tilak, Rudy M. Schuster

Environment and Society Student Research

How information is communicated influences the public’s environmental perceptions and behaviors. Information channels and sources both play an important role in the dissemination of information. Trust in a source is often used as a proxy for whether a particular piece of information is credible. To determine preferences for information channels and trust in various sources for information on nature-related topics, a mail-out survey was sent to randomly selected U.S. addresses (n = 1,030). Diverse groups of people may have differing communication preferences. Therefore, we explored differences in channel preferences and trust by demographics using regression models. Overall, the most preferred …

The Transition Of The College Quarterback To The Nfl: Why The Hardest Position In Sports Is Getting Easier, Derik Abbott

Theses

The NFL is changing. Score boards are being lit up by young quarterbacks like never seen before. Rookie quarterbacks are playing like 10 year veterans. Offenses are playing at light speed paces. But why? This Thesis paper looks to uncover why college quarterbacks are playing at MVP caliber levels at such a young age. With research in multiple fields such as analytics, neuroscience, youth football developmental leagues and artificial intelligence,, this paper seeks to determine the relationship between what strategies front offices and coaching staffs are using and the high success rate of young quarterbacks in the National Football League. …

Using Social Media To Assess The Consumer Nutrition Environment: Comparing Yelp Reviews With A Direct Observation Audit Instrument For Grocery Stores, Ying Shen, Philippa Clarke, Iris N. Gomez-Lopez, Alex B. Hill, Daniel M. Romero, Robert Goodspeed, Veronica J. Berrocal, Vg Vinod Vydiswaran, Tiffany C. Veinot

Urban Studies and Planning Faculty Research Publications

Objective
To examine the feasibility of using social media to assess the consumer nutrition environment by comparing sentiment expressed in Yelp reviews with information obtained from a direct observation audit instrument for grocery stores.

Design
Trained raters used the Nutrition Environment Measures Survey in Stores (NEMS-S) in 100 grocery stores from July 2015 to March 2016. Yelp reviews were available for sixty-nine of these stores and were retrieved in February 2017 using the Yelp Application Program Interface. A sentiment analysis was conducted to quantify the perceptions of the consumer nutrition environment in the review text. Pearson correlation coefficients (ρ) were …

Ua12/2/1 College Heights Herald, Vol. 94, No. 11, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• DeLetter. Emily. Lawyer: Ruling Supports Right to Access Records in Suit Against College Heights Herald
• Ziege, Nicole. Fit for a Facelift – Preston Health & Fitness Center
• DeLetter, Emily. WKU Lacks Disabilities Plan in Active-shooter Scenario
• Breu, Natasha. Food Service Class Provides Meals to Faculty & Staff
• Nutter, Abbigail. Former Journalism & Broadcasting Director Selected as Contest Judge – Loup Langton
• Allen, Ellie. Editorial Cartoon re; Donald Trump
• Hovell, Nolan. How Much Do Words Matter in Politics?
• Election Analysis: Impact of Attack Advertisements
• Oh Rocky …

Women’S Body Image In The Media: Fitspiration On Instagram, Brook M. Bryant

USF Tampa Graduate Theses and Dissertations

Several studies have been done to examine the effects of fitspiration on body image satisfaction using social comparison theory but there has yet to be a study done using framing theory to find out what exactly these images are focusing on. This research will use framing theory to examine what characteristics and body types are being seen on Instagram under the hashtag “fitspiration”.

Using a mixed method approach, this study uses a textual analysis to first get a larger sample set of fitspiration images on Instagram. It then uses in-depth interviews to get a deeper understanding of what the general …

Body Image, Self-Esteem And Eating Disturbance Among Chinese Women: Testing The Tripartite Influence Model, Weiwei Wang

USF Tampa Graduate Theses and Dissertations

The purpose of the study is to confirm the reasons behind young Chinese women’s eating disturbances and self-esteem. The researcher uses the Tripartite Influence model to illustrate the relationship between internalization and pressures in the form of peer, family, and media pressure. It further reveals the relationship between internalization and self-esteem and eating disorders. Besides conforming with the mode of young Chinese females, it aims at finding out the reasons behind each relevant relationship. One point of the study is the different impact of media pressure on young Chinese females; the influence of media tends to be much lower in …

Spartan Daily, October 24, 2018, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2018

Volume 151, Issue 28

Prospectus, October 18, 2018, Parkland College, Savannah Weishaar, Ashley House, Paul Benson, Ayla Mcdonald, Emma Fleming

Prospectus 2018

Studying Around the World; Parkland College Outstanding Students Nominated for Illinois' Highest Honor; Parkland to go Solar with Renewable Energy; Wind Ensemble & Orchestra Hold Fall Concert

Mediating Religious Literacy Among Primary School Children In Gujarat: Classroom As A Liminal Space, Kiran Vinod Bhatia

Journal of Media Literacy Education

Articulation of religious guidelines in the political milieu never takes place in a disembodied form; rather politically inscribed religious discourses are embedded within and conveyed through specific institutional channels, including media organizations and education institutions. My experiences of working as a media educator in villages in Gujarat have helped me understand how the learning of such discriminatory practices begin early as students use various linguistic and socio-cultural cues in order to make sense of the society. A classroom, however, provides the required space to entertain differences such that we can delimit the social hierarchies that are naturalized in the minds …

Food For Thought: A Novel Media Literacy Intervention On Food Advertising Targeting Young Children And Their Parents, Rachel M. Powell, Tyra Gross

Journal of Media Literacy Education

The prevalence of obese children has tripled during the past three decades. While lack of physical activity and unhealthy eating have been the primary focus of public health efforts, media has a significant influence on food choices and food consumption.

The purpose of this exploratory study was to examine if a media literacy intervention would increase knowledge and decrease the persuasive nature of unhealthy food advertisements. Parents (n=12) and their children (n=15) were recruited from two Boys and Girls clubs. They participated in a 2-hour educational, intervention workshop. The parents completed a pretest and a posttest assessing changes in knowledge …

Foregrounding Morality: Encouraging Parental Media Literacy Intervention Using The Tares Test For Ethical Persuasion, Kevin J. Pearce, Stanley Baran

Journal of Media Literacy Education

In the United States, children are exposed to literally hundreds of thousands of television commercials a year and virtually every aspect of kids’ lives are replete with commercial messages. The negative effects of this exposure are well documented. Yet, there remains very little regulation or limit on advertising to children beyond that which exists for adults. Additionally, only about 1/3 of U.S. parents wish for stronger controls. This presents a challenge for media literacy scholars and practitioners. Research has shown that, when presented with information about the negative effects of commercial messages, parents are more likely to adopt some form …

Ua3/10/2 Focusing On Self-Care, Wku President's Office - Caboni

WKU Administration Documents

Email from WKU president Timothy Caboni to faculty & staff regarding health insurance and wellness programs.

Spartan Daily, October 3, 2018, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2018

Volume 151, Issue 19

Ua19/16/2 Basketball Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases regarding WKU's basketball team from August to December 2018.

Ua12/2/1 Fit: A Health & Wellness Guide, Wku Student Affairs

WKU Administration Documents

Special magazine of College Heights Herald regarding health and fitness.

• Childress, Nicole. Welcome to Fit
• Southers, Mariah. CVS Shares 4 Ways to Beat the Flu
• Childress, Nicole. Do It Yourself Face Masks
• Goodlett, Ryan. Juices Add Zest to Life
• Southers, Mariah & Bryson Lacasse. Classic Shortcuts – WKU Campus Map
• Wells, Spencer. Little Fox Bakery Offers Sweet Treats for Every Diet
• Southers, Mariah. Turning Up the Heat – Hot Yoga
• Goodlett, Ryan. Iron Woman – Melinda Grimsley-Smith
• Wells, Spencer. Preston Health & Fitness Center: More Than Just a Gym

The Prospector, September 18, 2018, Utep Student Publications

The Prospector

Headline: Career Issue

The Guardian, Week Of September 17, 2018, Wright State University Student Body

The Guardian Student Newspaper

News articles from The Guardian for the week of September 17, 2018. The Guardian is the official student-run newspaper for Wright State University. It has been published regularly since March of 1965.

Spartan Daily, August 29, 2018, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2018

Volume 151, Issue 4

The Prospector, August 28, 2018, Utep Student Publications

The Prospector

Headline: A New Era for UTEP Football

Spartan Daily, August 28, 2018, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2018

Volume 151, Issue 3

An Analysis Of Organ Donation Presentations On Weibo, Shengfei Li

USF Tampa Graduate Theses and Dissertations

This thesis analyzes the presentation of organ donation organization on Weibo. This study used content analysis to find out the Love.Hope organ donation organization’s main content of Weibo’s content.

The main content includes six themes. The theme of popularizing organ donation knowledge is the majority. Through analyzing the correlation of content of each themes with shares, likes, and comments. It is concluded that people are more inclined to engage with Weibo posts with popularization of organ donation knowledge and stories of organ donors and recipients, and people also concern about the organ supply and demand situation in China.

It turns …