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Evaluation Of Native Advertisement Though Third Person Effect Theory: An Experimental Design, Inga Nafetvaridze Mar 2020

Evaluation Of Native Advertisement Though Third Person Effect Theory: An Experimental Design, Inga Nafetvaridze

USF Tampa Graduate Theses and Dissertations

The main purpose of this research is to determine how people evaluate native advertising in order to figure out how ethical is a native advertising practice. The Third Person Effect Theory was applied to this study. It enables to examine people’s attitude toward native advertising. An experimental design was developed. Participants were exposed to three types of ads to find out if they are able to recognize native ads among other advertisements. The total number of participants was 386. The results were analyzed via ANOVA. The main finding of this study states that individuals perceive the native advertisement in a …


Media Fandom: Social Media Use And Collective Identity In China: A Case Study Of Z.Tao’S Weibo Fandom, Mier Sha Mar 2020

Media Fandom: Social Media Use And Collective Identity In China: A Case Study Of Z.Tao’S Weibo Fandom, Mier Sha

USF Tampa Graduate Theses and Dissertations

With the advancement of information and communication technologies (ICTs), social media platforms have been widely applied in the practices of media fandom. To determine the correlation between social media use and collective identity of celebrity fandom, the current study investigated Z.Tao’s Weibo fandom as a case conducting an online quantitative survey with 100 samples and 12 in-depth semi-structured interviews. The results show that social media use significantly facilitates the construction of collective identity of celebrity fandom on Weibo through fans’ experiences of ingroup interaction and outgroup interaction.


Spartan Daily, March 19, 2020, San Jose State University, School Of Journalism And Mass Communications Mar 2020

Spartan Daily, March 19, 2020, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2020

Volume 154, Issue 25


Spartan Daily, March 18, 2020, San Jose State University, School Of Journalism And Mass Communications Mar 2020

Spartan Daily, March 18, 2020, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2020

Volume 154, Issue 124


Spartan Daily, March 17, 2020, San Jose State University, School Of Journalism And Mass Communications Mar 2020

Spartan Daily, March 17, 2020, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2020

Volume 154, Issue 23


The Impact Of Social Media Use On Students’ Academic Performance: A Field Study At A Mid-South University, Asem A. Alomari Mar 2020

The Impact Of Social Media Use On Students’ Academic Performance: A Field Study At A Mid-South University, Asem A. Alomari

Student Theses and Dissertations

The proliferation of social media dictates the need to take a profound and scientific look at the influence of it on individuals. This study investigated if there is a significant correlation between the purposes of use, time spent by students, motives and gratifications, and university students’ academic performance. 971 responses were collected through an online survey using a convenience sample technique. This study found that participants use social media more for socialization and entertainment needs rather than academic needs and purposes. This study suggested a statistically significant correlation existed between time spent on social media and participants’ entertainment purposes of …


The Guardian, Week Of March 16, 2020, Wright State Student Body Mar 2020

The Guardian, Week Of March 16, 2020, Wright State Student Body

The Guardian Student Newspaper

News articles from The Guardian for the week of March 16, 2020. The Guardian is the official student-run newspaper for Wright State University. It has been published regularly since March of 1965.


The Role Of Popular Media In 2016 Us Presidential Election Memes, Kyra Osten Hunting Mar 2020

The Role Of Popular Media In 2016 Us Presidential Election Memes, Kyra Osten Hunting

Journalism and Media Faculty Publications

The 2016 US presidential election was marked by the extensive role that social media played in the construction of the candidates as well as by the growth of a number of forms of digital political rhetoric, including memes. The subgenre of popular culture-based political memes that draw on well-known entertainment media, particularly those with large fandoms like the Star Wars and Harry Potter franchises, reveal inequities in gender representation in entertainment media that are replicated when these media become source material for memes. Memes based on popular culture that are designed to celebrate female candidates are disadvantaged by having a …


The Roles Of Emotional Cues And Purchasing Incentives In Wechat Commerce: A Content Analysis, Xuezhu Hao Mar 2020

The Roles Of Emotional Cues And Purchasing Incentives In Wechat Commerce: A Content Analysis, Xuezhu Hao

USF Tampa Graduate Theses and Dissertations

In recent years with the development of social media, a variety of business forms have also developed. In the United States, there are advertising and business forms based on social media platforms such as Facebook and Instagram. However, in China, WeChat is the mainstream social media platform with a staggering number of active online users. As a mainstream social media platform, WeChat has extended a new business form, which is the Micro-business. With the changes in purchasing needs and economic forms, more and more people are participating in Micro-business buying and selling transactions. The formation of a new type of …


Spartan Daily, March 12, 2020, San Jose State University, School Of Journalism And Mass Communications Mar 2020

Spartan Daily, March 12, 2020, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2020

Volume 154, Issue 22


Spartan Daily, March 11, 2020, San Jose State University, School Of Journalism And Mass Communications Mar 2020

Spartan Daily, March 11, 2020, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2020

Volume 154, Issue 21


Spartan Daily, March 10, 2020, San Jose State University, School Of Journalism And Mass Communications Mar 2020

Spartan Daily, March 10, 2020, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2020

Volume 154, Issue 20


The Prospector, March 10, 2020,, Utep Student Publications Mar 2020

The Prospector, March 10, 2020,, Utep Student Publications

The Prospector

Headline: Coronavirus Impedes Travel for Spring Break, Summer


Pornography: Adolescent Brain Development & Addiction, William K. Canady Mar 2020

Pornography: Adolescent Brain Development & Addiction, William K. Canady

National Youth Advocacy & Resilience Conference

This presentation will explain the historical development of pornography. It will highlight three segments: 1- Porn’s impact on brain development of reward pathways, ultimately increasing the appetite for more porn. 2- Porn can be a false substitute for real intimacy, resulting in decreased sexual satisfaction with a real person and increased verbal and physical aggression. 3- Porn promotes sex trafficking, promotes multiple sex partners and reduced STD prevention.


The Guardian, Week Of March 9, 2020, Wright State Student Body Mar 2020

The Guardian, Week Of March 9, 2020, Wright State Student Body

The Guardian Student Newspaper

News articles from The Guardian for the week of March 9, 2020. The Guardian is the official student-run newspaper for Wright State University. It has been published regularly since March of 1965.


Spartan Daily, March 5, 2020, San Jose State University, School Of Journalism And Mass Communications Mar 2020

Spartan Daily, March 5, 2020, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2020

Volume 154, Issue 19


Prospectus, March 5, 2020, Sidney Mounts, Mason Gentry, Lindsay Cox, Andrew Waner, Michelle Barnhart, Erin Morrison, Kerry Lippold Jr., Emma Fleming Mar 2020

Prospectus, March 5, 2020, Sidney Mounts, Mason Gentry, Lindsay Cox, Andrew Waner, Michelle Barnhart, Erin Morrison, Kerry Lippold Jr., Emma Fleming

Prospectus 2020

THE RETIRED; Parkland's LEED scorecard explained; Career closet coming to Parkland; Student actors and designers showcased in "Machinal"; Student Leadership Academy proving successful; Sustainable style; sayonara winter, salutations spring; Get ready for some March Madness; Evodie Tshipamba Receives Outstanding Black Student Award; The women of Machinal


Spartan Daily, March 4, 2020, San Jose State University, School Of Journalism And Mass Communications Mar 2020

Spartan Daily, March 4, 2020, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2020

Volume 154, Issue 18


America's Last Great Newspaper War [Table Of Contents], Mike Jaccarino Mar 2020

America's Last Great Newspaper War [Table Of Contents], Mike Jaccarino

Cinema & Media Studies

A from-the-trenches view of New York Daily News and New York Post runners and photographers who would stop at nothing to break the story and squash their tabloid arch rivals.

When author Mike Jaccarino was offered a job at the Daily News in 2006, he was asked a single question: “Kid, what are you going to do to help us beat the Post?” That was the year things went sideways at the News, when The New York Post surpassed its nemesis in circulation for the first time in the history of both papers. Tasked with one job—crush the …


Spartan Daily, March 3, 2020, San Jose State University, School Of Journalism And Mass Communications Mar 2020

Spartan Daily, March 3, 2020, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2020

Volume 154, Issue 17


Ua12/2/1 College Heights Herald, Vol. 95, No. 20, Wku Student Affairs Mar 2020

Ua12/2/1 College Heights Herald, Vol. 95, No. 20, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

  • Alvey, Rebekah. WKU Students in Italy to Return Early – Coronavirus, COVID-19
  • Williams, Matthew. Arabic Program Stands Out in State
  • Lowe, Julianna. Student Government Association Rally for Higher Education
  • Stack, Madalyn. Editorial Cartoon re: Politics
  • Dressman, Jake. Partisan & Polarized – Politics
  • Meyer-Thornton, Zane. Rolling Over Differences – Wheelchair Basketball
  • Rash, Liza. A Palace for Bowling Green – Anna’s Greek Restaurant
  • Lowe, Julianna. How WKU Is Celebrating 5th Annual Social Work Month
  • Wells, Elliott. Winning & Losing Is a Fine Line – Basketball
  • Kieser, …


The Prospector, March 3, 2020, Utep Student Publications Mar 2020

The Prospector, March 3, 2020, Utep Student Publications

The Prospector

Headling: El movimiento contra el feminicidio impacta en las redes sociales


Publication Dissemination Of Film Research Results In Indonesia, Rangga Saptya Mohamad Permana, Hanny Hafiar, Jimi Narotama Mahameruaji, Sri Seti Indriani Mar 2020

Publication Dissemination Of Film Research Results In Indonesia, Rangga Saptya Mohamad Permana, Hanny Hafiar, Jimi Narotama Mahameruaji, Sri Seti Indriani

Library Philosophy and Practice (e-journal)

The interest of the younger generation in Indonesia to pursue the world of films began to show an increase. Universities responded to the high interest by opening study programs in the field of film. This positive condition expects to expand further and deepen knowledge in the field of film that can be generated by research in the field of film. Therefore we need a mapping of the distribution of film research topics in Indonesia. The purpose of this study is to examine trends in film research in Indonesia. The study underwent an analysis of several publications in indexing institutions. The …


The Pacific Sentinel, March 2020, Portland State University. Student Publications Board Mar 2020

The Pacific Sentinel, March 2020, Portland State University. Student Publications Board

The Pacific Sentinel

Editor: Jake Johnson

Articles in this issue include:

  • Letter From the Editor
  • Safe Together?
  • Vaccination: Spreading Misinformation Spreads Disease
  • Impeachment? What Just Happened?
  • Vote Local
  • Under the Red Lights
  • Homeschool Pride
  • The Utopia of Animal Crossing
  • Not Too Cold to Canvas for Bernie
  • The Top 5 Shoegaze Albums of 2019
  • Nick Fish’s Untimely Death and Enduring Legacy
  • Harry Styles Is a Mess
  • Dump Those Dumplings in My Mouth
  • The Real Horror of The Turning is Its Disappointing Story


Free Battered Texas Women: Survivor-Advocates Organizing At The Crossroads Of Gendered Violence, Disability, And Incarceration, Cathy Marston Phd Feb 2020

Free Battered Texas Women: Survivor-Advocates Organizing At The Crossroads Of Gendered Violence, Disability, And Incarceration, Cathy Marston Phd

Verbum Incarnatum: An Academic Journal of Social Justice

This article recaps my symposium presentation, where I argue that feminist organizing strategies are central to healing our society and creating restorative justice from my perspective as a survivor of occupational injury, battering, and criminalization for self-defense. This includes the creation of Free Battered Texas Women. We prefer to think of ourselves as survivor-advocates who use a variety of tactics to empower ourselves, incarcerated battered women, and citizens. These strategies include pedagogy; poetry and other written forms; art; and legislative advocacy. I blend this grassroots activism with feminist disability theory, radical feminist theory, feminist ethnography, and feminist criminology.


The United States Of America’S Interlocked Information Industry: An Examination Into Seven U.S. Media Sectors’ Boards Of Directors, Jennifer L. Harker Feb 2020

The United States Of America’S Interlocked Information Industry: An Examination Into Seven U.S. Media Sectors’ Boards Of Directors, Jennifer L. Harker

Faculty & Staff Scholarship

This research explores the interfirm interlock networks that currently exist among publicly-traded media conglomerates operating in the United States of America. Directorship information was gathered from annual reports and definitive proxy reports filed with the U.S. SEC for 68 media conglomerates across seven media sectors for year ending 2018. This investigation applies social resource theory to assess the social networks formed by interfirm interlocks and how such network structures address environmental uncertainty. Results indicate that not all alliances are mutually beneficial and those that are more resource-dependent endure negative cooptation effects. This research discusses how these changes in interfirm interlocks …


Spartan Daily, February 27, 2020, San Jose State University, School Of Journalism And Mass Communications Feb 2020

Spartan Daily, February 27, 2020, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2020

Volume 154, Issue 16


Spartan Daily, February 26, 2020, San Jose State University, School Of Journalism And Mass Communications Feb 2020

Spartan Daily, February 26, 2020, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2020

Volume 154, Issue 15


Spartan Daily, February 25, 2020, San Jose State University, School Of Journalism And Mass Communications Feb 2020

Spartan Daily, February 25, 2020, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2020

Volume 154, Issue 14


Ua12/2/1 College Heights Herald, Vol. 95, No. 19, Wku Student Affairs Feb 2020

Ua12/2/1 College Heights Herald, Vol. 95, No. 19, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

  • Dobbs, Jack. Board of Regents Committee to Raise Timothy Caboni Salary
  • Nutter, Abbey. Popular Bowling Green Bar Closes After Just Two Years – Hideout Bar & Grill
  • Chambers, Max. Pride Policy Problems – Diversity Policy
  • Breu, Natasha. School of Media Director Committee Concludes Search
  • Stack, Madalyn. Editorial Cartoon re: Cows
  • Dressman, Jake. Cows on Campus
  • Warner, Casey. Tidball’s Showcases Bowling Green’s Best Rock’n’Roll
  • Meyer-Thornton, Zane. Smiles from the Heart – Chandler Park Dental Care
  • Marshall, Olivia. Above & Beyond – Kimber Morris
  • Bunton, Gabby. What …