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Chinese Consumers’ Exposure To Weibo Posts, Awareness, And Behavioral Tendency Regarding Environmental Issues, Xue Gao Jan 2021

Chinese Consumers’ Exposure To Weibo Posts, Awareness, And Behavioral Tendency Regarding Environmental Issues, Xue Gao

Chulalongkorn University Theses and Dissertations (Chula ETD)

The study’s objective is to examine Chinese consumers' exposure to Weibo posts, their environmental awareness, and behavioral tendency regarding environmental issues. This study examines the association between Chinese consumers' exposure to Weibo posts and awareness regarding environmental issues and the relationship between environmental awareness and consumer behavior. An online survey collected data from 200 individuals aged 18 to 59 exposed to Greenpeace, Weibo Environmental Protection, or other ecological posts on Weibo between October 1, 2020, and October 31, 2021. The findings indicated that respondents have a neutral exposure to Weibo posts (M=2.90), with the most exposure to text posts. Environmental …

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The Relationship Between Ewom Credibility, Consumer’S Trust, And Intention To Visit A Café Based On The Café Story Facebook Page, Nutchawee Ahrivorayapong Jan 2021

The Relationship Between Ewom Credibility, Consumer’S Trust, And Intention To Visit A Café Based On The Café Story Facebook Page, Nutchawee Ahrivorayapong

Chulalongkorn University Theses and Dissertations (Chula ETD)

The purpose of this research is to explore eWOM credibility, consumer’s trust, and intention to visit a café based on the Café Story Facebook page and to explore the relationship between these three variables. This research employs a quantitative approach through an online survey, data are collected from 250 target samples who are Thai millennials, aged between 25-40 years old, and follow the Café Story Facebook page. The findings depict that the respondents considered eWOM on the Café Story Facebook page highly credible (M = 4.36). The respondents also highly trust the page (M = 4.19), with cognitive trust receiving …

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The Relationship Between Chinese Consumers' Exposure To Taobao Live Streaming Of Thai Brands And Their Purchase Behavior, Chen Lin Jan 2021

The Relationship Between Chinese Consumers' Exposure To Taobao Live Streaming Of Thai Brands And Their Purchase Behavior, Chen Lin

Chulalongkorn University Theses and Dissertations (Chula ETD)

The objectives of this research were to examine Chinese consumers' exposure to Taobao live streaming of Thai brands, Chinese consumers' purchase behavior of Thai brands via Taobao and test the relationship between these two variables. This research utilizes quantitative methods by collecting the data through online questionnaires. With the collected questionnaires of 203 respondents, aged between 18-40 years old who have watched Taobao live streaming of Thai brands recently. The findings indicated most of respondents sometimes watch Taobao live streaming of Thai brands (M = 2.83), and their watching time was less than two hours (M = 2.49). The results …

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The Influence Of Brand Ambassador On Brand Image And Purchasing Decision Of C-Vitt Among Expatriates And Locals, Agung Baskara Jan 2021

The Influence Of Brand Ambassador On Brand Image And Purchasing Decision Of C-Vitt Among Expatriates And Locals, Agung Baskara

Chulalongkorn University Theses and Dissertations (Chula ETD)

This research aims to examine the influence of brand ambassador on brand image and purchasing decision of product vitamin C drinks, C-Vitt, among 2 different groups which were expatriates and Thai. The study also examined the relationship of each variable whether it’s positively related or negatively related. Study of this paper was conducted with a quantitative approach. Online questionnaire was distributed across several online expats and Thai communities. 213 valid respondents had been collected in 4 weeks period of data collection. The outcome of this research showed each of the variables were positively related. Moreover, it also illustrated that there …

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Thai Viewers’ Exposure, Engagement, And Purchase Intention On The Youtube Advertisements During Covid-19 Pandemic, Xinxin Ye Jan 2021

Thai Viewers’ Exposure, Engagement, And Purchase Intention On The Youtube Advertisements During Covid-19 Pandemic, Xinxin Ye

Chulalongkorn University Theses and Dissertations (Chula ETD)

This research aimed to analyze the Thai viewers’ exposure, engagement, and purchase intention on the YouTube advertisements during covid-19 pandemic. The research explored the relationship between the exposure to YouTube advertisements and Thai viewers’ engagement with YouTube advertisements, as well as the relationship between Thai viewers’ engagement with YouTube advertisements and their purchase intention. This study focused especially in the personal care products category. This quantitative research was conducted through an online questionnaire which collected data from a total of 206 valid respondents, aged between 18 and 55 years old who lives in Thailand. The results from the study reveals …

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Journalism Graduates’ Perceptions And Experiences Of Internships And Employment, Breanne L. Ahearn Jan 2021

Journalism Graduates’ Perceptions And Experiences Of Internships And Employment, Breanne L. Ahearn

Walden Dissertations and Doctoral Studies

Graduates who do not have an internship show greater difficulty in obtaining gainful employment compared to those who do have an internship. However, simply believing that internships may translate into employment does not explain how students perceive the role of the internship in obtaining employment in the field. The purpose of the study was to investigate the graduates’ perceptions and experiences of how internships might affect journalism majors’ gaining employment in the field within 6 months of graduation. Kolb’s four stages of experiential learning theory was used as the conceptual framework to investigate how journalism-related major graduates described their journalism …

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Teaching And Learning News Media In Politically Unsettled Times, H. James Garrett, Mardi Schmeichel, Joseph Mcanulty, Sonia Janis Jan 2021

Teaching And Learning News Media In Politically Unsettled Times, H. James Garrett, Mardi Schmeichel, Joseph Mcanulty, Sonia Janis

Department of Teaching, Learning, and Teacher Education: Faculty Publications

Our research explores and elaborates the ways preservice teachers come to know and begin conceptualizing ways of teaching about news media. We report on what we interpret as their understandings and, perhaps more importantly, their misunderstandings of media literacy as they relate to their emerging ideas about what it means to teach others about crucial social and political issues of our time. The students with whom the authors worked demonstrated problematic misperceptions and misunderstandings about important media concepts and topics. These preservice teachers misunderstood the ways in which news media is different from other media genres. Additionally, they often indicated …

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Breaking News: Sustainable Fashion Is In And Fast Fashion Is Out; Constructions Of Sustainable Consumption In Fast Fashion Advertising, Camryn Eve Rosenstein Jan 2021

Breaking News: Sustainable Fashion Is In And Fast Fashion Is Out; Constructions Of Sustainable Consumption In Fast Fashion Advertising, Camryn Eve Rosenstein

Senior Independent Study Theses

The primary purpose of this study was to investigate the pivotal role advertising plays in fast fashion consumption and shaping young consumers ideas and values about the fashion industry, fast fashion, sustainable consumption, and sustainability. This study contributes to limited research into greenwashing and consumer perceptions and attitudes towards sustainable consumption. Moreover, this study highlights the increased relevance of the sustainable fashion movement in mainstream society. The researcher recruited 30 college students to participants in focus group sessions and individual interviews. An H&M advertisement and a video clip from a documentary, The True Cost, were shown to participants, so …

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Strengthening Organizational Performance Through Integration Of Systems Leadership, Participatory Communication, And Dynamic Capabilities, Esther Ewurafuah Sackey Jan 2021

Strengthening Organizational Performance Through Integration Of Systems Leadership, Participatory Communication, And Dynamic Capabilities, Esther Ewurafuah Sackey

Antioch University Dissertations & Theses

This dissertation seeks to include systems leadership and participatory communication as facilitators of the elements that enhance dynamic organizational capabilities to improve performance. The study employs the normative theory-building process to show how systems leadership and participatory communication can facilitate and enhance dynamic capabilities. Specifically, this dissertation offers an integrative model that combines systems leadership, participatory communication, and dynamic capabilities. The proposed integrative model is accompanied by a series of propositions that extend the dynamic capabilities theory through the integration of systems leadership and participatory communication. The potential relevance and application of the proposed model are demonstrated through multiple case …

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Why We Follow Celebrities: An Examination Of Parasocial Interaction And Fan Engagement In A Celebrities’ Social Media Pages, Mohammed A. Alasmari Jan 2021

Why We Follow Celebrities: An Examination Of Parasocial Interaction And Fan Engagement In A Celebrities’ Social Media Pages, Mohammed A. Alasmari

Theses and Dissertations

Social media sites have become essential for organizations and celebrities, allowing them to build relationships and interact with fans. Previous research found openness and perceived interactivity to improve social media engagement. The current study used the concepts of parasocial interactions and relationships to enhance the current knowledge of how celebrities influence their followers through Twitter. The study looked at perceived openness, perceived interactivity, and media engagement in relation to parasocial interaction and relationships using the Qualtrics survey response from 905 participants on Fayez Al-Malki’s Twitter page. The results indicated that both celebrities' and followers' posts employed openness and perceived interactivity, …

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Television Viewing And Latino Stereotypes, Gustavo Rivera Jan 2021

Television Viewing And Latino Stereotypes, Gustavo Rivera

University of the Pacific Theses and Dissertations

Over the course of a modern lifetime, television viewing accounts for a significant amount of information taken in by viewers. Within that consumption lies a potential problem. Viewers may learn erroneous messages about people and the world. Since television has characterized Latinos in ways that have emphasized cultural stereotypes, viewers may learn to perceive them in a corresponding manner. A questionnaire was administered to a sample of 403 students from five universities and two community colleges located in Northern California. The respondents completed a seventy-one item questionnaire. Five key variables were utilized to measure relationships between them. The key variables …

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Social Media Self-Regulation And The Rise Of Vaccine Misinformation, Ana Santos Rutschman Jan 2021

Social Media Self-Regulation And The Rise Of Vaccine Misinformation, Ana Santos Rutschman

All Faculty Scholarship

This essay examines the main characteristics and shortcomings of mainstream social media responses to vaccine misinformation and disinformation. Parts I and II contextualize the recent expansion of vaccine information and disinformation in the online environment. Part III provides a survey and taxonomy of ongoing responses to vaccine misinformation adopted by mainstream social media. It further notes the limitations of current self-regulatory modes and illustrates these limitations by presenting a short case study on Facebook—the largest social media vehicle for vaccine-specific misinformation, currently estimated to harbor approximately half of the social media accounts linked to vaccine misinformation. Part IV examines potential …

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Effective Weather Messaging: Applying The Bad News Response Model To Hurricane Warnings, April S. Carr Jan 2021

Effective Weather Messaging: Applying The Bad News Response Model To Hurricane Warnings, April S. Carr

College of Graduate Studies: Theses & Dissertations

Sweeny and Shepperd (2007, 2009) proposed the Bad News Response Model (BNRM), outlining three effective responses (i.e., Watchful Waiting, Active Change, Acceptance) as a function of the perceived controllability, likelihood, and severity of bad news. In the current study, we have adapted the BNRM, previously used in health-related scenarios, to explore the relationship between message content and responses in the context of hurricane warnings. Participants viewed hurricane warnings manipulated by severity (Category 1 vs. Category 5) and the inclusion of call-to-action statements (CTAs). The present study attempted to evaluate the effects of severity and controllability on participants’ engagement in desirable …

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Cultivation Theory: Media Effects Toward Consumer Evaluations Of The Criminal Courts, Lindsey Dale Elliott Jan 2021

Cultivation Theory: Media Effects Toward Consumer Evaluations Of The Criminal Courts, Lindsey Dale Elliott

Murray State Theses and Dissertations

A substantial body of literature connects media effects to consumer perceptions of the criminal justice system. Research on the topic of cultivation theory has highlighted that an increased fear of crime within the general populace, due to an exaggeration of violence and criminal activity in the mass media, has spurred increased support for punitive policing, harsher sentencing, and positive feelings toward capital punishment. However, no research exists to explicate the cultivation of consumer perceptions toward the criminal courts. This study examines the impact of media consumption through television, the internet, and social media on consumer evaluations of the criminal courts. …

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An Analysis Of Soccer Referee Demographics And Motivational Factors In The Western Kentucky Soccer Officials Association, Daniel Hasko Jan 2021

An Analysis Of Soccer Referee Demographics And Motivational Factors In The Western Kentucky Soccer Officials Association, Daniel Hasko

Murray State Theses and Dissertations

Through a lens of the Knowledge Gap Theory of Mass Communication and the consideration of Media Framing Theory, this research examined the demographics of soccer referees in the Western Kentucky Soccer Officials Association, in addition to the leading motivations for beginning, continuing, and leaving their officiating vocation. With the knowledge of the aforementioned, this paper aimed to lay the groundwork for a strategic communication plan in the officiating community that addresses the alarming trend that is a lack of certified referees in youth athletics. The data was collected through online surveys that were distributed to active referees in the Western …

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Love The Customers: Principles Of Interpersonal Relationships Applied To Social Media, Tracey Kyles Jan 2021

Love The Customers: Principles Of Interpersonal Relationships Applied To Social Media, Tracey Kyles

UNF Graduate Theses and Dissertations

Social media has changed communication, and its influence is far-reaching. Companies have adapted and tweaked their marketing strategies to more personal approaches to reach their audiences. This is especially evident in recent years. It can be observed, for example, by fast-food Twitter accounts attracting the attention of online users through witty personas and sarcastic tweets. This phenomenon is the motivation of this research looking into relationships between brands and their social media followers. Here, interpersonal relationship theories are referenced to uncover what encourages these kinds of relationships as well as discover which methods deliver the most positive responses, likes, and …

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Framing Inclusion: The Media Treatment Of Irregular Immigrants' Right To Health Care In Spain, Alisa Petroff, Anahí Viladrich, Sònia Parella Jan 2021

Framing Inclusion: The Media Treatment Of Irregular Immigrants' Right To Health Care In Spain, Alisa Petroff, Anahí Viladrich, Sònia Parella

Publications and Research

With the passing of Royal Decree-Law 16/2012, Spain’s national health system switched from a model defined by universal and free health care principles, to a private insurance system that excluded large population groups. Based on a qualitative research design, this paper examines the media treatment of undocumented immigrants’ prerogatives to public health care in Spain (2012–2018). The analysis of 234 articles, drawn from three major Spanish newspapers, reveals three frames that underscore the media’s "rhetorics of inclusion," which argue for the extension of free medical services to irregular immigrants a topic traditionally underestimated by the literature. The moralist frame, supported …

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Is Care In The Air?: A Crisis Ethics Case Study Of American Airlines’ Communication During The Covid-19 Pandemic, Lily V. Hicks Jan 2021

Is Care In The Air?: A Crisis Ethics Case Study Of American Airlines’ Communication During The Covid-19 Pandemic, Lily V. Hicks

Graduate Theses, Dissertations, and Problem Reports (ETD)

This research proposes a qualitative case study of American Airlines’ communication during the first month of the COVID-19 global pandemic. Data from the airline’s press releases along with its tweets and a sample of organizational responses to those tweets are offered for proposed analysis using the lenses of Situational Crisis Communication Theory, the Applied Model of Care Considerations, and the body of crisis literature on audience coping and emotions during crises. This in-depth look at a unique communication phenomenon will be a fundamental step in examining how airline communication exhibits ethics or lack thereof and is related to people’s emotions …

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Wild And Wonderful: How Both A Local And National Newspaper Framed West Virginia Leading Up To The 2016 Election, Emily Grace Martin Jan 2021

Wild And Wonderful: How Both A Local And National Newspaper Framed West Virginia Leading Up To The 2016 Election, Emily Grace Martin

Graduate Theses, Dissertations, and Problem Reports (ETD)

During the 2016 Presidential election, journalists from all over the country flocked to West Virginia to try to understand the draw to then-candidate Donald Trump. There is a well-documented history of outsiders flooding the state and its surrounding Appalachian states to attempt to make sense of the current political situation, all while operating off of stereotypes and preconceived notions about the people of the Mountain State. This study aims to determine how stereotyping and the concept of framing or othering — when in-groups create out-groups — were used by a local West Virginia paper, as well as a national newspaper …

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The Guardian, Week Of December 28, 2020, Wright State Student Body Dec 2020

The Guardian, Week Of December 28, 2020, Wright State Student Body

The Guardian Student Newspaper

News articles from The Guardian for the week of December 28, 2020. The Guardian is the official student-run newspaper for Wright State University. It has been published regularly since March of 1965.

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The Guardian, Week Of December 21, 2020, Wright State Student Body Dec 2020

The Guardian, Week Of December 21, 2020, Wright State Student Body

The Guardian Student Newspaper

News articles from The Guardian for the week of December 21, 2020. The Guardian is the official student-run newspaper for Wright State University. It has been published regularly since March of 1965.

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The Guardian, Week Of December 14, 2020, Wright State Student Body Dec 2020

The Guardian, Week Of December 14, 2020, Wright State Student Body

The Guardian Student Newspaper

News articles from The Guardian for the week of December 14, 2020. The Guardian is the official student-run newspaper for Wright State University. It has been published regularly since March of 1965.

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Racial Gatekeeping In Country & Hip-Hop Music, Cervanté Pope Dec 2020

Racial Gatekeeping In Country & Hip-Hop Music, Cervanté Pope

University Honors Theses

In mass communication, gatekeeping refers to how information is edited, shaped and controlled in efforts to construct a "social reality." One way it presents itself is in regard to racial inclusion and equality, and despite the headway we’ve seemingly made as a society, we are still lightyears away from where we need to be. Because of this, the concept of cultural property has become even more paramount, as a means for keeping one's cultural history and identity-preserved. Blacks and whites similarly attempt to protect or preserve facets of their culture they feel belong to them. What’s different for both of …

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Pirate Radio Proves Invaluable To Immigrant Communities During The Pandemic — But The Fcc Isn’T Having It, May Olvera Dec 2020

Pirate Radio Proves Invaluable To Immigrant Communities During The Pandemic — But The Fcc Isn’T Having It, May Olvera

Capstones

In January 2020, congress passed the PIRATE Act into law, expanding the legal consequences for operating pirate radio tenfold. Although the FCC claims that the reason they are cracking down on pirate stations — that is, stations broadcasting on regulated airwaves without an FCC license — is that they could interfere with emergency messaging, the pandemic has proven otherwise; there is no evidence of pirates interfering with official safety warnings. In fact, most pirate stations are run by immigrants speaking in their native tongue and they have been able to provide vulnerable and underserved communities with the information they need …

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Lady Problems: A Study On The Effect Of Perceived Femininity When Evaluating Female Presidential Candidates, Mackenzie O. Marquess Dec 2020

Lady Problems: A Study On The Effect Of Perceived Femininity When Evaluating Female Presidential Candidates, Mackenzie O. Marquess

Communication Theses

There is currently an observable gender gap associated with political leadership. Though many have tried, no woman has successfully campaigned for the presidency. Historically, media coverage of female candidates is vastly different from coverage of their male counterparts and it is well established that the media has significant control over public perception of candidates. This study examines media coverage of female candidates in an attempt to understand the rhetoric that consistently positions women as unelectable regardless of their experience or political prowess. This study analyzes post-debate commentary from the first Democratic presidential debate of the 2020 election beginning on June …

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Assessing And Fostering College Students’ Algorithm Awareness Across Online Contexts, Jessica E. Brodsky, Dvora Zomberg, Kasey L. Powers, Patricia J. Brooks Dec 2020

Assessing And Fostering College Students’ Algorithm Awareness Across Online Contexts, Jessica E. Brodsky, Dvora Zomberg, Kasey L. Powers, Patricia J. Brooks

Journal of Media Literacy Education

Internet users may fail to recognize how algorithms filter and personalize information. Two studies explored college students’ algorithm awareness across varying contexts. Study 1 examined Facebook users’ awareness of its algorithms (N = 222). Only about half recognized that Facebook does not show all their friends’ posts. These students more often reported making adjustments to News Feed settings than students lacking algorithm awareness. Study 2 compared students’ (N = 244) algorithm awareness for online shopping and search, and the efficacy of video instruction to increase awareness. Students were more algorithm aware for online shopping. Compared to those who …

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Data (Il)Literacy Education As A Hidden Curriculum Of The Datafication Of Education, Pekka Mertala Dec 2020

Data (Il)Literacy Education As A Hidden Curriculum Of The Datafication Of Education, Pekka Mertala

Journal of Media Literacy Education

This position paper uses the concept of “hidden curriculum” as a heuristic device to analyze everyday data-related practices in formal education. Grounded in a careful reading of the theoretical literature, this paper argues that the everyday data-related practices of contemporary education can be approached as functional forms of data literacy education: deeds with unintentional educational consequences for students’ relationships with data and datafication. More precisely, this paper suggests that everyday data-related practices represent data as cognitive authority and naturalize the routines of all-pervading data collection. These routines lead to what is here referred to as “data (il)literacy” – an uncritical, …

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Technology Criticism And Data Literacy: The Case For An Augmented Understanding Of Media Literacy, Thomas Knaus Dec 2020

Technology Criticism And Data Literacy: The Case For An Augmented Understanding Of Media Literacy, Thomas Knaus

Journal of Media Literacy Education

Reviewing the history of media literacy education might help us to identify how creating media as an approach can contribute to fostering knowledge, understanding technical issues, and to establishing a critical attitude towards technology and data. In a society where digital devices and services are omnipresent and decisions are increasingly based on data, critical analysis must penetrate beyond the “outer shell” of machines – their interfaces – through the technology itself, and the data, and algorithms, which make these devices and services function. Because technology and data constitute the basis of all communication and collaboration, media literate individuals …

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Data Literacy And Education: Introduction And The Challenges For Our Field, Leo Van Audenhove, Wendy Van Den Broeck, Ilse Mariën Dec 2020

Data Literacy And Education: Introduction And The Challenges For Our Field, Leo Van Audenhove, Wendy Van Den Broeck, Ilse Mariën

Journal of Media Literacy Education

Data literacy is a hot topic, which is currently discussed in many different fields from open data initiatives, statistics, computer societies, coding initiatives, and beyond. The resulting literature is inspiring but not always satisfying from the perspective of the media literacy scholarly field. The goals behind data literacy are often instrumental and utilitarian in the function of job-related skills or open data initiatives. We hope that this special issue will contribute to a broader discussion about data literacy. In this introductory essay we provide an overarching introduction, highlighting some of the main themes, questions, issues, and insights addressed in …

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The Guardian, Week Of December 7, 2020, Wright State Student Body Dec 2020

The Guardian, Week Of December 7, 2020, Wright State Student Body

The Guardian Student Newspaper

News articles from The Guardian for the week of December 7, 2020. The Guardian is the official student-run newspaper for Wright State University. It has been published regularly since March of 1965.

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