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Wright State University Libraries Access Newsletter Winter 2008, Wright State University Libraries

Access Newsletter

An eight page newsletter created by Wright State University Libraries that addresses the current affairs of the Libraries.

Gender Stereotypes In Spanish Language Television Programming For Children In The United States, Carlo Andre Romo

Open Access Theses & Dissertations

Children's television programming falling within the traditional Saturday morning time slot for four continuous Saturdays on five Spanish language networks in a southwest border city in the United States constituted the sample for this study. Each of the programs in the study was broken down and analyzed for character demographics, character behaviors and consequences received for those behaviors. Eight categories of behavior were scored, including four traditionally male behaviors (aggression, autonomy, construction, dominance) and four traditionally female behaviors (deference, dependence, harm avoidance, nurturing). The analysis of demographic data revealed male characters clearly outnumbered female characters and female characters were significantly …

The Influence Of Biological Sex, Previous Experience, And Preparation Time On Classroom Public Speaking Grades, Judy C. Pearson, Jeffrey T. Child

Basic Communication Course Annual

How does biological sex affect public speaking grades? Students completed journal entries over the course of the semester. Hierarchical multiple regression incrementally examined competency measures (previous experience and overall preparation time) then biological sex on public speaking grade averages. Competency measures predicted higher speech grade averages, but women still earned higher speech grades even after the effects of competency had been removed. Among the explanations offered are that women may be more competent than men, a combination of competence and compliance explains women’s higher grades, or public speaking classrooms perpetuate a female competency bias.

No One Will Love You If You Are Fat, Mary Lynn Gerzema

Graduate Research Papers

Research shows that media plays a dominant role in influencing teenage females' perception of the world around them, as well as helping them to define their sense of self. This paper examines the influence that media has on the adolescent females' feelings towards their sexuality and self-esteem with their perception of a thin body image as emphasized in six of the most popular magazines that teenage girls read: CosmoGirl, Elle, Glamour, Seventeen, Teen People, and Teen Vogue. The study examined magazine advertisements, feature articles, and photographs of other teens in influencing what body types are acceptable, attractive, and popular. Advertisements, …

Traditional Pedagogical Tools: Examining Peer Feedback In The Basic Communication Course, Julie Semlak

Basic Communication Course Annual

Peer feedback is used in many basic communication courses, yet little is known about the pedagogical value of the written peer feedback provided for speakers, or the process of providing peer feedback. Using social learning theory as a theoretical foundation, this study explores the use of peer feedback in the basic communication course.

Findings indicate the content of peer feedback is less useful than instructor feedback for preparing future speeches. However, this study also reveals the process of providing peer feedback provides a model for vicarious learning, allowing basic course students to critically analyze a speech presented by a peer. …

Author Biographies

Basic Communication Course Annual

No abstract provided.

The Impact Of Blogs On State Politics, Emily Metzgar

LSU Doctoral Dissertations

"Information is the currency of democracy" -Thomas Jefferson This research offers the first comprehensive study of state-focused political bloggers in the United States. Applying original data from the author’s nationwide survey of state-focused bloggers conducted during the summer of 2007, this study addresses three primary research questions: Who are the people creating blogs focused on state politics? What motivates these people to initiate and maintain their blogs? Do these blogs play a discernable role in a given state’s politics, and if so, how? Rooted in the literature of framing; agenda setting; uses and gratifications; news norms and routines; media and …

The Ownership Of Online News: A Political Economy Analysis Of Www.Foxnews.Com And Www.News.Yahoo.Com, Shenid Bhayroo

LSU Doctoral Dissertations

This dissertation explores the ownership of online news content within the broader context of diversity of news sources in the public sphere. The free flow of diverse sources of news and information is critical to democratic governance and public discourse. Research has highlighted the central role the Internet can play in facilitating this discourse and thus contributing to the political process. This research explores the diversity of news online by examining the ownership of news sources online. The project uses a qualitative case study approach and basic quantitative methods to conduct analyses of the homepages of News Corporation’s www.FOXNews.com and …

Advertising Appeals In Magazine : A Framing Study, S. Aparna Gayatri

Master's Theses

No abstract provided.

The Guardian, Special Edition, 2008, Wright State University Student Body

The Guardian Student Newspaper

Twenty page issue of The Guardian, the official student-run newspaper for Wright State University. The Guardian has been published regularly since March of 1965.

Renaissance Web Tv: New Media Promoting Sphere Participation & Information Society Increasing Innovative Business Practices, Joanna James

Graduate Student Dissertations, Theses, Capstones, and Portfolios

New media have emerged over the last decade and are increasingly changing business practices within the media industry. Specifically this creative project addresses some of the challenges the television market is encountering, and how it is currently in the process of migrating to the World Wide Web. During this transitional moment in technology, this creative project introduces the proposal for Renaissance Web TV, an interactive Web platform that creates and produces its own original broadcast quality programming for the Web. This is an opportune moment to enter into the television market through Web video. This creative project explores how a …

Exploring Dialectic Tensions In Teachers' Relationships In School Settings, Griselda Rodriguez

Open Access Theses & Dissertations

This study explored the feasibility of using dialectic theory to study of dialectic oppositions in teachers' school-based relationships. Employing relational dialectics as a theoretical framework, this study exposed several sets of dialectical forces emerging in teachers' relationships. 23 high school teachers were interviewed utilizing a semi-structured questionnaire; interviews were transcribed and coded for analysis. The analysis revealed that the dialectic tensions of control vs. emancipation, empowerment vs. oppression are prevalent in teachers' relationships with administrators; the dialectic tensions of solidarity vs. autonomy and fragmentation vs. unity are common in the relationships of teachers with administrators and colleagues as well; while …

Seeing (Red): A Qualitative Analysis Of The Product (Red) Campaign And Integration Of Public Relations And Marketing Theory, Amy Elizabeth Martin

LSU Master's Theses

In an effort to combat the AIDS epidemic around the world, the Product (RED) campaign aims to engage consumers in an “economic initiative” with exclusive products from their corporate partnerships. Academic journals claim that this effort is a new form of Cause-Related Marketing (CRM), even though it involves many Public Relations strategies and tactics. Product (RED)’s unique nature is unlike previous CRM campaigns due to its corporate partnership agreements. Researchers have not previously studied initiatives such as Product (RED) through either Public Relations or Marketing theories. David’s (2004) Convergence Theory creates a cyclical model to merge both Public Relations and …

Grinding The Axe Body Spray: Linking Gamer Experience And Brand Recall In Guitar Hero Iii, Miranda Coy Lemon

LSU Master's Theses

The growth in popularity of social video games that appeal to a wide variety of audiences offers new opportunities for in-game advertisers to reach beyond the traditional gamer market. The current study aimed to test the effectiveness of in-game advertising placements in the popular video game, Guitar Hero III, based on the Limited Capacity Model of Mediated Motivated Message Processing (LC4MP). The Limited Capacity Model predicts that experienced gamers utilize fewer mental resources when playing video games because the repeated action of playing video games eventually becomes automatic. An experienced gamer would therefore have a greater capacity to remember in-game …

Internet Use And Environmental Justice: An Exploratory Study, Jane Catherine Dailey

LSU Doctoral Dissertations

My study examined how inner-city adults perceive and experience the Internet as a civic engagement tool, and if they view the Internet as a tool for environmental advocacy. Research shows a consistent divide between those with Internet access and those without. Individuals living in low-income minority communities are the least likely groups to be Internet connected. Consequently, the Internet could further separate historically marginalized communities from important government and social resources rather than bringing them closer. Qualitative research methods were used to reveal socially-constructed perceptions of the Internet as a civic engagement tool in the inner city. Grounded theory techniques …

Entertainment Media And "Backstage" Event Framing: How 24 Defines Torture, Skye Chance Cooley

LSU Master's Theses

The purpose of the current study is to examine how the prime time television show 24 frames torture by US government officials almost exclusively in scenarios of high-consequence, high-confidence that are not supported by public opinion polls, provide contextual rationalizations that are unrealistic, show torture methods as a viable means to gain needed information, and show enemy combatants torturing U.S. citizens. Through a quantitative content analysis of torture on the television series 24 and an analysis of focus groups’ reactions to select episodes of 24 portraying torture in such scenarios, the study seeks to investigate the role of entertainment media …

Message Framing And Interactivity In Direct-To-Consumer Internet Advertisements: Visual And Textual Cues On Web Sites For Prescription Medications, Brooke Alayne Harrington

LSU Master's Theses

Americans’ adoption of the Internet has spawned the increased usage of this medium for direct-to-consumer advertising by pharmaceutical manufacturers, despite the widespread controversy over the ethics of the practice, the educational value of direct-to-consumer advertising, and the ultimate cost of the practices to the public. While the U.S. Food and Drug Administration regulates the industry’s advertising within traditional media, the agency does not yet impose standards for direct-to-consumer advertising of prescription medications on the Internet. This content analysis of the visual and textual cues of 100 direct-to-consumer Web sites for prescription medications identifies the unexpected strong presence of gain frames …

Central Florida Future, Vol. 39 No. 148, December 10, 2007

Central Florida Future

Thanks for the memories; DUI charges follow hit-run; Counseling program addresses suicide; Board allots tuition money.

Central Florida Future, Vol. 39 No. 147, December 7, 2007

Central Florida Future

UCF protesters take food fight to Miami; UCF PD arrest former Buc WR; UCF loses children's hospital at Lake Nona; Minority students see more Ph.D.s.

Spartan Daily, December 6, 2007, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 129, Issue 53

Prospectus, December 6, 2007, Chuck Shepherd, Kathleen Serino, Mandy Robinson, Stephanie Gomez, Beth Voigt, Daniel Kolb, Judy Seyb, Briana Stodden, Cameron Brown, Aaron Geiger, John Eby, Shane Swearingen

Prospectus 2007

No abstract provided.

Spartan Daily, December 5, 2007, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 129, Issue 52

Central Florida Future, Vol. 39 No. 146, December 5, 2007

Central Florida Future

Dancing the part; Robbers land safe worth $11,000; Second pharmacy to open by towers; ATO raises $20K in cash, toys at concert.

Spartan Daily, December 4, 2007, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 129, Issue 51

Spartan Daily, December 3, 2007, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 129, Issue 50

Central Florida Future, Vol. 39 No. 145, December 3, 2007

Central Florida Future

Champs; Hitt's pay high among colleges; Master's programs approved to improve; Judge argues for softer drug laws.

Wsu Research News, Winter 2007, Office Of Research And Sponsored Programs, Wright State University

WSU Research News

A sixteen page newsletter of the WSU Research News. The WSU Research News was published monthly beginning in June of 1968 and issued by the Office of Research Development. This newsletter was created to provide information to the WSU faculty about the availability of outside funds for research and educational programs, new developments that may affect availability of funds, and general information on research and educational activities at Wright State University.

Spartan Daily, November 29, 2007, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 129, Issue 49

Ua12/2/1 College Heights Herald, Vol. 83, No. 24, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

Spartan Daily, November 28, 2007, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 129, Issue 48