Digital Commons Network^™

Impact Of Endorser And Message Appeal On The Success Of An Online Aids Psa, Arti Kulkarni

LSU Master's Theses

This exploratory study investigated the impact of endorser type and message appeal on the success of an online AIDS public service announcement (PSA). The research sought to determine the main effects and interaction effects of endorser and message appeal on the measures of PSAs effectiveness (recall, recognition, attitudinal and behavioral). In order to achieve this goal, the research conducted a 3 X 2 factorial design experiment that manipulated three types of endorsers (celebrity, expert, and typical person) and two types of message appeals (emotional and rational) in the PSA. The researcher expected the expert endorser would be more effective than …

Nutrition And Eating Habits In Adolescent Television Programs: A Content Analysis Of Food And Beverage Consumption On Popular Teen Television, Carly Nicole Dickson

LSU Master's Theses

Media research often argues that viewing certain media can significantly increase the likelihood someone will develop an eating disorder or become obese. This study uses social cognitive and drama theory to discuss how adolescents may learn nutrition information and eating habits by watching television programs. Since adolescence is when people form eating habits, this exploratory study will analyze the nutrition content in three top teen television shows. This quantitative content analysis found that the characters in teen television primarily have a healthy body size but consume unhealthy items. This may be sending a message to adolescents that unhealthy nutrition maintains …

A Comparison Of Foreign News Coverage In The Mercantile And Popular Press Of The 1830s, Virgil Ian Stanford

LSU Master's Theses

The rise of the American penny press in the 1830s is thought of as a crucial moment in journalism history that precipitated changes in newspapers that are still evident today. Yet, many specific characteristics of the transition from a predominantly elite mercantile and partisan press to the popular penny press remain unknown, including the changes that occurred in foreign news coverage. This study will examine four newspapers, two mercantile and two penny, printed in New York City from 1830 to 1842. It will use quantitative content analysis of five variables – frequency, length, prominence, content, and presentation style – to …

Winona Currents Annual Report 2008, University Advancement - Winona State University

Winona Currents

This magazine published by Winona State University’s University Advancement was intended to inform WSU Alumni, students, faculty, staff and the greater community about Alumni and the university.Winona Currents Annual Report for 2008.

Spartan Daily, December 10, 2008, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 131, Issue 53

Spartan Daily, December 9, 2008, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 131, Issue 52

Spartan Daily, December 8, 2008, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 131, Issue 51

Central Florida Future, Vol. 40 No. 111, December 5, 2008

Central Florida Future

Football player sent to hospital; Book prices still on the rise; Virtual rehabilitation; VOX tries to prevent HPV; Four-wheeled steeds prowl UCF campus.

Spartan Daily, December 4, 2008, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 131, Issue 50

Spartan Daily, December 3, 2008, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 131, Issue 49

Prospectus, December 3, 2008, Chuck Shepherd, Jonas Dees, Cassandra Cunningham, Sean Hermann, Judy Seyb, Patrick Wood, Ken Smith, Nada Youssef, Aaron Geiger, Andrew Serino, Anthony Burkert, Briana Stodden

Prospectus 2008

No abstract provided.

Central Florida Future, Vol. 40 No. 110, December 3, 2008

Central Florida Future

Knights get in shape in their way; No green on grass; Golden Rule; One gay group to take action; Education and the Web look for happy medium; The trials, rewards of being in honors; Eligibility.

Spartan Daily, December 2, 2008, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 131, Issue 48

Free Winona: Celebration, Free Winona

Free Winona Newspaper

Free Winona is a newspaper published in Winona, Minnesota in 2008 and 2009. This issue includes:

• Plan to Participate in the Really Really Free Markets;
• Interview with Variety Show Coordinator;
• Buying Gifts in a Failing Economy;
• Backmatter: Making Plans at the Hearth

Wsu Research News, Winter 2008, Office Of Research And Sponsored Programs, Wright State University

WSU Research News

A sixteen page newsletter of the WSU Research News. The WSU Research News was published monthly beginning in June of 1968 and issued by the Office of Research Development. This newsletter was created to provide information to the WSU faculty about the availability of outside funds for research and educational programs, new developments that may affect availability of funds, and general information on research and educational activities at Wright State University.

The Content And Role Of Web Sites In Public Relations Of Religious Congregations, Jerlen Young Nelson

Dissertations

This study presents an analysis of the content of Web sites belonging to local religious congregations. The study included a quantitative content analysis of the Web sites of 120 local congregations, which represented 12 different religious organizations. These religious organizations were all members of the Religious Communicators Council organization. Results of the study emphasized the basic content and functions of the Web sites. Overall, this study found that 43.3% of the Web sites were used for informational purposes only. For example, a few of the most prevalent variables on the Web sites were the general contact information, staff information, e-mail …

"George Bush Doesn't Care About Black People": Hip Hop, Public Discourse And Black Politics In The Early 21st Century, Hazel Bell James Cole

Dissertations

Recently, more scholars are examining hip hop as a powerful cultural, communicative force, yet hip hop's political orientation goes unnoticed. This study highlights the politics found in hip hop culture and in rap music since 2000 by exploring hip hop as a social movement. This study utilizes a critical, cultural approach by applying ideological case study and textual analyses methods. Song lyrics, activist efforts and black politics prove the political orientation of hip hop culture, which revealed that rap music in general is limited by capitalistic, hegemonic restraints juxtaposed to rappers serving as the legitimate voice of the marginalized and …

Winona Currents Magazine, University Advancement - Winona State University

Winona Currents

This magazine published by Winona State University’s University Advancement was intended to inform WSU Alumni, students, faculty, staff and the greater community about Alumni and the university.Enchanted Forest: Alum Forrest Musselman updates favorite tales for fortieth Children's Theatre.

Inside Unlv, Diane Russell, Michelle Mouton, Mamie Peers, Shane Bevell

Inside UNLV

No abstract provided.

New Yoga Studio Encourages Positive Impact On Community Through Communication And Leadership, Shauna Stelzer

Communication & Leadership Dissertations and Theses

The purpose of this study is to explore the ways in which a well-attended Yoga studio can inspire health, wellness and the desire to contribute to one’s community. Members of the community who have been attending Yoga for varying amounts of time were given the opportunity to comment on their experiences and their heightened communication abilities with community members as a result of their attendance in Yoga classes. Additionally, studio owners gave their thoughts and opinions on the businesses in their community, as well as expressed their beliefs and knowledge of transformations that they have witnessed in the community because …

Central Florida Future, Vol. 40 No. 109, December 1, 2008

Central Florida Future

Homelessness to rise as the economy sinks; Blaze of despair; Gay day strikes for equality; Graduate schools see more interest; Boba tea time around UCF.

Central Florida Future, Vol. 40 No. 108, November 26, 2008

Central Florida Future

Union stays open for final exams; The legacy after math; Black Friday looking blue; Speakers get a place to practice; Study shows some colleges view sites.

Spartan Daily, November 25, 2008, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 131, Issue 47

Ua12/2/1 College Heights Herald, Vol. 84, No. 24, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Bennett, Emily. On Her Toes – Martha Madison
• Ulber, Emily. Bowling Green Benefits from Adult Literacy Program
• Carey, Ryan. Sixth-Seeded Lady Tops Win Sun Belt Title - Volleyball
• Hale, Marianne. Task Force to Evaluate Western’s Growth – Task Force on Quality & Access
• Be Proactive, Not Reactive: University Officials Need to be Policy Driven
• Milam, Dustin. Fight for Rights, Liberation, Equality
• Jones, Ashley. Praxis vs. Western Football – Parking
• Schwab, Edmond. Change I Can’t Believe In
• Stewart, Colleen. Vigil Honors Victims of Transgender Hate Crimes …

Central Florida Future, Vol. 40 No. 107, November 24, 2008

Central Florida Future

Culture clubs rock International Fair; Saying 'Thank you'; Volunteer opportunities; Crist wants tuition increase; Evolution meets its probability; SGA Senate picks new pro tempore.

Spartan Daily, November 24, 2008, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 131, Issue 46

Central Florida Future, Vol. 40 No. 106, November 21, 2008

Central Florida Future

Local bands play concert for charity; Students sell work, bond with community; Deal brings $1 mil. to UCF; Creativity and community; Operation Christmas brings gifts to kids; Students bring home China.

Spartan Daily, November 20, 2008, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 131, Issue 45

Spartan Daily, November 19, 2008, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 131, Issue 44

Prospectus, November 19, 2008, Chuck Shepherd, Jonas Dees, Ken Smith, Nada Youssef, Sean Hermann, Judy Seyb

Prospectus 2008

No abstract provided.