Digital Commons Network^™

Annual Report, 2015-16, University Of Mississippi. School Of Journalism And New Media, Will Norton Jr.

Annual Reports

No abstract provided.

Broadband And Mobile Internet Services In Nonmetropolitan Nebraska: 2016 Nebraska Rural Poll Results, Rebecca Vogt, Cheryl Burkhart-Kriesel, Randolph Cantrell, Bradley Lubben, Larry J. Mcelravy Jr.

Publications from the Center for Applied Rural Innovation (CARI)

A recent Pew Research Center survey revealed that home broadband adoption has plateaued in the United States. In addition, there has been an increase in adults who use a smartphone to access the Internet but do not have traditional broadband service in their home. Given these national trends, how do rural Nebraskans access the Internet? Are they accessing the Internet from their cell phones? Are they subscribing to high-speed Internet services at home? How satisfied are they with their Internet services? How important do they feel Internet access is for various items? This paper provides a detailed analysis of these …

The Guardian, May 2, 2016, Wright State University Student Body

The Guardian Student Newspaper

Twenty page issue of The Guardian, the official student-run newspaper for Wright State University. The Guardian has been published regularly since March of 1965.

Spartan Daily, May 12, 2016, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2016

Volume 146, Issue 42

Spartan Daily, May 11, 2016, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2016

Volume 146, Issue 41

Spartan Daily, May 10, 2016, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2016

Volume 146, Issue 40

Ua12/2/1 Graduation Edition, Wku Student Affairs

WKU Administration Documents

Special commencement edition of the College Heights Herald.

Spartan Daily, May 5, 2016, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2016

Volume 146, Issue 39

Advocacy Campaign For Women's Reproductive Health And Access On Social Media, Rachel Crist, Jules Montes, Lauren Frank

Student Research Symposium

Advocacy organizations increasingly rely on social media (e.g. Twitter hashtags) to foster issue awareness. Social media platforms can be promising communication channels to reach diverse audiences; however, it is unclear how effective these campaigns are at reaching audience members whose views do not align with the campaign. Using diffusion of innovations as a theoretical framework, this study examines the #BirthControlHelpedMe campaign to better understand the response to an advocacy campaign promoted via Twitter. Focus groups were conducted separately for men and women. The moderator led participants in a semi-structured discussion of perceptions of birth control. Participants were then shown example …

Spartan Daily, May 4, 2016, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2016

Volume 146, Issue 38

Spartan Daily, May 3, 2016, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2016

Volume 146, Issue 37

Ua12/2/1 College Heights Herald, Vol. 91, No. 26, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Collins, Emma. Buying Into the Barrell: WKU Starts Brewing, Distilling Program with Alltech – Curriculum, Alcohol
• Kast, Monica. Administrators Host Budget Reduction Open Forum
• Collins, Emma. Work Ready Scholarship Opens Path for Incoming Students
• Collins, Emma. 6 WKU Colleges Face Empty Faculty Position Eliminations – Budget
• Hardin, Scout. Gentlemen’s Guide to a Day at the Churchill Downs – Kentucky Derby, Fashion
• King, Jennifer. Editorial Cartoon Mental Health
• Essential Services: Counseling & Testing Center Affected by Budget Reduction Plan
• Nellans, Lily. Letter to the Editor – Institute for Citizenship & …

Ua12/2/1 Stress Busters, Wku Student Affairs

WKU Administration Documents

Special finals week edition of the College Heights Herald.

This Machine Kills Fascists: Music, Speech And War, Robert J. Crisler

College of Journalism and Mass Communications: Theses

This thesis examines the history and persuasive power of rhetoric through the mass medium of popular music from Woody Guthrie to the modern era. It focuses on the Vietnam War era as a particularly significant and prolific era of topical (“protest”) music. Through interviews with media observers, historians and veterans of the Vietnam war, it seeks to understand the relevance of rhetorical speech in music within an overall mass media context, both within that era and extending to the present day. Through contemporaneous accounts of the intent of the songwriters and artists, an understanding is gained of the intent to …

The Ebola Crisis: A Communicative Response From Samaritan's Purse, Bailie Porter

Masters Theses

Crisis does not discriminate. It can strike without warning, at any time or place. Managers, organizations, and leaders alike, must be ready at all times to respond to them, whether they are planned for or not. An efficient and quick response is especially necessary when health crises or natural disasters strike, because human life may be at stake. Crisis communication has become more and more important in a world that is daily filled with catastrophes. This study uses W. Timothy Coomb’s situational crisis communication theory as a lens to view the Ebola crisis. The purpose of the research is to …

Understanding How The Southeastern Conference Football Teams Use Twitter Through A Content Analysis, Kristin Elise Pearson

Graduate Theses and Dissertations

The influence of Social media on intercollegiate athletic departments has been prominent in the past few years. With tight budgets, the departments are forced to find different means of marketing and promoting their brand – through embracing Social media platforms. Research on Social media and intercollegiate athletics is limited; therefore, it is necessary to research how the departments are utilizing Social media. With the agenda setting theory as a foundation, this study explores how the 14 SEC football teams are utilizing Twitter. A total of 3,176 tweets were collected from two constructed weeks. Overall, the findings show that the information …

Our Voice, Our Choice: Race, Politics And Community Building On The Pages Of Five Historically Black College And University Newspapers From 1930 To 1959, Sheryl Monique Kennedy Haydel

Dissertations

From 1930 to 1959, the black college student-run press was a prolific voice leading discussions about ways to eradicate racial discrimination, amass political currency, and nurture communal solidarity. Embedded in their mission was a desire to awaken their readers intellectually and emotionally to join a mounting movement toward racial liberation. Yet, historians have ignored this expansive network of black collegian editors and writers, who were a philosophical extension of the professional Black Press.

Like their mentors in the Black Press, black college student editors and writers vigorously advocated for racial equality, took a combative stance against political gerrymandering that left …

Smartphones And Cognition: The Case For An Updated Theory Of Electronic Eloquence, Omar Adams

Masters Theses

As Marshall McLuhan first proposed, humanity has progressed through several stages of communication technology that have each fundamentally changed the way people think and behave within society at large. Electronic media redefined society in the 20th century, and now we stand at the cusp of a new revolution. This paper examines the changes brought about by the Internet and new media, with a particular focus on the effects of smartphone and social media use, through the lens of Kathleen Hall Jamieson’s theory of electronic eloquence. An anonymous survey was conducted to determine participants’ preferences on different forms of media as …

Position The Brand: Identify The Role Of Social Media For Public Accounting Firms In Digital Age, Linbo Yao

Masters Theses

Due to the popularity of social media, accounting industry gradually adapts to using social media for their social benefits and social business. Various social media platforms provide new approach for accounting companies to get involved in this modern digital age. The present study is intended to investigate the roles of social media in public accounting firms in modern digital age by comparing three largest public accounting firms’ social media usages in Facebook, Twitter, and LinkedIn. Facebook is community-based network that allows people to connect and make friends with each other. Twitter is a micro blogging network that delivers short and …

Access Magazine, May 2016, San Jose State University, School Of Journalism And Mass Communications

Access Magazine

No abstract provided.

Corporate Social Responsibility On Twitter, Rachel E. Deems

Journalism Undergraduate Honors Theses

Through content analysis of corporate social responsibility (CSR) on Twitter, this study examines how the country’s top and largest corporations in each of the main industries portray CSR on Twitter. The study investigates the agenda-setting potential of the CSR tweets based upon the variables examined, including (a) CSR dimension, (b) CSR topic, (c) tone, (d) stakeholders, (e) Twitter attributes, and (f) Twitter interactivity. The results indicate that CSR tweets predominantly portray the discretionary level of CSR, regardless of industry, predominantly include topics of public philanthropy, especially service-producing industries, and positive tone was used most frequently across industries. The community was …

Spartan Daily, April 28, 2016, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2016

Volume 146, Issue 36

Ua12/2/1 The Best Of The Hill, Wku Student Affairs

WKU Administration Documents

Special edition of the College Heights Herald.

Ua12/2/1 College Heights Herald, Vol. 91, No. 25, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Kast, Monica. The Cuts Are Coming – Budget
• Dick, Jacob. WKU Plan Privatizes 202 Staff Positions – Facilities Management
• Collins, Emma. Budget Reduction Plan Contains Tuition, Salary Increases
• Kast, Monica. New York Times Reporter, WKU Alumna Speaks to Students – Nikita Stewart
• Kast, Monica. Presidential Search Committee Hosts Student Forum
• Collins, Emma. Ball State University Student Gives WKU Sexual Assault Awareness Report Card – Brianna Kirkham
• Collins, Emma. Helm Library to Close for Repairs Over Summer – University Libraries
• King, Jennifer. Editorial Cartoon Couch Potato
• Lever, Katie. Letter to …

Spartan Daily, April 27, 2016, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2016

Volume 146, Issue 35

Prospectus, April 27, 2016, Parkland College, Peter Floess, Scott Barnes, Matthew D. Moss, Zonghui Li

Prospectus 2016

Course changes lined up for coming semester; Teenager receives degree at Parkland before graduating high school, How America's Electoral College works, McDonnell case at high court will test reach of bribery laws (AP), Illinois bills would limit mentally ill from owning guns (AP), Ex-NFL QB Johnny Manziel indicted in Texas (AP), Saudi prince unveils plans to welcome tourists (AP), Tourist in yoga airplane altercation allowed to fly to Korea (AP), Club Latino hosts bubble soccer (photo essay);

Ua3/9/7 Budget Reduction Plan, Wku President's Office - Ransdell

WKU Administration Documents

Email from WKU president Gary Ransdell to faculty & staff regarding budget cuts.

Ua12/2/1 College Heights Herald, Vol. 91, No. 24, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Collins, Emma. Students & Community March for Sexual Assault – Demonstrations, Take Back the Night
• Kast, Monica. WKU Mental Health Advocate Recognized Nationally – Brendan Ward
• Kast, Monica. Reserve Fund Tapped, Search Firm Announced – Regents, Presidential Search
• Moore, Elisabeth. WKU Staff Give Suggestions to Presidential Search Committee
• Moore, Mollie. A Healthy Body Means a Happy You
• King, Jennifer. Editorial Cartoon
• Money Well Spent? – Budget, Track & Field, Athletics
• Hardin, Scout. How to Be the Best Dressed at the Kentucky Derby – Fashion
• Scarlett, Gabriel. Magic in the …

Music In Advertising: An Overview Of Jingles, Popular Music And The Emotional Impact Of Music In Advertising, Jeremy Jia Le Ng

Senior Honors Theses

Music is used extensively in advertising. Thus, it is surprising that so little research has been conducted on the emotional effects of music in advertising. Industry research has focused on the informational processing model, which measures how effective an advertisement is based on recall and understanding. However, beyond influencing thoughts and behavior, music tugs at the heart and leaves a lasting mark.

This thesis gives an overview of how music has been used in advertising, and delves into the emotional impacts of music in advertising. This thesis also explores the creative process behind choosing the right music for an advertisement, …

Spartan Daily, April 21, 2016, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2016

Volume 146, Issue 33