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Spartan Daily, February 7, 2019, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2019

Volume 152, Issue 7

Spartan Daily, February 6, 2019, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2019

Volume 152, Issue 6

Spartan Daily, February 5, 2019, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2019

Volume 152, Issue 5

Missing The (Turning) Point: The Erosion Of Democracy At An American University, Anthony Fucci, Theresa Catalano

Department of Teaching, Learning, and Teacher Education: Faculty Publications

On August 25, 2017, student members of Turning Point USA (TPUSA), a right-wing conservative organization who advocates for smaller government and free market enterprise, recruited on the University of Nebraska–Lincoln (UNL) campus. Members of the UNL community protested nearby. Part of the protest was recorded on video and released to social media leading to harsh public criticism that accused the university of restricting free speech and being an unsafe environment for conservative students. Drawing on cognitive linguistics (e.g. metonymy, framing) and multimodal critical discourse analysis (MCDA), this paper explores how the TPUSA incident at UNL was recontextualized in local and …

Spartan Daily, January 31, 2019, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2019

Volume 152, Issue 4

Prospectus, January 31, 2019, Parkland College, Emma Fleming, Paul Benson, Ayla Mcdonald, Nic Hansen

Prospectus 2019

Black History Month in Full Swing, The government shutdown and how it affects Parkland, Meet the CobraVenture Student Entrepreneurs! Part 1, Meet the Editors - Part 2

Spartan Daily, January 24, 2019, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2019

Volume 152, Issue 1

Prospectus, January 24, 2019, Parkland College, Nic Hansen, Ayla Mcdonald, Paul Benson, Emma Flemming, Chad Beyler

Prospectus 2019

The Prospectus:Engaging the Present-Preserving the Past, Meet the Editors, The Banquet of American Dreams, Check out the Tutors in D120, Trimble, Meinert December Parkland Athletes of the Month, Cobra Excel in Fall 2018 Classroom, Meet the Parkland Hall of Fame Class of 2018

Online Versus Face-To-Face Public Speaking Outcomes: A Comprehensive Assessment, Melissa A. Broeckelman-Post, Katherine E. Hyatt Hawkins, Anthony R. Arciero, Andie S. Malterud

Basic Communication Course Annual

In an attempt to meet rising student demand and cost-effectively deliver instruction, colleges and universities are offering more online courses. Despite the increasing growth of the online format, there remains a question of the effectiveness of this instructional delivery method. We evaluated the relative effectiveness of a public speaking course in both the online and the traditional face-to-face formats at a large, public university in the mid-Atlantic region. A series of MANOVAs were run to test the differences in performance and other student growth indicators between course formats. While the students in the online courses demonstrated higher behavioral engagement, the …

Synthesizing The Current State Of The Basic Communication Course Annual: Furthering The Research Of Effective Pedagogy, Jillian Joyce, Alex Kritselis, Samantha Dunn, Cheri J. Simonds, Ben Lynn

Basic Communication Course Annual

In 2005, 16 years after the initial publication of the Basic Communication Course Annual, Hunt, Novak, Semlak, and Meyer (2005) conducted the first synthesis of research published in the Basic Communication Course Annual. Since then, the Annual has used a variety of methods to enhance our understanding of the pedagogy, learning, and assessment of the basic course. Thirteen years later, the second synthesis of the Annual adds new research topics to the conversation, evaluates trends in past content, and looks to the future of the Annual to examine the themes that will drive research over the next several …

Influence Of Fake News In Twitter During The 2016 Us Presidential Election, Alexandre Bovet, Hernán A. Makse

Publications and Research

The dynamics and influence of fake news on Twitter during the 2016 US presidential election remains to be clarified. Here, we use a dataset of 171 million tweets in the five months preceding the election day to identify 30 million tweets, from 2.2 million users, which contain a link to news outlets. Based on a classification of news outlets curated by www.opensources.co, we find that 25% of these tweets spread either fake or extremely biased news. We characterize the networks of information flow to find the most influential spreaders of fake and traditional news and use causal modeling to …

Let's Take A Selfie! Living In A Snapchat Beauty Filtered World:The Impact It Has On Women's Beauty Perceptions, Angelina Cruz

Electronic Theses and Dissertations

Snapchat's beauty filters have become a prominent force in the social media realm. It's vital in understanding the impact in how Snapchat's beauty filters shape beauty standards among young women. This became the primary motivation of conducting this qualitative study. Six focus groups were conducted to explore the depths of why female college students between the ages of 18-25 decide to post either selfies with Snapchat's beauty filters applied or natural images. Dialectical tensions theory was used as the foundation for this study to explore both the internal and external discursive struggles young women face when deciding to post natural …

The Unacceptable Rise: An Investigation Of School Shootings In The United States, Tracy Gulliford

Electronic Theses and Dissertations

This research study examined teachers' understanding of risk factors and characteristics of potential perpetrators of school shootings, as well as the steps to take when they are identified in students. Participants completed a survey that contained Likert-type scale items regarding self efficacy and open-ended questions regarding school violence experiences. A mixed methods analysis revealed three primary conclusions. First, teachers have high levels of self-efficacy regarding the importance of and ability to deal effectively with troubled students. This conclusion suggests that teachers do internalize the relevance of this issue to them. Second, this study revealed a gap in terms of the …

Ua99/9 Bowling Green Business University Publications, Wku Archives

WKU Archives Collection Inventories

Publications created by and about the Bowling Green Business University, includes publicity pieces used in student recruitment.

Ua35/3 Memoranda, Wku Provost

WKU Administration Documents

2019 memoranda issued by the WKU Provost to faculty & staff via email.

• Center for Innovative Teaching & Learning
• Comprehensive Academic Program Evaluation Committee Membership
• Updates from the Provost
• Academic Affairs Personnel Update
• College of Health & Human Services Dean Search Update
• Potter College Leadership Update
• Provost Council
• Office of the Provost Personnel Updates
• Welcome Back!
• August 29th Class Schedules & Football Game Parking
• CAPE & Curriculum Review
• SIF Commitments
• WKU Undergraduate Curriculum Expedited Review Workflow
• WKU Undergraduate Curriculum Full Review Workflow
• Diversity, Equity & Inclusion Plan
• Gray Associates
• Fifth Week Check-in
• Strategic Enrollment Planning Committees
• Updates from the Provost …

Ua12/8 Annual Campus Safety & Security Report, Wku Police

WKU Administration Documents

This report is designed to provide students, potential students, parents, facility and staff with crime statistics and information on university services and crime prevention programs.

The Relationship Between Consumers’ Digital Media Usage And Their Purchasing Behavior On Marketing Training Courses., Kulthida Phithakwongwatthana

Chulalongkorn University Theses and Dissertations (Chula ETD)

The objective of this research is to study the relationship between digital media usage and purchasing behavior on marketing training courses by using 5 steps of purchasing behavior. Online questionnaire is used as a tool to collect data via online survey. The sample size was 200 Young Entrepreneurs Chamber of Commerce (YEC) members from 5 regions, aged between 20 to 45 years. The study found a positive relationship between digital media usage and the respondents' purchasing behavior on marketing training courses. The result found that the most popular channel for respondents to purchase online courses is Facebook and website, Also …

การพัฒนาต้นแบบบอร์ดเกมเพื่อสร้างความเข้าใจเรื่องการสื่อสารความยินยอมพร้อมใจทางเพศสำหรับนักศึกษามหาวิทยาลัย, พิมพ์พจี เย็นอุรา

Chulalongkorn University Theses and Dissertations (Chula ETD)

การวิจัยนี้มีวัตถุประสงค์เพื่อศึกษาปัจจัยที่เป็นอุปสรรคในการสร้างความเข้าใจเรื่องการสื่อสารความยินยอมพร้อมใจทางเพศ ศึกษาการรับรู้ ทัศนคติ และพฤติกรรมของนักศึกษามหาวิทยาลัยเกี่ยวกับการสื่อสารความยินยอมพร้อมใจทางเพศ และนำมาออกแบบต้นแบบบอร์ดเกมเพื่อสร้างความเข้าใจเรื่องการสื่อสารความยินยอมพร้อมใจทางเพศสำหรับนักศึกษามหาวิทยาลัย รวมทั้งเพื่อประเมินผลต้นแบบบอร์ดเกมเพื่อสร้างความเข้าใจเรื่องการสื่อสารความยินยอมพร้อมใจทางเพศสำหรับนักศึกษามหาวิทยาลัย ใช้ระเบียนวิธีวิจัยเชิงคุณภาพ (Qualitative Method) ได้แก่ การวิเคราะห์เอกสาร การสัมภาษณ์เชิงลึก และการสนทนากลุ่ม ผลการศึกษาพบว่า สถานการณ์เกี่ยวกับการสื่อสารความยินยอมพร้อมใจทางเพศกลุ่มนักศึกษามหาวิทยาลัยมีความเข้าใจเพียงผิวเผิน ไม่ได้ตระหนักในความสำคัญของการสื่อสารความยินยอมพร้อมใจทางเพศสอดคล้องกับข้อค้นพบเกี่ยวปัจจัยต่าง ๆ ที่เป็นอุปสรรคในการสร้างความเข้าใจเรื่องความยินยอมพร้อมใจทางเพศ ได้แก่ ระบบวิธีคิดเรื่องเพศที่กำกับโดยระบบคิดแบบชายเป็นใหญ่ และวัฒนธรรมอำนาจนิยม มายาคติของความยินยอมพร้อมใจทางเพศ แบบฉบับทางเพศแบบดั้งเดิม รูปแบบการสื่อสารความยินยอมพร้อมใจที่ขัดกับธรรมชาติของการมีเพศสัมพันธ์ และการขาดแคลนพื้นที่การสื่อสารเรื่องเพศเชิงบวก ต้นแบบบอร์ดเกมที่พัฒนาขึ้นจากการวิจัยครั้งนี้ เรียกว่า Consentopia เป็นบอร์ดเกมเพื่อการเรียนรู้เกี่ยวกับการสื่อสารความยินยอมพร้อมใจทางเพศ ผลการประเมินต้นแบบบอร์ดเกม พบว่าเป็นสื่อการเรียนรู้ที่ช่วยสร้างพื้นที่การสื่อสารเรื่องเพศเชิงบวกที่ครอบคลุมหลายมิติ ตลอดจนสามารถนำไปใช้ในการฝึกฝนทักษะการสื่อสารความยินยอมพร้อมใจทางเพศ

Influencer Marketing: Consumer Responses To Instagram Influencers, Gloriann Schaefer

Senior Honors Theses

Influencer marketing is the promotion of services and products through individuals with a large social media following. The research contained within this thesis will discuss the topic of influencer marketing and the responses of the consumers targeted. This study observed the different types of responses and comments that followers of Instagram influencers left on their posted content.

The themes and characteristics of responses of Instagram influencer followers will be found through a qualitative content analysis. The study is supported by self-presentation theory, which suggests that individuals, in this case social media influencers, present themselves in a way that results in …

Ua3/3/7 President's Office-Thompson Scrapbooks, Wku Archives

WKU Archives Collection Inventories

Scrapbooks created during Kelly Thompson's tenure as president of WKU.

Ua3/4/9 President's Office-Downing Scrapbooks, Wku Archives

WKU Archives Collection Inventories

Scrapbooks created during Dero Downing's tenure as president of WKU.

Ua8/3/3 Information Technology - Wkyu Production Services, Wku Archives

WKU Archives Collection Inventories

Records and video created by WKYU Production Services.

The Impact Of Playful Ironic Branded Entertainment On Consumer Behavior, Phubest Phirakulwanich

Chulalongkorn University Theses and Dissertations (Chula ETD)

The objective of this study was to investigate the impact of playful ironic branded entertainment on consumer behavior, including understanding, attitude toward the brand, attitude toward the branded entertainment, source characteristics, and purchase intention, on a low-involvement product, Milo, a chocolate malt beverage. Pre-experimental setting, with static group design, was employed to collect data from 120 undergraduate students at the Faculty of Economics, Thammasat University, during April 2020. The result indicated that both playful ironic branded entertainment and non-playful ironic branded entertainment gave similar impacts on consumer behavior. Attitude toward the brand was the only sub-variable that the playful ironic …

The Global Disinformation Order: 2019 Global Inventory Of Organised Social Media Manipulation, Samantha Bradshaw, Philip N. Howard

Copyright, Fair Use, Scholarly Communication, etc.

Executive Summary

Over the past three years, we have monitored the global organization of social media manipulation by governments and political parties. Our 2019 report analyses the trends of computational propaganda and the evolving tools, capacities, strategies, and resources.

1. Evidence of organized social media manipulation campaigns which have taken place in 70 countries, up from 48 countries in 2018 and 28 countries in 2017. In each country, there is at least one political party or government agency using social media to shape public attitudes domestically.

2.Social media has become co-opted by many authoritarian regimes. In 26 countries, computational propaganda …

Heuristics Used In Credibility Judgment Of Health Information On Facebook, Yaninee Petcharanan

Chulalongkorn University Theses and Dissertations (Chula ETD)

Facebook users worldwide had been facing challenges of information credibility. This study aimed to address this issue among Thai Facebook users by focusing on health information in particular, through a lens of heuristic approach. Data were collected from 50 informants by in-depth interviews and 480 responses from online surveys. All participants were at least 18 years old with a minimum of one year experience in using Facebook. The results revealed three different processes and five heuristics, namely, reputation heuristic, authority heuristic, expectancy violation heuristic, persuasive intense heuristic, and bandwagon heuristics that participants adopted when making a credibility judgment of health …

Consumers’ Exposure To Facebook Fanpage, And Their Motivation, And Loyalty To “Love And Producer” Mobile Game, Bhichamon Manomaiphibul

Chulalongkorn University Theses and Dissertations (Chula ETD)

This research aims to analyze the exposure to “Love and Producer” mobile game’s Facebook Fanpage, consumers’ motivation, and loyalty. The research explores the relationship between the exposure to Love and Producer’s Facebook Fanpage and consumers’ motivation, as well as the relationship between consumers’ motivation and their loyalty. This quantitative research was conducted through an online survey which collected data from 200 female respondents, aged between 18 and 50 years old from all over the world in which 49% of the respondents are American. The results from the study reveals that respondents most frequently see photo post (M = 4.45) followed …

The Relationship Between Brand Experience And Brand Equity Of Marimekko, Bundaree Deewong

Chulalongkorn University Theses and Dissertations (Chula ETD)

The objectives of this research are as of following: to explore brand experience and brand equity of Marimekko and to explore the relationship among these two variables. The respondents of this research are two hundred and three Thai women who are first-jobbers, living in Bangkok, aged between 18 to 25 years old and recently bought Marimekko’s products in the past six months. The results depicted that the respondents had a positive opinion on brand experience of Marimekko (M = 3.67). Emotional experience receives the highest mean score (M = 4.18). In contrast, the lowest mean score was social experience (M …

The Relationship Between Potential Chinese Tourists' Motivation, Exposure To Ewom And Intention To Travel To Thailand, Danxin Liu

Chulalongkorn University Theses and Dissertations (Chula ETD)

The objectives of this research are to examine the potential Chinese tourists’ internal and external motivation to travel to Thailand, exposure to eWOM about tourism in Thailand, and intention to travel to Thailand, as well as the relationship between tourists’ motivation and exposure to eWOM, and the relationship between exposure to eWOM and travel intention. The quantitative research was conducted by an online survey, collecting data from 218 Chinese male and female respondents aged between 18 and 70 years old who have not visited Thailand before but have the intention to travel there. The results show that (1) the sample’s …

Vietnamese Consumers’ Attitude Toward H&M Brand, Visual Merchandising And Their Purchasing Behavior, Ha My Phan Thi

Chulalongkorn University Theses and Dissertations (Chula ETD)

This research wants to investigate Vietnamese consumers’ attitude toward H&M brand, visual merchandising and their purchasing behavior since visual merchandising in fast fashion has been considered to be one of the most strategic marketing tools among others. Quantitative research method was employed by distributing online questionnaire to collect data from Vietnamese consumers living in Ho Chi Minh city. Two hundred and two survey participants were 18 years old or older, visited H&M stores in the past 6 months, and bought H&M products over the past 12 months. The results showed that there were positive relationships between attitude toward H&M visual …

Loyalty Of Taylor Swift's Fans And Their Uses Of Social Media During Crisis Regarding Music Ownership Controversy, Nidawan Asavataweechok

Chulalongkorn University Theses and Dissertations (Chula ETD)

The objectives of this research were to study fans loyalty, fans’ perception on crisis management of Taylor Swift, and their uses of social media and to explore the relationship among these three variables. Two hundred and twenty-three respondents who are Taylor Swift’s fans, aged between 18 and 35 years old were asked to complete an online questionnaire survey. The results depicted that the respondents had a positive opinion about fans loyalty (M = 4.39). Moreover, the respondents had a positive perception on crisis management of Taylor Swift (M = 4.53) and use social media in a positive way (M = …