Digital Commons Network^™

#Oscarssowhite: Millennials, Generation Z And Oscars Viewership, Marissa L. Thomas

Theses - ALL

This study explores the declining viewership of nationally broadcasted awards shows through the Oscars in connection with Millennials and Generation Z's call for diversity and inclusion. This thesis utilizes relationship management theory and corporate reputation theory to explore the current relationship between the Oscars and the Millennial and Generation Z generations. Through a mixed methods qualitative and quantitative process, this study seeks to determine whether Oscars viewership would benefit from the adoption of diversity and inclusion initiatives.

Toward A Public Relations Theory Of Integration, Kelly Coolican Gaggin

Dissertations - ALL

Health and human service nonprofit organizations provide a multitude of support services to marginalized and underserved populations in the United States and abroad. Public relations and communications professionals are often focused on supporting goals that are directly tied to the organization which are also strongly tied to revenue seeking through increasing awareness of mission and need for financial contribution. This qualitative constructivist grounded theory study explores the extent to which public relations and communications roles can impact the integration of service populations into their communities.Through interviews with 13 refugee aid organization staff and 11 refugees, primary barriers to integration, including …

#Oscarssowhite: Millennials, Generation Z And Oscars Viewership, Marissa L. Thomas

Theses - ALL

This study explores the declining viewership of nationally broadcasted awards shows through the Oscars in connection with Millennials and Generation Z’s call for diversity and inclusion. This thesis utilizes relationship management theory and corporate reputation theory to explore the current relationship between the Oscars and the Millennial and Generation Z generations. Through a mixed methods qualitative and quantitative process, this study seeks to determine whether Oscars viewership would benefit from the adoption of diversity and inclusion initiatives.

Toward A Public Relations Theory Of Integration, Kelly Coolican Gaggin

Dissertations - ALL

Health and human service nonprofit organizations provide a multitude of support services to marginalized and underserved populations in the United States and abroad. Public relations and communications professionals are often focused on supporting goals that are directly tied to the organization which are also strongly tied to revenue seeking through increasing awareness of mission and need for financial contribution. This qualitative constructivist grounded theory study explores the extent to which public relations and communications roles can impact the integration of service populations into their communities.Through interviews with 13 refugee aid organization staff and 11 refugees, primary barriers to integration, including …

Making Moves: Lateral Reading And Strategic Thinking During Digital Source Evaluation, Elizabeth Walsh-Moorman, Kristine Pytash

Journal of Media Literacy Education

Using screencasting videos as think-alouds, this case study explores the process three high school seniors used when tasked with evaluating digital sources. Drawing from dual level theory of literacy, the study explores the complexities involved when students are asked to conduct informal research of their source (a strategy called lateral reading) in order to improve their ability to uncover potential bias in digital sources. Results indicate that lateral reading encouraged healthy reader skepticism and slowed readers down in the review, but students lacked sophisticated online reading and research strategies.

Critical Media Literacy And Black Female Identity Construction: A Conceptual Framework For Empowerment, Equity, And Social Justice In Education, Petra A. Robinson, Ayana Allen-Handy, Kala Burrell-Craft

Journal of Media Literacy Education

This paper addresses the issues of knowledge production, which interrogate and disrupt dominant narratives that subjugate Black females related to their identity. We contextualize our discussion through the lens of critical consciousness and critical media literacy by exploring the role of popular media in identity development/imposition for Black females. We outline issues of Black female identity politics by framing them through the description of critical media literacy as a 21st century literacy, with Black Feminist Theory as our theoretical lens. Similar discussions have remained centered in the field of Media Studies and there has been inadequate attention to these issues …

Effectiveness Of Protection Motivation Theory Based: Password Hygiene Training Programme For Youth Media Literacy Education, Hee Jhee Jiow, Florence Mwagwabi, Anita Low-Lim

Journal of Media Literacy Education

This study adopts an experimental design to investigate the effectiveness of a password hygiene training programme. The password hygiene training programme adopted the Protection Motivation Theory’s framework in its development, and was delivered online to 84 students aged 13 to 16. Strength of password measures, such as time taken, and number of tries required, to crack the password, were administered pre and post intervention. The findings revealed that the password hygiene training programme was effective in changing actual password setting behaviour. This study also provided hints on which perceptual changes, based on the theory’s framework, was most influential in the …

News Media Literacy Challenges And Opportunities For Australian School Students And Teachers In The Age Of Platforms, Jocelyn Nettlefold, Kathleen Williams

Journal of Media Literacy Education

News media literacy competencies and motivation in teachers are critical to media education initiatives. This article draws on a survey of 97 primary and secondary school teachers conducted as part of the Australian Broadcasting Corporation and University of Tasmania’s national Media Literacy Project in 2018. The data reveals challenges in the implementation of media literacy in classrooms, highlighting a generational divide linked to Australians’ rising consumption of news from digital sources and social media platforms. While teachers overwhelmingly say critical thinking about media is very important for students, nearly a quarter of these teachers are not engaging with news stories …

Child Participation In The Design Of Media And Information Literacy Interventions: A Scoping Review And Thematic Analysis, Linus Andersson, Martin Danielsson

Journal of Media Literacy Education

The article presents findings from a review of scientific articles about media and information literacy interventions targeted at children and adolescents. More specifically, the review centers on the quantity and quality of child participation in the design of such interventions. The findings indicate that designs with high levels of child participation constitute a minority in the sample. Most of them aim at “behavior-relevant” outcomes, e.g., reduce smoking or obesity. Interventions aimed at “media-relevant” outcomes, e.g., helping children to become competent media users, seem less widespread. Based on these findings, we argue that top-down initiatives to the promotion of media and …

Book Readers Who Are Buccaneers And Buyers, Rachel Noorda, Kathi Inman Berens, Chris Kenneally

English Faculty Publications and Presentations

These readers buy, subscribe to, and borrow books at higher rates than the general population. They engage at higher rates in fan fiction and discover new authors across multiple media, including streaming movies and television. These readers are also pirates.

Immersive Media and Books 2020 is the first study to capture data expressly about how people engage with books, video games, film, and TV. The final report focuses sharply on reader behavior across a wide range of demographic groups, based on surveys conducted before and during the pandemic.

Co-authors Dr. Rachel Noorda and Dr. Kathi Inman Berens probe especially for …

Spartan Daily, May 12, 2021, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2021

Volume 156, Issue 42

Spartan Daily, May 11, 2021, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2021

Volume 156, Issue 41

Civil Religion And The Second Amendment, Shivaun Corry

Electronic Theses and Dissertations

The American approach to legal hermeneutics emerged from the covenant theology of the Puritans. American civil religion understands the Constitution to be based in natural laws: a secularized conception of God-given rights. To change the text would collapse the epistemological framework of the nation. When a nation sees its constitution as a sacred text, then the answer to contemporary problems cannot be to change that text; rather, it must be to return to the text with an even more fundamentalist hermeneutic. Both gun rights advocate Charlton Heston, and gun control advocate Barak Obama, argued their cases using a fundamentalist hermeneutic, …

Laugh Until It’S No Longer A Scandal: The Use Of Humorous Apologia To Reframe Crisis Narratives On Saturday Night Live, Vanessa S. Hills

Masters Theses

This thesis examines the role of humor-based apologia as a crisis communication strategy for celebrities. Using a rhetorical method, it explicates the role that humor plays in shaping crisis narratives in response to kategoria within the context of Saturday Night Live. Four case study analyses determine whether the generic parameters of apologia include the use of a humor-based apologia or whether humorous apologiae should be classified as a unique subgenre. These findings further the body of research on apologia and highlight the need for additional research on the effectiveness of humor as a crisis communication strategy.

The Art And Importance Of Deliberative Rhetoric In Political Communications, Cameron Sadler

Honors Theses

This project explores the use of deliberative rhetorical appeals in political communications. Seven professionals spanning all levels of politics were interviewed about their work as communications specialists and strategists. Their insights further proved the necessity for attention to rhetoric in messaging.

The Impact Of Artificial Intelligence In The Customer Journey: A Case Study Of Bosch Usa And Defy South Africa, Tariro S. Munyengeterwa

Electronic Theses and Dissertations

Artificial intelligence (AI) continues to gain traction and is increasingly reshaping the media and marketing communications field. While significant research has been conducted on the impact of AI in other fields, there is little empirical evidence on how AI is affecting the customer journey. The present study explored both organizations’ current use of AI tools and how customer perceptions about AI affect AI usage and adoption through the lens of diffusion of innovation theory. The research was conducted using mixed-method qualitative research. In-depth interviews and a case study content analysis were conducted to collect and analyze the data. The results …

Whose Expectation? Ideal Beauty And The Cultural Construction Of The American Woman, Ameliea Rose Dulaney

Honors Theses

My research project “Whose Expectation? Ideal Beauty and the Cultural Construction of the American Woman” explores the cultural and political climate of American society over the last four centuries, analyzing how ideal beauty standards have worked in the lives of American women over the years, examining (1) how they have been negotiated by women at different times of cultural and political flux, (2) how, although beauty has long been an integral aspect of feminine identity, it has become even more so with the introduction of new technologies (advertising, tv, makeup, etc.), and (3) how as a result, the definition of …

Controversy, Coverage And Cancel Culture: The Daily Mississippian's Reporting Of The 2018 Ed Meek Controversy, And Related Findings, Mason Thomas Scioneaux

Honors Theses

As this thesis reflects a body of work completed by a journalism student near the conclusion of a journalism education at the University of Mississippi, I approached research and writing in that way. I interviewed three people, for an hour each, and the things I learned in those interviews greatly affected the conclusions I reached with this thesis. My full transcripts from those interviews are located in Appendices A-C. I also did a lot of scouring through articles of The Daily Mississippian from fall 2018 and otherwise; I looked at every single edition of the paper from that semester, both …

The Guardian, Week Of April 26, 2021, Wright State Student Body

The Guardian Student Newspaper

News articles from The Guardian for the week of April 26, 2021. The Guardian is the official student-run newspaper for Wright State University. It has been published regularly since March of 1965.

Who Do They Think We Are? Analyzing Misrepresentation Of Races In Netflix Original Films Using Critical Race Theory And Social Identity Theory, Jacob Osseck

Theses

In a society like today’s, racial misrepresentation can be found across a vast number of different forms of media. Racial misrepresentation has been found in television portrayals of characters within series and programs during primetime television. This sort of misrepresentation creates obstacles for certain minorities to overcome prejudice, racism, and bigotry that oppresses their ingroup. A content analysis of 20 Netflix Original films which were chosen through random purposive sampling, to include comedy and drama genres, was conducted for the research. The analysis produced results that helped explain that Netflix’s representation of minorities through inclusion has improved for Blacks, yet …

Spartan Daily, April 21, 2021, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2021

Volume 156, Issue 33

The Prospector, April 20, 2021, Utep Student Publications

The Prospector

Headline: UTEP Faculty Discuss Anti-Asian Hate Crimes

The Guardian, Week Of April 19, 2021, Wright State Student Body

The Guardian Student Newspaper

News articles from The Guardian for the week of April 19, 2021. The Guardian is the official student-run newspaper for Wright State University. It has been published regularly since March of 1965.

The Guardian, Week Of April 12, 2021, Wright State Student Body

The Guardian Student Newspaper

News articles from The Guardian for the week of April 12, 2021. The Guardian is the official student-run newspaper for Wright State University. It has been published regularly since March of 1965.

Spartan Daily, April 8, 2021, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2021

Volume 156, Issue 28

The Guardian, Week Of April 5, 2021, Wright State Student Body

The Guardian Student Newspaper

News articles from The Guardian for the week of April 5, 2021. The Guardian is the official student-run newspaper for Wright State University. It has been published regularly since March of 1965.

20 Somethings Tv Scm 320x, Joanna Burkhardt

Library Impact Statements

No abstract provided.

Hazardous Weather Communication En Español: Challenges, Current Resources, And Future Practices, Joseph E. Trujillo-Falcón, Orlando Bermúdez, Krizia Negrón-Hernández, John Lipski, Elizabeth Leitman, Kodi Berry

National Oceanographic and Atmospheric Administration: Technical Reports and Related Materials

According to recent Census data, the Hispanic or Latino population represents nearly 1 in 5 Americans today, where 71.1% of these individuals speak Spanish at home. Despite increased efforts among the weather enterprise, establishing effective risk communication strategies for Spanish-speaking populations has been an uphill battle. No frameworks exist for translating weather information into the Spanish language, nor are there collective solutions that address this problem within the weather world. The objective of this article is threefold. First, the current translation issue in Spanish is highlighted. Through research conducted at the NOAA/NWS Storm Prediction Center, situations are revealed where regional …

Flight Magazine, Spring 2021, Wright State Student Body

Flight Magazine

Flight Magazine is published by the Wright State Guardian Media Group and focuses on happenings in Dayton, the Miami Valley, and the world that effect the Wright State student body. Topics featured in this issue include the faculty strike, human trafficking, and COVID-19.

The Role Of Sexting In The Development Of Romantic Relationships, Max Bretscher

Theses and Dissertations

Using Knapp's stage theory of relationship communication, this pilot study examines "sexting" in the broader framework of relationship development, from initiation to termination. Likert-scale questions (1 = highly unlikely; 2 = highly likely) and open-ended questions were administered through Qualtrics to a small population (N = 45) of undergraduate mass communication students to determine on what communication technology, and in which stage(s) of relationships, is sexting most likely to occur. Quantitative results showed that Snapchat was considered the most appropriate medium for sexts (M = 4.60), followed by texting (4.27). Research that these mediums are used when relationships reach a …