Digital Commons Network^™

Spartan Daily January 25, 2012, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 138, Issue 1

Ua12/2/1 College Heights Herald, Vol. 88, No. 1, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Koch, Cameron. WKU Could Lose $5 Million in Funding – Budget
• McKay, Michael. Coca-Cola Outbids Pepsi for Campus Soda Rights
• Hayden, Natalie. WKU Changes Admission Requirements
• McKay, Michael. New Music Hall Open for Spring Semester
• Jenkins, Spencer. WKU Police Department Officer Saves Student from Choking – Desiree Moss, Danny Wilson
• Spees, Monica. Faculty Member Passionate About Coca-Cola Return – Betsy Pierce
• Harrison, Taylor. Student Government Association Continues Work on Safe Rides Program
• Harrison, Taylor. Student Government Association’s Goals for Spring Semester
• Vogt, Darren. Editorial Cartoon re: Budget
• Share the …

The Prospector, January 24, 2012, Utep Student Publications

The Prospector

Headline: Drug-Related Offenses Jump 275%

The Guardian, January 18, 2012, Wright State University Student Body

The Guardian Student Newspaper

Twelve page issue of The Guardian, the official student-run newspaper for Wright State University. The Guardian has been published regularly since March of 1965.

The Guardian, January 4, 2012, Wright State University Student Body

The Guardian Student Newspaper

Twelve page issue of The Guardian, the official student-run newspaper for Wright State University. The Guardian has been published regularly since March of 1965.

Feasting On Four Wheels, Mariel Patricia Rodriguez-Mcgill

Electronic Theses and Dissertations

The documentary film Feasting On Four Wheels explores the new wave of "gourmet" food trucks on the streets of Denver, Colorado. What started as a bigger movement across the country made its way to the Mile High city in 2010 and snowballed to the food-loving community portrayed during the summer of 2011. Interviews with food truck owners, a food truck fabricator and a blogger for DenverStreetFood.com, explore the nature of the movement and how its existence creates a feel of community and culture within the city. The evolution of street food history and the influence of new technology are also …

Ua11/2 Public Affairs Press Releases, Wku Archives

WKU Archives Collection Inventories

Press releases created about WKU by the Public Affairs Department.

Ua68/13/1 Potter College Of Arts & Letters Journalism & Broadcasting Self-Studies, Wku Archives

WKU Archives Collection Inventories

Self-studies conducted by Journalism & Broadcasting.

Ua77/1 Wku Spirit, Wku Alumni Relations

WKU Administration Documents

WKU's alumni magazine. Contents:

• The Spirit of Victory – Claire Donahue
• Ransdell, Gary. President’s Letter
• Your Legacy – Tom Redford
• Governor Steve Beshear Celebrates Gatton Academy of Mathematics & Science
• Animated Work of WKU Professor Part of Secret World of Espionage Exhibit – Keith Sylvester
• Kelly Autism Program Receives 15-Passenger Van from General Motors
• Alex Downing to Leave College Heights Foundation for Franklin Bank & Trust
• 3 WKYU-PBS Producers Honored with Emmy Awards for MainStreet
• Kentucky Folklife Program Moves to New Home at WKU
• WKU, Somerset Community College Sign Joint Admissions Agreement
• Gatton Academy of Mathematics & Science Students Top …

Ua12/2/2 Talisman, Vol. 83, Wku Student Affairs

WKU Administration Documents

2012 Talisman:

• Couch, Drew. Life Inside the Suit – Big Red
• Waggoner, Tabitha. Mike Nichols
• Plunkett, Amber. Rememberng 9/11
• Cherry, Lauren. Understanding Each Other
• Brown, Bianca. East Meets Western – Confucius Institute
• Heyne, Richard. Cage the Elephant Comes Home
• Clements, Kristin. Never Solo – Track & Field
• Spees, Monica. Out on the Water - Hilltopper Bass Club
• Simmons, Natasha. Kentucky’s Miss America – Ann-Blair Thornton
• Alleyne, Zirconia. The Hungriest Fans – Football
• Wood, Shane. The Making of a Game – Football
• Duke, Alex. Building Confidence – Football
• Henye, Richard. Clearing the Air – Cheerleading
• Florence, Sara. Two-Wheeled Freedom – Bicycling …

Ua1b2/1 Wku Glasgow, Wku Glasgow

WKU Administration Documents

Overview of WKU Glasgow campus.

Authentic Blackness And The Portrayals Of African Americans In Prime Time Television Commercials, Dari L. Rogers

Communication & Leadership Dissertations and Theses

Though each African American person holds unique experiences, beliefs and preferences that are molded by his or her background, education, gender, sexual orientation and religion, he or she is often defined by superficial characteristics, such as how a person behaves, speaks and dresses, that determine his or her degree of authentic blackness. This thesis explores authentic blackness within the African American community and how television commercials help define what is considered authentically black. Based on the Social Cognitive Theory, Hall’s Theory of Encoding and Decoding, the Cultivation Theory and the Social Construction of Reality Theory, this thesis explores how African …

Accelerated Culture: Exploring Time And Space In Cinema, Television And New Media In The Digital Age, Thomas J. Connelly

CGU Theses & Dissertations

This dissertation seeks to understand the impact of speed on the interrelation and the overlapping of the production and consumption of cinematic and televisual texts. It explores the immediacy of digital media and new economic processes, and how they are informing structures of perception, as well as lending themselves to new and different ways of seeing the moving image in the digital age. These visual expressions are evident in the changing perception of the long take; the increasing use of video gaming aesthetics and database narratives; new and variant forms of narrative and visual styles in television; and the speed …

Conflicting Advice On Oral Citations In Top Public Speaking Texts, Katherine N. Kinnick, Emily Holler

Basic Communication Course Annual

Learning to develop and deliver effective oral citations is an important speechmaking skill that helps to enhance the credibility of the speaker, the persuasiveness of the source, and reduce unintentional plagiarism. A content analysis of oral citation guidelines in the most widely-used public speaking textbooks reveals that they take different approaches to the topic of oral citations. The texts differ on the bibliographic elements that should be included in an oral citation, when an oral citation is necessary, and how oral citations should be introduced. In some cases, examples of citations in student speeches and chapter text do not follow …

Driveway Moments: Developing Syllabi According To Kenneth Burke, Kristen Lynn Majocha

Basic Communication Course Annual

Have you ever remained parked in your car in order to hear the end of a song or a news story? This is called a driveway moment (Pine, 2007). Kenneth Burke refers to this fulfilling of our desires, the desire for the conclusion, as an “appetite” that humans have for form (Burke, 1931). Songs have form, movies have form, literature has form. As teachers of the Basic Communication Course, we should recognize this appetite for form and incorporate form into our syllabi. Form in the way Kenneth Burke describes—form that has one part leading to the anticipation of another part—is …

Index Of Titles And Authors, Volumes 1-23

Basic Communication Course Annual

No abstract provided.

Understanding Involuntary Job Loss Among Former Newspaper Staff Photographers, Ryan K. Morris

USF Tampa Graduate Theses and Dissertations

This study examines former newspaper photographers' experience with being laid-off from their staff positions. The purpose was to identify emerging themes within the context of involuntary job loss, job satisfaction, and occupational identity via interviews with 8 photojournalists who experienced the phenomenon of being laid-off. The newspaper industry has long been considered both the starting point for young and aspiring photojournalism careers and the most consistent and stable venue for an income. Yet recent changes in the media landscape, particularly economic stress on traditional business models and rapid adoption of digital technology sway the occupational future of photojournalism within newsrooms. …

Global Csr And Photographic Credibility: Exploring How International Companies Portray Efforts Through Photographs In Csr Reports, Janel Lynn Norton

USF Tampa Graduate Theses and Dissertations

We are living in the age of the visual. Imagery is an important element in constructing and deriving meaning through symbols, colors, and context. Images may hold persuasive power, be used as evidence, or simply provide a moment of beauty. Organizations rely on photographs to help them convey an image to their stakeholders within annual reports. Telling an organizations' story through photographs has become an intrinsic part of their efforts to convey sustainability. We live in the age of transparency, and organizations that construct an image that is not truthful will face consequences in today's socially connected and conscious world. …

Live Versus Recorded: Exploring Television Sales Presentations, Christopher Craig Novak

USF Tampa Graduate Theses and Dissertations

Abstract

This is an exploratory study that poses the questions and discussion regarding live and recorded sales presentations via television. With its rich history, it appears that live television has more types of appeal that will get the shopper buying products. However, the recorded and edited presentation played back on television has had its share to grab the shopper's attention. Research questions are presented to determine which broadcasting method is stronger by examining factors related to home shopping such as credibility, authenticity, involvement, urgency, informativeness, entertaining value, sense of real time, spontaneity and interactivity. Additional questions will look at the …

Strategizing Relationships 2.0: An Analysis Of International Companies' Use Of Social Media, Jessica Marie Brightman

USF Tampa Graduate Theses and Dissertations

Because of technological advances and the blurring of boundaries, the world is becoming a global community. Global communications have made it essential for multinational corporations to develop and maintain a consistent worldwide identity and brand image. It is no longer possible to classify people into simple and stable segments of customers; the world is evolving and so is the population. The purpose of this research is to bridge the gap between the academic and professional world of international public relations by expanding the stream of literature and incorporating a global aspect. Within the last few years, social media has seen …

The Rhetoric Of Evidence In Recent Documentary Film And Video, Steven W. Schoen

USF Tampa Graduate Theses and Dissertations

Documentary is a genre of film that portrays "real" events using depictions that connote the objectivity and facticity implied by the processes of photorealism. Many contemporary documentary theorists and critics observe a constitutive problem in this ethos: despite the apparent constructions and agendas of documentary filmmaking, the framing and assumption of documentary as a window on the world tend to naturalize its own constructions as "real." Critics who engage documentary trace the multitude of ways this problem plays out in particular films. These projects yield many important insights, but they most often approach documentary as a form of inherently deficient …

Improvisational Music Performance: On-Stage Communication Of Power Relationships, David A. Steinweg

USF Tampa Graduate Theses and Dissertations

This project explores how musical improvisational processes come into being through interacting discursive power relationships that are embodied and enacted through performance. By utilizing the concepts of framing and performativity I am able to show how discursive power constitutes the performance of improvisational music. To exemplify this theory, the project presents a case study examining a Grateful Dead cover band named Uncle John's Band that performs at Skipper's Smokehouse in Tampa, FL. Using an ethnographic methodology, the project articulates the dominant discursive power relationships that constitute Uncle John's Band's improvisational performances. The dominant discursive power relationships revolve around the lived …

The Effect Of Advertising-Focused, Short-Term Study Abroad Programs On Students’ Worldviews, Frauke Hachtmann

College of Journalism and Mass Communications: Faculty Publications

Global employers in the advertising industry are increasingly interested in hiring students with intercultural communication skills and cultural experience. While the benefits of long-term study abroad programs are well documented, this study focuses on advertising-specific, short-term study abroad programs. The purpose was to explore the effectiveness of such programs on students’ worldviews using a mixed methods design. The results show that students displayed lower levels of ethnocentrism after participating in short-term, advertising-focused study abroad programs. In addition, five qualitative themes emerged: an awareness of and appreciation for the out-group, an increased awareness of the in-group, the importance of communication, a …

Johnson & Johnson's Recall Debacle, Lashonda Louallen Eaddy

Electronic Theses and Dissertations

Johnson & Johnson (J&J) has been viewed as a role model by many organizations for its successful handling of a 1982 crisis involving cyanide-laced Tylenol capsules that resulted in seven deaths. The public relations community applauded J&J for a swift response and for promptly implementing actions to prevent a similar crisis from occurring in the future. However more recently, J&J has become a poster child for poor crisis communications amidst a flood of recalls that started in November 2009. The present study used concepts from Coombs’ (2004) Situational Crisis Communication Theory (SCCT) and media framing research to develop a coding …

A Framing Analysis: The Nba's "One-And-Done"Rule, Daniel Ryan Beaulieu

USF Tampa Graduate Theses and Dissertations

In 2006, the NBA introduced the "one-and-done" rule that restricted high school graduates to enter directly into the NBA draft following high school. In turn, a high school prospect would essentially now have the option of playing professionally elsewhere (most likely overseas), enter the NBA's Developmental League, or play NCAA basketball. The rule has proved to be quite controversial, as it has had a great effect on both NBA and NCAA basketball, as well as the players. Various media outlets have been quite vocal not only about the rule itself, but the perceived effects it has had on both collegiate …

Communicating During An Organizational Crisis: Using Facebook As A Relationship Management Tool, Vjollca Hysenlika

USF Tampa Graduate Theses and Dissertations

The purpose of this study was to determine how organizations communicate on Facebook during a crisis, from a relationship management perspective, and how their interactivity, responsiveness, and transparency affect their Fan page's relevance, importance, and appeal. In this study, the researcher conducted a controlled experiment to examine if a strategized Facebook Fan page that contained a high level of interaction, responsiveness, and transparency contributed to long-lasting relationships with fans or helped organizations recover/prevent a crisis. The researcher created eight different conditions (Facebook Fan Pages) presenting a crisis message, and recruited 200 students (25 participants per condition) from the University of …

An Exploration Of The Organization-Public Relationship Through Online Media: The Case Of The Tampa Bay Rays, Steven Lynch

USF Tampa Graduate Theses and Dissertations

ABSTRACT

Organizations are working to establish and maintain relationships with their target publics using a wide variety of communication tools. How they work at developing this organization-public relationship (OPR) is open to the organization, but previous research suggests there are measurement scales that can indicate what factors an organization may be doing right and those they may need to improve on.

This study examines relationship building efforts of the Tampa Bay Rays organization and the representation it has demonstrated through online content. Utilizing a content analysis, sample articles were collected and coded to examine if relationship components could be found …

Murrow And Friendly’S Small World: Television Conversation At The Crossroads, Kathleen Collins

Publications and Research

Small World

(1958–60), an Edward R. Murrow and Fred W. Friendly television production, brought together political and entertainment figures from around the world, boasting technological innovation and a high level of public affairs discourse. The author discusses critical reception, producers’ ideals, cultural and historical context, and relation-ships to evolving notions of public service broadcasting.

Playing The Christ Card: Courting Christians Through Religious Appeals In Political Campaigns, Matthew Lee Thornton

LSU Doctoral Dissertations

In spite of a corpus of work over the last three decades acknowledging the centrality of religion in politics, (see e.g. Hunter, 1991; Layman, 2001; Putnam & Campbell, 2010; Wuthnow, 1988), there remains a scarcity of research examining the consequences of religious communication in political campaigns. The current study fills this void through an empirical exploration of the effects of religious campaign appeals on prospective voters. Specifically, this interdisciplinary investigation develops a theoretical framework and subsequent expectations as to how religious appeals are likely to activate individual religiosity thereby influencing the formation of political attitudes. Hypothesized expectations are then tested …

Winona Currents Annual Report 2011, University Advancement - Winona State University

Winona Currents

This magazine published by Winona State University’s University Advancement was intended to inform WSU Alumni, students, faculty, staff and the greater community about Alumni and the university.Winona Currents Annual Report for 2011.