Digital Commons Network^™

Excellent Leadership In Public Relations: A Question Of Experience And The Pr Practitioner, Roelof Oldenbanning

USF Tampa Graduate Theses and Dissertations

To better understand excellent leadership in public relations (PR) of developing and experienced PR practitioners, this study focuses on the important qualities and dimensions of excellent leadership practitioners. This study continues on the work of Meng, Berger, Gower, and Heyman (2012) in their attempt to advance understanding of leadership in the PR field.

According to the study's participants (N = 72): strategic decision-making capability, problem-solving ability, and communication knowledge and expertise are the three most important qualities of excellent leadership. Moreover, respondents rated that communication skills training, individual initiative and desire, and on-the-job experiences lead to excellent PR leadership. About …

Siue Airs 100th Episode Of “Segue” Radio Show, Aldemaro Romero Jr.

Publications and Research

No abstract provided.

Internationalization As De-Westernization Of The Curriculum: The Case Of Journalism At An Australian University, Rhonda Breit, Levi Obijiofor, Richard Fitzgerald

Graduate School of Media and Communications

Internationalization of the curriculum points to the interdependent and interconnected (globalized) world in which higher education operates. However, while international awareness is crucial to the study of journalism, in practice this often means an Anglo-American curriculum based around Western principles of journalism education and training that are deeply rooted in Western values and traditions. This tendency to privilege Western thought, practice, and values obscures from view other journalism practices and renders Western models of journalism desirable, replicable, and transplantable to any part of the world. This article discusses the engagement of a small group of staff in the process of …

Meme World Syndrome: A Critical Discourse Analysis Of The First World Problems And Third World Success Internet Memes, Robert Chandler

Electronic Theses and Dissertations

This thesis applies the theory and method of Critical Discourse Analysis (CDA) to examine the ideological components of the First World Problems (FWP) and Third World Success (TWS) Internet memes. Drawing on analytical concepts from CDA and related perspectives, such as multimodal discourse analysis and social semiotics, the paper analyzes the visual and textual elements of a sample of the FWP and TWS memes. The paper argues that the text and images featured in the memes are ideologically salient and discursively construct oppositional binaries between “us” and “them” in terms of wealth disparity.

Changing To A Different Shade Of Blue: Jetblue And The Blueprint For Successful Crisis Communication, Catherine Renner

Electronic Theses and Dissertations

On February 14, 2007, JetBlue Airways experienced a major blow to their well-respected reputation when ten planes were delayed with passengers stranded on board for up to eight hours each. Through intense coverage and negative reporting from the media, JetBlue launched a multi-pronged crisis communication response strategy to repair the damage. Using Situational Crisis Communications Theory (SCCT) as a framework, the research in this study demonstrated the importance of crisis communications planning, corporate apologia, corporate impression management, and image restoration within an organization. A discourse analysis was utilized to identify the types of messages delivered by the media, the crisis …

Framing, Public Relations, And Scientology: An Analysis Of News Coverage And A Controversial Organization, Kristy Mcallister

Electronic Theses and Dissertations

This study investigated the most common frames used in news coverage of the Church of Scientology from 2009 to 2013. Using textual analysis, with framing and public relations theories as lenses, this study examined recent news coverage – both print and television – to identify frames used, and the potential public relations crises the Church is currently facing due to this media exposure. Analysis showed three major frames used during coverage, along with their corresponding sub-frames, which highlight certain aspects of the frame: Culture of Abuse (Imprisonment, Controlling, Family Disconnection, Exploitation of Children, Violence, and Financial Abuse), The Information Paradox …

The Priming Effects Of Media Frames In Regard To News Images And Stereotypes Held By Hispanic Audiences, Meredith Morris

Electronic Theses and Dissertations

This study applies priming, framing, and exemplification theories to examine the ways in which photos published with a news story influenced readers’ judgments about the ethnicities of the people receiving emergency hunger services. Of particular interest were the perceptions of Caucasian respondents about minorities, and Hispanic perceptions about African Americans and other Hispanics. A sample of 506 college students was randomly assigned to read one of three versions of an online news article about emergency hunger services in Central Florida. One version included two photographs of African American adults receiving food at a food bank. The second version included two …

When Social Allergies Flare Up In Close Relationships: A Relational Turbulence Model Explanation, Naomi Hochstadt

Electronic Theses and Dissertations

Romantic relationships commonly endure rough patches. The relational turbulence model and the social allergy phenomenon may account for such rough transitions. A social allergy is an idiosyncratic social behavior that involuntarily stirs up irritation in an individual, either with or without the intention of the transgressor. As the behavior is repeated, tolerance for the bothersome allergen dwindles. This paper investigates the connections between relational turbulence and social allergies. The relational turbulence model describes individuals’ severe reactions to various turning points in an interpersonal relationship, and combines the effects of increased intimacy, relational uncertainty, and partner interference. Based on the turbulence …

American-Indian Media: The Past, The Present, And The Promise Of Digital, Victoria Leigh Lapoe

LSU Doctoral Dissertations

This dissertation explores how digital media are changing the rich cultural act of storytelling within Native communities. The norms and routines of the non-Native press often leave consumers with a stereotypical view of American-Indians. The researcher interviewed key Native journalists identified through the Native American Journalists Association. She also observed journalists at a primarily Native newspaper and Native radio station. The study conducted interviews with more than 40 Native journalists around the country to understand how digital media possibly advances the distribution of storytelling within the American-Indian community.

Strategic Messaging In A Political Crisis: Testing The Integrated Model For Explaining The Communication Behavior Of Publics, Tiffany Lynn Schweickart

USF Tampa Graduate Theses and Dissertations

Crisis response message strategies were examined using a post test-only randomized experiment (N=252) to determine their influence on perceptual, cognitive, and motivational antecedents to communication behavior in a political context. Results indicate that: (1) strategy type influences perceived strategy effectiveness; (2) situational beliefs influence situational motivation, subjective norm, and attitudes; (3) subjective norm and attitudes influence behavioral intention; and (4) referent criterion, situational motivation, and behavioral intention influence communicative action in publics during a political crisis.

Cause-Related Controversy: An Analysis Of Corporate Sponsor Response To The Susan G. Komen/Planned Parenthood Crisis, Christina Maria Cameron

USF Tampa Graduate Theses and Dissertations

ABSTRACT

This qualitative study advances crisis communication and relationship management application and theory by examining the crisis response strategies used by corporations during a time of crisis involving a nonprofit partner. A qualitative content analysis was performed on the Facebook pages of 57 companies that were corporate partners of Susan G. Komen in early 2012. Nineteen companies responded using their Facebook accounts during two crisis periods studied. The researcher argues that consideration must be given to additional contingent factors beyond those proposed by situational crisis communication theory. Contingent variables related to the corporations' relationship with the charity, including level of …

The Effect Of Stealth Advertising In Newscasts On Viewers' Recall, Fany Georgieva

USF Tampa Graduate Theses and Dissertations

Product placement, also referred to as stealth advertising, raises important questions when it comes to television because a far larger audience views television than movies. Product placement in newscasts is even more controversial. Television news is expected to be free of persuasive attempts and provide citizens with basic information that is of public importance. Yet, product placement blurs the line between journalism and commercial promotion, thus destroying the integrity of the news.

Product placement in newscasts raises ethical questions about the effect it has on viewers, provided that they do not realize that they are presented with commercials, framed as …

Knowledge, Involvement And Emergency Preparedness, Season Groves

USF Tampa Graduate Theses and Dissertations

This research formed a descriptive frame of the current levels of emergency preparedness and applied Hallahan's Issues Processes Model to examine the relationship between knowledge, involvement, and emergency preparedness among the participants. The variables were measured in the context of self-perception. The research method involved a survey of students who are just becoming responsible for their personal emergency preparedness. The results suggest that students lack overall emergency preparedness measures and show that self-perceived knowledge is positively related to self-perceived emergency preparedness. Yet, higher self-perceived knowledge is negatively related to actual emergency preparedness actions. Thus, the more knowledgeable the participants believed …

Hispanic Acculturation And Social Media Engagement: A Uses And Gratifications Perspective, Roland Rahe Massa

USF Tampa Graduate Theses and Dissertations

Uses and gratifications theory posits that media use is an intentional and selective process by individuals in order to satisfy emotional needs. Basis this theory, the author conducted an exploratory study to compare social media engagement with four factors of acculturation among Hispanic Americans. These variables were also compared to the variables of education level and generation in order to test for a relationship. An online questionnaire captured data from a sample of Hispanic American participants (N = 85). Correlation analysis was performed, and results indicated that generation had a significant relationship with social media engagement and three out of …

The Implications Of Viral Media & Advocacy: Kony 2012, Cassandra Bopp

Honors Projects in Communication

This research paper analyzes the video “Kony 2012” as an example of advocacy film making and viral media. By analyzing critical sources, I draw conclusions as to why this video became the most viral video of all time and how other advocacy groups can use this phenomenon to learn about viral advocacy media. Using data from LexisNexis Academic, I track the popularity of “Kony 2012” via different forms of media (blogs, news articles, etc.) and compare my data to prior research conducted on social media sites. Ultimately, I will find that several key characteristics can be pinpointed as the primary …

Iran In U.S. Corporate And Regional Media: A Content Analysis Of The New York Times, The Washington Post, Rooz Online, Al Jazeera And Iran Review, Justin Hyde

Master's Theses

There has been an increase in tension between the United States government and the Islamic Republic of Iran over the past decade. A number of events including the US- led invasions of Iraq and Afghanistan and the expansion of Iran’s nuclear program have strained this fragile relationship. The U.S. and its allies contend that Iran’s nuclear program is intended for arms proliferation while the Islamic Republic of Iran states it is for domestic power and research. Much of this conflict has played out in news media, which have a vital role to provide information, analysis and opportunities for dialogue as …

Ua12/2/1 College Heights Herald, Vol. 88, No. 26, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

Spartan Daily December 5, 2012, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 139, Issue 50

The Guardian, December 5, 2012, Wright State University Student Body

The Guardian Student Newspaper

Twelve page issue of The Guardian, the official student-run newspaper for Wright State University. The Guardian has been published regularly since March of 1965.

Ua12/2/1 College Heights Herald, Vol. 88, No. 25, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

Spartan Daily December 4, 2012, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 139, Issue 49

Spartan Daily December 3, 2012, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 139, Issue 48

Religious Leaders In Crisis: An Analysis Of Image Restoration Strategies And Content Variables, Melody Teracita Fisher

Dissertations

The following study employs content analysis to examine the crisis communication responses and audience reception of religious leaders involved in scandal. Benoit’s Image Repair Strategies and the Contingency Theory are used to determine the strategies, stances and contingent variables of mega-church leaders: Jim Bakker, Ted Haggard, Eddie Long, Henry Lyons and Jimmy Swaggart; and the Boston Diocese of the Roman Catholic Church. News framing theory determined media and audience reception of the religious leaders’ crisis communication responses.

The study concludes that there is little difference in mega-church leaders and the Boston Diocese’s crisis communication responses. Religious leaders’ dominant strategies were …

Winona Currents Magazine, University Advancement - Winona State University

Winona Currents

This magazine published by Winona State University’s University Advancement was intended to inform WSU Alumni, students, faculty, staff and the greater community about Alumni and the university. The cover theme is: Putting their Degrees to Work: Winona State's Young Alumni.

Where In The World Are The Women Of Time? Women And The "Person Of The Year" Covers For Time Magazine, Krystle Lynne Anttonelli

UNLV Theses, Dissertations, Professional Papers, and Capstones

Through a content analysis of Time magazine's "Person of the Year" issue, formerly titled "Man of the Year," this thesis examines how the news magazine has reevaluated and revised the once gender suggestive title to a more inclusive title in correlation to the portrayal of women featured on the covers from both past and present. This thesis also provides background on the feminist theory in order to put into perspective the professional and intellectual growth of women throughout the decades. The supporting literature contextualizes the findings with reference to other mainstream magazines and the portrayal of women versus men featured …

Taiwanese Willingness To Communicate In English: Can Watching American Television Programs Help?, Yu-Ting Chien

UNLV Theses, Dissertations, Professional Papers, and Capstones

This study explored the relationship between Taiwanese audiences' use of American television programs and their willingness to communicate in English. Taiwanese participants filled out an online survey consisted of questions from uses and gratifications constructs and willingness to communicate constructs. In addition, different subtitle settings were also examined.

Results indicated that participants with high integrative motivation consuming information from American television programs, in addition, the setting of subtitles were associated with perceived communication competence, integrative motivation, language anxiety and social interaction motivation.

Spartan Daily November 28, 2012, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 139, Issue 46

Ua12/2/1 College Heights Herald, Vol. 88, No. 23, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

Spartan Daily November 27, 2012, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 139, Issue 45

Prospectus, November 14, 2012, Casey Digan, Javier Murillo, Nick Laptew, Jojo Rhinehart, Stephen Tamm, Mace Mackiewicz, Spencer Brown, Alex Wallner, Ted Sutterlund

Prospectus 2012

PARKLAND INCREASES CAMPUS SURVEILLANCE, Parkland College Recognizes Veterans, You Might be a Parkland Student, How to Stay Active in any Weather, Hate Speech in the Gaming Community, Athlete of the Month: Priscila Azuaga De Barros, Cobras Volleyball Team Prepares for Nationals, New Holiday Show Opens at Staerkel Planetarium