Digital Commons Network^™

Applying Public Relations Theory To Assess Service-Learning Relationships, Karen Strand

USF Tampa Graduate Theses and Dissertations

In Service-Learning (S-L) partnerships, universities and community organizations exchange resources and influence. Community engagement scholars Cruz and Giles proposed that relationships within S-L partnerships serve as units of analysis for the study of community outcomes of engagement. Yet, the scholarship of engagement lacks a suitable instrument to assess such relationships. This study brings together two lines of scholarship-relationship studies within community engagement and cocreational studies within public relations-to address the problem of assessing the community outcomes of S-L relationships, and it applies Cruz and Giles' ideas about using relationship analysis to assess community outcomes when it considers the perspectives of …

An Examination Of Motives, Experiences, And Behaviors Of Mmorpg Players, Theresa Lynn Woods

USF Tampa Graduate Theses and Dissertations

Massively multiplayer online role-playing games (MMORPGs) are growing in popularity and use worldwide. This study seeks to explore the motivations and experiences of MMORPG players through an extensive online survey with more than a thousand participants (n=1,422). The findings support a complex relationship between the variables, including the direct effects of motivations and flow on the time invested by players in MMORPG play, as well as the mediated effects of motivation via flow. Causal relationships are examined in addition to the significance of direct and indirect effects on frequency of play, yielding several significant results, including (1) the overwhelming importance …

Effects Of Country Of Origin, Country Animosity And Foreign Product Usage Experiences On Product Judgement: A Study Of Chinese Customers, Cong Sui

USF Tampa Graduate Theses and Dissertations

An experiment was conducted to test hypotheses the country-of-origin, country animosity and product usage experience jointly determine the intention of product purchase. One hundred and seventy Chinese students participated in the experiment and responded to advertisements designed to promot laptop computers manufactured in Germany, Japan, India and the Philippines. Regression analysis results indicate that general product purchase intentions were significantly influenced by participants' pre-existing COO and CA perceptions. The interaction effects between COO, CA and product usage experience were also confirmed, meaning that the effects of COO and CA on purchase intentions were moderated by the variety and frequency of …

Social Media Use During The College Transition, Kevin J. Yurasek

USF Tampa Graduate Theses and Dissertations

Starting college is an exciting and pivotal time for students. During this time, the student will be faced with challenges of his or her social identity and will need to develop or modify identities based on new social situations. Previous research shows that social media play a role in identity development, but there is little information regarding the extent. Are new college students using Facebook during their transition to communicate their new identity/social group to new peers? Are they using Facebook to maintain nostalgia for previous identities/social groups? This information will be valuable to higher education professionals working with these …

Walt Disney And The Propaganda Complex: Government Funded Animation And Hollywood Complicity During Wwii, Amanda Michelle Cunningham

UNLV Theses, Dissertations, Professional Papers, and Capstones

The focus of this proposed thesis will be on the animated propaganda films the studios of Walt Disney produced for the government during World War II, analyzing three of the most widely viewed animated features: The New Spirit (1942), Der Fuehrer's Face (1943), and Education for Death: The Making of the Nazi (1943). These government-financed films were used to encourage Americans to pay their taxes; they generally depicted Germany as a threatening enemy and encouraged support for America's effort and involvement in the war. Using a semiotics theoretical approach, the thesis will analyze these films as propaganda to demonstrate how …

Producer Fans: How Twilight Fans Are Using Facebook To Blur The Lines Between Media Producers And Consumers, Nichole Roslyn Kazimirovicz

UNLV Theses, Dissertations, Professional Papers, and Capstones

The purpose of this study is to understand how a new medium is used by Twilight literature fans and how users are gratified through their use of the new medium. A qualitative content analysis (with quantitative elements) of fan-based profiles will analyze the uses and gratifications ofTwilight-fans on Facebook. The fans of theTwilight Sagaby Stephenie Meyer are used as an example of how fans are blurring the lines between media content producers and media content consumers. Fans are categorized in one of two ways (consumer-fans and producer-fans). The uses and gratifications of the fans are analyzed to develop these two …

High Stakes Of Media Messages: Decoding Visual Narratives From The Iraq War In The U.S. And British Presses, Jennifer Liese

UNLV Theses, Dissertations, Professional Papers, and Capstones

This research analyzes media coverage of the Iraq War from the perspective of the invading forces, the United States and the United Kingdom. The New York Times and The Guardian were chosen to represent news from their respective countries because of their high circulation rates and international prestige for journalistic reporting. The study focuses on how the Iraq War was visually represented after the Iraq invasion of 2003, examining periods in 2006 and 2011. There were significant differences in how The New York Times and The Guardian visually portrayed the war in 2006, especially in terms of Iraqi civilian and …

Prospectus, April 30, 2014, Ken Smith, Peter Cowley, Scott Barnes, Alex Wallner, Mace Mackiewicz

Prospectus 2014

PARKLAND'S WIRELESS ISSUES, Parkland Planetarium Presents "The Planets," Being an International Student is no Small Feat, Don't Count the Humanities Out, Improving Graduation Rates, Golf Stays Hot Going Into Post-Season, Change in Game of Thrones Episode Sparks Controversy Among Viewers

Spartan Daily, April 30, 2014, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 142, Issue 36

The Guardian, April 30, 2014, Wright State University Student Body

The Guardian Student Newspaper

Twelve page issue of The Guardian, the official student-run newspaper for Wright State University. The Guardian has been published regularly since March of 1965.

Spartan Daily, April 29, 2014, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 142, Issue 35

Explaining The Trend Toward English-Language Programming In Hispanic-American Television: Why Now?, Elizabeth L. Levine

College of Journalism and Mass Communications: Theses

The United States Hispanic population is growing at an exponential rate. There are now more than 100 television networks in the U.S. catering to Hispanic audiences–mostly in Spanish. Now, contrary to logic, more English-language programming for Hispanic-Americans is making its way to television. With immigration from Hispanic countries on the decline, most of the growth among the U.S. Hispanic population comes from Hispanics born in the U.S. Hispanic-Americans growing up in the U.S. are more likely to grow up speaking English and consuming media in English. The U.S. Hispanic audience is expected to reach one-third of the total U.S. population …

Prospectus, April 23, 2014, Ken Smith, Peter Cowley, Mackenzie Eisenmann, Alex Wallner, Mace Mackiewicz

Prospectus 2014

COBRA RAISES ISSUES AT PARKLAND, Diet Tips for a Healthy Student Lifestyle, Supreme Court Upholds Michigan Ban on Affirmative Action in State Universities, Parkland Fitness Center Helps Beat Winter Blues, Boston Marathon Bombing Survivor: My Best Days are Ones Others Take for Granted, When a Wave and a Smile are Magic, Lovett Receives Award of Excellence, Heartbleed Virus Affects Internet Security

The Guardian, April 23, 2014, Wright State University Student Body

The Guardian Student Newspaper

Twelve page issue of The Guardian, the official student-run newspaper for Wright State University. The Guardian has been published regularly since March of 1965.

The Prospector, April 22, 2014, Utep Student Publications

The Prospector

Headline: Recycling in Style

The Guardian, April 16, 2014, Wright State University Student Body

The Guardian Student Newspaper

Twelve page issue of The Guardian, the official student-run newspaper for Wright State University. The Guardian has been published regularly since March of 1965.

The Prospector, April 15, 2014, Utep Student Publications

The Prospector

Headline: No Money Mo' Problems

Ua12/2/1 College Heights Herald, Vol. 89, No. 46, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Downey, Casey. Culture of Change: Campus Community Remembers Steps Toward Equality – Integration, Desegregation
• Boyd, Kayla. Greek Week Continues with Greek Feud
• Pait, Ryan. Welcome Back Westeros – Television
• Conniff, Ben. Winter Soldier Heats Things Up in Marvel’s Best Film – Movies
• Holloway, Kae. Slay Your Enemies with Fire-Breathing Fashion
• It’s All Greek to Me – Spring Sing, Fraternities and Sororities
• Burton, Kristina. WKU Theatre & Dance Presents New Works Festival
• Allen, Whitney. Bosnian Refugee Finds Opportunity In America – Ena Handzic
• Osborne, Sam. Waxahatchee Finds Beauty in the …

Spartan Daily, April 9, 2014, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 142, Issue 27

Spartan Daily, April 8, 2014, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 142, Issue 26

The Prospector, April 8, 2014, Utep Student Publications

The Prospector

Headline: It's a Man's World

Ua12/2/1 College Heights Herald, Vol. 89, No. 44, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Rogers, Shelby. Kentucky General Assembly Approves 1.5 Percent Cut – Budget
• Beasecker, Allyson. Transgender Student Aspires to Transition – London Chandler
• Allen, Whitney. Club Sports Prepare for Spring Weather – Intramural Sports
• Allen, Whitney. Greek Week Kicks Off Sunday with Spring Sing – Fraternities and Sororities
• Allen, Whitney. WKU Gets A Taste of Latin America for Fourth Year In A Row – Hispanic Organization for the Promotion of Education, HOPE
• Boyd, Kayla. Resident Assistants Share Rewarding Experiences – Housing & Resident Life
• Holloway, Kae. Dress to Impress (Your Fictional …

Wright State University Magazine, Spring 2014, Office Of Marketing, Wright State University

Wright State University Magazine

Thirty-six page issue of the Wright State University Magazine. This magazine is published twice a year and focuses on news related to Wright State alumni, faculty, staff, and friends of the university.

Ua12/2/1 College Heights Herald, Vol. 89, No. 44, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Crumbie, Trey. Parking Changes for Next Semester Finalized – Parking & Transportation Services
• Crumbie, Trey. Board of Regents Approves Entire Agenda During Friday Meetings
• Lawson, Anna. Tack Back the Night – Sexual Assault Awareness
• Crumbie, Trey. Classes in Ivan Wilson Fine Arts Center Resume Today After Power Outage
• Student Government Association Candidates Prepare for Upcoming Debate
• Vogt, Darren. Editorial Cartoon One Commuter Parking Space
• Commuters Not Considered in New Parking Rules – Parking & Transportation Services
• Hunton, Ryan. Say Hello to My Little Germs
• Sharer, Vicki. Bill May Hide …

The Prospector, April 1, 2014, Utep Student Publications

The Prospector

Headline: Health & Wellness Issue: Vices Unmasked

Minero Magazine, Volume Xviii, Spring 2014, Utep Student Publications

The Prospector

Cover Story: Will Learn For Food

Wright State University Libraries Access Newsletter Spring 2014, Wright State University Libraries

Access Newsletter

A six page newsletter created by Wright State University Libraries that addresses the current affairs of the Libraries.

Software Architecture And Development For Controlling A Hubo Humanoid Robot, Anne Giulia Pellicciotti

Open Access Theses

This study considers the level of involvement of participants viewing bilingual and English language TV commercials. It analyzes results from 295 non-Hispanic participants studying at a Midwestern university. In the study, participants were asked to view four commercials. Using Zaichkowsky's (1994) 10-item Personal Involvement Inventory (PII), participants scaled the advertisements on a 7-level scale. The scale evaluated participants' emotional and cognitive involvement with the ad. This between-subjects design required that participants be randomly separated into viewing all-English or all-bilingual advertisements. Findings showed no significant difference in involvement levels between bilingual or English commercials within this demographic group. Those with higher …

Review: Slam School: Learning Through Conflict In The Hip-Hop And Spoken Word Classroom, Emily Bailin

Journal of Media Literacy Education

No abstract provided.

Quality Media Literacy Education. A Tool For Teachers And Teacher Educators Of Italian Elementary Schools, Damiano Felini Ed.D.

Journal of Media Literacy Education

The dissemination of good practices in MLE requires a more rigorous definition of their characteristics, including criteria and indicators to measure their quality. This article – after reflecting on the meaning and function of identifying good MLE practices – presents a systematic framework of 35 indicators for good MLE activities in Italian elementary schools. These indicators are grouped according to five general criteria of quality: adequacy of the teaching methods; competence and involvement of the actors; structuring and coherence of the activity's organization; awareness of the underlying MLE theories as well as their appropriateness; and originality of the project. The …