Digital Commons Network^™

Beyond The Plastic Facade: Unveiling The Multifaceted Discourse And Impact Of Barbie In Film, Sarah Johnson

Theses and Dissertations

This paper presents an exploration into the multifaceted dimensions of public discourse surrounding Barbie, the film released in 2023 directed by Greta Gerwig, by leveraging advanced natural language processing techniques. Employing BERTopic for topic modeling, I analyzed conversations embedded in YouTube comments from Warner Bros.'s own promotional content as well as third-party YouTube content pre- and post- the film’s release to unearth the themes and sentiments associated with the iconic character. Our primary objective was to look beyond the stereotypical perception of Barbie as a two-dimensional figure and shed light on the diverse and complex discussions surrounding her cinematic representation. …

“I’M Speaking”: Black Women Leading School Public Relations, Managing Communications And Personal Challenges, Keisa Gunby

Theses and Dissertations

Operationalizing feminist communication theory with a critical lens, this research analyzes virtual, semi-structured interviews with 13 Black women who are integral to impacting organizational culture through the brand management and narratives to the stakeholder groups of employees, parents and community members for a public school district. This study aims to describe the oppression and invisibility of Black women in school public relations and amplify their voices as they lead the communication, marketing, and promotional efforts in public school districts across the United States. The interview transcripts were analyzed utilizing NVivo software through the first round of coding initial and the …

Recuperative Rhetorics: A Novel Framework For Rhetorical Analysis, Nicolas Palumbo

Masters Theses (Archived)

This thesis details the creation of the Recuperative Rhetorics analytical framework, which is a scalable, transdisciplinary framework for analyzing rhetorical texts, from individual speeches to societal understandings of legacy and history. It discusses the framework’s theoretical underpinnings, explains how to utilize it in analyzing rhetoric and rhetorical works, and provides examples of the framework in action across multiple mediums. The framework takes inspiration from the theories and praxes of Situationist International, primarily those of the spectacle, ready-made objects, détournement, and recuperation. The framework uses these ideas, and then builds upon more established analytical frameworks to establish a base from which …

The Current - Volume 35 Issue 1 (Including Special Section On Sports), Nova Southeastern University

Student Newspapers

No abstract provided.

Empowering Change To Shape Tomorrow: An Integrated Marketing Communications Plan For The Building Wealth Initiative, Ramtin Ranjpour

Electronic Theses, Projects, and Dissertations

We are witnessing a renaissance — one where organizations are expected to be a community with a valued culture. With the rise of this wave, incorporating integrated marketing communications (IMC) into organizations is more vital than ever. This project uses the public relations theory of relationship management, and the marketing model of AIDAR (attention, interest, desire, action, retention) to craft a professional IMC plan for the Building Wealth Initiative (BWI), an Inland Empire nonprofit organization specializing in financial literacy and services. The project uses focus groups and secondary research through informal online observations to gain the essential understanding for creating …

Systematic Literature Review On Parental Involvement In Digital Education, Dóra Szabó, Krisztina Győri, Panna Lajos, Gabriella Pusztai

Journal of Media Literacy Education

Today it is generally known that digital tools suitable for enriching education can benefit and hinder teaching-learning. To understand the reasons behind students’ behavior, one must take an ecological approach to digital education. It would be misleading to think that only teachers experience difficulties; Digital education raises many questions and is the subject of constant debate, to which the COVID-19 pandemic has contributed significantly. In our systematic literature review, using the PRISMA model, we aimed to explore parental techniques and the degree of parental efficiency revealed by the literature on the digital education of children in families. After the multi-step …

The Role Of New Media Literacy In Shaping Online Learning Satisfaction: Evidence From Egyptian Universities, Abdelmohsen Hamed Okela

Journal of Media Literacy Education

The pervasive adoption of online learning in educational systems worldwide has resulted in delivering this learning to digital natives, today’s university students. In this context, it is crucial to acknowledge the significance of students’ satisfaction in determining the success or failure of online learning. This study examines the impact of the four New Media Literacy (NML) dimensions on students’ satisfaction with online learning (SOL). A total of 640 university students from four universities in Egypt were included in the data collection process. The findings derived from structural equation modelling revealed that the four dimensions of (NML), namely functional consumption, critical …

What Kinds Of Personal Data Do Primary School Pupils Share With Whom? Children’S View Of Personal Data And Its Implications For Teaching About Privacy, Martin Hermida, Raffael Meier, Iwan Schrackmann, Nina Imlig-Iten, Eva Marinus

Journal of Media Literacy Education

Safeguarding personal digital data is crucial and requires appropriate training. However, privacy remains a novel topic, leaving teachers with limited guidance. This study investigates how elementary school students perceive personal data and assesses pre-service teachers’ accuracy in predicting children’s responses. Employing Nissenbaum’s contextual integrity framework, the outcomes of this research offer a nuanced perspective on privacy, considering different recipients and data types. The study surveyed 94 Grade 3 and Grade 5 students, asking them to indicate with which recipients (no one, parents, best friends, class, all other people) they would share specific information. In addition, 75 pre-service teachers were asked …

Fan, Friend, Or Foe: An Exploratory Scale Development Of Perception Of Social Media Influencers On Instagram, Katelynn Danyell Stewart

Theses and Dissertations

This study aims to start the scale-building process of perception of social media influencers. This dissertation analyzes lifestyle Instagram influencers' followers’ perceptions of the influencer, their brand, and their communication and interaction efforts with followers through Instagram. This survey will help test the independent variables and dependent variables through the public relations lens using a combination of parasocial relationship theory, source credibility theory, and uses and gratifications theory to determine the effects and behaviors that lifestyle Instagram influencers have on their followers connected to influencer brand and influencer interactivity; and how lifestyle Instagram influencer usage, influencer authenticity, and parasocial relation …

Black Radio’S Contribution To Collective And Cultural Memory: Personnel Perspectives Of Black Radio History In The United States, Kim Fox

Faculty Journal Articles

This interdisciplinary research investigates the significance of the community connection between Black radio personnel and their audiences through the lens of collective and cultural memory narratives. The study addresses two key research questions. First, how do Black radio personnel’s collective and cultural memories contribute to the Black public sphere? Second, what are the defining characteristics in developing parasocial relationships and interactions between Black radio personalities and their audiences? The qualitative research employs an autoethnographic methodology and a questionnaire, utilizing insights gained from the author’s experiences working at a Black-owned radio network and station. The questionnaire, distributed to key informants in …

Assessing Role Of Social Media Labels In Countering Misinformation Using Information Processing Perspective: Findings From University Of South Carolina, Ali Zain

Theses and Dissertations

In the context of online misinformation, this study integrates Heuristic-Systematic Model (HSM), Elaboration-Likelihood Model (ELM), and Motivation, Opportunity, and Ability (MOA) to investigate the impact of three social media labels on information processing and verification. It adopts experimental design with single manipulation involving undergraduate students. Psychophysiological measures (i.e., dwell time, peaks per minute, and frontal alpha asymmetry) are used along with self-report methods. Findings reveal significant effects of social media label 1 which explicitly flagged misinformation on perceived message credibility, intentions to adopt counter behaviors and information verification, and actual behaviors. The findings were also endorsed by regression analyses using …

Emotional Diplomacy From Tel Aviv To Baghdad: Analyzing The Impact Of Emotional Appeals On Social Media Engagement, Soheil Kafiliveyjuyeh

LSU Doctoral Dissertations

This study investigates the use of emotional appeals in the diplomatic communication of U.S. ambassadors in the Middle East. In the realm of diplomacy, actors might strategically and deliberately exhibit emotions to shape and control how their nation is perceived internationally. The project's primary objective is to explore the effectiveness of emotional appeals in generating social media interactions with politicians’ and ambassadors’ messages, and in building relationships with their target audience through these engagements. Using three studies, I examine the diplomatic communications of U.S. ambassadors in the Middle East by focusing on their utilization of Twitter/X and emotional diplomacy strategies. …

Same Story, Different Narratives: The Influence Of Refugee Concerned Organizations On Egyptian Media, Shaimaa Gheith

Theses and Dissertations

It has been documented in the literature that media usually portrays refugees negatively, which affects how the public reacts to them. Consequently, organizations catering to refugees, referred to in this thesis as Refugee Concerned Organizations (RCOs), try to influence the media aiming to influence the public. So, they produce prepacked information and employ different communication tools. Using the agenda building theory, this research investigated the influence of communication tools used by RCOs on Egyptian media focusing on Facebook and news websites. Qualitative content analysis was conducted for 615 Facebook posts and 111 News reports and supplemented by semi-structured interviews with …

How Do They See Us?: Unhcr's Representations Of Syrian Refugees In “Every Second Counts” Campaign, Marah Khalid

Theses and Dissertations

Representation is not just an opinion; it is the recreation of realities, facts, and stories that encourage receivers, who are readers and viewers, to build perceptions of a certain topic, objects, events, and human beings. Studying the representation of refugees in the media, UN agencies, and International organizations' press releases, videos, and images has been the main focus for many scholars for decades. However, little is known about refugees' perspectives on visuals produced by UN agencies. This research tries to add to the few studies concerning the captured human object, refugees, perspective using Hall’s encoding/decoding model (Hall, 1997) to analyze …

Framing Teacher Migration: An Analysis Of Jamaican Media Coverage From 2016–2023, Denise Wiley

Dissertations, Theses, and Capstone Projects

The emigration of teachers from Jamaica has attracted significant media coverage highlighting an increase in resignations and vacancies in many classrooms. This paper analyzes media framing on the topic, and how such framing might preclude the exploration of policy alternatives to address the issue. Methods A qualitative content analysis was conducted on articles published between August 1, 2016, and September 30, 2023. Relevant articles were retrieved from the Gleaner digital archive. Using a survey instrument of 13 questions, a total of 78 articles were analyzed for coding. Results Four frames emerged from the analysis: crisis – urgent attention is required …

The Guardian The Month Of June 2024, Wright State Student Body

The Guardian Student Newspaper

News articles from The Guardian for the Month of June 2024. The Guardian is the official student-run newspaper for Wright State University. It has been published regularly since March of 1965.

Framing The Fight: Revolutionary Feelings In Virtual Communities, James Reilly

Dissertations, Theses, and Capstone Projects

This study considers how social media impacts emotional processing, and ultimately social movement development. Through a multidisciplinary lens, I explore how social media fits within larger media ecologies, particularly during times of social upheaval and collective action. Grounded in an examination of organizational efforts in advance of the 2011 Egyptian revolution, I look at how communication patterns create common emotional cues that help form the movement. Considering framing, emotional habitus, and subjective agency within digital spaces, I demonstrate how social media has emerged as an articulating space for social movements to develop and plan before drawing wider, offline populations to …

Catering And Hospitality Trade Press Periodicals: Their Emergence, Their Memories, Their Preservation, Carina J. Mansey

Dublin Gastronomy Symposium

In Victorian England, cultural, industrial, technological, and financial flows led to two industries being subject to processes of professionalisation: catering and hospitality, and the independent press. As such, a new form of media emerged, the trade press, which catered for those working in the catering and hospitality industry. This press content documents not only the industry’s operations, but also the aspirations and attitudes of employees, their employers, and other key stakeholders. This allows for us to glimpse into past lifeworlds and extract forgotten memories. We are able to witness how ethnoscapes characterised the trade, but also led to integration conflicts. …

Mitigating Identity-Related Anxiety Through Humor And Immersive Storytelling With 360-Degree Video In Virtual Reality: A Study On Microaggressions’ Mental Health Effects, Changmin Yan, Alan Eno, Adam Wagler

College of Journalism and Mass Communications: Faculty Publications

Background: Microaggressions are subtle slights that can cause significant psychological distress among marginalized groups. Few studies have explored interventions that might mitigate these effects. Objective: This study aimed to investigate if and how humor-infused immersive storytelling via virtual reality (VR) could reduce identity-related psychological distress caused by microaggressions. Methods: Using a community-based participatory research approach, we developed a 7-min 360-degree VR film depicting scenarios of microaggressions across various identities. Fortysix college students participated in a controlled study where they were exposed to this immersive VR experience. We measured identity-related psychological anxiety, character identification, perceived humor, and perceived …

Shaping Of News Values And Frames During War: A Content Analysis Of Israeli And Palestinian Short-Form Video, Madison K. Remrey

Master's Theses

This research looks at the use of short-form video as it pertains to wartime journalism. Specifically, Instagram reels posted by both Palestinian and Israeli journalists are assessed for news values (victim, perpetrator, horse race) and news frames (straight news, conjecture, human interest). Much research has been done on news reporting and even news reporting particularly as it pertains to war. However, with recent growth of short-form video and the use of such to report on war, the landscape of digital warfare is changing. This research aims to assess how short-form video is used to report on Israel and Palestine, two …

An Antisemitism Academia Crisis: Communication Failure On Three Ivy League College Campuses, Rickardo W. Shuzzr

Student Theses and Dissertations

The issue of Antisemitism on college campuses in the United States has gained significant attention following the terrorist attack by Hamas on Israel on October 7th, 2023. This discriminatory behavior, hate speech versus free speech, and academia's role in the geopolitical climate have sparked protests and raised questions about the responsibility of universities today. It has even led to high-profile presidents from institutions such as Harvard, MIT, and UPenn being called to testify before a congressional oversight committee. These university presidents and others have been the subject of ongoing flak in the public sphere. As a result, there have been …

Mest 96 Syllabus, Carlos Cruz

Open Educational Resources

This is a syllabus for MEST. 96 (Television, Society and the Individual).

Understanding Older People’S Voice Interactions With Smart Voice Assistants: A New Modified Rule-Based Natural Language Processing Model With Human Input, Zhengxu Yan, Victoria Dube, Judith Heselton, Kate Johnson, Changmin Yan, Valerie Jones, Julie Blaskewicz Boron, Marcia Shade

College of Journalism and Mass Communications: Faculty Publications

The COVID-19 pandemic has expedited the integration of Smart Voice Assistants (SVA) among older people. The qualitative data derived from user commands on SVA is pivotal for elucidating the engagement patterns of older individuals with such systems. However, the sheer volume of user-generated voice interaction data presents a formidable challenge for manual coding. Compounding this issue, age-related cognitive decline and alterations in speech patterns further complicate the interpretation of older users’ SVA voice interactions. Conventional dictionary-based textual analysis tools, which count word frequencies, are inadequate in capturing the evolving and communicative essence of these interactions that unfold over a series …

Researching Emotional Experiences As Discursive Elements – A Suggested Qualitative Method, Magnus Danielson

The Qualitative Report

As scholars in the fields of political science, media research, and social psychology endeavor to understand crucial aspects of emotionality in the media, there is a growing need to methodologically address the communicative and discursive aspects of affective constructions in media texts. This article argues that by breaking down mediated emotional experiences represented through language in a set of identifiable elements, such as subject, emotion type, valence, intensity, proposed action, and object, those experiences could be used as workable and potent units of analysis when studying discursive and ideological media constructs of emotionality. By connecting insights from emotion science, the …

Ethnic Identity Development And South Asian Stereotypes In 'Never Have I Ever', Priya Dutta, Allison Noyes

Honors Thesis

Intersectional media serves as poignant representations of marginalized communities, and as few positive models exist, researchers must explore the efficacy and impacts of celebrated works on consumers’ perspectives.

“Ethnic identity is less a process of ‘being’ and more a process of ‘becoming…’ The factors that form an ethnic identity allow its members to establish their distinguishing features from other groups, creating a sense of solidarity, belonging, and connection within their own definable cultural group through customs and celebrations, like festivals and religious gatherings, as well as through particular cultural artifacts, like a style of dress” (Stuart Hall, 1996). I will …

A Rhetorical-Sociological Understanding Of Emotion, Amy Boone

All Dissertations

This project presents a rhetorical-sociological understanding of emotion while foregrounding the place and role of language. Born from Sara Ahmed’s work in The Cultural Politics of Emotion, it presents a simplified equation (contact + orientation = emotion) as both a prescriptive and descriptive formula for making sense of human emotional experience. Starting with an exploration of the difficult-to-understand affect system, this dissertation identifies both rhetoric and affect as energies which cannot be understood apart from their traces, the things they move, produce, and become. As a way to get at these often-invisible forces, two trace studies are conducted which explore …

Narrative Harmony: The Implementation Of Sound Design And Its Immersive Nature, Patrick Joseph Kelly

Graduate Theses and Dissertations

Sound is the first tool we are given to interact with the world we inhabit. Despite this, most discussion of narrative content revolves around written and visual storytelling. This often means audio is forgotten or overlooked during the production process. A phenomenon which is especially present amongst inexperienced content creators. By combining the transportation imagery model and Narrative Paradigm theories, a formula for analyzing narratives and immersion within the modern setting becomes prevalent. This combination would then lead to the creation of a four-episode podcast series was created where each episode was mixed to highlight a different component in sound …

Ua12/2/2 Talisman: Pulse, Wku Student Affairs

WKU Administration Documents

Spring 2024 Talisman:

• Hunter, Leah. Pulse
• Muscutt, Carson. High on Bluegrass – Jordan Riehm
• Meyers, Jeffrey. Science of Movement – Exercise Science
• Murray, Debra. Pasture to Plate – Agriculture
• Murray, Debra. Vegetarian Tortilla Soup
• Coffee, Bobbi. Passion, Pain, Curiosity – Innovation Campus
• Story, Miriam. Drafts of a Postcard (October 2023)
• Johnston, Katelyn. Beyond Sound – Deaf
• Hunter, Leah. One Good Week – Madison Weis
• Alali, Cecilia. Crafted Cadence – Speech Team
• Blankenship, Alisa. Loving You
• Sandlin, Ellie. Here After – Death
• Booth, Pandora. Rooted in Rhythm – Step Shows
• Booth, Pandora. Horoscopes
• Pulse Playlist

Assessment ‘Responsabilities’ In The Basic Course: Evaluating Public Speaking Rubrics, Miranda N. Rouse

Basic Communication Course Annual

Procedures and practices that are ableist in the educational system have been long overlooked. Speakers having differing abilities than neurotypical or able-bodied individuals is often not something that is considered in basic course assessment tools. This is important to address because although there are institutional policies and procedures in place to help students with differing abilities, instructors of public speaking have the autonomy or power to determine how such accommodations will affect the speech grade determined by the assessment tool. Power relations are significantly complicated in educational settings when strict hierarchies are imposed, and when instructors abuse their authority, which …

Beyond The Headlines: Media And Information Literacy (Mil) In Times Of Conflict, Anna Kozlowska-Barrios, Lusine Grigoryan, Michael Hoechsmann, Andzongo Menyeng Blaise Pascal

Journal of Media Literacy Education

The wars of the 21st century are not the first media wars, and many tropes and schema have long histories, particularly propaganda and the othering of a purported enemy. What is new today is that although mass media remains a central and hegemonic source of insight and perspective, citizen journalism, social media, spreadable media, and surveillant, data-driven media have grown in significance at an exponential level, adding a layer of complexity. In this article, we focus on disparity in media coverage and make the point that media and information literacy provide a valuable set of lenses from which to view …