Open Access. Powered by Scholars. Published by Universities.®

Digital Commons Network™

Open Access. Powered by Scholars. Published by Universities.®

Mass Communication

Institution
Keyword
Publication Year
Publication
Publication Type

Articles 31 - 60 of 9007

Full-Text Articles in Entire DC Network

The Guardian The Month Of August 2025, Wright State Student Body Aug 2025

The Guardian The Month Of August 2025, Wright State Student Body

The Guardian Student Newspaper

News articles from The Guardian for the Month of August 2025. The Guardian is the official student-run newspaper for Wright State University. It has been published regularly since March of 1965.


Influences Of The Western Press On News Framing Of Global Events In Developing Countries: Examining Covid-19 And Climate Coverage In A Bangladeshi News Organization, Arif Md Tareque Habib Jul 2025

Influences Of The Western Press On News Framing Of Global Events In Developing Countries: Examining Covid-19 And Climate Coverage In A Bangladeshi News Organization, Arif Md Tareque Habib

Communication ETDs

This study shows that a small number of Western news organizations (e.g., Reuters, The New York Times) may influence how local news organizations in developing countries frame global crises and that this influence may lead local news organizations to ignore locally relevant aspects of those crises. To test this thesis, two studies were conducted on the coverage of two crises -- COVID-19 and climate change -- by a news organization in Bangladesh, a developing country in South Asia. The news organization, www.bdnews24.com, serves both as a news agency or news supplier for local newspapers and an online newspaper for users. …


How To Shape Digital Competences Among Pre-Service Teachers: A Global Expert Analysis, Łukasz Tomczyk, Francisco David Guillén-Gámez, Maria Lidia Mascia, Julio Ruiz-Palmero Jul 2025

How To Shape Digital Competences Among Pre-Service Teachers: A Global Expert Analysis, Łukasz Tomczyk, Francisco David Guillén-Gámez, Maria Lidia Mascia, Julio Ruiz-Palmero

Journal of Media Literacy Education

The article explores how to shape digital competences among pre-service teachers within the university education system. It addresses the challenges posed by the rapid development of the information society and the growing digitisation of education, necessitating the redefinition of existing teacher education models. Using the Delphi method, 36 media education experts from six continents were interviewed between June and August 2022. They identified 12 versatile solutions to enhance the effectiveness of digital competence formation in academia. These solutions aim to improve the content, methods, and forms of teacher education, ensuring future pedagogical staff are better prepared to integrate ICT into …


Creating A Legacy: Dipping Into The Business Of Selling Ink Artwork, Janelle Sather Jul 2025

Creating A Legacy: Dipping Into The Business Of Selling Ink Artwork, Janelle Sather

Strategic Communication Master of Arts Thesis Projects

Peaceful Wisconsin LLC is a dip pen ink art business in Eau Claire, Wisconsin. This project uses research and analysis to uncover strategic and creative solutions to address the business’s core problem of customers not having a way to purchase the company’s artwork. A review of applied research was conducted, which included residential demographic information, art sale methods and statistics, Twitch viewership data, and the company’s financial statements. Key findings showed there is a strong potential market for selling art, and the company can become profitable with minimal sales. The company has never conducted research or a strategic analysis of …


The Guardian The Month Of June 2025, Wright State Student Body Jun 2025

The Guardian The Month Of June 2025, Wright State Student Body

The Guardian Student Newspaper

News articles from The Guardian for the Month of June 2025. The Guardian is the official student-run newspaper for Wright State University. It has been published regularly since March of 1965.


The Impact Of Digital Storytelling In Nonprofit Marketing: Increasing Donor Engagement, Haley Cote May 2025

The Impact Of Digital Storytelling In Nonprofit Marketing: Increasing Donor Engagement, Haley Cote

Honors Theses

Digital storytelling has emerged as a powerful tool in nonprofit marketing, reshaping how organizations engage donors, communicate their mission, and drive action. This thesis explores the impact of digital storytelling in nonprofit marketing, analyzing how nonprofit organizations leverage various digital platforms – websites, email marketing, social media—and frame their messages to enhance donor engagement. Using framing theory as a foundation, the research examines how the way nonprofit messages are structured influences donor perception and behavior. Through a literature review, case study analysis of Charity: Water, and survey data, thstudy evaluates key storytelling techniques such as positioning the donor as the …


The Kinship Of Creatives, Saba Saif Ur Rehman May 2025

The Kinship Of Creatives, Saba Saif Ur Rehman

MFA in Illustration & Visual Culture

This research essay contends that artists and creative individuals must recognize their agency in shaping societal narratives, particularly during times of technological and political upheaval. The essay draws on the insights and contributions of visionaries like Walter Benjamin, Ursula K. Le Guin, and Tomm Moore to emphasize the power of imagination and creativity in addressing real-world issues. It argues that previous technological advances have often reinforced hierarchical and oppressive systems, benefitting a select few while neglecting the masses. As we enter the fourth Industrial Revolution, this essay calls the artists to reclaim their tools from being co-opted for exclusionary and …


Advertising To Children: A Content Analysis Of Ryan's World, Cora Denny May 2025

Advertising To Children: A Content Analysis Of Ryan's World, Cora Denny

Departmental Honors & Graduate Capstone Projects

Ryan’s World is a children's toy review YouTube channel with over 36 million followers and features kid YouTuber Ryan Kaji. A qualitative content analysis of the YouTube channel Ryan’s World was conducted to observe the rhetorical strategies the videos employ to sell Ryan’s World products, as well as how those strategies compare to traditional advertising. An analysis of twelve videos resulted in dominant themes of increasing brand familiarity and product performance of Ryan’s World products. These were accomplished through the use of traditional advertising rhetorical strategies such as product placement, special effects, appeals, and more. The study shows that the …


The Guardian The Month Of May 2025, Wright State Student Body May 2025

The Guardian The Month Of May 2025, Wright State Student Body

The Guardian Student Newspaper

News articles from The Guardian for the Month of May 2025. The Guardian is the official student-run newspaper for Wright State University. It has been published regularly since March of 1965.


Ua12/2/1 College Heights Herald, Vol. 100, No. 3, Wku Student Affairs Apr 2025

Ua12/2/1 College Heights Herald, Vol. 100, No. 3, Wku Student Affairs

WKU Administration Documents

Magazine edition of the College Heights Herald for the period February 17 - April 20, 2025.

  • Wilborn, Price. You Matter & You Are Not Alone
  • Smith, Kane. Peggy Crowe Reflects on Counseling Center in Face of Staff Shortages
  • Stafford, Hallie. Help with Horses – New Beginnings Therapeutic Horse Riding
  • Hawkins, Kaylee. How a WKU Professor Helps Improve Student Mental Health – Jay Gabbard, National Alliance on Mental Illness Recovery Support Group
  • McMahon, Jake. More Than a Coach – Brent Chumbley, Track & Field
  • Simpson, Libby. WKU’s American Foundation for Suicide Prevention Brings Mental Health Into the Light
  • Hardesty, Emma. Trans …


Capturing Tradition: The Business, Branding, And Personal Identity Of Senior Portraits In The Modern South, Xenia R. Minton Apr 2025

Capturing Tradition: The Business, Branding, And Personal Identity Of Senior Portraits In The Modern South, Xenia R. Minton

Honors Theses

The rise of college students starting photography businesses, particularly in graduation portraits, has transformed the creative and entrepreneurial landscape in the South. This thesis explores the senior portrait culture at the University of Mississippi, analyzing its rapid growth through the perspectives of photographers and academic experts in Southern Studies. Grounded in eight years of experience as a photographer, this study examines the evolution of the industry, business strategies, and cultural significance. Through interviews with seasoned senior portrait photographers and Southern Studies professors, this research investigates how regional traditions, social media, and consumer expectations have shaped the profession. By analyzing these …


Revolting Drag: Filth, Horror, And The Queer Art Of Monstrosity, Claire-Scott A. Lynch Apr 2025

Revolting Drag: Filth, Horror, And The Queer Art Of Monstrosity, Claire-Scott A. Lynch

LSU Master's Theses

This thesis examines how The Boulet Brothers’ Dragula, a horror-themed reality drag competition series, uses monstrosity as a tool of queer resistance. In contrast to mainstream drag representations, which often promote assimilationist ideals, Dragula embraces filth, grotesqueries, and failure as strategies of disrupting normative structures. Grounded in queer theory and queer of color critique, this thesis uses thematic analysis to explore how Dragula mobilizes monstrosity to resist normative portrayals of queerness. Through close analysis of the show’s season finales, the study identifies three major themes: grotesque aesthetics, beyond the binary, and identity as resistance. These findings reveal how Dragula positions …


The Guardian The Month Of April 2025, Wright State Student Body Apr 2025

The Guardian The Month Of April 2025, Wright State Student Body

The Guardian Student Newspaper

News articles from The Guardian for the Month of April 2025. The Guardian is the official student-run newspaper for Wright State University. It has been published regularly since March of 1965.


1st Place Contest Entry: "The Chip Off The Block": The 21st-Century Legacy Of Schoolhouse Rock!, Megan Lewandowski Apr 2025

1st Place Contest Entry: "The Chip Off The Block": The 21st-Century Legacy Of Schoolhouse Rock!, Megan Lewandowski

Kevin and Tam Ross Undergraduate Research Prize

This is Megan Lewandowski's submission for the 2025 Kevin and Tam Ross Undergraduate Research Prize, which won first place. It contains their essay on using library resources, their bibliography, and a summary of their research project on the legacy of Schoolhouse Rock! in the 21st century.

Megan is a fourth-year student at Chapman University, majoring in Music and Psychology. Their faculty mentor is Dr. Carrie Dike.


The Current - Volume 35 Issue 9, Nova Southeastern University Feb 2025

The Current - Volume 35 Issue 9, Nova Southeastern University

Student Newspapers

No abstract provided.


The Current - Volume 35 Issue 8, Nova Southeastern University Feb 2025

The Current - Volume 35 Issue 8, Nova Southeastern University

Student Newspapers

No abstract provided.


Stereotypes Of Female Characters In Disney, Merouge Hazem Elboraie Feb 2025

Stereotypes Of Female Characters In Disney, Merouge Hazem Elboraie

The Undergraduate Research Journal

The depiction of female characters in Disney films has undergone a significant transformation throughout the decades, reflecting societal shifts and changing perceptions of gender roles. As young girls tend to idolize fictional female characters, ensuring a healthy portrayal of women in animated films is crucial. This paper aims to discuss the portrayal of female characters in Disney movies within certain frames and their impact on the general public through a case analysis of literature reviews. It underscores the dynamic interplay between societal change and cinematic narratives, particularly in Disney. The research’s findings indicate that the negative portrayal of Disney female …


The Guardian The Month Of February 2025, Wright State Student Body Feb 2025

The Guardian The Month Of February 2025, Wright State Student Body

The Guardian Student Newspaper

News articles from The Guardian for the Month of February 2025. The Guardian is the official student-run newspaper for Wright State University. It has been published regularly since March of 1965.


Revisiting The Diffusion Of Innovations Theory In The Digital Era: Adoption Of Artificial Intelligence In Social Media, Aliaa Khaled Elshabassy Jan 2025

Revisiting The Diffusion Of Innovations Theory In The Digital Era: Adoption Of Artificial Intelligence In Social Media, Aliaa Khaled Elshabassy

Theses and Dissertations

The present study aims at revisiting the applicability of Rogers’ diffusion of innovations theory in the digital era, particularly in relation to recent advancements in Artificial Intelligence and their use in social media. The role of generational differences in influencing the adoption and non-adoption of these technologies is also explored. Drawing on the rich insights of qualitative data, the researcher adopts a multi-method approach comprising seventeen interviews with academic and professional experts and four focus group discussions among different generations to collect first-hand insights on AI adoption in the present time. AI was itself used for qualitative data analysis, including …


Opening Pandora’S Black Box In The Nexus Of Media, Consciousness And Ai, Gad Karmi Jan 2025

Opening Pandora’S Black Box In The Nexus Of Media, Consciousness And Ai, Gad Karmi

Theses and Dissertations

This research examines the intersection of media, artificial intelligence, and consciousness through an ethnographic analysis spanning 1940-2024. The study introduces the concept of "Darrative" as a framework for understanding how consciousness processes information, challenging traditional rational choice theory while extending beyond Fisher's narrative paradigm. A key contribution is the development of the "Thinking System" model, demonstrating how information processing occurs through darrative frameworks. The methodology employs Latour's actor-network theory to examine how scientific knowledge is constructed and stabilized through networks of human and non-human actors. Using a systematic Boolean search through academic databases, the study initially identified 15 relevant peer-reviewed …


What We Owe Each Other: An Examination Of Social Exchange Theory And Public Perception Of Healthy Relationships, Sarah R. Korbich Jan 2025

What We Owe Each Other: An Examination Of Social Exchange Theory And Public Perception Of Healthy Relationships, Sarah R. Korbich

West Chester University Graduate Theses, Dissertations, and Final Projects

This study uses prior literature on social exchange theory and uses various frameworks to examine the public’s perception and comprehension of SET through examining user-generated content on TikTok. Social exchange theory is based upon the idea that when interacting with other persons, you are exchanging rewards and costs. This study was guided by two questions that explore how social exchange is generalized and understood by the public, and how well the public’s ideas of positively contributing to a healthy relationship aligns with operational measures of SET. This study’s intention is to encourage SET’s usage in application to relational contexts as …


Examining Use Of Data Journalism In Newspaper Coverage Of Health In Kenya: A Case Of Nationwide Cervical Cancer Vaccination., Robert Breen Laban Jan 2025

Examining Use Of Data Journalism In Newspaper Coverage Of Health In Kenya: A Case Of Nationwide Cervical Cancer Vaccination., Robert Breen Laban

Master of Arts in Digital Journalism

Kenyan newsrooms increasingly employ visuals to break down complex numbers and stories into lasting mental images to elicit action for impact. The objectives of this study were: to assess how newspaper journalists in Kenya applied data journalism in coverage of cervical cancer vaccination; to determine factors driving application of data in coverage of health in Kenya, focusing on cervical cancer (human papilloma virus -HPV) vaccination and to determine the gaps, challenges and opportunities in using visuals in complementing multimedia reporting in the digital era. The study was based on agenda setting and framing theories. The approaches were qualitative and quantitative, …


Investigating Media Relations Strategies Used By Ugandan Universities To Enhance Corporate Image: A Study Of Four Higher Education Institutions, Walter Wekongo Washika Jan 2025

Investigating Media Relations Strategies Used By Ugandan Universities To Enhance Corporate Image: A Study Of Four Higher Education Institutions, Walter Wekongo Washika

Master of Arts in Digital Journalism

A strong corporate image is crucial for organization's to thrive in a competitive market. Discrepancies between corporate image and corporate identity can lead to confusion among stakeholders, potentially resulting in crises that harm the institution's brand. Effective media relations strategies are essential for shaping stakeholder perceptions and strengthening corporate image. This study aimed to investigate how four universities (two public and two private universities) in Uganda use media relations to enhance their corporate image, focusing on the media relations strategies used, their effectiveness, and the challenges faced. Using Grunig's Excellence Theory from 1985, it employed a qualitative approach with in-depth …


Critical Environmental Communication Framework, Shumaila J. Bhatti, Srivi Ramasubramanian, Andrea Feldpausch-Parker, Bruno Takahashi, Silje Kristiansen Jan 2025

Critical Environmental Communication Framework, Shumaila J. Bhatti, Srivi Ramasubramanian, Andrea Feldpausch-Parker, Bruno Takahashi, Silje Kristiansen

Media Studies - All Scholarship

This study develops a Critical Environmental Communication (CEC) framework to assess the landscape of Environmental Communication research and to what extent and in which ways critical and justice-oriented perspectives are included. The CEC framework consists of four interconnected themes: (a) Marginalized Ecocultural Identities, (b) Context and Scale, (c) Power and Agency, and (d) Justice, Equity, Diversity, Access, and Inclusion (JEDAI). Using this framework in a bibliometric analysis examining 1,297 Environmental Communication publications, we assess the occurrence of these themes in the scholarship. Our analysis found that Marginalized Ecocultural Identities, and Context and Scale were most frequently occurring, while Power and …


Rheology, Kameron Neal, Movement Lab Jan 2025

Rheology, Kameron Neal, Movement Lab

Personal Work

No abstract provided.


Just As Advertised: The Perception And Effectiveness Of Artificial Intelligence In Digital Advertising, Brandon Isem Cáceres Jan 2025

Just As Advertised: The Perception And Effectiveness Of Artificial Intelligence In Digital Advertising, Brandon Isem Cáceres

CMC Senior Theses

What do you think when you hear “AI in advertising”? Does it spark intrigue, or does it feel like just another tech buzzword? In today’s fast-paced digital marketing landscape, connecting with consumers is a high-stakes challenge, and artificial intelligence is at the forefront of innovation. From automating campaigns to creating hyper-targeted content, AI promises efficiency and precision—but how do audiences perceive this shift? By analyzing key performance indicators (KPIs) like impressions, click-through rates, and cost-per-click in an an original A/B test, this thesis evaluates the perception and effectiveness of AI-driven advertising strategies. Combining historical insights, case studies, and an original …


The Influence Of Butterbear Mascot Attractiveness On Brand Attitude, Huyen Phuong Do Jan 2025

The Influence Of Butterbear Mascot Attractiveness On Brand Attitude, Huyen Phuong Do

Chulalongkorn University Theses and Dissertations (Chula ETD)

This research examines the influence of mascot’s perceived attractiveness on the brand attitude towards Butterbear. Data were collected via online survey from 220 male and female respondents (aged 18-26) residing in Bangkok, who had been exposed to content from Butterbear brand within the past three months. Overall, participants perceived Butterbear mascot as highly attractive (M = 4.39) and reported positive attitudes towards the Butterbear brand (M = 4.30). Furthermore, the findings revealed that all six dimensions underlying mascot attractiveness (Brand Impact, Brand Expertise, Mascot Uniqueness, Mascot Anthropomorphism, Mascot Intimacy, and Mascot Consistency) showed statistically significant correlations with the brand attitude. …


Social Media Use And Personal Branding Identity Of Myanmar Freelancers, Lin Htet Thway Jan 2025

Social Media Use And Personal Branding Identity Of Myanmar Freelancers, Lin Htet Thway

Chulalongkorn University Theses and Dissertations (Chula ETD)

This study examined social media use, self-expression, professionalism, self-efficacy, self-disclosure, and personal branding identity among Myanmar freelancers, and investigated how these factors influence their personal branding identity on social media. An online survey of 200 freelancers aged 18 to 45 years was conducted. Respondents reported high levels of social media use (M = 4.07), self-expression (M = 4.13), professionalism (M = 4.16), self-efficacy (M = 4.17), personal branding identity (M = 4.30), and a moderately high level of self-disclosure (M = 3.95). Regression results showed that the five variables together explained 24.4 percent of the variance in personal branding identity …


The Influence Of Consumption Values On Purchase Intention For Sustainable Fashion Products, Ruochen Liao Jan 2025

The Influence Of Consumption Values On Purchase Intention For Sustainable Fashion Products, Ruochen Liao

Chulalongkorn University Theses and Dissertations (Chula ETD)

This study investigates five consumption values, namely functional, social, emotional, epistemic, and ethical value, along with attitude toward buying sustainable fashion products, subjective norms, perceived behavioral control, and purchase intention. It further examines how consumption values shape attitude toward buying sustainable fashion products, subjective norms, and perceived behavioral control, and how these three constructs subsequently influence purchase intention. Data were collected via online survey from 269 Chinese respondents aged between 18 to 44 years old who had purchased at least one sustainable fashion product within the last six months. Overall, respondents showed positive evaluations of sustainable fashion, reporting high consumption …


Chinese Audiences' Perceptions And Responses To Crisis Communication In Thai Romantic Drama Series, Xiaoyun Ying Jan 2025

Chinese Audiences' Perceptions And Responses To Crisis Communication In Thai Romantic Drama Series, Xiaoyun Ying

Chulalongkorn University Theses and Dissertations (Chula ETD)

The study was to explore Chinese audiences’ perceptions, attitudes, and behavioral intentions toward crisis response strategies in Thai Boys’ Love (BL) romantic drama series. A quantitative approach was employed using an online survey with 200 respondents who are Chinese, living outside mainland China, aged 18-45, and have watched Thai BL series at least once in the last three months. The results indicated that the overall level of respondents’ perceptions is moderate (M = 4.23) toward crisis response strategies. Additionally, the level of respondents’ perceptions is moderate to high to trust the organization and view the information as credible and transparent …