Digital Commons Network^™

How Can An Outdoor Company’S Public Relations Campaign Be Taken From The Local To National Level?, Devon Swanson

Journalism

The following study researches the most effective way for the outdoor startup company, Summit Outdoor Supply (S.O.S.), to take an already established local public relations campaign to the national level. This study will investigate what factors have helped other campaigns succeed for outdoor companies and what changes should be made to see S.O.S. reach that success. My goal for this project is to educate outdoor companies on how to use the most effective communication channels to reach their target audiences. The data, to support these recommendations, will come from my own experience working with a startup company paired with the …

Manufacturing News: Exploring How Public Relations Content Is Presented As News From An Agenda-Setting Perspective, Katharine R. Gore

Journalism

This study, conducted in San Luis Obispo, California, analyzes and investigates the relationship between public relations professionals and journalists, the role of public relations in news and how often content developed by the public relations industry is later portrayed as news.

Public relations-developed content has a growing presence in news. This is due, in part to the fact that more people work in the public relations industry than do in journalism fields. There is also a symbiotic relationship between the two industries, which is confirmed by existing studies and scholarly texts.

An effort was made by the author to track …

Gender Representation In Sports Communication, Michelle R. Stiller

Communication Studies

No abstract provided.

Seeing The World Through The Lens Of News: Pasos Al Futuro Teaches Latino High Schoolers About Media Literacy Through Hands-On Journalism

DePaul Magazine

For budding journalists in Chicago, a novel DePaul program, Pasos al Futuro, exposes Latino high schoolers to media literacy through print and broadcast assignments, making understanding the news into a fun, hands-on experience. The Pasos program falls under the Latino Media & Communication program, which focuses on an awareness and appreciation of culture through Latino-focused courses in Public Relations and Advertising, Intercultural Communication, Journalism, and Media and Cinema Studies. Pasos itself has two components: a winter symposium that serves to introduce high school students to what journalists do, and a summer workshop that lets them learn about the business firsthand.

Acceptable Violence, Richard C. Crepeau

On Sport and Society

There are times when marginally related events converge and raise questions about issues related to sport. Such a convergence occurred in my corner of sportsworld over the past week.

Covering Caraway: Arkansas Reports On Hattie Caraway's Ascent To The United States Senate, Kristin Hodges

Theses and Dissertations

When the governor of Arkansas appointed Hattie W. Caraway to the United States Senate in December 1931, she was only the second woman to sit in the chamber. Within the next year, Caraway would become the first woman to be elected and reelected to the Senate. This study analyzes the framing used by the Arkansas Democrat and the Arkansas Gazette from November 1931 to November 1932. Using double binds and the essentialism theory, this historical case study sought to identify how the news coverage described the forces, persons, and narratives that surrounded Caraway along with Caraway herself as she made …

Communiqué, May 19, 2014, Lindenwood University

Communiqué

The Communiqué was the faculty/staff newsletter for Lindenwood University/College from 1982 to 2016.

Columbia Chronicle (05/12/2014), Columbia College Chicago

Columbia Chronicle

Student newspaper from May 12, 2014 entitled The Columbia Chronicle. This issue is 52 pages and is listed as Volume 49, Number 30. Cover story: "Out with the old, in with Kwang-Wu" Editor-in-Chief: Lindsey Woods

The New York Times Influence On Stem Cell Research, Elizabeth Huntley Hamilton

Undergraduate Honors Thesis Collection

Stern cells are regarded as holding the secrets to disease eradication and alleviation, longevity, and genetic modification. In the not too distant past, it was considered a futuristic concept meant for the generations to come. Now, in 2014, stern cells are being used in practices for a wide variety of once incurable ailments. The history of stern cells is one of amazing discovery, controversy, and political setbacks. Throughout its exciting journey, print newspapers have provided all the information to its readers, and the potential of stern cells gained popular approval for its research.

Message Framing In Political Advocacy Campaigns: A Media Study Of The 2014 Scottish Referendum For Independence From The United Kingdom, Christine Willette Todd

Undergraduate Honors Thesis Collection

Message framing is considered to be an important aspect in delivering a simplified and unified message in public relations. The use of media in political advocacy messaging is often the greatest influence in affecting voter interpretations and perceptions. According to several researchers (Hallahan, 1999; Putnam & Majia, 1992; Entman, 1993), message framing is used by various organizations to simplify complex ideas or gain emotional currency in political advocacy campaigns.

The present study seeks to identify the main framed messages that are currently being implemented in two political advocacy campaigns in the United Kingdom as conveyed by the UK news media. …

Chimes: May 9, 2014, Calvin College

Chimes

Professor of the year awarded to philosophy professor Daniel Herrick by Joseph Matheson

Engineering senior design teams wrap up year-long projects by John Muyskens

Annual Special Olympics hosts 532 athletes at Calvin by Bekah Coggins

"Happy Is..."-themed Dance Guild entertains dozens by Hayley Cox

Calvin sports season wrap-up:every team has a story by Jacob Kuyvenhoven

A&E staff hail favorite pop culture events of the year by Nick Keeley

Spartan Daily, May 8, 2014, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 142, Issue 40

Ua12/2/1 College Heights Herald, Vol. 89, No. 54, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Crumbie, Trey. Almost There – Downing University Center
• Williams, Joanna. Campus Undergoes Culture Shift with Downing University Center Renovation
• Harrison, Taylor. Challenges Loom with Student Health Services Privatization
• Prochazka, Tyler. Kentucky Retains Majority of Gatton Academy of Mathematics & Science Graduates Due to Financial Barriers
• Conniff, Ben. Spiderman Swings & Misses in New Sequel – Movies
• Pait, Ryan. 10 TV Episodes to Help You Not Do Anything – Television
• Allen, Whitney. Shave to Save Hosted in Honor of Greek Brother – Farmhouse Fraternity, Chris Hancock, Charity
• Rogers, Shelby. Circus …

Ua12/2/1 2014 Graduation Special Section, Wku Student Affairs

WKU Administration Documents

Special graduation edition of the College Heights Herald.

• Keyana Boka - Student Government Association
• Joanna Williams - College Heights Herald
• Paige Freeman - Spirit Masters
• Katie Honadle - Talisman
• Gary Ransdell
• Yulizza Henao Barragan – Latin American Students
• Then & Now - 2010, 2014

Spartan Daily, May 7, 2014, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 142, Issue 39

Spartan Daily, May 6, 2014, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 142, Issue 38

Ua12/2/1 College Heights Herald, Vol. 89, No. 53, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Burton, Kristina. WKU Costume Shop Brings Theatre to Life – Theatre & Dance
• Burton, Kristina. Center Stage – Theatre & Dance
• Lawson, Anna. Blind Student Finds Comfort on the Hill – Sam Moore
• Prochazka, Tyler. U.S. Department of Agriculture Grant Funds Agriculture Department Research on Food Safety
• Marsupial Awards
• Hunton, Ryan. Spiritual Health Means Finding Your Purpose
• Boyd, Kayla. Film Festival Returns to WKU – Journalism & Broadcasting
• Corum, John. Vice President Assistant to Retire – Judith Wimpee – Facilities & Campus Services
• Clark, Mike. Learning from the Best …

The Legacy, May 6, 2014, Lindenwood University

The Legacy (2007-2018)

Student Newspaper of Lindenwood University

The Prospector, May 6, 2014, Utep Student Publications

The Prospector

Headline: Graduation Issue Celebrating UTEP's 100th Anniversary

Columbia Chronicle (05/05/2014), Columbia College Chicago

Columbia Chronicle

Student newspaper from May 5, 2014 entitled The Columbia Chronicle. This issue is 44 pages and is listed as Volume 49, Number 29. Cover story: "In Kim we trust" Editor-in-Chief: Lindsey Woods

Chimes: May 2, 2014, Calvin College

Chimes

Calvin hosts Special Olympics event on Saturday by Emily Cole

Forum continues We Are Calvin [too] campaign by Kate Parsons

Annual 5k Spring Classic attracts 1,200 runners by Joe Mohan

Calvin spring sports entering postseason by Brian Exner

Calvin responds to Heartbleed bug by John Muyskens

Chaplain to spend administrative sabbatical in Lithuania by Bekah Coggin

Six seniors to start intentional community in Sacramento by Nathan Groenewold

Echo, Summer/Fall 2014, Columbia College Chicago

Echo

Student-produced magazine formerly published as Chicago Arts and Communication, changed to Echo magazine in 1997. Cover Articles: Grab & go: the high price of retail theft; Something new: gay couples can choose "I do"; Occult unveiled: the faces behind the faith; Hive minded: bees takes Chicago by swarm; Addictive audio: what makes a song POP!; Mod men: 6 guys with serious style. 82 pages.

Spartan Daily, May 1, 2014, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 142, Issue 37

Ua12/2/1 Stressbusters, Wku Student Affairs

WKU Administration Documents

Special finals week edition of the College Heights Herald.

• Hilltop Horoscopes
• Color Me Gary Ransdell
• 2014 Spring Semester Final Exam Schedule

Ua12/2/1 College Heights Herald, Vol. 89, No. 52, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Rogers, Shelby. Gary Ransdell to Push for 4.8% Tuition Increase
• Phillips, Jonah. Bill Powell Survives Rough Waters to Carry on Legacy – Swimming
• Parker, Jacob & Jackson French. Student Pulls Gun by Bates-Runner Hall, Arrested on Campus – Michael Dearborn
• Conniff, Ben. Five Films to Induce Finals Procrastination – Movies
• Pait, Ryan. HBO’s Veep Continues to Find Its Identity Amid Stand-Out Writing – Television
• Holloway, Kae. Mean Girls Celebrates A Fetch Tenth Anniversary – Fashion
• French, Jackson. Crimes Remain Steady on Campus – WKU Police
• Mathews, Mackenzie. Professors Discuss …

Journalism Portfolio, William R. Brunelle

Journalism Program

No abstract provided.

Obsession: Journalistic Pieces Through Four Years, Rebecca Melnitsky

Journalism Program

No abstract provided.

Multimedia Portfolio, Dan Clark

Journalism Program

For a journalist, there are only a few things that can land you a job. One of those things is having a professional portfolio. That’s why the Journalism Department has its students complete a professional portfolio as part of their Honors program. The Honors Program takes work students have already completed, then asks them to revise it, or even do it again. That way, when we leave the program, we’re ready to start sending out portfolios and resumés to potential employers. My portfolio is dominated by work that I wrote for a print medium because that’s what our program focuses …

Grace Magazine, Emmie Martin

Renée Crown University Honors Thesis Projects - All

Grace is an online web magazine aimed at girls ages 13 through 18. This website

features material divided into four distinct categories that each cater to important aspects of a modern teenage girl’s life: Your Life, which covers lifestyle topics; Your Self, which covers health-related subjects including food, exercise, and nutrition; Your Style, which features fashion and beauty advice and news; and Your World, which delves into all aspects of modern culture.

This website publishes all original content, and strives to serve as an intellectual and entertaining resource in young girls’ lives. Grace provides girls with relevant articles that use …

Forward, Together, Yuki Mizuma

Renée Crown University Honors Thesis Projects - All

With 12,000 refugees and former refugees currently living in Syracuse, N.Y., there is so much more to the city than being just a college or basketball city. Refugees from Burma, Bhutan, Somalia and nearly 40 more countries have come to Syracuse because of the low cost of living, job opportunities and the strong relationship that refugee organizations have with the Syracuse City School District. Nearly 800 new individuals arrive each year and, yet, many people are unaware of the diverse population living in Syracuse, N.Y. “Forward, Together” uses photographs, informational text and captions to depict the lives of two refugees …