Digital Commons Network^™

Pbrl 3400: Survey Of Public Relations (Syllabus), Melissa Janoske

Journalism and Strategic Media Syllabi Archive

No abstract provided.

Pbrl 3409: Public Relations Case Studies (Syllabus), Tori M. Cliff

Journalism and Strategic Media Syllabi Archive

No abstract provided.

Pbrl 3421: Public Relations Writing (Syllabus), Kim Marks

Journalism and Strategic Media Syllabi Archive

No abstract provided.

Pbrl 4431: Music Promotion And Public Relations (Syllabus), Elizabeth Cawein

Journalism and Strategic Media Syllabi Archive

No abstract provided.

Pbrl 4440: Public Relations Campaign (Syllabus), Kim Marks

Journalism and Strategic Media Syllabi Archive

No abstract provided.

Pbrl 4830: Directed Individual Study (Syllabus), David Arant

Journalism and Strategic Media Syllabi Archive

No abstract provided.

Pbrl 6431: Music Promotion And Public Relations (Syllabus), Elizabeth Cawein

Journalism and Strategic Media Syllabi Archive

No abstract provided.

Jrsm 6720: Presidents And The Press (Syllabus), Joe Hayden

Journalism and Strategic Media Syllabi Archive

No abstract provided.

Jrsm 7000: Media Writing/Editing (Syllabus), Candy Justice

Journalism and Strategic Media Syllabi Archive

No abstract provided.

Jrsm 7002: Professional Seminar (Syllabus), Matthew J. Haught

Journalism and Strategic Media Syllabi Archive

No abstract provided.

Jrsm 7000: Media Writing/Editing (Syllabus), Candy Justice

Journalism and Strategic Media Syllabi Archive

No abstract provided.

Jrsm 7050: Mass Communication Theory (Syllabus), Melissa Janoske

Journalism and Strategic Media Syllabi Archive

No abstract provided.

Jrsm 7050: Mass Communication Theory (Syllabus), Melissa Janoske

Journalism and Strategic Media Syllabi Archive

No abstract provided.

Jrsm 7085: Qualitative Research Methods (Syllabus), Robert Byrd

Journalism and Strategic Media Syllabi Archive

No abstract provided.

Jrsm 7422: Writing For Stragetic Media (Syllabus), Teri Del Rosso

Journalism and Strategic Media Syllabi Archive

No abstract provided.

Jrsm 7422: Writing For Stragetic Media (Syllabus), Teri Del Rosso

Journalism and Strategic Media Syllabi Archive

No abstract provided.

Jrsm 7510: Information Design (Syllabus), Matthew J. Haught

Journalism and Strategic Media Syllabi Archive

No abstract provided.

Jrsm 7600: Graduate Media Practicum (Syllabus), Matthew J. Haught

Journalism and Strategic Media Syllabi Archive

No abstract provided.

Jrsm 7600: Graduate Media Practicum (Syllabus), Matthew J. Haught

Journalism and Strategic Media Syllabi Archive

No abstract provided.

Jrsm 7800: Directed Individual Readings (Syllabus), Thomas J. Hrach

Journalism and Strategic Media Syllabi Archive

No abstract provided.

Jrsm 7510: Information Design (Syllabus), Matthew J. Haught

Journalism and Strategic Media Syllabi Archive

No abstract provided.

Jrsm 7990: Media Portfolio (Syllabus), Matthew J. Haught

Journalism and Strategic Media Syllabi Archive

No abstract provided.

Talking Sports: Rhetorical Benefits Of Blogging Sports Journalism, Lucas Green

Online Theses and Dissertations

The introduction of new publishing platforms like blogs into the world of sports journalism has forced journalists to modify their technique and approach to writing. This paper addresses that shift through examination of rhetorical theory, in-depth first-person research, and a culmination of rhetorical advantages for digitally publishing sports journalists. In the first section of this thesis, the author establishes the rhetorical act of blogging through the theoretical lenses of Mikhail Bakhtin and Mary Hocks while analyzing the sports blog, SB Nation. Then, the author conducts survey-driven research with actual blogging sports journalists to understand their opinions and viewpoints about blogging. …

Of Rattle Snakes And Grapes Of Wrath: Rise, Fall And Rise Of Independent Media In Kenya, Peter Kimani

Graduate School of Media and Communications

The Kenyan case highlights government’s recourse to sophisticated, “silent” but effective process of emasculating the media in spite of the robustness of the constitutional, legal and institutional frames for media behaviour. The author, Peter Kimani, notes further, however, that investments in the technology sector have led to an empowered citizenry and helped to reorganize the way news is sourced and disseminated, particularly through mobile telephony. According to him, “this, it is safe to predict, is the next news frontier, and start-ups and other fringe news portals are likely to problematize power relations between media barons and the state, and provoke …

The Use Of Zingari/Nomadi/Rom In Italian Crime Discourse, Theresa Catalano

Department of Teaching, Learning, and Teacher Education: Faculty Publications

This study examines the use of the metonymies zingari/nomadi/rom [Gypsies/Nomads/Roma] in Italian media discourse, in order to critically reflect on their relation to the perception of Roma. The author analyses the frequency of these terms in general discourse and crime discourse, as well as the way they are used in context. The findings reveal that nomadi and rom are used to directly and indirectly index Roma, and have a sig­nificant impact on their ethnicization and criminalization. In addition, the episodic framing of crime events, combined with the use of these metony­mies, erases the Italian government’s responsibility for the conditions of …

Voice-Activated Change: Marketing In The Age Of Artificial Intelligence And Virtual Assistants, Valerie K. Jones

College of Journalism and Mass Communications: Faculty Publications

The Internet of Things promises to make relationships with technology more personal than ever. Voice-controlled virtual or artificial intelligence assistants such as Amazon’s Alexa or Google Assistant execute the commands of their users, providing information, entertainment, utility, and convenience while enabling consumers to bypass the advertising they would typically see on a screen. This “screen-less” communication presents significant challenges for brands used to “pushing” messages to audiences in exchange for the content they seek in hopes of creating preference. It also raises ethical questions about data collection, usage, and privacy. Little is known about the role marketing will play in …

Country Reputation Management: Developing A Scale For Measuring The Reputation Of Four African Countries In The United States, Dane M. Kiambi, Autumn Shafer

College of Journalism and Mass Communications: Faculty Publications

This study extends the development of country reputation measurement to other cultural contexts, specifically among sub-Saharan African countries that have shown the desire to improve their reputation in the United States and other Western nations. Although effective management of a country’s reputation lies in its ability to measure the perceptions of its target publics, there is currently no established scale that can be relied upon for such measurement of sub-Saharan African countries. In this study, a confirmatory factor analysis (CFA) was conducted using second-order latent variables, and based on the goodness-of-fit indices, it was established that all four models for …

Nostalgic Restoration: Recovering Washington's Coastal Resources, Carly Vester

Graduate Student Theses, Dissertations, & Professional Papers

We have a penchant for assigning value to our resources. In many cases this value makes the recovery of degraded and damaged resources justifiable. But when this value cannot be quantified, when our resources have emotional rather than economic value, the story changes. “Nostalgic Restoration: Recovering Washington’s Coastal Resources” focuses on two editorial pieces and one short film of coastal resource recovery, solely for the relationship between people and resources.

Washington’s only native oyster, the Olympia oyster (ostrea lurida), once covered more than 20,000 acres across the Puget Sound. Due to pollution and overharvesting, only 5% of the …

Brain Drain In Mississippi: Why Some Of The State's Best And Brightest Are Leaving, Savannah G. Smith

Honors Theses

This thesis is a collection of stories in which I explore some of the underlying reasons that the state of Mississippi is experiencing a large outmigration of educated, millennial citizens, known as Brain Drain. This project is not an academic paper nor is it an attempt to fix the problem of young Mississippians leaving the state but rather an examination of the situation written in journalistic fashion. It attempts to shine a light on an issue that has plagued the state for years and deserves attention. It includes stories about the social climate, economic opportunities, the state legislature, and profiles …

Education In Mississippi: Did Integration Elicit Equality?, Baylee Mozjesik

Honors Theses

Founding father Thomas Jefferson said, Educate and inform the whole mass of the people... they are the only sure reliance for the preservation of our liberty. Preservation of liberty is not all that education has the power to impact; education provides the basis for life-long success and affords people the opportunity to alter their own future, and the futures of others. Yet, in a nation that has been plagued by racist sentiments for centuries, educational opportunities are still inequitable. This truth is strikingly so across the state of Mississippi, from the Gulf Coast, to the Capital-River region, to the Delta. …