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Journalism Studies

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Bcvoice Newsletter Creation And Evaluation: The Effect Of Subject Line And Internal Links On Open Rate And Click-Through Rate For A College Newsletter, Mackenzie Hammack Apr 2023

Bcvoice Newsletter Creation And Evaluation: The Effect Of Subject Line And Internal Links On Open Rate And Click-Through Rate For A College Newsletter, Mackenzie Hammack

Honors Projects

This study focused on understanding the effect of subject line on open rate and internal link placement on click-through rate in a newsletter that supported a newspaper at Bridgewater College, a small, private liberal arts college in Virginia in order to increase student engagement with and awareness of campus news. No significant difference was found in open rates between a generic and specific subject line. Similarly, no significant difference was found in click-through rate among six different types of internal link placements. Due to the high open and overall click-through rate, it is recommended that the newsletter continues.


The Current - Volume 33 Issue 8, Nova Southeastern University Mar 2023

The Current - Volume 33 Issue 8, Nova Southeastern University

Student Newspapers

No abstract provided.


Spartan Daily, March 23, 2023, San Jose State University, School Of Journalism And Mass Communications Mar 2023

Spartan Daily, March 23, 2023, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2023

Volume 160, Issue 25


The Current - Volume 33 Issue 7, Nova Southeastern University Mar 2023

The Current - Volume 33 Issue 7, Nova Southeastern University

Student Newspapers

No abstract provided.


Spartan Daily, March 15, 2023, San Jose State University, School Of Journalism And Mass Communications Mar 2023

Spartan Daily, March 15, 2023, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2023

Volume 160, Issue 21


Communiqué, March 9, 2009, Lindenwood University Mar 2023

Communiqué, March 9, 2009, Lindenwood University

Communiqué

The Communiqué was the faculty/staff newsletter for Lindenwood University/College from 1982 to 2016.


The Prospector, February 28, 2023, Utep Student Publications Feb 2023

The Prospector, February 28, 2023, Utep Student Publications

The Prospector

Headline: A Grand Review for a Grand Opening


Spartan Daily, February 23, 2023, San Jose State University, School Of Journalism And Mass Communications Feb 2023

Spartan Daily, February 23, 2023, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2023

Volume 160, Issue 13


The Current - Volume 33 Issue 6, Nova Southeastern University Feb 2023

The Current - Volume 33 Issue 6, Nova Southeastern University

Student Newspapers

No abstract provided.


Spartan Daily, February 14, 2023, San Jose State University, School Of Journalism And Mass Communications Feb 2023

Spartan Daily, February 14, 2023, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2023

Volume 160, Issue 8


Columbia Chronicle (02/14/2023), Columbia College Chicago Feb 2023

Columbia Chronicle (02/14/2023), Columbia College Chicago

Columbia Chronicle (student newspaper)

Student newspaper from February 14, 2023 entitled The Columbia Chronicle. This issue is 20 pages. Cover story: "The Sex Issue with special intimacy insert". Editor-in-Chief: Olivia Cohen.


The Prospector, February 14, 2023, Utep Student Publications Feb 2023

The Prospector, February 14, 2023, Utep Student Publications

The Prospector

Headline: Valentine's Day


The Current - Volume 33 Issue 5, Nova Southeastern University Feb 2023

The Current - Volume 33 Issue 5, Nova Southeastern University

Student Newspapers

No abstract provided.


The Cowl - V. 87 N. 10 - January, 26, 2023 Jan 2023

The Cowl - V. 87 N. 10 - January, 26, 2023

The Cowl

The Cowl - student newspaper of Providence College. Vol. 87 No. 10 - January, 26, 2023. 16 pages.


The Current - Volume 33 Issue 4, Nova Southeastern University Jan 2023

The Current - Volume 33 Issue 4, Nova Southeastern University

Student Newspapers

No abstract provided.


Jrsm 2801: Radio Practices (Syllabus), Terris King Jan 2023

Jrsm 2801: Radio Practices (Syllabus), Terris King

Journalism and Strategic Media Syllabi Archive

Course Description: This class will sharpen the skills learned in Introduction to Radio. Students will use radio production and performance skills to host a daily and weekly live show on the student- led livestream, The ROAR. Students will participate in producing a pre-recorded music intensive or talk show or any other specialty program that is suitable for the target demographics of The ROAR.


Jrsm 2801: Radio Practices (Syllabus), Terris King Jan 2023

Jrsm 2801: Radio Practices (Syllabus), Terris King

Journalism and Strategic Media Syllabi Archive

Course Description: This class will sharpen the skills learned in Introduction to Radio. Students will use radio production and performance skills to host a daily and weekly live show on the student- led livestream, The ROAR. Students will participate in producing a pre-recorded music intensive or talk show or any other specialty program that is suitable for the target demographics of The ROAR.


Jrsm 2801: Radio Practices (Syllabus), Terris King Jan 2023

Jrsm 2801: Radio Practices (Syllabus), Terris King

Journalism and Strategic Media Syllabi Archive

Course Description: This class will sharpen the skills learned in Introduction to Radio. Students will use radio production and performance skills to host a daily and weekly live show on the student- led livestream, The ROAR. Students will participate in producing a pre-recorded music intensive or talk show or any other specialty program that is suitable for the target demographics of The ROAR.


Jrsm 2801: Radio Practices (Syllabus), Terris King Jan 2023

Jrsm 2801: Radio Practices (Syllabus), Terris King

Journalism and Strategic Media Syllabi Archive

Course Description: This class will sharpen the skills learned in Introduction to Radio. Students will use radio production and performance skills to host a daily and weekly live show on the student- led livestream, The ROAR. Students will participate in producing a pre-recorded music intensive or talk show or any other specialty program that is suitable for the target demographics of The ROAR.


Front Matter Dec 2022

Front Matter

Discourse: The Journal of the SCASD

No abstract provided.


Columbia Chronicle (12/06/2022), Columbia College Chicago Dec 2022

Columbia Chronicle (12/06/2022), Columbia College Chicago

Columbia Chronicle

Student newspaper from December 6, 2022 entitled The Columbia Chronicle. This issue is 20 pages. Cover story: "Then and Now". Editors-in-Chief: Anna Busalacchi & Noah Jennings.


Columbia Chronicle (09/26/2022), Columbia College Chicago Dec 2022

Columbia Chronicle (09/26/2022), Columbia College Chicago

Columbia Chronicle

Student newspaper from September 26, 2022 entitled The Columbia Chronicle. This issue is 20 pages. Cover story: "The Creatives". Editors-in-Chief: Anna Busalacchi & Noah Jennings.


The Cowl - V. 87 N. 8 - December 1, 2022 Dec 2022

The Cowl - V. 87 N. 8 - December 1, 2022

The Cowl

The Cowl - student newspaper of Providence College. Vol. 87 No. 8 - December 1, 2022. 16 pages.


The Rattler (Volume 111, Issue 4), St. Mary's University Nov 2022

The Rattler (Volume 111, Issue 4), St. Mary's University

The Rattler (Previous issues)

Founded in 1919, The Rattler is the student voice of St. Mary’s University in San Antonio, Texas. The newspaper documents campus life, academic and social issues, student opinion, and local and national events as they relate to the University community. Content typically includes news articles, editorial commentary, arts and culture coverage, sports reporting, and advertisements.


The Current - Volume 33 Issue 3, Nova Southeastern University Nov 2022

The Current - Volume 33 Issue 3, Nova Southeastern University

Student Newspapers

No abstract provided.


The Cowl - V. 87 N. 7 - November 17, 2022 Nov 2022

The Cowl - V. 87 N. 7 - November 17, 2022

The Cowl

The Cowl - student newspaper of Providence College. Vol. 87 No. 7 - November 17, 2022. 24 pages.


The Current - Volume 33 Issue 2, Nova Southeastern University Oct 2022

The Current - Volume 33 Issue 2, Nova Southeastern University

Student Newspapers

No abstract provided.


Spartan Daily, October 20, 2022, San Jose State University, School Of Journalism And Mass Communications Oct 2022

Spartan Daily, October 20, 2022, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2022

Volume 159, Issue 26


The Prospector, October 18, 2022, Utep Student Publications Oct 2022

The Prospector, October 18, 2022, Utep Student Publications

The Prospector

Headline: The Homecoming / Halloween Issue


The Current - Volume 33 Issue 1, Nova Southeastern University Oct 2022

The Current - Volume 33 Issue 1, Nova Southeastern University

Student Newspapers

No abstract provided.