Digital Commons Network^™

An Analysis Of The Star Newspaper Online Subscribers’ Willingness To Pay For Content, Lordrick Oswald Mayabi

Master of Arts in Digital Journalism

Newspaper publishers in Kenya continue to amass and grow numbers of online consumers having migrated to social media in the wake of the digital disruption. Despite the huge following online, newspapers continue to give out most of their content for free. But with the continued loss of advertising and sales revenue for the newspapers, some have started to seek ways of supplementing the lost revenue through charges on some of the content on their platforms. The objectives of this study were a) To analyse and understand The Star Newspapers online consumers, b) To establish the pay structure that is most …

The Influence Of Artificial Intelligence On Journalism: Exploring Ethical Considerations For Kenyan Newsrooms, Manny Grace Anyango

Master of Arts in Digital Journalism

The 21st century is defined by rapid technological advancements, among which artificial intelligence (AI) stands as a transformative force. AI's integration into journalism has redefined traditional workflows, offering unprecedented automation, efficiency, and audience engagement opportunities. However, these advancements raise significant ethical concerns, including biases, transparency, accountability, and privacy. This study examines AI's integration into journalism, focusing on Kenyan newsrooms Tuko News, Nation Media Group, and BBC to explore its impact on journalistic practices and ethics. Employing a qualitative approach, the research captures insights from journalists, editors, and technical staff, examining the specific AI tools in use, their impact, ethical challenges, …

The Uptake Of Digital Communication Tools In Corporate Communications Functions At Safaricom Plc, Melline Norleah Myendo

Master of Arts in Digital Journalism

Digital communication tools have revolutionized corporate communications. These digital communication tools have come to enhance communication efficiency, but the reality for corporates in Kenya reveals a complex web of challenges not just in uptake but also in how these tools have made corporates leverage the digital platform to tell their own stories without the gatekeeping rigors of legacy media. The primary objective of this study was to explore how corporate communication functions have optimized the uptake of digital communication tools. The specific objectives of the study were to explore the uptake of digital communication tools in corporate organisations’ marketing communications, …

Factors Informing The Transition From Journalism To Corporate Communications, Muyanja Robert

Master of Arts in Digital Journalism

This study investigated the shift of journalists to corporate communications, motivated by economic instability, professional obstacles, and the changing dynamics of the media sector. The study sought to evaluate the present work conditions of journalists, investigate the challenges encountered during their move to corporate communications, and analyse the motivations behind this career change. Decreasing earnings, unstable job security, and escalating workloads in conventional journalism have driven numerous journalists to pursue stability, professional advancement, and improved work-life balance in corporate positions. This transition presented problems, such as adapting to new professional standards, inter-role conflicts, and substantial emotional and identity upheavals. The …

Content Monetization Strategies In The Digital Age: The Case Of Vision Media Group And Nation Media Group In Uganda, Namata Violet

Master of Arts in Digital Journalism

This study sought to examine the strategies employed by media organizations in Uganda to generate revenue from their content within the digital landscape. The specific objectives were: (i) To establish the criteria media houses use to select content for publication in the digital era., (ii) to examine monetization strategies that mainstream media have instituted in the disrupted media environment, (iii) to assess the viability of monetization strategies that mainstream media have instituted in the disrupted media environment. The study used the qualitative approach and adopted the case study research design. It focused on two media organizations, Vision Media Group and …

Navigating Media Freedom Amidst Safety Concerns On Digital Platforms: An Analysis Of The Experiences Of New Vision Journalists In Uganda, Namirimu Esther Robinah

Master of Arts in Digital Journalism

This study examined the interplay between media freedom and journalists’ safety on digital platforms in Uganda, mainly focusing on Vision Group Media between 2019 and 2024. It explored the compounded challenges faced by journalists on their digital platforms, including physical assaults, legal harassment, cyber threats and psychological intimidation, within a restrictive media environment exacerbated by the COVID-19 pandemic and the 2021 elections that exposed these journalists to digital threats. The study was mainly based on the New Media Theory, which enabled a more transparent analysis of the risks faced by journalists and in order to understand digital journalists’ perspectives thoroughly, …

Is It Real Enough? A Mixed-Methods Study Of Realism, Engagement And Counterargument In Transmedia Edutainment For Sustainable Behaviors, Aya Shata, Michelle Selig

Hank Greenspun School of Journalism and Media Studies Faculty Research

Advancements in technology have driven media convergence, paving the way for innovative storytelling formats like Transmedia Edutainment (TE-E), a new promising strategy for advocating prosocial behaviors. However, there is limited research on narrative processing and the persuasive outcomes of TE-E, particularly in environmental contexts. Therefore, this paper examines TE-E as a new communication strategy that leverages storytelling across multiple platforms to promote pro-environmental messaging. Drawing on entertainment-education literature and narrative persuasion theories, specifically the narrative engagement model and perceived realism as theoretical frameworks in this study, to help understand the role and influence of TE-E. Using a mixed-method design, five …

From Guns To Mental Health And Accountability: Decoding Media Narratives And Audience Reactions In Public Mass Shootings, Maurice Emelu, Brent Brossmann

2025 Faculty Bibliography

Public mass shootings pose a critical safety challenge in the U.S. This study investigates how media framing relates to public online engagement, focusing on gun regulation, mental health, and individual and political accountability across five major TV networks: ABC, CNN, Fox News, MSNBC, and NBC. Using a mixed-methods approach, the research analyzes 678 news reports and 7605 audience comments. Findings reveal significant differences in audience engagement based on framing, and in key variables show audiences taking opposite positions to their news network’s narratives. ABC, CNN, and NBC’s thematic framing, highlighting systemic failures, elicits more balanced responses, whereas Fox News and …

Critical Environmental Communication Framework, Shumaila J. Bhatti, Srivi Ramasubramanian, Andrea Feldpausch-Parker, Bruno Takahashi, Silje Kristiansen

Media Studies - All Scholarship

This study develops a Critical Environmental Communication (CEC) framework to assess the landscape of Environmental Communication research and to what extent and in which ways critical and justice-oriented perspectives are included. The CEC framework consists of four interconnected themes: (a) Marginalized Ecocultural Identities, (b) Context and Scale, (c) Power and Agency, and (d) Justice, Equity, Diversity, Access, and Inclusion (JEDAI). Using this framework in a bibliometric analysis examining 1,297 Environmental Communication publications, we assess the occurrence of these themes in the scholarship. Our analysis found that Marginalized Ecocultural Identities, and Context and Scale were most frequently occurring, while Power and …

Re-Centering Relation In Media Literacy Practice, Paul Mihalidis, Bobbie Foster, Shannon Burth, Srivi Ramasubramanian, Melissa Tully, Patrick R. Johnson

Media Studies - All Scholarship

As calls for media literacy in formal and informal learning spaces continue to grow, educators’ understanding of media literacies and their purposes remains complex. In 2021, the authors of this paper led a multi-methods research project on media literacy education in the United States, focusing on impact and equity. Findings showed that educators share a commitment to equity and justice but are unclear on how to incorporate them into their work. In response, our research team developed a field guide that maps out equitable media literacy practices for classrooms and communities. In this study, we detail the findings from 11 …

Child Labor Advocacy Through The Years, Emma Naggar

Comm-entary

No abstract provided.

The Existence Of Empathy In Photographs

Comm-entary

No abstract provided.

Ai In Newsrooms: Assessing Perception, Challenges And Possibilities In Bangladesh’S Media Landscape, Nadia Rahman

Theses and Dissertations--Communication

With the relentless progression of technological advancements, artificial intelligence (AI) has become a transformative force across various sectors, and newsrooms are no exception. Developed nations have already integrated AI into journalistic practices, showcasing its versatility in different news functions. However, the developing nations, including Bangladesh, a south Asian nation faces challenges in catching up, marked by technological and economic disparities. As an emerging economic force Bangladesh encounters different obstacles in the adoption of AI in its media landscape. Despite the expansiveness of its media industry, the country grapples with limited technological support and inadequate training opportunities. These challenges bring up …

Exploring Television Portrayal Of Gender-Based Violence In Uganda: A Case Of Ntv And Bukedde Tv, Nakagolo Racheal

Master of Arts in Digital Journalism

The study used NTV and Bukedde TV as a case of how television in Uganda portray gender-based violence to address the critical issue of how television framing impacts societal understanding and response to gender-based violence. The research adopted the framing theory as its conceptual lens and employed a mixed-methods approach combining content analysis of television news programs with in-depth interviews with newsroom staff. The findings reveal that Ugandan television predominantly employs victim-centered narratives, focusing on physical and sexual violence while often neglecting psychological violence and systemic contributors such as entrenched patriarchal norms. The human-interest frame emerged as the most utilized, …

Social Media Usage And The Future Of Museum Outreach: A Case Of The Uganda Museum, Patrick Massa Birabi

Master of Arts in Digital Journalism

Despite its cultural significance, the Uganda Museum, the oldest museum in East Africa, faced challenges of declining visitor numbers and limited social media engagement. the Uganda Museum's digital presence on platforms such as X.com and Instagram remains underutilized due to a lack of strategic alignment with its mission. This study evaluated the extent of social media use for outreach, identified associated challenges and opportunities and developed actionable recommendations for enhancing the Uganda Museum’s digital engagement. The study adopted a mixed-methods approach, which combined 381 visitor surveys with in-depth interviews with 15 museum staff members, and evaluated the Uganda Museum's social …

The Work Of An Hour: A Case Study Of Propaganda, Michael F. Russo

Faculty Publications

This research paper discusses the messaging of United States President George W. Bush and his administration regarding the U.S. led invasion of Iraq. Transcripts of presidential communications, national news programs, and public opinion polls from 2001-03 were analyzed to identify patterns in these communications. This review demonstrated techniques similar to those used in historical propaganda campaigns to sway public opinion. The introduction and repetition of key terminology from the government was followed by magnification by television news programs. These messages were broadcast despite lack of evidence of Iraq’s involvement with the 9/11 attacks or their possession of weapons of mass …

Meant To Burn: Wildfire In The West (2025), University Of Montana--Missoula. School Of Journalism

Byline

Learning to Live -- Behind the Fireline -- Nowhere to Hide -- Empowered to Fight -- Mann Gulch -- A Way of Life

Sexual And Gender-Based Violence Against Women In Sports: Prevalence, Impact, And Interventions In East Africa, Hesbon Hansen Owilla, Nancy Achieng' Booker, George Nyabuga, Tulinagwe Mwampanga, Samantha Agasha, Liz Awino, Ella Smith

Graduate School of Media and Communications

This study investigated the prevalence, causes, and impact of sexual and gender-based violence (SGBV) against women in sports across Kenya, Uganda, and Tanzania. Employing a mixed-methods approach, the study combined quantitative surveys with qualitative interviews to explore the scale of SGBV, its root causes, and the lived experiences of female athletes. A cross-sectional descriptive design was adopted, with data collected from athletes, coaches, administrators, and sports officials from federations and associations in the three countries. Stratified and purposive sampling techniques at the federations, clubs and within the clubs was used and this ensured representation at multiple levels of the sports …

Policy Brief. Media Framing Of Sexual And Gender-Based Violence And Femicide: An Analysis Of News Stories In Select Kenyan, Ugandan And Tanzanian Media, Nancy Achieng' Booker, Hesbon Owilla, George Nyabuga, Olivia Sayani, Liz Awino, Rose Kimani, David Aduda

Graduate School of Media and Communications

This policy brief presents the findings of a regional study on media coverage of femicide and sexual and gender-based violence (SGBV) in Kenya, Uganda, and Tanzania. The study analysed coverage of femicide and SGBV between January 2024 and April 2025, from major digital platforms, supported by interviews with editors. It sought to understand how media frames femicide and SGBV, which actors are most visible, and what implications these patterns have for accountability, justice, and deterrence. The findings show that while victims of femicide are given extensive sympathetic coverage, with very high salience, perpetrators are almost entirely absent from media narratives. …

Framing The Moment, Shaping The Movement: News Narratives And Public Response To George Floyd’S Death, Madison B. Hall

Graduate Theses, Dissertations, and Problem Reports (ETD)

This study investigates how national and local U.S. news outlets framed George Floyd, Black Lives Matter protesters, and the surrounding protests in the immediate aftermath of Floyd’s death. Through a qualitative content analysis of YouTube news broadcasts posted between May and June 2020, coupled with thematic analysis of popular comments that viewers posted in response, this research explores media narratives and public understanding of a pivotal moment of an ongoing racial justice movement. Drawing on framing theory and construal level theory, the study identifies a range of frames (i.e., pro-accountability, anti-accountability, raw perspective, neutral, episodic, riot) used by both local …

Media Framing Of The Local And National News Coverage Of The East Palestine Train Derailment, Lauren Delo

Graduate Theses, Dissertations, and Problem Reports (ETD)

This research examined digital news coverage of the East Palestine train derailment to determine the frames and dominant frames used in both local and national coverage of the disaster, and whether these frames differed over time. Specifically, this research used a content analysis of digital newspaper articles from five media outlets—three national level and two local level—and applied the frames identified from Colistra’s (2010) study of print news coverage of the 1972 Buffalo Creek mine disaster. Results revealed significant differences between the most frequently used frames between local and national coverage, shifts in frame usage over time within each media …

Climate Change In The Local News: The Role Of Community Characteristics In Shaping Themes And Diversity, Hyerim Jo

Electronic Theses & Dissertations (2024 - present)

Despite widespread recognition of climate change and its localized impacts, research on how local media cover this topic remains limited. The first study of this dissertation analyzes 15,788 opinion articles published from 2013 to 2020 by 391 local newspapers in the United States to examine their volume, topics, and thematic emphases. Using automated text analysis methods, including Latent Dirichlet Allocation (LDA) and Analysis of Topic Model Networks (ANTMN), the study identifies 11 topics and three overarching themes. Findings indicate that the volume, topics, and themes evolved over time, likely influenced by the severity of climate-induced hazards and political and socioeconomic …

Hit Me, Baby, One More Time: A Critical Discourse Analysis Of The Celebrity Gossip Magazine Shaming Of Britney Spears, Anna Drabik

Comm-entary

Britney Spears is an American pop star who rose to fame in the late 1990s at the age of 17 with her music, performances, and fashion. Spears was a prominent figure.

in celebrity gossip magazines, a genre which grew to prominence alongside and, in many ways, because of Spears. The distinct aesthetic and style of celebrity gossip magazines involved stories, blurbs, and images which wielded praise and shame—directly and indirectly—as tools to enforce norms and expectations for both female celebrities and female readers. Through a critical discourse analysis of 378 People and Us articles throughout the first ten years of …

Critical Analysis Of The “Mother, Daughter, And Doll” From Boushra Almutawakel’S, Samantha Dempsey

Comm-entary

No abstract provided.

Brewdog Case Study, Kate Daugherty-Miller

Comm-entary

No abstract provided.

Mythic Criticism Of Spider-Man: Across The Spider-Verse, Grace Cushing

Comm-entary

No abstract provided.

Clandestine Captains Of Culture: How Making Music For Your Community Can Influence Global Culture Explored Through The History And Legacy Of Dj Screw, Aristides Estevao

Comm-entary

No abstract provided.

Nine Dragons, Bailey Fraser

Comm-entary

No abstract provided.

A Feminist Critique Of Promising Young Woman, Farrell Hoffman

Comm-entary

No abstract provided.

Roll The Film, Play The Music, Lauren Sutton

Comm-entary

No abstract provided.