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Journalism Studies

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Articles 2281 - 2310 of 35173

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Pbrl 3400: Introduction To Public Relations (Syllabus), Tori Cliff Jan 2020

Pbrl 3400: Introduction To Public Relations (Syllabus), Tori Cliff

Journalism and Strategic Media Syllabi Archive

Course Description: Broad survey of public relations and its relationship to marketing and communications. Traditional and non-traditional public relations will be studied, and emphasis will be placed on problem-solving and applications of modern tools and practices.


Pbrl 3400: Introduction To Public Relations (Syllabus), Rachel Stark Jan 2020

Pbrl 3400: Introduction To Public Relations (Syllabus), Rachel Stark

Journalism and Strategic Media Syllabi Archive

Course Description: Broad survey of public relations and its relationship to marketing and communications. Traditional and non-traditional public relations will be studied, and emphasis will be placed on problem-solving and applications of modern tools and practices.


Pbrl 3400: Introduction To Public Relations (Syllabus), Rachel Stark Jan 2020

Pbrl 3400: Introduction To Public Relations (Syllabus), Rachel Stark

Journalism and Strategic Media Syllabi Archive

Course Description: Broad survey of public relations and its relationship to marketing and communications. Traditional and non-traditional public relations will be studied, and emphasis will be placed on problem-solving and applications of modern tools and practices.


Pbrl 3400: Introduction To Public Relations (Syllabus), Taylor Ackerman Jan 2020

Pbrl 3400: Introduction To Public Relations (Syllabus), Taylor Ackerman

Journalism and Strategic Media Syllabi Archive

Course Description: Broad survey of public relations and its relationship to marketing and communications. Traditional and non-traditional public relations will be studied, and emphasis will be placed on problem-solving and applications of modern tools and practices.


Jrsm 4930: Media Internship (Syllabus), Michael Robinson Jan 2020

Jrsm 4930: Media Internship (Syllabus), Michael Robinson

Journalism and Strategic Media Syllabi Archive

Course Description: Work in practical assignments at local media and other communication organizations under supervision of qualified practitioners.


Pbrl 3421: Public Relations Writing (Syllabus), Teri Del Rosso Jan 2020

Pbrl 3421: Public Relations Writing (Syllabus), Teri Del Rosso

Journalism and Strategic Media Syllabi Archive

Course Description: Emphasis on communication tactics; plan, write, and produce public relations tools; audience and media selection; print and electronic media and new media.


Pbrl 3431: Advanced Pr Writing (Syllabus), Teri Del Rosso Jan 2020

Pbrl 3431: Advanced Pr Writing (Syllabus), Teri Del Rosso

Journalism and Strategic Media Syllabi Archive

Course Description: Emphasis on the strategic aspects of public relations writing and further development of writing skills for a wide variety of public relations vehicles including preparation of more complex materials such as speeches, feature stories, white papers, videos, and materials for special events and crises.


Pbrl 4301: Event Planning For Pr (Syllabus), Tori Cliff Jan 2020

Pbrl 4301: Event Planning For Pr (Syllabus), Tori Cliff

Journalism and Strategic Media Syllabi Archive

Course Description: Development, execution and evaluation of events that support strategic communication practices; emphasis on advertising and public relations tactics for non-profit, for profit and community-based initiatives and organizations.


Pbrl 4410: Public Relations Research (Syllabus), Teri Del Rosso Jan 2020

Pbrl 4410: Public Relations Research (Syllabus), Teri Del Rosso

Journalism and Strategic Media Syllabi Archive

Course Description: Identifying, characterizing and evaluating stakeholder groups and alternative channels of communication; formal research procedures including sampling, instrument design, information gathering, data processing, analysis and reporting.


Pbrl 4431: Music Promotion & Public Relations (Syllabus), Kathryn Hobgood Ray Jan 2020

Pbrl 4431: Music Promotion & Public Relations (Syllabus), Kathryn Hobgood Ray

Journalism and Strategic Media Syllabi Archive

Course Description: Examines publicity and promotion of artists and events within the music industry. Focuses on music journalism; advanced writing of collateral material, media relations and pitching, social media marketing and guerrilla marketing techniques.


Pbrl 4802: Special Topics: Podcasting In Public Relations (Syllabus), Tori Cliff Jan 2020

Pbrl 4802: Special Topics: Podcasting In Public Relations (Syllabus), Tori Cliff

Journalism and Strategic Media Syllabi Archive

Course Description: The course offers instruction, training, practice and analysis in podcasting for public relations purposes, including research, planning, organization, branding, content creation, and promotion. The course will focus on podcasting best-practices to meet organizational objectives and maximize community outreach and development.


Pbrl 4440: Public Relations Campaign (Syllabus), Kim Marks Malone Jan 2020

Pbrl 4440: Public Relations Campaign (Syllabus), Kim Marks Malone

Journalism and Strategic Media Syllabi Archive

Course Description: Application of theory, research data, and problem-solving techniques in the development of a comprehensive public relations plan book.


Pbrl 6410: Public Relations Research (Syllabus), Teri Del Rosso Jan 2020

Pbrl 6410: Public Relations Research (Syllabus), Teri Del Rosso

Journalism and Strategic Media Syllabi Archive

Course Description: Identifying, characterizing and evaluating stakeholder groups and alternative channels of communication; formal research procedures including sampling, instrument design, information gathering, data processing, analysis and reporting.


Jrsm 6700: Media Law (Syllabus), David Arant Jan 2020

Jrsm 6700: Media Law (Syllabus), David Arant

Journalism and Strategic Media Syllabi Archive

Course Description: Origin and development of legal principles affecting freedom of expression and provisions of laws of libel, slander, copyright and other statutes that affect communication in fields of publishing and broadcasting.


Jrsm 6720: Presidents And The Press (Syllabus), Joe Hayden Jan 2020

Jrsm 6720: Presidents And The Press (Syllabus), Joe Hayden

Journalism and Strategic Media Syllabi Archive

Course Description: Conflict and symbiosis between the White House and the news media; studies of history, journalism, and politics; how various presidents used or failed to use the media, how they were covered and represented, and how that relationship has changed over the years.


Jrsm 7000: Media Writing/Editing (Syllabus), Thomas J. Hrach Jan 2020

Jrsm 7000: Media Writing/Editing (Syllabus), Thomas J. Hrach

Journalism and Strategic Media Syllabi Archive

Course Description: Information gathering, writing and editing skills necessary for any field within journalism and mass communication through lectures, discussions and exercises that meld theory to technique; both laboratory writing and field assignments.


Jrsm 7000: Media Writing/Editing (Syllabus), Thomas J. Hrach Jan 2020

Jrsm 7000: Media Writing/Editing (Syllabus), Thomas J. Hrach

Journalism and Strategic Media Syllabi Archive

Course Description: Information gathering, writing and editing skills necessary for any field within journalism and mass communication through lectures, discussions and exercises that meld theory to technique; both laboratory writing and field assignments.


Jrsm 7002: Professional Seminar (Syllabus), Thomas J. Hrach Jan 2020

Jrsm 7002: Professional Seminar (Syllabus), Thomas J. Hrach

Journalism and Strategic Media Syllabi Archive

Course Description: Self-paced, online orientation for incoming master's students, addressing skills and issues relevant to graduate studies in mass communication. Grades of S/U, IP will be given.


Jrsm 7050: Mass Communication Theory (Syllabus), Melissa L. Janoske Mclean Jan 2020

Jrsm 7050: Mass Communication Theory (Syllabus), Melissa L. Janoske Mclean

Journalism and Strategic Media Syllabi Archive

Course Description: Key concepts and development of theories offered to explain operation and effects of mass communication media; multidiscipline overview of theories dealing with advertising, broadcasting, print, and public relations messages, media, and effects. This class will provide you with an overview of the important theories in our field, and will encourage you to think about how these apply to the real world and how they will inform your future work as a media professional. The broadly explanatory concepts of theory help us understand some of the underlying ways in which humans respond to and share different types of information, …


Jrsm 7002: Professional Seminar (Syllabus), Thomas J. Hrach Jan 2020

Jrsm 7002: Professional Seminar (Syllabus), Thomas J. Hrach

Journalism and Strategic Media Syllabi Archive

Course Description: Self-paced, online orientation for incoming master's students, addressing skills and issues relevant to graduate studies in mass communication. Grades of S/U, IP will be given.


Jrsm 7050: Mass Communication Theory (Syllabus), Melissa L. Janoske Mclean Jan 2020

Jrsm 7050: Mass Communication Theory (Syllabus), Melissa L. Janoske Mclean

Journalism and Strategic Media Syllabi Archive

Course Description: Key concepts and development of theories offered to explain operation and effects of mass communication media; multidiscipline overview of theories dealing with advertising, broadcasting, print, and public relations messages, media, and effects. This class will provide you with an overview of the important theories in our field, and will encourage you to think about how these apply to the real world and how they will inform your future work as a media professional. The broadly explanatory concepts of theory help us understand some of the underlying ways in which humans respond to and share different types of information, …


Jrsm 7085: Qualitative Research Methods (Syllabus), Robert Byrd Jan 2020

Jrsm 7085: Qualitative Research Methods (Syllabus), Robert Byrd

Journalism and Strategic Media Syllabi Archive

Course Description: Familiarization with in-depth interviews, focus groups, participant observation, and content analysis; practical experience in collecting and analyzing qualitative data.


Jrsm 7085: Qualitative Research Methods (Syllabus), Robert Byrd Jan 2020

Jrsm 7085: Qualitative Research Methods (Syllabus), Robert Byrd

Journalism and Strategic Media Syllabi Archive

Course Description: Familiarization with in-depth interviews, focus groups, participant observation, and content analysis; practical experience in collecting and analyzing qualitative data.


Jrsm 7422: Writing For Strategic Media (Syllabus), Kim Marks Malone Jan 2020

Jrsm 7422: Writing For Strategic Media (Syllabus), Kim Marks Malone

Journalism and Strategic Media Syllabi Archive

Course Description: Writing for all aspects of public relations and advertising, with a specific focus on writing for audio/visual and social media platforms, including translating one message across multiple technologies and platforms. Focus will be on writing in an active, engaging voice that aligns with the organization’s mission and profile.


Jrsm 7530: Visual Media Theory & Practice (Syllabus), Matthew J. Haught Jan 2020

Jrsm 7530: Visual Media Theory & Practice (Syllabus), Matthew J. Haught

Journalism and Strategic Media Syllabi Archive

Course Description: Familiarization with in-depth interviews, focus groups, participant observation, and content analysis; practical experience in collecting and analyzing qualitative data.


Jrsm 7530: Visual Media Theory & Practice (Syllabus), Matthew J. Haught Jan 2020

Jrsm 7530: Visual Media Theory & Practice (Syllabus), Matthew J. Haught

Journalism and Strategic Media Syllabi Archive

Course Description: Familiarization with in-depth interviews, focus groups, participant observation, and content analysis; practical experience in collecting and analyzing qualitative data.


Jrsm 7422: Writing For Strategic Media (Syllabus), Kim Marks Malone Jan 2020

Jrsm 7422: Writing For Strategic Media (Syllabus), Kim Marks Malone

Journalism and Strategic Media Syllabi Archive

Course Description: Writing for all aspects of public relations and advertising, with a specific focus on writing for audio/visual and social media platforms, including translating one message across multiple technologies and platforms. Focus will be on writing in an active, engaging voice that aligns with the organization’s mission and profile.


Jrsm 7600: Graduate Media Practicum (Syllabus), Thomas J. Hrach Jan 2020

Jrsm 7600: Graduate Media Practicum (Syllabus), Thomas J. Hrach

Journalism and Strategic Media Syllabi Archive

Course Description: Work in practical assignments at local media and other communication organizations under supervision of qualified practitioners.


Jrsm 7990: Media Portfolio (Syllabus), Thomas J. Hrach Jan 2020

Jrsm 7990: Media Portfolio (Syllabus), Thomas J. Hrach

Journalism and Strategic Media Syllabi Archive

Course Description: Development of digital portfolio of professional and/or academic work and presentation. S/U. (2 hours)


Jrsm 7990: Media Portfolio (Syllabus), Thomas J. Hrach Jan 2020

Jrsm 7990: Media Portfolio (Syllabus), Thomas J. Hrach

Journalism and Strategic Media Syllabi Archive

Course Description: Development of digital portfolio of professional and/or academic work and presentation. S/U. (2 hours)