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Jrsm 7000: Media Writing/Editing (Syllabus), Pamela Denney

Journalism and Strategic Media Syllabi Archive

Course Description: Basic instruction in journalistic forms and AP style; reporting, writing and editing news stories; media literacy.

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Jour 6530: Innovative Storytelling Techni (Syllabus), Terris King

Journalism and Strategic Media Syllabi Archive

Course Description: The course offers instruction, training, practice, and analysis in journalistic podcasting, including research, organization, branding, and content presentation skills. The course will also focus on effective interviewing with emphasis on developing and delivering interesting and compelling content audio storytelling.

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Jrsm 7015: Advanced Media Writing (Syllabus), Matthew J. Haught

Journalism and Strategic Media Syllabi Archive

Course Description: Designed to help students become more precise as well as versatile writers by diagnosing their writing, polishing their grammar and editing skills, and teaching them to write with clarity, cohesiveness, and conciseness.

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Jrsm 7015: Advanced Media Writing (Syllabus), Matthew J. Haught

Journalism and Strategic Media Syllabi Archive

Course Description: Designed to help students become more precise as well as versatile writers by diagnosing their writing, polishing their grammar and editing skills, and teaching them to write with clarity, cohesiveness, and conciseness.

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Jrsm 7050: Mass Comm Theory (Syllabus), Thomas J. Hrach

Journalism and Strategic Media Syllabi Archive

Course Description: Key concepts and development of theories offered to explain operation and effects of mass communication media; multidiscipline overview of theories dealing with advertising, broadcasting, print, and public relations messages, media, and effects. This class will provide you with an overview of the important theories in our field, and will encourage you to think about how these apply to the real world and how they will inform your future work as a media professional. The broadly explanatory concepts of theory help us understand some of the underlying ways in which humans respond to and share different types of information, …

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Jrsm 7080: Quantitative Research Methods (Syllabus), Matthew J. Haught

Journalism and Strategic Media Syllabi Archive

Course Description: Familiarization with content analysis, survey research, data analysis, and field studies as practiced by reporters, editors, and public relations decision makers; modern research techniques and class project using computer analysis.

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Jrsm 7080: Quantitative Research Methods (Syllabus), Matthew J. Haught

Journalism and Strategic Media Syllabi Archive

Course Description: Familiarization with content analysis, survey research, data analysis, and field studies as practiced by reporters, editors, and public relations decision makers; modern research techniques and class project using computer analysis.

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Jrsm 7100: Entrepreneurial Media (Syllabus), Cynthia Daniels

Journalism and Strategic Media Syllabi Archive

Course Description: Examines business models and new media tools that can encourage entrepreneurial thinking andplanning in various fields of mass communication, as well as the theory and practices of traditional media management. Subjects will include assessment, organization and strategy, budgeting, decision-making, and other functions in advertising, news, and public relations.

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Jrsm 7330: Social Media & Community Engag (Syllabus), Kim Marks Malone

Journalism and Strategic Media Syllabi Archive

Course Description: This course looks at how to create campaigns and relationships that build organizational voice, serial storytelling, and working with a community to encourage strong organization-public relationships. We will also look at content creation on multiple technologies and platforms including both social and traditional media. Students will be exposed to a variety of case studies and community examples for analysis.

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Jrsm 7330: Social Media & Community Engag (Syllabus), Kim Marks Malone

Journalism and Strategic Media Syllabi Archive

Course Description: This course looks at how to create campaigns and relationships that build organizational voice, serial storytelling, and working with a community to encourage strong organization-public relationships. We will also look at content creation on multiple technologies and platforms including both social and traditional media. Students will be exposed to a variety of case studies and community examples for analysis.

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Pbrl 6440: Public Relations Campaign (Syllabus), Tori Cliff

Journalism and Strategic Media Syllabi Archive

Course Description: Application of theory, research data, and problem-solving techniques in the development of a comprehensive public relations plan book.

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Pbrl 6706: Public Relat Ethics & Advocacy (Syllabus), Teri Del Rosso

Journalism and Strategic Media Syllabi Archive

Course Description: An approach to ethics and advocacy through case studies and their application to the work of public relations professionals as they interact with employers, publics and society as a whole.

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Advr 3324: Creative Strategy (Syllabus), Ruoxu Wang

Journalism and Strategic Media Syllabi Archive

Course Description: Principles of advertising psychology in relation to proven techniques for understanding the creative process, including writing effective copy and designing effective advertising. One lecture hour, four laboratory hours per week.

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Jrsm 7100: Entrepreneurial Media (Syllabus), Cynthia Daniels

Journalism and Strategic Media Syllabi Archive

Course Description: Examines business models and new media tools that can encourage entrepreneurial thinking andplanning in various fields of mass communication, as well as the theory and practices of traditional media management. Subjects will include assessment, organization and strategy, budgeting, decision-making, and other functions in advertising, news, and public relations.

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Advr 3324: Creative Strategy (Syllabus), Ruoxu Wang

Journalism and Strategic Media Syllabi Archive

Course Description: Principles of advertising psychology in relation to proven techniques for understanding the creative process, including writing effective copy and designing effective advertising. One lecture hour, four laboratory hours per week.

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Jrsm 8080: Quantitative Research Methods (Syllabus), Matthew J. Haught

Journalism and Strategic Media Syllabi Archive

Course Description: Familiarization with content analysis, survey research, data analysis, and field studies as practiced by reporters, editors, and public relations decision makers; modern research techniques and class project using computer analysis.

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Crmm 4526: Photojournalism (Syllabus), Jin Yang

Journalism and Strategic Media Syllabi Archive

Course Description: Advanced skills and photojournalism techniques for online and publication photography; emphasis on portraiture, sports, features, and general news.

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Crmm 4600: Creative Social Video (Syllabus), Michael Robinson

Journalism and Strategic Media Syllabi Archive

Course Description: The course offers instruction, training, practice and analysis on YouTube channel development, including research, organization, branding, and content presentation skills. The course will focus on effective production and editing concepts as they relate to video, audio and graphic design. The framework of the course is centered on YouTube, but the skills translate to all popular social media platforms.

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Jour 3529: Broadcast Reporting (Syllabus), Jessica Jaglois

Journalism and Strategic Media Syllabi Archive

Course Description: You will be introduced to the basics of broadcast news reporting: how to find a story, shoot, write and edit for TV news.

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Jour 4180: Public Issues Writing/Reprting (Syllabus), Jessica Jaglois

Journalism and Strategic Media Syllabi Archive

Course Description: You will learn investigative and analytical techniques that are essential in covering issues impacting our communities. This includes instruction in records, interviewing and how to use these tools in your reporting.

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Jour 4530: Innovative Storytelling Techni (Syllabus), Terris King

Journalism and Strategic Media Syllabi Archive

Course Description: The course offers instruction, training, practice, and analysis in journalistic podcasting, including research, organization, branding, and content presentation skills. The course will also focus on effective interviewing with emphasis on developing and delivering interesting and compelling content audio storytelling.

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Jour 4535: Social Media Journalism (Syllabus), Robby Byrd

Journalism and Strategic Media Syllabi Archive

Course Description: Students will learn to cover news and information, track analytics, and search out the newest news trends on popular social media platforms.

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Jour 4629: Tv News Writing/Reporting (Syllabus), Jessica Jaglois

Journalism and Strategic Media Syllabi Archive

Course Description: Gathering, writing and presentation of news for television. Students will shoot, write, edit, and voice packages.

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Jour 4998: Multimedia News Lab (Syllabus), Robby Byrd

Journalism and Strategic Media Syllabi Archive

Course Description: Write, produce content for a personal beat-driven blog that will house multimedia stories on important, complex topics in the city of Memphis; course will mirror collaborative opportunities underway in industry and provide students with the strongest multimedia material possible for portfolios.

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