Digital Commons Network^™

Jrsm 4940: Student Media Practicum (Syllabus), Candy Justice

Journalism and Strategic Media Syllabi Archive

Course Description: Work in practical assignments at local media and other communication organizations under supervision of qualified practitioners.

Jrsm 3905: Graphics For Strategic Media (Syllabus), Taylor Nicole Ackerman

Journalism and Strategic Media Syllabi Archive

Course Description: Practices of development of social media graphics, flyers, brochures and other collateral materials using Adobe Spark, Canva and other Web-based tools.

Jrsm 4930: Media Internship (Syllabus), Michael Robinson

Journalism and Strategic Media Syllabi Archive

Course Description: Work in practical assignments at local media and other communication organizations under supervision of qualified practitioners.

Jrsm 4940: Student Media Practicum (Syllabus), Terris King

Journalism and Strategic Media Syllabi Archive

Course Description: Work in practical assignments at local media and other communication organizations under supervision of qualified practitioners.

Pbrl 3400: Intro To Public Relations (Syllabus), Sheri D. Neely

Journalism and Strategic Media Syllabi Archive

Course Description: Development, scope, and modern role of public relations; emphasis on problem solving, lectures, and application of major public relations tools and practices.

Pbrl 3400: Intro To Public Relations (Syllabus), Tori M. Cliff

Journalism and Strategic Media Syllabi Archive

Course Description: Development, scope, and modern role of public relations; emphasis on problem solving, lectures, and application of major public relations tools and practices.

Pbrl 3421: Intro Public Relations Writing (Syllabus), Sheri D. Neely

Journalism and Strategic Media Syllabi Archive

Course Description: Development, scope, and modern role of public relations; emphasis on problem solving, lectures, and application of major public relations tools and practices.

Pbrl 3421: Intro Public Relations Writing (Syllabus), Kendall J. Downing

Journalism and Strategic Media Syllabi Archive

Course Description: Development, scope, and modern role of public relations; emphasis on problem solving, lectures, and application of major public relations tools and practices.

Pbrl 3431: Applied Public Relations Wrtg (Syllabus), Kim Marks Malone

Journalism and Strategic Media Syllabi Archive

Course Description: Emphasis on the strategic aspects of public relations writing and further development of writing skills for a wide variety of public relations vehicles including preparation of more complex materials such as speeches, feature stories, white papers, videos and materials for special events and crises.

Pbrl 4421: Crisis Comm In Public Relation (Syllabus), Taylor Nicole Ackerman

Journalism and Strategic Media Syllabi Archive

Course Description: Explores theories and research related to public relations communication before, during, and after a crisis; examines the fundamentals of organizational communication, crisis management and strategic planning.

Pbrl 3441: Strategic Writing Social Media (Syllabus), Sheri D. Neely

Journalism and Strategic Media Syllabi Archive

Course Description: Development of strategic writing skills to write effectively across various social media platforms with an emphasis on the need to tailor the message to both the audience and the platform through which it is communicated. Topics explored will include style, repurposing of content, specific requirements for various platforms, organizational voice, SEO and strategic message development.

Pbrl 4430: Media Relations (Syllabus), Tori M. Cliff

Journalism and Strategic Media Syllabi Archive

Course Description: Development of media relations skills, including advanced writing of collateral materials, presentations, pitching and media training. Build effective and proactive work strategies with media through various tools including news conferences, media interviews, and media campaigns, and how PR professionals must mix traditional with new media outlets to most effectively promote their clients and employers. Strategic tools and techniques for developing successful media relations will be explored.

Jour 6180: Public Issues Writing/Reprting (Syllabus), Caroline Bauman

Journalism and Strategic Media Syllabi Archive

Course Description: You will learn investigative and analytical techniques that are essential in covering issues impacting our communities. This includes instruction in records, interviewing and how to use these tools in your reporting.

Jour 6530: Innovative Storytelling Techni (Syllabus), Terris King

Journalism and Strategic Media Syllabi Archive

Course Description: The course offers instruction, training, practice, and analysis in journalistic podcasting, including research, organization, branding, and content presentation skills. The course will also focus on effective interviewing with emphasis on developing and delivering interesting and compelling content audio storytelling.

Jour 6998: Multimedia News Lab (Syllabus), Candy Justice

Journalism and Strategic Media Syllabi Archive

Course Description: Write, produce content for a personal beat-driven blog that will house multimedia stories on important, complex topics in the city of Memphis; course will mirror collaborative opportunities underway in industry and provide students with the strongest multimedia material possible for portfolios.

Jour 6535: Social Media Journalism (Syllabus), Robby Byrd

Journalism and Strategic Media Syllabi Archive

Course Description: Students will learn to cover news and information, track analytics, and search out the newest news trends on popular social media platforms.

Jrsm 7025: Law Mass Communication (Syllabus), David Arant

Journalism and Strategic Media Syllabi Archive

Course Description: The study of laws and regulations affecting mass media with attention to the social and political forces that shape the law; exploration of First Amendment theories as well as the constitutional framework of the legal system; in-depth legal research in the student's selected area of interest.

Jrsm 7050: Mass Comm Theory (Syllabus), Thomas J. Hrach

Journalism and Strategic Media Syllabi Archive

Course Description: Key concepts and development of theories offered to explain operation and effects of mass communication media; multidiscipline overview of theories dealing with advertising, broadcasting, print, and public relations messages, media, and effects. This class will provide you with an overview of the important theories in our field, and will encourage you to think about how these apply to the real world and how they will inform your future work as a media professional. The broadly explanatory concepts of theory help us understand some of the underlying ways in which humans respond to and share different types of information, …

Jrsm 7080: Quantitative Research Methods (Syllabus), Matthew J. Haught

Journalism and Strategic Media Syllabi Archive

Course Description: Familiarization with content analysis, survey research, data analysis, and field studies as practiced by reporters, editors, and public relations decision makers; modern research techniques and class project using computer analysis.

Jrsm 7416: Global Strategic Communication (Syllabus), Kim Marks Malone

Journalism and Strategic Media Syllabi Archive

Course Description: This class looks at a wide variety of concepts from other courses, including writing, social media usage, research, management, and audience analysis, to understand them in a global context. There is also a critical discussion of strategic communication work, encouraging students to think about a broader variety of responses and reactions. This includes both how to develop an integrated, holistic global communication program, and how to manage such a program.

Jrsm 7416: Global Strategic Communication (Syllabus), Kim Marks Malone

Journalism and Strategic Media Syllabi Archive

Course Description: This class looks at a wide variety of concepts from other courses, including writing, social media usage, research, management, and audience analysis, to understand them in a global context. There is also a critical discussion of strategic communication work, encouraging students to think about a broader variety of responses and reactions. This includes both how to develop an integrated, holistic global communication program, and how to manage such a program.

Jrsm 7530: Visual Media Theory & Practice (Syllabus), Matthew J. Haught

Journalism and Strategic Media Syllabi Archive

Course Description: Familiarization with in-depth interviews, focus groups, participant observation, and content analysis; practical experience in collecting and analyzing qualitative data.

Jrsm 7530: Visual Media Theory & Practice (Syllabus), Matthew J. Haught

Journalism and Strategic Media Syllabi Archive

Course Description: Familiarization with in-depth interviews, focus groups, participant observation, and content analysis; practical experience in collecting and analyzing qualitative data.

Jrsm 8530: Visual Media Theory & Practice (Syllabus), Matthew J. Haught

Journalism and Strategic Media Syllabi Archive

Course Description: Familiarization with in-depth interviews, focus groups, participant observation, and content analysis; practical experience in collecting and analyzing qualitative data.

The State Of Innovation And Media Viability In East Africa: From Indepth Media House Surveys, Hesbon Hansen Owilla, Rose Kimani, Ann Hollifield, Julia Wegner, Dennis Reineck, Roland Schürhoff

Graduate School of Media and Communications

Media houses globally are grappling with how best to produce quality content while at the same time remaining financially viable in the wake of shrinking revenues, technological disruptions, the emergence of peripheral content creators, competition for advertisement revenues from big tech platforms, the COVID-19 pandemic, and a myriad of other changes in the ecosystem. Despite these challenges, it is in the interest of the public that news media organisations (NMOs) produce quality content and do so in a financially sustainable fashion. Media viability, that is, producing quality journalism in a financially sustainable way, is, therefore, a growing area of focus. …

Implementation Of Respondent Driven Sampling In Nairobi, Kenya, For Tracking Key Family Planning Indicators Among Adolescents And Youth: Lessons Learnt, Mary Thiongo, Peter Gichangi, Patrick Macho, Meagan Byrne, Peter Kimani, Michael Waithaka, Scott Radloff, Philip Anglewicz, Michele Decker

Graduate School of Media and Communications

Objective: Adolescents and youth constitute a significant proportion of the population in developing nations. Conventional survey methods risk missing adolescents/youth because their family planning/contraception (FP/C) behavior is hidden. Respondent-driven sampling (RDS), a modified chain-referral recruitment sampling approach, was used to reach unmarried adolescents/youth aged 15–24 in Nairobi, Kenya to measure key FP/C indicators. Seeds were selected and issued with three coupons which they used to invite their peers, male or female, to participate in the study. Referred participants were also given coupons to invite others till sample size was achieved. We report on key implementation parameters following standard RDS reporting …

The Prospector, January 18, 2022, Utep Student Publications

The Prospector

Headline: Beto O'Rourke Returns to El Paso

Echo: 2022, Columbia College Chicago

Echo

Student-produced magazine formerly published as Chicago Arts and Communication, change to Echo magazine in 1997. Articles: Martin Atkins and His 'Church of Vibe', Beyond the Walls of Jesus People USA, When PLUR Goes Wrong at Music Festivals, Love Letter to Sweaty Crowds. 77 pages.

Bridging The Gap: Where Indigenous Knowledge And Western Science Come Together To Shape Environmental Stewardship, Bowman Leigh

Graduate Student Theses, Dissertations, & Professional Papers

In the era of climate change, humans are grappling with how to ensure that natural resources exist into the future. For millennia, Indigenous people have actively managed the environment, drawing upon deep connections to the land passed down through generations. The Western worldview, on the other hand, sees humans as separate from nature — an attitude that has led to many of the environmental crises we see today.

This portfolio examines places and programs where Western science and Indigenous knowledge (IK) or traditional ecological knowledge (TEK) come together to shape environmental stewardship. Western science and IK/TEK are inherently different ways …

Is Growing Food Wasting Water? Stories From A Surge Of Groundwater Regulations In California, Abigail Jean Lauten-Scrivner

Graduate Student Theses, Dissertations, & Professional Papers

This long-form feature story examines how the nascence of California’s new era of groundwater regulation is playing out for the farmers, families and agencies who must adapt to a sweeping new law against the backdrop of climate change.

California became the last state in the west to adopt a statewide management plan for the invaluable natural resource when it first embarked on a path toward groundwater sustainability in 2020. Known as the Sustainable Groundwater Management Act (SGMA), the 20-year plan requires California’s most depleted groundwater basins to become sustainable by 2040.

When SGMA matured in 2020, California’s next drought began …