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The Efforts Of Advertisers To Reduce Advertising Rates During The Depression, Marcelle Verlinden

Bachelors’ Theses

Immediately following the decline of the value of business in the fall of 1929, an attack was made by national advertisers and chain store representatives, rather than the local merchants, to reduce advertising rates in newspapers. With the lengthening of the depression into three years, the tide of advertisers demanding reduction of rates has grown gradually stronger. With the continued growth of the popularity of radio advertising, national advertisers and chain store organizations have threatened to further decrease the amount of their newspaper advertising and to turn more strongly to radio advertising.

Department Store Advertising, James Fleming

Bachelors’ Theses

The primary purpose in the writing of this thesis on "Department Store Advertising" is to give the depart­ment store viewpoint in the conduct of advertising, with the newspaper as a focal medium. Volumes have been written regarding the newspaper's side in this kind of advertising, but the advertisers have received little mention. It is to this end that a study was made of the conduct of advertising by these retail establishments and this thesis will embody the findings.

Ua11/1 Teachers College Heights, Vol. 14, No. 1, Wku Public Affairs

WKU Administration Documents

Teachers College Heights monthly magazine promoting WKU and documenting campus events and courses offered. Features in this issue:

• Meet Us in Louisville
• Summer School Announcements
• Course Offerings for Summer Session
• The Graduate School
• The Training School
• Requirements for the Standard Certificate
• Recreational & Other Extra-Curricular Opportunities
• Physical Education & Health
• The Kentucky Library
• Reduced Railroad Rates to Summer School
• Reservation of Rooms
• Living in Private Homes
• Free Tuition for Everybody in Kentucky
• Spring Commencement Exercises

State College Times, May 19, 1932, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 20, Issue 66

State College Times, May 19, 1932, San Jose State University, School Of Journalism And Mass Communications

State College Times, 1932

Volume 20, Issue 66

State College Times, April 22, 1932, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 20, Issue 51

State College Times, April 22, 1932, San Jose State University, School Of Journalism And Mass Communications

State College Times, 1932

Volume 20, Issue 51

Mrs. Consumer And The Retailer, Harriet Isabel Kussrow

Bachelors’ Theses

Material for this thesis was obtained from a general survey of The Milwaukee Journal and The Wisconsin News. Additional information was secured from books, written by authoritative authors, who have had actual experience in the Advertising field, and are prominent business people.

The Linden Bark, March 15, 1932, Lindenwood College

The Linden Bark (1924-1969)

Student Newspaper of Lindenwood College

State College Times, January 22, 1932, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 20, Issue 23

State College Times, January 22, 1932, San Jose State University, School Of Journalism And Mass Communications

State College Times, 1932

Volume 20, Issue 23

Newspaper Gag Laws, Robert J. Goetz

Bachelors’ Theses

It is almost Inevitable that a writer should be forced to use as much vigilance and care in the exclusion of extraneous matter as he does in the corralling and presentation of facts, relevant and necessary to the proper exposition of his topic. Libel, the right of privacy, and freedom of the press are all but inextricably woven with the subject of Newspaper Gag Laws; yet to swerve excessively from a restricted outline would in all probability be seriously detrimental, if not wholly disastrous, to the task at hand. The writer believes that no amount of personal criticism would favorably …

Case Studies Of Advertising Policies And Practices Of The Three Schuster Stores, Raymond J. Voss

Bachelors’ Theses

The purpose of this thesis is to set down in readable and summary form the main advertising policies, practices and operations of a modern department store. This thesis will attempt to explain operations of the Schuster Advertising Department under the headlines and phases set forth in the accompanying table.

The Influence Of The Radio Broadcast Of News Events Upon The Newspaper, Frances Agnes Murphy

Bachelors’ Theses

Radio broadcasting and the newspaper overlap each other in several ways. Not only does the radio, by its very nature, derive its revenue in the same way as the newspaper gains the greater part of its funds, but it is daily increasing its score of followers by reporting such events as heretofore were confined to the newspaper alone. Both the division of advertising between the newspaper and the radio and their influence on each other as disseminators of news are problems which bear thorough investigation. Because of the magnitude of each angle of similarity, however, only the latter will be …

Advertising Radio To The American Public, Herman W. Nicolaus

Bachelors’ Theses

Millions of dollars are spent each year for advertising radios. Each season these appropriations are being increased. Although, much has been wasted, it nevertheless must be admitted that radio owes it's prominence today to advertising.

In presenting this topic an endeavor will be made to show what media are employed and also the general trend in this field.

Religious Journalism, Helene M. Doyle

Bachelors’ Theses

The purpose of this thesis is to show the progress of religious journalism, especially Catholic journalism, in the United States; the present state of' the religious press; and the need for an active church press.

The Place Of The House Organ In The Business World, Joseph W. Berg

Bachelors’ Theses

The business of producing house organs is intimately a part of advertising and is precariously linked up with the problem of salesmanship. More generously house organs are the consolidated specialized effort of producing the wide­ spread use of an advertised product. It is well to consider the construction of this widely misunderstood term involving direct advertising, from the foundation of advertising in general.

Advertising is an art older than history, though in its present· forms it is rather recent. The newest of all its developments, of course, is that phase in which we are most interested since it involves the …

The Metropolitan Newspaper's Promotion Enterprise, Harry A. Friedman

Bachelors’ Theses

In the heterogeniety of modern civilization, the newspaper commands a position of prominence rivaled only by the greatest of the industrial and commercial corporations. Too many idealists, however, fail to comprehend the really stupenduos growth of the newspaper as a business. To the idealist, the newspaper is the champion of public rights, the defender of the weak, the voice of the people, the combatant of all that is evil. It is granted, of course, that the newspaper is all of that and more, but primarily the newspaper must be a highly organized business before it can function in its idealistic …

The Passing Of Editorial Leadership, Lucy K. Doles

Bachelors’ Theses

American newspapers have gone through many eras of marked change. In no country has the press enjoyed the freedom it has here. In no other country has it wielded the influence it has here. In no other country .have as sweeping changes of policy taken place as have here.

The Attitude Of The Metropolitan Daily Toward Neighborhood Advertising, John William Conroy

Bachelors’ Theses

The material for this thesis has been gathered from personal letters, accompanied by a questionnaire, which were sent to the advertising managers of thirty-five newspapers throughout the country and Canada.

After a thorough investigation it was found that there are no books that dwell directly on the subject and the questionnaire and letter that follow directly after the bibliography were sent to gain the information.

Many of the advertising managers went to a lengthy discussion on the subject but the majority of answers were returned, written on the back of the questionnaire. These were very meager in the information that …

The Trade Press As An Advertising Medium, Edwin J. Nally

Bachelors’ Theses

"Good advertising consists in making a favorable impression on a possible customer."

That the above statement or definition is true the majority of modern business men will agree, but as to the means or media of reaching the possible customer they will disagree. There are those who claim that this or that particular media is the best and most effective means of reaching a certain clientele or market, and there are almost as many more who will claim that one of the other mediums is more effective.

The Chester News March 15, 1927, W. W. Pegram, Stewart L. Cassels

Chester News 1927

The Chester News was a semi-weekly, later weekly continuation of the Semi-Weekly News established in 1913. The name changed to the Chester News in September 1917 retaining the number sequence of the Semi-Weekly News. In 1917 it was a semi-weekly Democrat newspaper. About 1942, it became a weekly paper. W. Ward Pegram and Stewart L. Cassells were the owner/publishers. W. Ward Pegram, Jr. took ownership after his father’s death and published the paper until September 1971 when it merged with the Chester Reporter to form the News and Reporter which is still in publication.

The Industrial Advertising Dollar, Arthur H. Nicolaus

Bachelors’ Theses

Although our time may be called the era of big business and extensive advertising, I believe that the day of intensive advertising is still young. Millions have been expended on placing selling copy before the reader and a surprising amount of that expenditure has been spent without any economic calculation of its return.

The Value Of Magazine Advertising To National Producers, Catherine M. Havlichek

Bachelors’ Theses

Many and varied have been the experiences and careers of the magazine in America. But perhaps no more colorful fact stands out than the circumstances encompassing its origin, its checkered progress, and its present development.

Business Value Of Trade Journalism, Arthur Joseph Hantschel

Bachelors’ Theses

Tightened competition, increased specialistic production and service, demand that a large field be covered thoroughly with specific knowledge and information on marketable goods and service in order to enable producers and manufacturers to increase sales, or to maintain a consistent output of any product; this requires that all possible avenues of distribution be utilized, some of these avenues extending thousands of miles from the center of production or manufacture, into foreign territory, and in competition with many articles of the same kind or related utility. Such thorough knowledge and information is supplied to those who most require it through the …

The Chester News March 19, 1920, W. W. Pegram, Stewart L. Cassels

Chester News 1920

The Chester News was a semi-weekly, later weekly continuation of the Semi-Weekly News established in 1913. The name changed to the Chester News in September 1917 retaining the number sequence of the Semi-Weekly News. In 1917 it was a semi-weekly Democrat newspaper. About 1942, it became a weekly paper. W. Ward Pegram and Stewart L. Cassells were the owner/publishers. W. Ward Pegram, Jr. took ownership after his father’s death and published the paper until September 1971 when it merged with the Chester Reporter to form the News and Reporter which is still in publication.

The Chester News April 28, 1916, W. W. Pegram, Stewart L. Cassels

Chester News 1916

No abstract provided.

The Lantern, Chester S.C.- September 10, 1909, W F. Caldwell, J Frank Latimer

The Chester Lantern 1909

The collection consists of individual issues of The Lantern a newspaper printed in Chester, South Carolina from 1897 until 1913. The editor was J. T. Bigham. This issue, scanned from microfilm, is date September 10, 1909 (volume XII, number 96)

The Upland Enterprise: May 26, 1909, Upland

The Upland Enterprise (1909-1910)

The May 26, 1909 edition of The Upland Enterprise.

The Lantern, Chester S.C.- January 22, 1909, W F. Caldwell, J Frank Latimer

The Chester Lantern 1909

The collection consists of individual issues of The Lantern a newspaper printed in Chester, South Carolina from 1897 until 1913. The editor was J. T. Bigham. This issue, scanned from microfilm, is date January 22, 1909 (volume XII, number 31)