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Articles 1261 - 1290 of 15438
Full-Text Articles in Entire DC Network
Jrsm 7080: Quantitative Research Methods (Syllabus), Matthew J. Haught
Jrsm 7080: Quantitative Research Methods (Syllabus), Matthew J. Haught
Journalism and Strategic Media Syllabi Archive
Course Description: Familiarization with content analysis, survey research, data analysis, and field studies as practiced by reporters, editors, and public relations decision makers; modern research techniques and class project using computer analysis.
Jrsm 7085: Qualitative Research Methods (Syllabus), Robby Byrd
Jrsm 7085: Qualitative Research Methods (Syllabus), Robby Byrd
Journalism and Strategic Media Syllabi Archive
Course Description: Familiarization with in-depth interviews, focus groups, participant observation, and content analysis; practical experience in collecting and analyzing qualitative data.
Jrsm 7320: Mass Media & Diversity (Syllabus), Teri Del Rosso
Jrsm 7320: Mass Media & Diversity (Syllabus), Teri Del Rosso
Journalism and Strategic Media Syllabi Archive
Course Description: Research and analysis of the relationship among mass media, women and minorities.
Jrsm 7410: Advanced Crisis Communication (Syllabus), Kim Marks Malone
Jrsm 7410: Advanced Crisis Communication (Syllabus), Kim Marks Malone
Journalism and Strategic Media Syllabi Archive
Course Description: This course will explore theories and research related to communication before, during, and after a crisis. Students examine the fundamentals of organizational communication, crisis management, and strategic and crisis communication planning and examine case studies of several real-life crises: organizational crises, natural disasters, accidents, terrorism incidents, health crises, and major crises of credibility. The goal is to prepare students to better strategize, plan, execute, and evaluate crisis across a variety of types of organizations and crises. Students will be exposed to crisis management best practice principles, dominant and emerging research trends, and dominant and emerging theories. Additionally, students …
Jrsm 7422: Writing For Strategic Media (Syllabus), Kim Marks Malone
Jrsm 7422: Writing For Strategic Media (Syllabus), Kim Marks Malone
Journalism and Strategic Media Syllabi Archive
Course Description: Writing for all aspects of public relations and advertising, with a specific focus on writing for audio/visual and social media platforms, including translating one message across multiple technologies and platforms. Focus will be on writing in an active, engaging voice that aligns with the organization’s mission and profile.
Jrsm 7510: Information Design (Syllabus), Matthew J. Haught
Jrsm 7510: Information Design (Syllabus), Matthew J. Haught
Journalism and Strategic Media Syllabi Archive
Course Description: Use of visual communication skills to present qualitative and quantitative data. Emphasis on effective communication, user experience and multimedia presentation.
Jrsm 8085: Qualitative Research Methods (Syllabus), Robby Byrd
Jrsm 8085: Qualitative Research Methods (Syllabus), Robby Byrd
Journalism and Strategic Media Syllabi Archive
Course Description: Familiarization with in-depth interviews, focus groups, participant observation, and content analysis; practical experience in collecting and analyzing qualitative data.
Pbrl 6432: Nonprofit Public Relations (Syllabus), Teri Del Rosso
Pbrl 6432: Nonprofit Public Relations (Syllabus), Teri Del Rosso
Journalism and Strategic Media Syllabi Archive
Course Description: Examines the concepts, methods, and writing tactics that help nonprofit professionals strategically communicate and promote their organization’s mission and goals. Explores various techniques and channels to communicate for nonprofits, and develop an academic, creative and strategic understanding of nonprofits.
Jrsm 7124: Data Journalism (Syllabus), Joe Hayden
Jrsm 7124: Data Journalism (Syllabus), Joe Hayden
Journalism and Strategic Media Syllabi Archive
Course Description: Advanced use of computer technology and investigative techniques to access, analyze and develop database information in combination with traditional news reporting.
Pbrl 6440: Public Relations Campaign (Syllabus), Tori Cliff
Pbrl 6440: Public Relations Campaign (Syllabus), Tori Cliff
Journalism and Strategic Media Syllabi Archive
Course Description: Application of theory, research data, and problem-solving techniques in the development of a comprehensive public relations plan book.
Advr 3300: Intro To Advertising (Syllabus), Matthew J. Haught
Advr 3300: Intro To Advertising (Syllabus), Matthew J. Haught
Journalism and Strategic Media Syllabi Archive
Course Description: Social background, scope, functions and organization of modern communication media, attention to all major mass communication media; philosophy and goals of modern journalism; impact on governmental, social and economic systems.
Pbrl 6440: Public Relations Campaign (Syllabus), Teri Del Rosso
Pbrl 6440: Public Relations Campaign (Syllabus), Teri Del Rosso
Journalism and Strategic Media Syllabi Archive
Course Description: Application of theory, research data, and problem-solving techniques in the development of a comprehensive public relations plan book.
Jrsm 1700: Intro To Media (Syllabus), Terris King
Jrsm 1700: Intro To Media (Syllabus), Terris King
Journalism and Strategic Media Syllabi Archive
Course Description: Social background, scope, functions and organization of modern communication media, attention to all major mass communication media; philosophy and goals of modern journalism; impact on governmental, social and economic systems.
Jrsm 1750: Precision Language (Syllabus), Robby Byrd
Jrsm 1750: Precision Language (Syllabus), Robby Byrd
Journalism and Strategic Media Syllabi Archive
Course Description: Introduction to grammar and writing style for use in journalism and mass communication; foundations of research and information gathering, media literacy, and plagiarism.
Jrsm 2121: Media Writing (Syllabus), Ashley B. Craig
Jrsm 2121: Media Writing (Syllabus), Ashley B. Craig
Journalism and Strategic Media Syllabi Archive
Course Description: Basic instruction in journalistic forms and AP style; information gathering and composition of news stories; media literacy. One lecture hour, four laboratory hours per week.
Jrsm 3900: Visual Media (Syllabus), Michael Robinson
Jrsm 3900: Visual Media (Syllabus), Michael Robinson
Journalism and Strategic Media Syllabi Archive
Course Description: Introduction to and application of principles of visual communication, including typography, color and organization for print and digital media using Adobe Creative Cloud.
Jrsm 4700: Media Law (Syllabus), Thomas J. Hrach
Jrsm 4700: Media Law (Syllabus), Thomas J. Hrach
Journalism and Strategic Media Syllabi Archive
Course Description: Origin and development of legal principles affecting freedom of expression and provisions of laws of libel, slander, copyright and other statutes that affect communication in fields of publishing and broadcasting.
Jrsm 4930: Media Internship (Syllabus), Michael Robinson
Jrsm 4930: Media Internship (Syllabus), Michael Robinson
Journalism and Strategic Media Syllabi Archive
Course Description: Work in practical assignments at local media and other communication organizations under supervision of qualified practitioners.
Jrsm 4930: Media Internship (Syllabus), Michael Robinson
Jrsm 4930: Media Internship (Syllabus), Michael Robinson
Journalism and Strategic Media Syllabi Archive
Course Description: Work in practical assignments at local media and other communication organizations under supervision of qualified practitioners.
Jrsm 4930: Media Internship (Syllabus), Michael Robinson
Jrsm 4930: Media Internship (Syllabus), Michael Robinson
Journalism and Strategic Media Syllabi Archive
Course Description: Work in practical assignments at local media and other communication organizations under supervision of qualified practitioners.
Jrsm 7002: Pro Seminar (Syllabus), Thomas J. Hrach
Jrsm 7002: Pro Seminar (Syllabus), Thomas J. Hrach
Journalism and Strategic Media Syllabi Archive
Course Description: Self-paced, online orientation for incoming master's students, addressing skills and issues relevant to graduate studies in mass communication. Grades of S/U, I will be given.
Jrsm 7330: Social Media & Community Engag (Syllabus), Kim Marks Malone
Jrsm 7330: Social Media & Community Engag (Syllabus), Kim Marks Malone
Journalism and Strategic Media Syllabi Archive
Course Description: This course looks at how to create campaigns and relationships that build organizational voice, serial storytelling, and working with a community to encourage strong organization-public relationships. We will also look at content creation on multiple technologies and platforms including both social and traditional media. Students will be exposed to a variety of case studies and community examples for analysis.
Advr 3300: Intro To Advertising (Syllabus), Dana Albright
Advr 3300: Intro To Advertising (Syllabus), Dana Albright
Journalism and Strategic Media Syllabi Archive
Course Description: Broad survey of advertising in an economy of abundance and its relationship to marketing. Traditional, non-traditional and social media advertising will be studied. Problems and techniques of planning and coordinating an integrated series of advertising efforts for a successful plan will be discussed.
Advr 3300: Intro To Advertising (Syllabus), Joel Nichols
Advr 3300: Intro To Advertising (Syllabus), Joel Nichols
Journalism and Strategic Media Syllabi Archive
Course Description: Broad survey of advertising in an economy of abundance and its relationship to marketing. Traditional, non-traditional and social media advertising will be studied. Problems and techniques of planning and coordinating an integrated series of advertising efforts for a successful plan will be discussed.
Advr 3300: Intro To Advertising Hnrs (Syllabus), Joel Nichols
Advr 3300: Intro To Advertising Hnrs (Syllabus), Joel Nichols
Journalism and Strategic Media Syllabi Archive
Course Description: Broad survey of advertising in an economy of abundance and its relationship to marketing. Traditional, non-traditional and social media advertising will be studied. Problems and techniques of planning and coordinating an integrated series of advertising efforts for a successful plan will be discussed.
Advr 3321: Copywriting (Syllabus), Brandon Davis
Advr 3321: Copywriting (Syllabus), Brandon Davis
Journalism and Strategic Media Syllabi Archive
Course Description: A detailed look at copywriting as a career path. We will learn the different types of copywriters and the roles they play in marketing. The course will have a strong focus on the practice of copywriting — how to write for customers across different types of media, how to format a copy document, how to write engaging content, and how to prepare a portfolio for a professional career.
Advr 3324: Creative Strategy (Syllabus), Ruoxu Wang
Advr 3324: Creative Strategy (Syllabus), Ruoxu Wang
Journalism and Strategic Media Syllabi Archive
Course Description: Principles of advertising psychology in relation to proven techniques for understanding the creative process, including writing effective copy and designing effective advertising. One lecture hour, four laboratory hours per week.
Advr 3330: Dig.Analytics & Evaluation Hon (Syllabus), Joel Nichols
Advr 3330: Dig.Analytics & Evaluation Hon (Syllabus), Joel Nichols
Journalism and Strategic Media Syllabi Archive
Course Description: Gathering, understanding, and utilizing social media analytics for a variety of platforms. Students will become certified in multiple social media analytics platforms.
Advr 4326: Advertising Research (Syllabus), Ruoxu Wang
Advr 4326: Advertising Research (Syllabus), Ruoxu Wang
Journalism and Strategic Media Syllabi Archive
Course Description: Fundamentals in advertising research; nature of the market, appropriate advertising strategies, message effectiveness and media audiences; primary and secondary research, sampling, questionnaire design, survey, and data processing and analysis.
Crmm 4140: Publication Design (Syllabus), Ashley Perks
Crmm 4140: Publication Design (Syllabus), Ashley Perks
Journalism and Strategic Media Syllabi Archive
Course Description: Advanced skills and techniques for design of printed media, including magazine and newspaper design; emphasis on story and page design, graphics, headlines and other display typography; approaches to print design presentation on digital platforms.