Digital Commons Network^™

Jour 3526: Multimedia Storytelling (Syllabus), Jin Yang

Journalism and Strategic Media Syllabi Archive

Course Description: Introduction to the basic elements of multimedia journalistic storytelling. Students will produce news-driven multimedia packages for various storytelling platforms, including photography, audio, video, and data visualization.

Jour 3526: Multimedia Storytelling (Syllabus), Jin Yang

Journalism and Strategic Media Syllabi Archive

Course Description: Introduction to the basic elements of multimedia journalistic storytelling. Students will produce news-driven multimedia packages for various storytelling platforms, including photography, audio, video, and data visualization.

Jrsm 4702: Media, Diversity And Society (Syllabus), Otis Sanford

Journalism and Strategic Media Syllabi Archive

Course Description: Advanced study of critical issues faced by mass media with exploration of complexities that cause them and their impact on society.

Pbrl 6301: Event Planning For Pr (Syllabus), Tori Cliff

Journalism and Strategic Media Syllabi Archive

Course Description: Development, execution and evaluation of events that support strategic communication practices; emphasis on advertising and public relations tactics for non-profit, for profit and community-based initiatives and organizations.

Will The Real News Reporters Please Stand Up?: A Study Of Bias In The Media, Hannah Claussen

Mahurin Honors College Capstone Experience/Thesis Projects

The goal of my project is to define what news media bias is and examine its history and the effects it currently has on our country and democracy. I will examine its electoral effects as well as how media bias has contributed to lower trust in the news media as a whole.

My project will consist of a general news story on the subject of media bias; a smaller news story focusing on the history of media bias and public perception of the press; an abbreviated research paper on newspaper endorsements and their efficacy in a modern news landscape; and …

The Web And The Blockbuster Poster: An Examination Of The Impact Of Streaming Services On Movie Advertising, Holden Edward Strausser

Graduate Theses, Dissertations, and Problem Reports (ETD)

The year 2020 brought a widespread closure of movie theaters, exacerbating a trend wherein streaming services gained an increasing importance in movie distribution. This study examines how the changing nature of the motion picture distribution market after the advent of the streaming service is reflected in movie advertising, specifically the movie poster. The research uses a content analysis methodology to compare film posters across time, from before the beginning of streaming services to the arrival of the 2020 COVID-19 pandemic in the United States. Analysis is derived from Uses and Gratifications theory and scholarship on star power. The research shows …

A Free Press Without Democracy, Erin C. Carroll

Georgetown Law Faculty Publications and Other Works

For several decades, the American press has been fighting for its economic survival. But while it has been consumed with this effort, the political threat to a free press has grown perhaps greater than the economic one. Democracy is eroding globally, including in the United States. Given the importance of a free press to democracy, the press needs to more urgently consider how it maintains its freedom as erosion persists.

This Article sets out a framework for American press priorities in this pivotal moment. It suggests that to resist and weather a turn to autocracy, the press must endeavor to …

Advr 3300: Intro To Advertising (Syllabus), Walter Smith

Journalism and Strategic Media Syllabi Archive

Course Description: Broad survey of advertising in an economy of abundance and its relationship to marketing. Traditional, non-traditional and social media advertising will be studied. Problems and techniques of planning and coordinating an integrated series of advertising efforts for a successful plan will be discussed.

Advr 3300: Intro To Advertising Honors (Syllabus), Walter Smith

Journalism and Strategic Media Syllabi Archive

Course Description: Broad survey of advertising in an economy of abundance and its relationship to marketing. Traditional, non-traditional and social media advertising will be studied. Problems and techniques of planning and coordinating an integrated series of advertising efforts for a successful plan will be discussed.

Advr 3310: Branding And Strategic Media (Syllabus), Joel Nichols

Journalism and Strategic Media Syllabi Archive

Course Description: Exploration of how branding and strategic media (advertising and public relations) move members of the target audience from the point of awareness to the point of engagement. Trends in branding such as targeted, viral and interactive techniques will be explored, and branding campaigns will be created and evaluated.

Advr 3320: Strategic Account Management (Syllabus), Joel Nichols

Journalism and Strategic Media Syllabi Archive

Course Description: Exploration of how advertising account management is the center of decision-making and problemsolving—critical skills in today’s advertising structure. Trends in account management such as the account management information system (AMIS) will be included. Paid media, business-to-business, and digital and interactive techniques will be explored, created and evaluated.

Advr 3324: Creative Strategy (Syllabus), Ruoxu Wang

Journalism and Strategic Media Syllabi Archive

Course Description: Principles of advertising psychology in relation to proven techniques for understanding the creative process, including writing effective copy and designing effective advertising. One lecture hour, four laboratory hours per week.

Advr 4328: Strategic Advertising Campaign (Syllabus), Joel Nichols

Journalism and Strategic Media Syllabi Archive

Course Description: Development of an integrative campaign and its execution in include all advertising and promotion applications.

Crmm 4500: Web Publish L: Html/Css (Syllabus), Jin Yang

Journalism and Strategic Media Syllabi Archive

Course Description: Introduction of web design software and web design concept; basic knowledge of web markup language html and cascading style sheets (CSS); overview of WordPress as content management system (CMS); development of website projects incorporating multimedia elements.

Crmm 4900: Creative Media Lab (Syllabus), Michael Robinson

Journalism and Strategic Media Syllabi Archive

Course Description: Planning, development, design and execution of a multimedia project for print and digital display application, including data visualization, illustration, branding, video and photography.

Crmm 4920: Information Design (Syllabus), Ashley Perks

Journalism and Strategic Media Syllabi Archive

Course Description: Visual presentation of quantitative and spatial information. Examines the planning, design, and preparation of statistical graphs, charts, timelines, diagrams, and maps.

Advr 3321: Copywriting (Syllabus), Brandon Davis

Journalism and Strategic Media Syllabi Archive

Course Description: A detailed look at copywriting as a career path. We will learn the different types of copywriters and the roles they play in marketing. The course will have a strong focus on the practice of copywriting — how to write for customers across different types of media, how to format a copy document, how to write engaging content, and how to prepare a portfolio for a professional career.

Jour 3120: Reporting (Syllabus), Pamela Denney

Journalism and Strategic Media Syllabi Archive

Course Description: Writing and reporting news and news feature stories using both traditional and new media techniques with an emphasis on developing sources and advanced skills for digital reporting.

Jour 3526: Multimedia Storytelling (Syllabus), Robby Byrd

Journalism and Strategic Media Syllabi Archive

Course Description: Introduction to the basic elements of multimedia journalistic storytelling. Students will produce news-driven multimedia packages for various storytelling platforms, including photography, audio, video, and data visualization.

Jour 3629: Broadcast Reporting (Syllabus), Jessica Jaglois

Journalism and Strategic Media Syllabi Archive

Course Description: You will be introduced to the basics of broadcast news reporting: how to find a story, shoot, write and edit for TV news.

Jour 4124: Data Writing/Reporting (Syllabus), Jessica Jaglois

Journalism and Strategic Media Syllabi Archive

Course Description: Advanced use of computer technology and investigative techniques to access, analyze and develop database information in combination with traditional news reporting.

Jour 4155: Multimedia Sports Reporting (Syllabus), Robby Byrd

Journalism and Strategic Media Syllabi Archive

Course Description: Furthers student's reporting, writing, shooting and other professional skills specific to sports media from breaking news to features and in-depth stories across a range of digital platforms.

Jour 4165: Feature Writing/Reporting (Syllabus), Dana Albright

Journalism and Strategic Media Syllabi Archive

Course Description: Advanced practice in reporting, writing and editing feature stories for magazines, newspapers and the Web; finding and developing publishable ideas; freelance techniques; advanced reporting skills; writing techniques with emphasis on clarity, focus, structure, word choice, narrative and explanatory approaches; editing and revision.

Jour 4190: Opinion Writing/Reporting (Syllabus), Otis Sanford

Journalism and Strategic Media Syllabi Archive

Course Description: Principles and practices for well-researched, well-written and well-illustrated editorials, columns, op-ed submissions, reviews, broadcast commentaries and long form analysis/perspective pieces. Thorough examination of the purpose and impact of opinion journalism on targeted readers, viewers, listeners, political leaders, policy makers and society at large.

Jour 4530: Innovative Storytelling Techni (Syllabus), Jessica Jaglois

Journalism and Strategic Media Syllabi Archive

Course Description: The course offers advanced instruction, training, practice and analysis in multi-platform journalism including audio, video and social media. The course will also focus on effective use of various media platforms to tell stories in a modern media environment.

Jour 4629: Tv News Writing/Reporting (Syllabus), Jessica Jaglois

Journalism and Strategic Media Syllabi Archive

Course Description: Gathering, writing and presentation of news for television. Students will shoot, write, edit and voice packages for use in both the reporting and producing classes.

Jour 4639: Television News Producing (Syllabus), Joe Hayden

Journalism and Strategic Media Syllabi Archive

Course Description: Producing, writing, editing and using electronic equipment to assemble a television newscast; emphasis on performing the various tasks in a working newsroom.

Jour 4998: Multimedia News Lab (Syllabus), Candy Justice

Journalism and Strategic Media Syllabi Archive

Course Description: Write, produce content for a personal beat-driven blog that will house multimedia stories on important, complex topics in the city of Memphis; course will mirror collaborative opportunities underway in industry and provide students with the strongest multimedia material possible for portfolios.

Jrsm 1700: Intro To Media (Syllabus), Pamela Denney

Journalism and Strategic Media Syllabi Archive

Course Description: Social background, scope, functions and organization of modern communication media, attention to all major mass communication media; history, philosophy and goals of modern journalism; impact on governmental, social and economic systems.

Jrsm 1700: Intro To Media (Syllabus), Terris King

Journalism and Strategic Media Syllabi Archive

Course Description: Social background, scope, functions and organization of modern communication media, attention to all major mass communication media; history, philosophy and goals of modern journalism; impact on governmental, social and economic systems.