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The Chester News June 12, 1925, W. W. Pegram, Stewart L. Cassels

Chester News 1925

The Chester News was a semi-weekly, later weekly continuation of the Semi-Weekly News established in 1913. The name changed to the Chester News in September 1917 retaining the number sequence of the Semi-Weekly News. In 1917 it was a semi-weekly Democrat newspaper. About 1942, it became a weekly paper. W. Ward Pegram and Stewart L. Cassells were the owner/publishers. W. Ward Pegram, Jr. took ownership after his father’s death and published the paper until September 1971 when it merged with the Chester Reporter to form the News and Reporter which is still in publication.

The Chester News June 5, 1925, W. W. Pegram, Stewart L. Cassels

Chester News 1925

The Chester News was a semi-weekly, later weekly continuation of the Semi-Weekly News established in 1913. The name changed to the Chester News in September 1917 retaining the number sequence of the Semi-Weekly News. In 1917 it was a semi-weekly Democrat newspaper. About 1942, it became a weekly paper. W. Ward Pegram and Stewart L. Cassells were the owner/publishers. W. Ward Pegram, Jr. took ownership after his father’s death and published the paper until September 1971 when it merged with the Chester Reporter to form the News and Reporter which is still in publication.

The Chester News May 22, 1925, W. W. Pegram, Stewart L. Cassels

Chester News 1925

The Chester News was a semi-weekly, later weekly continuation of the Semi-Weekly News established in 1913. The name changed to the Chester News in September 1917 retaining the number sequence of the Semi-Weekly News. In 1917 it was a semi-weekly Democrat newspaper. About 1942, it became a weekly paper. W. Ward Pegram and Stewart L. Cassells were the owner/publishers. W. Ward Pegram, Jr. took ownership after his father’s death and published the paper until September 1971 when it merged with the Chester Reporter to form the News and Reporter which is still in publication.

The Chester News May 19, 1925, W. W. Pegram, Stewart L. Cassels

Chester News 1925

The Chester News was a semi-weekly, later weekly continuation of the Semi-Weekly News established in 1913. The name changed to the Chester News in September 1917 retaining the number sequence of the Semi-Weekly News. In 1917 it was a semi-weekly Democrat newspaper. About 1942, it became a weekly paper. W. Ward Pegram and Stewart L. Cassells were the owner/publishers. W. Ward Pegram, Jr. took ownership after his father’s death and published the paper until September 1971 when it merged with the Chester Reporter to form the News and Reporter which is still in publication.

The Chester News May 8, 1925, W. W. Pegram, Stewart L. Cassels

Chester News 1925

The Chester News was a semi-weekly, later weekly continuation of the Semi-Weekly News established in 1913. The name changed to the Chester News in September 1917 retaining the number sequence of the Semi-Weekly News. In 1917 it was a semi-weekly Democrat newspaper. About 1942, it became a weekly paper. W. Ward Pegram and Stewart L. Cassells were the owner/publishers. W. Ward Pegram, Jr. took ownership after his father’s death and published the paper until September 1971 when it merged with the Chester Reporter to form the News and Reporter which is still in publication.

The Value Of Newspaper Advertising, Amy Evelyn Wagner

Bachelors’ Theses

If Shakespeare were living today he could truly say, "All the world’s a stage set for advertising," The setting, so elaborately intricate, enticing and compelling in its demands would no doubt be a picture of modern commerce, and upon the throne of this great power would be seated the King of Advertising, newspaper advertising. Justly so, for in order that commerce may create a desire for her wares, it "needs that power, with its skill, thought, resources and judgment, virile energy, largeness of mental growth and equipment, combined with a creative force that accomplishes things, which is called advertising,"

The Chester News April 24, 1925, W. W. Pegram, Stewart L. Cassels

Chester News 1925

The Chester News was a semi-weekly, later weekly continuation of the Semi-Weekly News established in 1913. The name changed to the Chester News in September 1917 retaining the number sequence of the Semi-Weekly News. In 1917 it was a semi-weekly Democrat newspaper. About 1942, it became a weekly paper. W. Ward Pegram and Stewart L. Cassells were the owner/publishers. W. Ward Pegram, Jr. took ownership after his father’s death and published the paper until September 1971 when it merged with the Chester Reporter to form the News and Reporter which is still in publication.

The Chester News April 21, 1925, W. W. Pegram, Stewart L. Cassels

Chester News 1925

The Chester News was a semi-weekly, later weekly continuation of the Semi-Weekly News established in 1913. The name changed to the Chester News in September 1917 retaining the number sequence of the Semi-Weekly News. In 1917 it was a semi-weekly Democrat newspaper. About 1942, it became a weekly paper. W. Ward Pegram and Stewart L. Cassells were the owner/publishers. W. Ward Pegram, Jr. took ownership after his father’s death and published the paper until September 1971 when it merged with the Chester Reporter to form the News and Reporter which is still in publication.

The Chester News April 14, 1925, W. W. Pegram, Stewart L. Cassels

Chester News 1925

The Chester News was a semi-weekly, later weekly continuation of the Semi-Weekly News established in 1913. The name changed to the Chester News in September 1917 retaining the number sequence of the Semi-Weekly News. In 1917 it was a semi-weekly Democrat newspaper. About 1942, it became a weekly paper. W. Ward Pegram and Stewart L. Cassells were the owner/publishers. W. Ward Pegram, Jr. took ownership after his father’s death and published the paper until September 1971 when it merged with the Chester Reporter to form the News and Reporter which is still in publication.

The Chester News April 3, 1925, W. W. Pegram, Stewart L. Cassels

Chester News 1925

The Chester News was a semi-weekly, later weekly continuation of the Semi-Weekly News established in 1913. The name changed to the Chester News in September 1917 retaining the number sequence of the Semi-Weekly News. In 1917 it was a semi-weekly Democrat newspaper. About 1942, it became a weekly paper. W. Ward Pegram and Stewart L. Cassells were the owner/publishers. W. Ward Pegram, Jr. took ownership after his father’s death and published the paper until September 1971 when it merged with the Chester Reporter to form the News and Reporter which is still in publication.

The Chester News March 31, 1925, W. W. Pegram, Stewart L. Cassels

Chester News 1925

The Chester News was a semi-weekly, later weekly continuation of the Semi-Weekly News established in 1913. The name changed to the Chester News in September 1917 retaining the number sequence of the Semi-Weekly News. In 1917 it was a semi-weekly Democrat newspaper. About 1942, it became a weekly paper. W. Ward Pegram and Stewart L. Cassells were the owner/publishers. W. Ward Pegram, Jr. took ownership after his father’s death and published the paper until September 1971 when it merged with the Chester Reporter to form the News and Reporter which is still in publication.

The Chester News March 27, 1925, W. W. Pegram, Stewart L. Cassels

Chester News 1925

The Chester News was a semi-weekly, later weekly continuation of the Semi-Weekly News established in 1913. The name changed to the Chester News in September 1917 retaining the number sequence of the Semi-Weekly News. In 1917 it was a semi-weekly Democrat newspaper. About 1942, it became a weekly paper. W. Ward Pegram and Stewart L. Cassells were the owner/publishers. W. Ward Pegram, Jr. took ownership after his father’s death and published the paper until September 1971 when it merged with the Chester Reporter to form the News and Reporter which is still in publication.

The Linden Bark, March 19, 1925, Lindenwood College

The Linden Bark (1924-1969)

Student Newspaper of Lindenwood College

The Chester News March 17, 1925, W. W. Pegram, Stewart L. Cassels

Chester News 1925

The Chester News was a semi-weekly, later weekly continuation of the Semi-Weekly News established in 1913. The name changed to the Chester News in September 1917 retaining the number sequence of the Semi-Weekly News. In 1917 it was a semi-weekly Democrat newspaper. About 1942, it became a weekly paper. W. Ward Pegram and Stewart L. Cassells were the owner/publishers. W. Ward Pegram, Jr. took ownership after his father’s death and published the paper until September 1971 when it merged with the Chester Reporter to form the News and Reporter which is still in publication.

The Linden Bark, March 12, 1925, Lindenwood College

The Linden Bark (1924-1969)

Student Newspaper of Lindenwood College

The Chester News February 27, 1925, W. W. Pegram, Stewart L. Cassels

Chester News 1925

The Chester News was a semi-weekly, later weekly continuation of the Semi-Weekly News established in 1913. The name changed to the Chester News in September 1917 retaining the number sequence of the Semi-Weekly News. In 1917 it was a semi-weekly Democrat newspaper. About 1942, it became a weekly paper. W. Ward Pegram and Stewart L. Cassells were the owner/publishers. W. Ward Pegram, Jr. took ownership after his father’s death and published the paper until September 1971 when it merged with the Chester Reporter to form the News and Reporter which is still in publication.

Ua12/2/1 College Heights Herald, Vol. 1, No. 3, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Regular features include:

• Alumni News
• Athletics
• Campus Opinion
• Editorials
• Exchanges
• Personals
• Society
• Student Council
• Under the Church Spires

This issue contains articles:

• Rural Life Conference on College Heights is a Tremendous Success
• Round Table Addressed by Educators
• Marshall Co. Surveyed by T.C. Students
• Debating Teams are Working for Most Extensiv Program Ever Attempted on the Hill
• Legionaires Assemble; Banquet
• Dean Gamble Speaks at Cincinnati
• Sacred Music Winds Up the Conference
• Faculty Springs Surpise
• W.M. Pearce Makes Trip
• School Songs Composed by Students
• Homer Beliles is Candidate Butler Co.
• M.A. …

The Chester News February 17, 1925, W. W. Pegram, Stewart L. Cassels

Chester News 1925

The Chester News was a semi-weekly, later weekly continuation of the Semi-Weekly News established in 1913. The name changed to the Chester News in September 1917 retaining the number sequence of the Semi-Weekly News. In 1917 it was a semi-weekly Democrat newspaper. About 1942, it became a weekly paper. W. Ward Pegram and Stewart L. Cassells were the owner/publishers. W. Ward Pegram, Jr. took ownership after his father’s death and published the paper until September 1971 when it merged with the Chester Reporter to form the News and Reporter which is still in publication.

Ua12/2/1 College Heights Herald, Vol. 1, No. 2, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Articles in this issue:

• The Greatest Opening in the History of the School Starts Semester
• Sophomores Have Live Society
• Students of Teachers College Aid in the Rescue of Floyd Collins
• Professor Alonzo Burton Presents Facts
• Rural Life Conference Will Open College Heights February 20
• Tanner, J.F. Rifle Team Schedules Colleges
• Latin Club Organized Thursday
• Henry Price, Finley C. Grise Improved
• Daily Chapel Outstanding Event
• New Honor Accorded Western – Vocational Education
• Program Rural Life Conference
• Legislature Removes East / West Boundary
• Alumni News
• ROTC Unit is Increased New Semester …

The Chester News February 3, 1925, W. W. Pegram, Stewart L. Cassels

Chester News 1925

The Chester News was a semi-weekly, later weekly continuation of the Semi-Weekly News established in 1913. The name changed to the Chester News in September 1917 retaining the number sequence of the Semi-Weekly News. In 1917 it was a semi-weekly Democrat newspaper. About 1942, it became a weekly paper. W. Ward Pegram and Stewart L. Cassells were the owner/publishers. W. Ward Pegram, Jr. took ownership after his father’s death and published the paper until September 1971 when it merged with the Chester Reporter to form the News and Reporter which is still in publication.

The Chester News January 30, 1925, W. W. Pegram, Stewart L. Cassels

Chester News 1925

The Chester News was a semi-weekly, later weekly continuation of the Semi-Weekly News established in 1913. The name changed to the Chester News in September 1917 retaining the number sequence of the Semi-Weekly News. In 1917 it was a semi-weekly Democrat newspaper. About 1942, it became a weekly paper. W. Ward Pegram and Stewart L. Cassells were the owner/publishers. W. Ward Pegram, Jr. took ownership after his father’s death and published the paper until September 1971 when it merged with the Chester Reporter to form the News and Reporter which is still in publication.

The Chester News January 27, 1925, W. W. Pegram, Stewart L. Cassels

Chester News 1925

The Chester News was a semi-weekly, later weekly continuation of the Semi-Weekly News established in 1913. The name changed to the Chester News in September 1917 retaining the number sequence of the Semi-Weekly News. In 1917 it was a semi-weekly Democrat newspaper. About 1942, it became a weekly paper. W. Ward Pegram and Stewart L. Cassells were the owner/publishers. W. Ward Pegram, Jr. took ownership after his father’s death and published the paper until September 1971 when it merged with the Chester Reporter to form the News and Reporter which is still in publication.

The Chester News January 23, 1925, W. W. Pegram, Stewart L. Cassels

Chester News 1925

The Chester News was a semi-weekly, later weekly continuation of the Semi-Weekly News established in 1913. The name changed to the Chester News in September 1917 retaining the number sequence of the Semi-Weekly News. In 1917 it was a semi-weekly Democrat newspaper. About 1942, it became a weekly paper. W. Ward Pegram and Stewart L. Cassells were the owner/publishers. W. Ward Pegram, Jr. took ownership after his father’s death and published the paper until September 1971 when it merged with the Chester Reporter to form the News and Reporter which is still in publication.

The Chester News January 16, 1925, W. W. Pegram, Stewart L. Cassels

Chester News 1925

The Chester News was a semi-weekly, later weekly continuation of the Semi-Weekly News established in 1913. The name changed to the Chester News in September 1917 retaining the number sequence of the Semi-Weekly News. In 1917 it was a semi-weekly Democrat newspaper. About 1942, it became a weekly paper. W. Ward Pegram and Stewart L. Cassells were the owner/publishers. W. Ward Pegram, Jr. took ownership after his father’s death and published the paper until September 1971 when it merged with the Chester Reporter to form the News and Reporter which is still in publication.

The Chester News January 13, 1925, W. W. Pegram, Stewart L. Cassels

Chester News 1925

The Chester News was a semi-weekly, later weekly continuation of the Semi-Weekly News established in 1913. The name changed to the Chester News in September 1917 retaining the number sequence of the Semi-Weekly News. In 1917 it was a semi-weekly Democrat newspaper. About 1942, it became a weekly paper. W. Ward Pegram and Stewart L. Cassells were the owner/publishers. W. Ward Pegram, Jr. took ownership after his father’s death and published the paper until September 1971 when it merged with the Chester Reporter to form the News and Reporter which is still in publication.

The Linden Bark, January 8, 1925, Lindenwood College

The Linden Bark (1924-1969)

Student Newspaper of Lindenwood College

The Chester News January 6, 1925, W. W. Pegram, Stewart L. Cassels

Chester News 1925

The Chester News was a semi-weekly, later weekly continuation of the Semi-Weekly News established in 1913. The name changed to the Chester News in September 1917 retaining the number sequence of the Semi-Weekly News. In 1917 it was a semi-weekly Democrat newspaper. About 1942, it became a weekly paper. W. Ward Pegram and Stewart L. Cassells were the owner/publishers. W. Ward Pegram, Jr. took ownership after his father’s death and published the paper until September 1971 when it merged with the Chester Reporter to form the News and Reporter which is still in publication.

The Chester News January 2, 1925, W. W. Pegram, Stewart L. Cassels

Chester News 1925

The Chester News was a semi-weekly, later weekly continuation of the Semi-Weekly News established in 1913. The name changed to the Chester News in September 1917 retaining the number sequence of the Semi-Weekly News. In 1917 it was a semi-weekly Democrat newspaper. About 1942, it became a weekly paper. W. Ward Pegram and Stewart L. Cassells were the owner/publishers. W. Ward Pegram, Jr. took ownership after his father’s death and published the paper until September 1971 when it merged with the Chester Reporter to form the News and Reporter which is still in publication.

The Linden Bark, November 27, 1924, Lindenwood College

The Linden Bark (1924-1969)

Student Newspaper of Lindenwood College

The Psychology Of Advertising, Clarence Sievert

Bachelors’ Theses

Psychology of advertising. Just what does this term mean to the average mind and what is its significance?

We speak of the psychology of advertising, politics, history, color, the mob, the crowd, imitation and many other things. The term psychology is applied in much the same way as when we speak of the 'art' of this and that thing. The art of anything concerns the way it is done and the psychology of it would refer to the affects it has on the mind of those concerned.