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The Economic Value Of Advertising To The Manufacturer And The Consumer, Edward D. O'Keef

Bachelors’ Theses

Advertising is something that has not as yet been accurately defined. When a dictionary of recognized authority falls so short of defining the modern significance of advertising, it is not surprising that a careful analysis and summary of the economic functions fulfilled by advertising is needed at this time. The business man and the trained economist have frequently been misled in their efforts to classify and interpret this tremendous force which, despite the opposition of some powerful business factors, has grown into almost universal use within two centuries.

Ua12/2/1 College Heights Herald, Vol. Iv, No. 8, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Summer School Will Begin June 4
• Doctor Herman Donovan Visits Western
• Chautauqua to Open June 9^th
• Pageant of Kentucky to Be Staged at Western
• Home Economics Girls Give Program
• Henry Cherry Banquet Feature Kentucky Education Association
• Special Train Takes Western to Kentucky Education Association
• College Papers Reaches Many – College Heights Herald
• Wheatcroft School Publishing Paper
• Dr. Edward Griggs to Visit Western Soon
• Dr. H.L. Donelly Visits Western
• Physics Department is Growing
• Mrs. M. Hoover Killed in Wreck – Verna Hoover
• Mrs. Nell Travelstead Attends Meeting
• Score Made …

The Rattler (Volume 9, Issue 14, Edition 1), St. Mary's University

The Rattler (Previous issues)

Volume 9, Issue 14 of The Rattler highlights upcoming campus events and student life at St. Mary’s University. Commencement exercises are scheduled to take place at the Municipal Auditorium on the first Friday in June at 8:15 p.m. The issue also reports on student participation in the Lady of the Lake Dance and features an article comparing practices at Loyola University in Los Angeles. Additional content includes a reflection on ambition and proper conduct, updates on campus beautification efforts, coverage of baseball activities, and a health column discussing the negative effects of smoking on energy levels.

Linden Bark, April 24, 1928, Lindenwood College

The Linden Bark (1924-1969)

Student Newspaper of Lindenwood College

Ua11/1 Teachers College Heights, Vol. 10, No. 4, Wku Public Affairs

WKU Administration Documents

Teachers College Heights monthly magazine promoting WKU and documenting campus events and courses offered. Articles:

• Rural Education & Rural Life One of the Outstanding Features of the First Summer School of 1928
• Special Features
• Primary Work
• Twilight
• Westerns Again Take Rifle Honor – ROTC
• Renewal of Certificates
• What Makes a Great Summer School?
• Special Railroad Rates to Summer School
• Many Worthwhile Books Added to the Library
• Ogden College is Now Merged with Western
• Do You Need a Teacher?
• Free Tuition & Reasonable Board
• Some of the Leading Educators of Kentucky . . . Will be Instructors
• A Large Attendance
• Reserve …

Ua12/2/1 College Heights Herald, Vol. Iv, No. 6, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Regular features include:

• Alumni News
• Athletics
• Chapel
• Class News
• Club News
• Editorials
• Literary Shavings by A. Shavings
• Personals
• Training School News

This issue contains articles:

• Student Meets Tragic Death – Berthal Jones
• June Commencement Here Promises to be a Success
• Ky. Budget Commission Makes Recommendations
• Prof. W.J. Craig Returns Home
• Prof. Gordon Wilson at Chapel
• Prof. Gordon Wilson Speaks to Louisville Groups
• Mrs. Evelyn Porter Dies at Owensboro
• Doctor Allen Wilson at Chapel
• Old Library is to be Student Center – Cedar House
• Misses Scott & Nesler Trim Maryville …

The Rattler (Volume 9, Issue 9, Edition 1), St. Mary's University

The Rattler (Previous issues)

Volume 9, Issue 9 of The Rattler highlights student leadership, campus developments, and community engagement at St. Mary’s University. It features a photograph and listing of officers of the Rattler Club and notes visits from distinguished guests to the university. Students are reported to be participating in practice teaching, while Sunday religious services at Medina Dam are scheduled to continue through March and April. Additional coverage includes alumni updates, an article promoting proper sleep and good health, and the announcement of a former student’s candidacy for county judge. The athletics section reports on basketball results and notes the resignation of …

Linden Bark, January 10, 1928, Lindenwood College

The Linden Bark (1924-1969)

Student Newspaper of Lindenwood College

Ua1b1 9th All Star Concert Series, Western Kentucky University

WKU Administration Documents

Advertisement for the 9th all star concert series hosted by WKU in 1927-28. Features singers and musicians:

• Lorna Doone Jaxon
• Russian Symphonic Choir
• Suzanne Keener
• Marie Miller
• George Perkins Raymond
• Ernestine Schumann-Heink
• Basile Kibalchich
• Harry Farbman

The Sororian, 1928, Estherian Literary Society

Yearbooks

The 1928 yearbook of Anderson College's student body and faculty.

Ford Madox Ford: A Conscious Artist, J. Wallace Carroll

Bachelors’ Theses

He had often said that he would never write a worthwhile novel until he was forty, and that prediction proved quite true. Perhaps he had correctly estimated his own ability, or perhaps he had failed to put forth his best efforts merely to keep faith with his judgment. Such a course of action would be entirely consistent with the character of the conscious artist who is Ford Madox Ford.

Ua12/2/1 College Heights Herald, Vol. Iv, No. 9, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Regular features include:

• Alumni News
• Athletics
• Chapel
• Class News
• Club News
• Editorials
• Literary Shavings by A. Shavings
• Personals
• Visions & Ideals by Luther Keen

This issue contains articles:

• Western Plans Homecoming
• Teachers Attend Other Institutions
• Student Wins Rifle Contest – W.M. Ayers
• Russian Symphonic Choir
• Latin Scholars to Meet Soon – Classical Club
• Wives of Faculty Members Organize
• Western Opens with Increase
• New Teachers on the Hill
• Miss Amy Longest Visits City
• Mr. Canon Attends YMCA Conference
• Western Makes Military Men
• Orchestra is Organized
• Music Faculty Has Addition – …

Ua11/1 Teachers College Heights, Vol. 10, No. 2, Wku Public Affairs

WKU Administration Documents

Teachers College Heights monthly magazine promoting WKU and documenting campus events and courses offered. Articles:

• Rural School Supervision
• Manual Arts
• Rural School Attendance
• Trained Teachers in Rural School
• Fine Fall Attendance for Western
• A Four-Year College Course Leading to the B.S. Degree
• Cherry, Henry. Western Welcomes the Born Teacher as Well as Those Who Wish to be Made
• Read This Before Deciding
• Teachers College & Our Rural People
• Where Shall I Go to School?
• Dr. A.L. Crabb
• Former Students & Other Friends
• Lyceum Course Including All-Star Concert Series
• Notes
• Library – Old & New
• Museum
• Athletics
• Expenses
• Board
• Graduates from …

Ua12/2/1 College Heights Herald, Vol. Iii, No. 8, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Regular features include:

• Alumni News
• At the Churches
• Athletics
• Campus News
• Chapel
• Class Activities
• Club News
• Editorials
• It Seems to Us by Claude Hightower
• Lamb Chops
• Personals
• Scientific Eye-Openers

This issue contains articles:

• Dr. E.H. Griggs Gives Lecture Series on Hill
• Chairs Presented by Manual Arts Students
• 1927 Overland Cave Party
• Life History of College Heights Told
• Student Wins High Honors in National Rifle Match – William Ayres
• Commencement Address Given by Dr. Frank
• Tom Skyhill to Give Story of Il Duce Here
• Learn Kentucky Courses Popular
• Degrees Are …

Ua97/7 The Cardinal, Vol. Vi, No. 6, Ogden College

WKU Administration Documents

Ogden College a prep school for boys in Bowling Green which operated from 1877 to 1927.

The Chester News April 12, 1927, W. W. Pegram, Stewart L. Cassels

Chester News 1927

The Chester News was a semi-weekly, later weekly continuation of the Semi-Weekly News established in 1913. The name changed to the Chester News in September 1917 retaining the number sequence of the Semi-Weekly News. In 1917 it was a semi-weekly Democrat newspaper. About 1942, it became a weekly paper. W. Ward Pegram and Stewart L. Cassells were the owner/publishers. W. Ward Pegram, Jr. took ownership after his father’s death and published the paper until September 1971 when it merged with the Chester Reporter to form the News and Reporter which is still in publication.

Ua12/2/1 College Heights Herald, Vol. Iii, No. 6, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Regular features include:

• Alumni News
• At the Churches
• Athletics
• Campus News
• Chapel
• Class Activities
• Club News
• Editorials
• Lamb Chops
• News Heard Around the Campus
• Personals

This issue contains articles:

• Freshman Performance is a Success
• J.D. Hearn Dies in Memphis Hospital
• Stadium Being Constructed on College Heights
• Improvements on Hill are Now in Progress
• Education Association Meets Apr. 20
• Latin Contest Will Be May 7
• Prof. Smith is Speaker at Chapel
• Audience Thrilled by Spanish Tenor – Don Juan Mejia
• Visiting Minister Addresses Students – L.S. White
• Lawrence Finn Lectures …

The Chester News April 1, 1927, W. W. Pegram, Stewart L. Cassels

Chester News 1927

The Chester News was a semi-weekly, later weekly continuation of the Semi-Weekly News established in 1913. The name changed to the Chester News in September 1917 retaining the number sequence of the Semi-Weekly News. In 1917 it was a semi-weekly Democrat newspaper. About 1942, it became a weekly paper. W. Ward Pegram and Stewart L. Cassells were the owner/publishers. W. Ward Pegram, Jr. took ownership after his father’s death and published the paper until September 1971 when it merged with the Chester Reporter to form the News and Reporter which is still in publication.

The Chester News March 25, 1927, W. W. Pegram, Stewart L. Cassels

Chester News 1927

The Chester News was a semi-weekly, later weekly continuation of the Semi-Weekly News established in 1913. The name changed to the Chester News in September 1917 retaining the number sequence of the Semi-Weekly News. In 1917 it was a semi-weekly Democrat newspaper. About 1942, it became a weekly paper. W. Ward Pegram and Stewart L. Cassells were the owner/publishers. W. Ward Pegram, Jr. took ownership after his father’s death and published the paper until September 1971 when it merged with the Chester Reporter to form the News and Reporter which is still in publication.

The Chester News March 22, 1927, W. W. Pegram, Stewart L. Cassels

Chester News 1927

The Chester News was a semi-weekly, later weekly continuation of the Semi-Weekly News established in 1913. The name changed to the Chester News in September 1917 retaining the number sequence of the Semi-Weekly News. In 1917 it was a semi-weekly Democrat newspaper. About 1942, it became a weekly paper. W. Ward Pegram and Stewart L. Cassells were the owner/publishers. W. Ward Pegram, Jr. took ownership after his father’s death and published the paper until September 1971 when it merged with the Chester Reporter to form the News and Reporter which is still in publication.

Linden Bark, March 15, 1927, Lindenwood College

The Linden Bark (1924-1969)

Student Newspaper of Lindenwood College

The Chester News March 8, 1927, W. W. Pegram, Stewart L. Cassels

Chester News 1927

The Chester News was a semi-weekly, later weekly continuation of the Semi-Weekly News established in 1913. The name changed to the Chester News in September 1917 retaining the number sequence of the Semi-Weekly News. In 1917 it was a semi-weekly Democrat newspaper. About 1942, it became a weekly paper. W. Ward Pegram and Stewart L. Cassells were the owner/publishers. W. Ward Pegram, Jr. took ownership after his father’s death and published the paper until September 1971 when it merged with the Chester Reporter to form the News and Reporter which is still in publication.

Linden Bark, March 8, 1927, Lindenwood College

The Linden Bark (1924-1969)

Student Newspaper of Lindenwood College

Ua12/2/1 College Heights Herald, Vol. 3, No. 5, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Regular features include:

• Alumni News
• At the Churches
• Athletics
• Campus News
• Chapel
• Class Activities
• Club News
• Editorials
• Lamb Chops
• News Heard Around the Campus
• Personals

This issue contains articles:

• Doctor Cherry is Speaker at Hopkinsville
• Dr. M’Murry is Honored at Peabody
• Journalists Visit Times-Journal Plant
• Funkhouser is Speaker at Chapel
• James Speed Speaks at Western
• Honor Club, a New Organization, Meets
• Infection is Fatal to Student – Elizabeth Hillyard
• Herald Staff Will Edit City Daily
• Music Club to Give Operetta
• Sixth Grade Brings World Traveler Here – Richard Haliburton …

Linden Bark, March 1, 1927, Lindenwood College

The Linden Bark (1924-1969)

Student Newspaper of Lindenwood College

The Chester News February 25, 1927, W. W. Pegram, Stewart L. Cassels

Chester News 1927

The Chester News was a semi-weekly, later weekly continuation of the Semi-Weekly News established in 1913. The name changed to the Chester News in September 1917 retaining the number sequence of the Semi-Weekly News. In 1917 it was a semi-weekly Democrat newspaper. About 1942, it became a weekly paper. W. Ward Pegram and Stewart L. Cassells were the owner/publishers. W. Ward Pegram, Jr. took ownership after his father’s death and published the paper until September 1971 when it merged with the Chester Reporter to form the News and Reporter which is still in publication.

Linden Bark, February 22, 1927, Lindenwood College

The Linden Bark (1924-1969)

Student Newspaper of Lindenwood College

The Chester News February 4, 1927, W. W. Pegram, Stewart L. Cassels

Chester News 1927

The Chester News was a semi-weekly, later weekly continuation of the Semi-Weekly News established in 1913. The name changed to the Chester News in September 1917 retaining the number sequence of the Semi-Weekly News. In 1917 it was a semi-weekly Democrat newspaper. About 1942, it became a weekly paper. W. Ward Pegram and Stewart L. Cassells were the owner/publishers. W. Ward Pegram, Jr. took ownership after his father’s death and published the paper until September 1971 when it merged with the Chester Reporter to form the News and Reporter which is still in publication.

The Chester News January 25, 1927, W. W. Pegram, Stewart L. Cassels

Chester News 1927

The Chester News was a semi-weekly, later weekly continuation of the Semi-Weekly News established in 1913. The name changed to the Chester News in September 1917 retaining the number sequence of the Semi-Weekly News. In 1917 it was a semi-weekly Democrat newspaper. About 1942, it became a weekly paper. W. Ward Pegram and Stewart L. Cassells were the owner/publishers. W. Ward Pegram, Jr. took ownership after his father’s death and published the paper until September 1971 when it merged with the Chester Reporter to form the News and Reporter which is still in publication.

The Chester News January 18, 1927, W. W. Pegram, Stewart L. Cassels

Chester News 1927

The Chester News was a semi-weekly, later weekly continuation of the Semi-Weekly News established in 1913. The name changed to the Chester News in September 1917 retaining the number sequence of the Semi-Weekly News. In 1917 it was a semi-weekly Democrat newspaper. About 1942, it became a weekly paper. W. Ward Pegram and Stewart L. Cassells were the owner/publishers. W. Ward Pegram, Jr. took ownership after his father’s death and published the paper until September 1971 when it merged with the Chester Reporter to form the News and Reporter which is still in publication.