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Articles 1621 - 1650 of 21680
Full-Text Articles in Entire DC Network
The Effect Of Newspaper Closure On Local Media Ecology, Cody David Nespor
The Effect Of Newspaper Closure On Local Media Ecology, Cody David Nespor
Graduate Theses, Dissertations, and Problem Reports (ETD)
On August 31, 2019, the local newspaper of Youngstown, Ohio, The Vindicator, ceased publication after 150 years. The Vindicator’s closure left Youngstown as the largest city in the United State without a major newspaper. As local newspaper closures become more and more common across communities, there are questions on how, and if, the coverage and content those newspaper provide to their communities can be replaced or will simply be lost forever. This study has three research questions. Question one pertains to the amount of original reporting that will exist without The Vindicator. Questions two asks about the amount of locally …
Jrsm 7320: Mass Media & Diversity (Syllabus), Teri Del Rosso
Jrsm 7320: Mass Media & Diversity (Syllabus), Teri Del Rosso
Journalism and Strategic Media Syllabi Archive
No abstract provided.
Pbrl 3400: Survey Of Public Relations (Syllabus), Beth Wilson
Pbrl 3400: Survey Of Public Relations (Syllabus), Beth Wilson
Journalism and Strategic Media Syllabi Archive
No abstract provided.
Pbrl 3400: Survey Of Public Relations (Syllabus), Audrey Chaney
Pbrl 3400: Survey Of Public Relations (Syllabus), Audrey Chaney
Journalism and Strategic Media Syllabi Archive
No abstract provided.
Pbrl 3421: Public Relations Writing (Syllabus), Teri Del Rosso
Pbrl 3421: Public Relations Writing (Syllabus), Teri Del Rosso
Journalism and Strategic Media Syllabi Archive
No abstract provided.
Pbrl 3400: Survey Of Public Relations (Syllabus), Beth Wilson
Pbrl 3400: Survey Of Public Relations (Syllabus), Beth Wilson
Journalism and Strategic Media Syllabi Archive
No abstract provided.
Pbrl 4421: Crisis Communication (Syllabus), Kim Marks
Pbrl 4421: Crisis Communication (Syllabus), Kim Marks
Journalism and Strategic Media Syllabi Archive
No abstract provided.
Pbrl 4440: Public Relations Campaign (Syllabus), Teri Del Rosso
Pbrl 4440: Public Relations Campaign (Syllabus), Teri Del Rosso
Journalism and Strategic Media Syllabi Archive
No abstract provided.
Pbrl 3400: Survey Of Public Relations (Syllabus), Beth Wilson
Pbrl 3400: Survey Of Public Relations (Syllabus), Beth Wilson
Journalism and Strategic Media Syllabi Archive
Course Description: Broad survey of public relations and its relationship to marketing and communications. Traditional and non-traditional public relations will be studied, and emphasis will be placed on problem-solving and applications of modern tools and practices.
Advr 3300: Introduction To Advertising (Syllabus), Joel Nichols
Advr 3300: Introduction To Advertising (Syllabus), Joel Nichols
Journalism and Strategic Media Syllabi Archive
Course Description: Broad survey of advertising in an economy of abundance and its relationship to marketing. Traditional, non-traditional and social media advertising will be studied. Problems and techniques of planning and coordinating an integrated series of advertising efforts for a successful plan will be discussed.
Advr 3300: Introduction To Advertising (Syllabus), Andrea Wiley
Advr 3300: Introduction To Advertising (Syllabus), Andrea Wiley
Journalism and Strategic Media Syllabi Archive
Course Description: Broad survey of advertising in an economy of abundance and its relationship to marketing. Traditional, non-traditional and social media advertising will be studied. Problems and techniques of planning and coordinating an integrated series of advertising efforts for a successful plan will be discussed.
Advr 3300: Introduction To Advertising (Syllabus), Andrea Wiley
Advr 3300: Introduction To Advertising (Syllabus), Andrea Wiley
Journalism and Strategic Media Syllabi Archive
Course Description: Broad survey of advertising in an economy of abundance and its relationship to marketing. Traditional, non-traditional and social media advertising will be studied. Problems and techniques of planning and coordinating an integrated series of advertising efforts for a successful plan will be discussed.
Advr 3324: Creative Strategy (Syllabus), Joel Nichols
Advr 3324: Creative Strategy (Syllabus), Joel Nichols
Journalism and Strategic Media Syllabi Archive
Course Description: Principles of advertising psychology in relation to proven techniques for understanding the creative process, including writing effective copy and designing effective advertising. One lecture hour, four laboratory hours per week.
Advr 3330: Analytics & Evaluation (Syllabus), Beth Wilson
Advr 3330: Analytics & Evaluation (Syllabus), Beth Wilson
Journalism and Strategic Media Syllabi Archive
Course Description: This course was developed to help you (a) understand the need and importance behind social media and other digital platform analytics and (b) to teach you how to leverage the data made natively available by Facebook, Twitter, Instagram and LinkedIn, as well as Google Analytics, to evaluate social and digital PR/marketing campaigns. A bulk of this course will be spent working first-hand with data. After working with the data, you will learn how to identify key data points, create charts and graphs to visualize your analysis, glean insights and make actionable recommendations based on those insights. You will …
Advr 3330: Analytics & Evaluation (Syllabus), Beth Wilson
Advr 3330: Analytics & Evaluation (Syllabus), Beth Wilson
Journalism and Strategic Media Syllabi Archive
Course Description: This course was developed to help you (a) understand the need and importance behind social media and other digital platform analytics and (b) to teach you how to leverage the data made natively available by Facebook, Twitter, Instagram and LinkedIn, as well as Google Analytics, to evaluate social and digital PR/marketing campaigns. A bulk of this course will be spent working first-hand with data. After working with the data, you will learn how to identify key data points, create charts and graphs to visualize your analysis, glean insights and make actionable recommendations based on those insights. You will …
Advr 4326: Advertising Research (Syllabus), Joel Nichols
Advr 4326: Advertising Research (Syllabus), Joel Nichols
Journalism and Strategic Media Syllabi Archive
Course Description: Fundamentals in advertising research; nature of the market, appropriate advertising strategies, message effectiveness and media audiences; primary and secondary research, sampling, questionnaire design, survey, and data processing and analysis.
Advr 4327: Media Planning (Syllabus), Ruoxu Wang
Advr 4327: Media Planning (Syllabus), Ruoxu Wang
Journalism and Strategic Media Syllabi Archive
Course Description: Procedures for analyzing the advertising situation, writing advertising and media goals and setting advertising appropriations. Use of a microcomputer program to develop and evaluate optimum advertising media schedules.
Advr 6326: Advertising Research (Syllabus), Joel Nichols
Advr 6326: Advertising Research (Syllabus), Joel Nichols
Journalism and Strategic Media Syllabi Archive
Course Description: Fundamentals in advertising research; nature of the market, appropriate advertising strategies, message effectiveness and media audiences; primary and secondary research, sampling, questionnaire design, survey, and data processing and analysis.
Advr 6327: Media Planning (Syllabus), Ruoxu Wang
Advr 6327: Media Planning (Syllabus), Ruoxu Wang
Journalism and Strategic Media Syllabi Archive
Course Description: Procedures for analyzing the advertising situation, writing advertising and media goals and setting advertising appropriations. Use of a microcomputer program to develop and evaluate optimum advertising media schedules.
Crmm 4500: Web Publishing I: Html/Css (Syllabus), Jin Yang
Crmm 4500: Web Publishing I: Html/Css (Syllabus), Jin Yang
Journalism and Strategic Media Syllabi Archive
Course Description: Introduction of web design software and web design concept; basic knowledge of web markup language html and cascading style sheets (CSS); overview of WordPress as content management system (CMS); development of website projects incorporating multimedia elements.
Crmm 4526: Advanced Photojournalism (Syllabus), Justin Fox Burks
Crmm 4526: Advanced Photojournalism (Syllabus), Justin Fox Burks
Journalism and Strategic Media Syllabi Archive
Course Description: Advanced skills and photojournalism techniques for online and publication photography; emphasis on portraiture, sports, features, and general news.
Crmm 4550: Web Publishing Ii: Html/Css (Syllabus), Garrett Pilgrim
Crmm 4550: Web Publishing Ii: Html/Css (Syllabus), Garrett Pilgrim
Journalism and Strategic Media Syllabi Archive
Course Description: Creation and development of website projects; systematic training in writing html codes; focused learning of cascading style sheet (CSS); final production of a multimedia project.
Crmm 4550: Web Publishing Ii: Html/Css (Syllabus), Garrett Pilgrim
Crmm 4550: Web Publishing Ii: Html/Css (Syllabus), Garrett Pilgrim
Journalism and Strategic Media Syllabi Archive
Course Description: Creation and development of website projects; systematic training in writing html codes; focused learning of cascading style sheet (CSS); final production of a multimedia project.
Crmm 4560: Interactive Media Design (Syllabus), Jin Yang
Crmm 4560: Interactive Media Design (Syllabus), Jin Yang
Journalism and Strategic Media Syllabi Archive
Course Description: Introduction of web design software and web design concept; basic knowledge of web markup language html and cascading style sheets (CSS); overview of WordPress as content management system (CMS); development of website projects incorporating multimedia elements.
Crmm 6500: Web Publishing I: Html/Css (Syllabus), Jin Yang
Crmm 6500: Web Publishing I: Html/Css (Syllabus), Jin Yang
Journalism and Strategic Media Syllabi Archive
Course Description: Introduction of web design software and web design concept; basic knowledge of web markup language html and cascading style sheets (CSS); overview of WordPress as content management system (CMS); development of website projects incorporating multimedia elements.
Crmm 6500: Web Publishing I: Html/Css (Syllabus), Jin Yang
Crmm 6500: Web Publishing I: Html/Css (Syllabus), Jin Yang
Journalism and Strategic Media Syllabi Archive
Course Description: Introduction of web design software and web design concept; basic knowledge of web markup language html and cascading style sheets (CSS); overview of WordPress as content management system (CMS); development of website projects incorporating multimedia elements.
Crmm 6526: Advanced Photojournalism (Syllabus), Justin Fox Burks
Crmm 6526: Advanced Photojournalism (Syllabus), Justin Fox Burks
Journalism and Strategic Media Syllabi Archive
Course Description: Advanced skills and photojournalism techniques for online and publication photography; emphasis on portraiture, sports, features, and general news.
Crmm 6550: Web Publishing Ii: Html/Css (Syllabus), Garrett Pilgrim
Crmm 6550: Web Publishing Ii: Html/Css (Syllabus), Garrett Pilgrim
Journalism and Strategic Media Syllabi Archive
Course Description: Creation and development of website projects; systematic training in writing html codes; focused learning of cascading style sheet (CSS); final production of a multimedia project.
Jour 3120: Reporting (Syllabus), Pamela Denney
Jour 3120: Reporting (Syllabus), Pamela Denney
Journalism and Strategic Media Syllabi Archive
Course Description: Writing and reporting news and news feature stories using both traditional and new media techniques with an emphasis on developing sources and advanced skills for digital reporting.
Jour 3526: Multimedia Storytelling (Syllabus), Robert Byrd
Jour 3526: Multimedia Storytelling (Syllabus), Robert Byrd
Journalism and Strategic Media Syllabi Archive
Course Description: Introduction to the basic elements of multimedia journalistic storytelling. Students will produce news-driven multimedia packages for various storytelling platforms, including photography, audio, video, and data visualization.