Digital Commons Network^™

The Linden Bark, October 23, 1928, Lindenwood College

The Linden Bark (1924-1969)

Student Newspaper of Lindenwood College

Ua1a Herald-Post, Herald-Post

WKU Administration Documents

Photo spread from the Sunday Louisville Herald-Post features photos of the Kentucky Historical Pageant put on by Western Kentucky University.

Interesting Phases In The Development Of Early American Journalism, Audrey Louise Schumaker

Bachelors’ Theses

Journalism is the business of writing. It includes many classes of writing, but more particularly the writing of news and events, the history of each day. The Journalist is primarily a historian, and it is upon his ability to recognize news and record it faithfully that his career depends. For this reason the history of journalism is a history of peoples, and of nations, and of human interests. Journalism in the American colonies, and later in the States of the Union was definitely a part of the government and society of the day, and it is in this light that …

Ethic Of Modern Day Advertising, J Edward Giebish

Bachelors’ Theses

The purpose of this thesis is to show that there is ethics in modern day newspaper and magazine advertising. There are thousands of critics in the country today who daily upraid modern advertising as being untrue and unethical. This thesis will refute these opinions and advance arguments which show that a great amount of ethics still exists both in the work of the advertising writer and in the mental attitude of the publishers of magazines and newspapers.

Chain-Stores And Their Relation To Present Day Advertising, Marion Helene Witmer

Bachelors’ Theses

Modern distribution is becoming a science. Standardization in buying and selling goods is approaching the precision already reached in producing goods. Just as machines are used in packing food and making dresses, so are machines used to sell this food and these dresses. Efficient production is making more goods with less effort in less time. Efficient distribution is selling more goods with less effort in less time. Chain-stores form the machinery of modern distribution. Each chain is a sales factory, where every effort is directed toward making more sales per person per day. Each store or link in the chain …

Newspaper Fights And Campaigns For The Public Good, Matthew Jerome Berlowitz

Bachelors’ Theses

Many newspaper editors consider the newspaper merely as a business concern with news as the product. The newspaper is more than that. It is a sort of public utility and as such must function in the public interest other than getting out the various editions. It must aid in bettering the society that comes within its influence. There are two ways of doing this, internal and external. The internal method consists in the actual publication of both news and advertising. By following a strict ethical policy in its columns the newspaper can be of an infinite benefit to its readers.

The Economic Value Of Advertising To The Manufacturer And The Consumer, Edward D. O'Keef

Bachelors’ Theses

Advertising is something that has not as yet been accurately defined. When a dictionary of recognized authority falls so short of defining the modern significance of advertising, it is not surprising that a careful analysis and summary of the economic functions fulfilled by advertising is needed at this time. The business man and the trained economist have frequently been misled in their efforts to classify and interpret this tremendous force which, despite the opposition of some powerful business factors, has grown into almost universal use within two centuries.

Linden Bark, April 17, 1928, Lindenwood College

The Linden Bark (1924-1969)

Student Newspaper of Lindenwood College

Linden Bark, March 6, 1928, Lindenwood College

The Linden Bark (1924-1969)

Student Newspaper of Lindenwood College

Linden Bark, February 14, 1928, Lindenwood College

The Linden Bark (1924-1969)

Student Newspaper of Lindenwood College

Ua1b1 9th All Star Concert Series, Western Kentucky University

WKU Administration Documents

Advertisement for the 9th all star concert series hosted by WKU in 1927-28. Features singers and musicians:

• Lorna Doone Jaxon
• Russian Symphonic Choir
• Suzanne Keener
• Marie Miller
• George Perkins Raymond
• Ernestine Schumann-Heink
• Basile Kibalchich
• Harry Farbman

Ford Madox Ford: A Conscious Artist, J. Wallace Carroll

Bachelors’ Theses

He had often said that he would never write a worthwhile novel until he was forty, and that prediction proved quite true. Perhaps he had correctly estimated his own ability, or perhaps he had failed to put forth his best efforts merely to keep faith with his judgment. Such a course of action would be entirely consistent with the character of the conscious artist who is Ford Madox Ford.

Linden Bark, December 6, 1927, Lindenwood College

The Linden Bark (1924-1969)

Student Newspaper of Lindenwood College

Linden Bark, November 22, 1927, Lindenwood College

The Linden Bark (1924-1969)

Student Newspaper of Lindenwood College

Linden Bark, November 15, 1927, Lindenwood College

The Linden Bark (1924-1969)

Student Newspaper of Lindenwood College

Linden Bark, November 1, 1927, Lindenwood College

The Linden Bark (1924-1969)

Student Newspaper of Lindenwood College

Linden Bark, October 18, 1927, Lindenwood College

The Linden Bark (1924-1969)

Student Newspaper of Lindenwood College

Linden Bark, October 11, 1927, Lindenwood College

The Linden Bark (1924-1969)

Student Newspaper of Lindenwood College

Appropriate Copy -- A Necessity Of Good Advertising, Marion Purtell

Bachelors’ Theses

One word may make or mar an advertisement- such is the power of the written word, such the effect of the word on the human mind that often between the use of the correct appropriate, word and the ill-chosen carelessly- written word there rests the difference between the making of a sale and the losing of a customer.

The Ethics Of A Newspaper, Joseph A. Hussa

Bachelors’ Theses

In writing this thesis, it shall not be our purpose to set up a list of rules for the editor or reporter, there are plenty such prepared by able journalists, but to discover and examine those ethical principles which underlie the publishing of news as it is ordinarily done, through the newspapers. Every journalist worthy of the name is guided by a set of rules which he had drawn up for himself or his employer has set up for him. Generally it is a set of working rules with especial attention to the business side of journalism, but the ethics …

The Chester News April 26, 1927, W. W. Pegram, Stewart L. Cassels

Chester News 1927

The Chester News was a semi-weekly, later weekly continuation of the Semi-Weekly News established in 1913. The name changed to the Chester News in September 1917 retaining the number sequence of the Semi-Weekly News. In 1917 it was a semi-weekly Democrat newspaper. About 1942, it became a weekly paper. W. Ward Pegram and Stewart L. Cassells were the owner/publishers. W. Ward Pegram, Jr. took ownership after his father’s death and published the paper until September 1971 when it merged with the Chester Reporter to form the News and Reporter which is still in publication.

Linden Bark, April 26, 1927, Lindenwood College

The Linden Bark (1924-1969)

Student Newspaper of Lindenwood College

Ua97/7 The Cardinal, Vol. Vi, No. 5, Ogden College

WKU Administration Documents

Newspaper created by the students of Ogden College a prep school for boys in Bowling Green which operated from 1877 to 1927.

Linden Bark, April 12, 1927, Lindenwood College

The Linden Bark (1924-1969)

Student Newspaper of Lindenwood College

Ua97/7 The Cardinal, Vol. Vi, No. 4, Ogden College

WKU Administration Documents

Newspaper created by the students of Ogden College a prep school for boys in Bowling Green which operated from 1877 to 1927.

The Chester News March 29, 1927, W. W. Pegram, Stewart L. Cassels

Chester News 1927

The Chester News was a semi-weekly, later weekly continuation of the Semi-Weekly News established in 1913. The name changed to the Chester News in September 1917 retaining the number sequence of the Semi-Weekly News. In 1917 it was a semi-weekly Democrat newspaper. About 1942, it became a weekly paper. W. Ward Pegram and Stewart L. Cassells were the owner/publishers. W. Ward Pegram, Jr. took ownership after his father’s death and published the paper until September 1971 when it merged with the Chester Reporter to form the News and Reporter which is still in publication.

The Chester News March 22, 1927, W. W. Pegram, Stewart L. Cassels

Chester News 1927

The Chester News was a semi-weekly, later weekly continuation of the Semi-Weekly News established in 1913. The name changed to the Chester News in September 1917 retaining the number sequence of the Semi-Weekly News. In 1917 it was a semi-weekly Democrat newspaper. About 1942, it became a weekly paper. W. Ward Pegram and Stewart L. Cassells were the owner/publishers. W. Ward Pegram, Jr. took ownership after his father’s death and published the paper until September 1971 when it merged with the Chester Reporter to form the News and Reporter which is still in publication.

Linden Bark, March 15, 1927, Lindenwood College

The Linden Bark (1924-1969)

Student Newspaper of Lindenwood College

The Chester News March 8, 1927, W. W. Pegram, Stewart L. Cassels

Chester News 1927

The Chester News was a semi-weekly, later weekly continuation of the Semi-Weekly News established in 1913. The name changed to the Chester News in September 1917 retaining the number sequence of the Semi-Weekly News. In 1917 it was a semi-weekly Democrat newspaper. About 1942, it became a weekly paper. W. Ward Pegram and Stewart L. Cassells were the owner/publishers. W. Ward Pegram, Jr. took ownership after his father’s death and published the paper until September 1971 when it merged with the Chester Reporter to form the News and Reporter which is still in publication.

Linden Bark, March 8, 1927, Lindenwood College

The Linden Bark (1924-1969)

Student Newspaper of Lindenwood College