Digital Commons Network^™

Jrsm 4930: Media Internship (Syllabus), Michael Robinson

Journalism and Strategic Media Syllabi Archive

Course Description: Work in practical assignments at local media and other communication organizations under supervision of qualified practitioners.

Pbrl 3421: Public Relations Writing (Syllabus), Teri Del Rosso

Journalism and Strategic Media Syllabi Archive

Course Description: Emphasis on communication tactics; plan, write, and produce public relations tools; audience and media selection; print and electronic media and new media.

Pbrl 3431: Advanced Pr Writing (Syllabus), Teri Del Rosso

Journalism and Strategic Media Syllabi Archive

Course Description: Emphasis on the strategic aspects of public relations writing and further development of writing skills for a wide variety of public relations vehicles including preparation of more complex materials such as speeches, feature stories, white papers, videos, and materials for special events and crises.

Pbrl 4301: Event Planning For Pr (Syllabus), Tori Cliff

Journalism and Strategic Media Syllabi Archive

Course Description: Development, execution and evaluation of events that support strategic communication practices; emphasis on advertising and public relations tactics for non-profit, for profit and community-based initiatives and organizations.

Pbrl 4410: Public Relations Research (Syllabus), Teri Del Rosso

Journalism and Strategic Media Syllabi Archive

Course Description: Identifying, characterizing and evaluating stakeholder groups and alternative channels of communication; formal research procedures including sampling, instrument design, information gathering, data processing, analysis and reporting.

Pbrl 4431: Music Promotion & Public Relations (Syllabus), Kathryn Hobgood Ray

Journalism and Strategic Media Syllabi Archive

Course Description: Examines publicity and promotion of artists and events within the music industry. Focuses on music journalism; advanced writing of collateral material, media relations and pitching, social media marketing and guerrilla marketing techniques.

Pbrl 4802: Special Topics: Podcasting In Public Relations (Syllabus), Tori Cliff

Journalism and Strategic Media Syllabi Archive

Course Description: The course offers instruction, training, practice and analysis in podcasting for public relations purposes, including research, planning, organization, branding, content creation, and promotion. The course will focus on podcasting best-practices to meet organizational objectives and maximize community outreach and development.

Pbrl 4440: Public Relations Campaign (Syllabus), Kim Marks Malone

Journalism and Strategic Media Syllabi Archive

Course Description: Application of theory, research data, and problem-solving techniques in the development of a comprehensive public relations plan book.

Pbrl 6410: Public Relations Research (Syllabus), Teri Del Rosso

Journalism and Strategic Media Syllabi Archive

Course Description: Identifying, characterizing and evaluating stakeholder groups and alternative channels of communication; formal research procedures including sampling, instrument design, information gathering, data processing, analysis and reporting.

Jrsm 6700: Media Law (Syllabus), David Arant

Journalism and Strategic Media Syllabi Archive

Course Description: Origin and development of legal principles affecting freedom of expression and provisions of laws of libel, slander, copyright and other statutes that affect communication in fields of publishing and broadcasting.

Jrsm 6720: Presidents And The Press (Syllabus), Joe Hayden

Journalism and Strategic Media Syllabi Archive

Course Description: Conflict and symbiosis between the White House and the news media; studies of history, journalism, and politics; how various presidents used or failed to use the media, how they were covered and represented, and how that relationship has changed over the years.

Jrsm 7000: Media Writing/Editing (Syllabus), Thomas J. Hrach

Journalism and Strategic Media Syllabi Archive

Course Description: Information gathering, writing and editing skills necessary for any field within journalism and mass communication through lectures, discussions and exercises that meld theory to technique; both laboratory writing and field assignments.

Jrsm 7000: Media Writing/Editing (Syllabus), Thomas J. Hrach

Journalism and Strategic Media Syllabi Archive

Course Description: Information gathering, writing and editing skills necessary for any field within journalism and mass communication through lectures, discussions and exercises that meld theory to technique; both laboratory writing and field assignments.

Jrsm 7002: Professional Seminar (Syllabus), Thomas J. Hrach

Journalism and Strategic Media Syllabi Archive

Course Description: Self-paced, online orientation for incoming master's students, addressing skills and issues relevant to graduate studies in mass communication. Grades of S/U, IP will be given.

Jrsm 7050: Mass Communication Theory (Syllabus), Melissa L. Janoske Mclean

Journalism and Strategic Media Syllabi Archive

Course Description: Key concepts and development of theories offered to explain operation and effects of mass communication media; multidiscipline overview of theories dealing with advertising, broadcasting, print, and public relations messages, media, and effects. This class will provide you with an overview of the important theories in our field, and will encourage you to think about how these apply to the real world and how they will inform your future work as a media professional. The broadly explanatory concepts of theory help us understand some of the underlying ways in which humans respond to and share different types of information, …

Jrsm 7002: Professional Seminar (Syllabus), Thomas J. Hrach

Journalism and Strategic Media Syllabi Archive

Course Description: Self-paced, online orientation for incoming master's students, addressing skills and issues relevant to graduate studies in mass communication. Grades of S/U, IP will be given.

Jrsm 7050: Mass Communication Theory (Syllabus), Melissa L. Janoske Mclean

Journalism and Strategic Media Syllabi Archive

Course Description: Key concepts and development of theories offered to explain operation and effects of mass communication media; multidiscipline overview of theories dealing with advertising, broadcasting, print, and public relations messages, media, and effects. This class will provide you with an overview of the important theories in our field, and will encourage you to think about how these apply to the real world and how they will inform your future work as a media professional. The broadly explanatory concepts of theory help us understand some of the underlying ways in which humans respond to and share different types of information, …

Jrsm 7085: Qualitative Research Methods (Syllabus), Robert Byrd

Journalism and Strategic Media Syllabi Archive

Course Description: Familiarization with in-depth interviews, focus groups, participant observation, and content analysis; practical experience in collecting and analyzing qualitative data.

Jrsm 7085: Qualitative Research Methods (Syllabus), Robert Byrd

Journalism and Strategic Media Syllabi Archive

Course Description: Familiarization with in-depth interviews, focus groups, participant observation, and content analysis; practical experience in collecting and analyzing qualitative data.

Jrsm 7422: Writing For Strategic Media (Syllabus), Kim Marks Malone

Journalism and Strategic Media Syllabi Archive

Course Description: Writing for all aspects of public relations and advertising, with a specific focus on writing for audio/visual and social media platforms, including translating one message across multiple technologies and platforms. Focus will be on writing in an active, engaging voice that aligns with the organization’s mission and profile.

Jrsm 7530: Visual Media Theory & Practice (Syllabus), Matthew J. Haught

Journalism and Strategic Media Syllabi Archive

Course Description: Familiarization with in-depth interviews, focus groups, participant observation, and content analysis; practical experience in collecting and analyzing qualitative data.

Jrsm 7530: Visual Media Theory & Practice (Syllabus), Matthew J. Haught

Journalism and Strategic Media Syllabi Archive

Course Description: Familiarization with in-depth interviews, focus groups, participant observation, and content analysis; practical experience in collecting and analyzing qualitative data.

Jrsm 7422: Writing For Strategic Media (Syllabus), Kim Marks Malone

Journalism and Strategic Media Syllabi Archive

Course Description: Writing for all aspects of public relations and advertising, with a specific focus on writing for audio/visual and social media platforms, including translating one message across multiple technologies and platforms. Focus will be on writing in an active, engaging voice that aligns with the organization’s mission and profile.

Jrsm 7600: Graduate Media Practicum (Syllabus), Thomas J. Hrach

Journalism and Strategic Media Syllabi Archive

Course Description: Work in practical assignments at local media and other communication organizations under supervision of qualified practitioners.

Jrsm 7990: Media Portfolio (Syllabus), Thomas J. Hrach

Journalism and Strategic Media Syllabi Archive

Course Description: Development of digital portfolio of professional and/or academic work and presentation. S/U. (2 hours)

Jrsm 7990: Media Portfolio (Syllabus), Thomas J. Hrach

Journalism and Strategic Media Syllabi Archive

Course Description: Development of digital portfolio of professional and/or academic work and presentation. S/U. (2 hours)

Kenyan Media Trends And Predictions, Alex Awiti, Njoki Chege, Hesbon Owilla

Graduate School of Media and Communications

We asked some clever journalists and media practitioners to peer into their crystal balls and tell us what they think the future holds for the Kenyan media.

Our predictions are intended to highlight the views of thought leaders on the key challenges and opportunities in Kenya’s media industry. This report builds upon a deep introspection of 2019 while combining decades of journalistic experience to produce distilled predictions for this year. We interviewed 34 industry leaders who provided us with some forward-looking contributions on their expectations and predictions for Kenya’s media in 2020.

The media industry in Kenya has been struggling …

Creating An Accessible Campus Environment, Megan Parker

Williams Honors College, Honors Research Projects

This project consists of a series of journalistic articles pertaining to the level of accessibility for current students, faculty, and/or visitors with physical disabilities and/or impairments at The University of Akron. Journalistic articles were selected as a method of investigating and increasing awareness of accessibility in the given situation. Interviews were conducted with members of the campus and those, in addition to press releases, were used as the basis of the content within each article. The conclusion drawn from this journalistic inquiry is that while the level of accessibility at The University of Akron is not optimal for current students, …

Western Representation On Twitter In Relation To Orientalism And Framing: A Content Analysis Of #Saudi Arabia And #Saudis, Wedyan A. Kattan

Theses and Dissertations

Based on framing theory, Said’s Orientalism, and Hall’s theory of representation, this dissertation explores how the kingdom of Saudi Arabia is represented on the social media platform Twitter. Specifically, the study aims to identify how Saudi Arabia and Saudis are represented in English-language tweets by Western media in the years after several political incidents in the region, such as the Yemen war, and new political leadership in Saudi Arabia that has introduced many economic and social reforms. Thus, the overarching research question in this study is, how have Saudi Arabia and Saudis been presented on Twitter recently? This study sheds …

The Monster At The End Of This: A Feminist Media Analysis Of Coverage Of Representative Ilhan Omar, Emma L. Schlei

All Graduate Theses, Dissertations, and Other Capstone Projects

With the impending 2020 election and the upcoming centennial anniversary of the 19th amendment, the topic of women in politics is more relevant than ever. Ilhan Omar is a Representative elected to the 2018 United States House of Representatives and is one member of the “squad,” a group of four women of color under the age of 50 who identify as part of the left wing of the Democratic Party. Ilhan Omar has been the focus of many liberal and conservative media outlets. In this research I focus on the tropes of Islamophobia that Omar faces to examine how political …