Digital Commons Network^™

Color Shift: A Graphic Design Process Book Exploring How Color And Motion Influence Emotional Perception And Brand Connection In Affordable Women's Fashion Jewelry, Elizabeth Voight

Theses

This study examines how manipulating color and motion within a single brand identity system influences consumer emotional response and brand consistency. Using a fictional modern jewelry brand, Quanta & Co., the research isolates color as the primary variable by applying nine distinct mid-range color palettes to identical layouts, logos, and structures across both print and digital touchpoints. These collateral assets include jewelry packaging, vehicle wraps, digital advertisements, and an animated logo. A quantitative survey was executed to capture real-time audience impressions regarding brand traits, perceived quality, and the overall alignment of each color variation with the brand's identity.

The findings …

Advertisement Recognition And Recall In Urban Environments, Carson L. Ambrose

Graphic Communication

Why is it that certain advertisements are so much easier to remember than others? And how can places like Times Square actually be communicating effectivly through the dense amount of different ads? This project aims to get closer to finding out how design and environmental ad density effect advertisement recognition and recall. To capture the real-world feeling of a dense city, a 3D printed one was created to allow for custom testing and various locations meant for displaying custom advertisements. These ads would be created using a variety of design characteristics such as color, hierarchy, composition, typography, and over all …

Re-Assembly, Tonia Zhang

Masters Theses

Graphic design is bound by invisible defaults — software suites, standardized formats, and interfaces optimized for speed, profit, and frictionless output. Re-Assembly treats these standardized technologies not as neutral scaffolding, but as the primary material for critical inquiry. By dissecting this “default” infrastructure, the work exposes the logic of extraction and control baked into our templates and grids. Through a practice of subverting and rebuilding these everyday systems, design is pushed to operate under decentralized and open terms. This repositioning rejects the role of the designer as a surface technician, instead defining them as an active agent and an architect …

Menstrual Muses: Art, Storytelling, And The Care-Based Communication Of Menstrual Justice, Burcu Koleli

Masters Theses

Menstrual Muses is an artistic research project comprising a written thesis and a body of work developed across soft sculpture, ceramics, illustration, graphic memoir, digital media, and participatory workshops. The written component operates alongside the studio practice, outlining the project’s theoretical framework, methodology, and context while engaging questions of communication, accessibility, embodiment, and stigma. It situates menstruation within feminist discourse, examining how it has been culturally silenced, regulated, and shaped through systems of power.

The artistic work functions as research materialized through practice, responding to the central question of how my art can facilitate conversations around menstrual justice. It explores …

Open Forms, Barbara Cutlak

Masters Theses

Open Forms

Architecture always exists in relation to the context in which it stands. There is no way, however, to anticipate how the constructed space will be inhabited, or transformed by the surroundings — and so, it remains open to discovery and change. Graphic design form can operate in a similar way: opening itself to a context by offering multiple ways of seeing, interacting and being performed.

Drawing from the contexts that have informed my practice — my training in architecture and the artistic movements of Brazil, my home country — Open Forms experiments with how to translate these spatial …

Constructed Care: Stitching Patient Journeys Through Quilting And Healthcare Design, Ashley D. Moberly

Graduate Final Projects

This thesis investigates how healthcare environments can better support patient experience through improved wayfinding, spatial clarity, and human-centered design strategies. Contemporary healthcare systems are often complex and difficult to navigate, placing additional cognitive and emotional burdens on patients, particularly those traveling from rural and underserved regions. Drawing from both professional experience in healthcare facilities planning and a comprehensive review of literature on spatial perception, wayfinding, and patient-centered care, this research identifies key challenges in how patients' access, interpret, and move through healthcare environments.

In response, the study introduces the Quilt Logic System, a conceptual framework that translates principles derived from …

Illustrated Children's Book: "The Adventures Of Mr. C", Anne-Marie Wadsworth, Joanne Whitcombe

Honors Capstones

"The Adventures of Mr. C" is a children's book written by Anne-Marie Wadsworth and her grandmother, Joanne Whitcombe. It was illustrated by Anne-Marie Wadsworth, 2026 NIU graduate, as her honor's capstone project. The book was presented at NIU's 2026 Visual Communication Senior Show on April 30th. It is a christian-inspired true story about an abandoned bird (Mr .C) that becomes part of Joanne's family. Mr C. flies away from his home and is lost for many months, until Joanne experiences a timely, unexpected miracle that only God and his angels can take credit for.

Sae What? Magazine - Issue 1 - 2026, Sae University College

SAE What? - Student Magazine

No abstract provided.

Branding Through Semiotics, Minimalism, & Branding Psychology: The Eurekafit Brand, Torri Salem

Theses

This paper examines how the combination of minimalism, semiotics, and branding psychology work seamlessly together to create an inclusive brand with an emotionally resonate visual identity system-- a brand that is cohesive and bridges the sub-brands of EurekaFit and Eureka CrossFit. What initially started as a logo redesign of Eureka CrossFit has now expanded into this dual-branding visual system, that communicates approachability, a sense of belonging and fitness, without being intimated, to its audience. This study investigates visual signifiers like color, typography and imagery, through a semiotic analysis and approach. I reduced clutter and visual noise and was able to …

Edges That Touch, Tommi Bonomo

LSU Master's Theses

Gender, a social construct, exists on a spectrum that is shaped by social, cultural, and embodied experience. Edges That Touch examines the instability of gender through the lens of combat sports, focusing on the way the hypermasculine environment abstracts femme identities. Informed by my lived experience, the work investigates the paradox in which empowerment and alienation coexist and destabilizes gender binaries.

Edges That Touch uses experimental graphic design processes and mixed media to recreate the psychological landscape and emotional realities that I navigated as a cisgender woman in the world of combat sports. I use visual techniques that obscure legibility …

Brute Force Branding: Variations & Repetitions Of The Almighty Dollar Banknote, Rui-Long Monico

Artl@s Bulletin

Abstract: This paper examines the U.S. dollar as a global brand and mythic icon, revealing how its stable aesthetic asserts dominance and infiltrates daily life. Through visual analysis and global comparison, it shows how banknotes are battlegrounds where art, identity, and geopolitics collide—currency as a weapon of soft power and cultural hegemony. The dollar’s visual inertia—ritualized, repeated, reappropriated—cements its supremacy as a symbolic force, where repetition enforces authority and variation sparks both resistance and conformity. Banknotes emerge as tools of statecraft and vessels of collective memory, as reflected in the author’s bespoke creation accompanying this study.

Résumé: Cet article analyse …

Designing Intentionally: Color Psychology In Graphic Design, Savannah Jons

Williams Honors College, Honors Research Projects

This study will explore the role of color in graphic design and the psychological processes behind viewersʼ emotional and perceptual responses. Research will investigate how color psychology is influential on design, how the selection of color guides design appeal, and how it can alter commercial messaging.

Will You Let Me In?, Irene Piazza

Theses and Dissertations

Imposed borders are everywhere: The borders created by stanchions during bureaucratic lines, the borders of a country, the borders of a page. Humans are forced to follow them. Borders are imposed structures that dictate a way to move, a way to write, a way to be confined. But what happens when those borders aren’t followed? What happens when someone decides to walk through the stanchion belt by crouching under it or sliding its buckle open? What happens if a person decides to walk outside of the paved pathway? What happens if someone crosses a border or writes beyond the page …

Greekmate: Communicating Startup Value Through Design And Marketing, Cameron Do-Khanh

Graphic Communication

This project examines how design and marketing can improve communication for early-stage software by applying these principles to GreekMate, a candidate management tool built for student organizations. The software functioned well but lacked a strong brand identity and clear value communication. Using Diffusion of Innovation Theory and research on UX strategy, the project focused on redesigning the brand system and marketing website to make the product easier to understand and more appealing to its audience. The redesign included a new visual direction, updated hierarchy, clearer feature explanations, and a more energetic style that aligned with student expectations. Informal user feedback …

Virtus Fidelis: Design In Modern-Day Catholicism, Elisha N. Butryn

Honors College Theses

Art plays a major role in how we view the world, and particularly, how we view religion. This thesis explores those themes and how design appears in modern-day Catholicism, and how Catholicism can impact design through the development of the brand Virtus Fidelis.

Communicating Change: A Visual Analysis Of American Political And Activist Posters, Hana Sage Morshedi

Graphic Communication

Across U.S. history, posters have helped movements inform, persuade, and mobilize the public, going beyond information to signal identity and values. In this project, I analyze 40 historically significant American political and activist posters, from wartime propaganda to civil rights and queer liberation, to explore how visual choices shape public opinion and drive social change. I focus on elements such as community/heritage colors, typography, composition, and cultural or movement-specific motifs to see how they signal identity, guide action, and contribute to a “successful” poster.

Cultural Synthesis In Iranian Graphic Design: A Fusion Of Tradition And Modernity, Maryam Mehrabadi

LSU Doctoral Dissertations

This thesis examines Iranian graphic design as a politically embedded and semiotically charged field wherein visual form operates as a site of ideological negotiation, cultural memory, and symbolic resistance. Focusing on the works of Ghobad Shiva and Morteza Momayez, the study situates graphic design within the sociopolitical constraints of the Pahlavi monarchy and the post-1979 Islamic Republic. It argues that Iranian design practices cannot be understood outside the country’s enduring identity crisis—shaped by the unresolved tension between three coexisting cultural strata: ancient Persian heritage, Islamic civilizational identity, and Western modernity. Drawing on the work of Edward Said, the thesis also …

Ddx219.1 Social Media Analysis And Marketing Strategy Example 5, Sae University College

Exemplars

This project involved creating a suite of social media content tailored to the student’s chosen creative project. The work is exemplary for its consistent visual style, platform-specific content design, and alignment with the strategic goals defined on Project 1.

Graphic Design For Visual Narratives: The Semiotics Of Diegetic Retrofuturism, Brooke Luke Ballard

Theses

While semiotics, diegesis, and retrofuturism have all been discussed at length in academia, it is uncommon to find the synthesis of all three. When these concepts are combined, it forms what I argue is a new genre of graphic design now prevalent enough in contemporary media to warrant definition and analysis. This thesis first explores the theories of visual semiotics, narrative diegesis, and retrofuturistic aesthetics individually before uniting them as a new design genre. Several candidates for this design classification will then be examined in case studies that meet the criteria of 1) containing a visual language that a modern …

Digital Biophilia In Web Interface Design For Accessibility And User Well-Being, Bryana Michelle Peifer

Theses

This interdisciplinary study explores the intersection between horticultural therapy and web design, focusing on the impact of biophilic design principles in shaping contemporary practices within digital interface design. This exploration addresses the multifaceted relationship between humanity and the natural world, particularly how this connection serves as a source for the emergence of nature-inspired elements in digital expressions and their subsequent integration into modern web design for accessibility and well-being. As digital environments increasingly dominate daily experiences, the need for digital wellness through nature integration has become critical, especially for individuals who have physical disabilities, limited mobility, or limited access to …

Tellings Of The Pacific Ocean: A Landscape-Based Approach For Multispecies Design And Hci, Maliheh Ghajargar

Engineering Faculty Articles and Research

Environmental disturbances induced by climate change have caused significant changes in our ecosystems and are threatening the health of our environments. As a response to this issue, a growing body of work has emerged in HCI and design, which seeks to foreground more-than-human stories in support of making more sustainable and just futures. This research contributes to this broad agenda by probing graphic novels as a multispecies storytelling method for design and HCI. Combining ideas from Anna Tsing’s adventures of landscape and from HCI and design’s use of sequential art (e.g., storyboards), we use landscape as the main protagonist of …

Ray Collection: Forging A New Fashion Genre, Olivia R. Cooper

Graphic Communication

This senior project addresses a gap in the fashion industry by creating a new genre through a unique collection and comprehensive branding. The "RAY" collection draws inspiration from the designer's artistic roots and is a deeply personal homage to influential female artists like Frida Kahlo, Louise Bourgeois, and Leonora Carrington, whose works have inspired the designer's creative journey. Each piece in the collection draws direct inspiration from these artists, reflecting the creator's vision and self-expression, a key element of the streetwear genre incorporated into the designs.

The project also heavily emphasizes fashion branding, encompassing a logo, brand identity, social and …

Gesture And Trace, Luisa M. Heindl

Masters Theses

I approach type as both gesture and trace: something made and something read, impulse and afterimage, formed through action, reception, and reuse.

My work focuses on the smallest components of written narratives: the shapes that form and encase letters, and the typography that enhances the emotional and cultural resonance of text. I explore how type and language encode meaning through various lenses, whether through the ideological ‘freight’ of reviving or using historical styles, the emotional charge of certain forms, the possibilities of variable font technology, or the curated (and sometimes instrumentalized) narratives embedded in nostalgic-feeling visual trends.

Typographic expression embodies …

No One Thing, Kate Brown

Masters Theses

Graphic design has mobility. It is oriented toward action, travel, and distribution.

My projects put me in touch with people and ideas, language, and visual form. They’re broad, conversational, and curatorial in spirit. They allow me to cut a path through the discipline of graphic design, and to branch opportunistically out to others, when I can—to art, architecture, fashion, writing. I expand my field of operations. Make it as big as you are. Make it 1:1. Take the part and run with it. Fold it up, send it away.

20th Century Graphic Design Development: Bridging Theory, History, And Practice Through Russian Constructivism, Oscar A. Gonzalez Jr.

Theses

This project centers on examining Russian Constructivism as a design movement and its influence on contemporary graphic design practices. It focuses on bridging historical theory and visual style with modern studio work, particularly through the creation of LGBTQ+ advocacy posters inspired by Constructivist aesthetics. The aim is to analyze the formal visual elements of Russian Constructivism while producing original designs that engage with current issues of identity and inclusion. Additionally, the project explores how the integration of analog and digital techniques can elevate visual messaging and creative expression.

Pedro Aceves Mfa Thesis, Pedro M. Aceves

Electronic Theses, Projects, and Dissertations

My Work is about looking at Cruising through a queer decolonial lens. Using multiple mediums such as photo, glass, Augmented reality, and film, I explore these queer histories and aesthetics through not just an anthropological approach but also an artistic epistemological approach weaving together narratives of prehispanic and modern queer Latinidad.

A Different Way To Hear: The Role Of Children’S Literature In Promoting Asl And Deaf Awareness, Joslyn Harrington

Honors Projects

A Different Way to Hear is a 32-page children’s storybook project designed to promote early exposure to American Sign Language (ASL) and foster cultural awareness of Deaf identity. The story follows a hearing child who, through friendship with a Deaf peer, learns to experience the world through senses beyond sound. Inspired by research on ASL acquisition, Deaf Studies, and inclusive education practices, the book naturally integrates ASL into the narrative and illustrations to model visual communication strategies for young readers. This project responds to a lack of children’s literature that authentically portrays Deaf characters outside of deficit-based narratives. Through careful …

Mind The Gap: An Exploration Into The Accessibility, Ease Of Use, And Design Of Public Transport Wayfinding, Jack Nierenberg

Honors College Theses

Wayfinding, an essential aspect of public transport, is not always accessible, user-friendly, or well-designed. Because of this, people with disabilities, language barriers, or other difficulties understanding information or navigating public transport are put at a disadvantage. This thesis explores prior research and projects, as well as in-depth case studies of three cities' public transport systems, to identify best practices and guiding principles for enhancing accessibility, ease of use, and design. These principles can be incorporated into a unifying standard to improve public transport wayfinding and bridge gaps in existing systems.

Grapholinguistics In Graphic Design, Cameron Schumann

Student Research Symposium

Writing systems function as more than linguistic tools; they serve as powerful cultural and aesthetic symbols that influence branding, fashion, and multimedia design. Through an examination of typographic symbolism, foreign scripts evoke themes of mystery, exoticism, brutalism, constructivism, and authoritarianism, shaping consumer perception and artistic narratives.

Improving The User Experience Of Joining Bowling Green State University’S Intramural Sports Program, Emily Piekenbrock

Honors Projects

This project, completed as part of the Honors and VCT Synthesis coursework at Bowling Green State University, focuses on improving the user experience of joining and participating in the university’s intramural sports program. Despite the program's popularity and impact on student life, usability issues within its IMLeagues platform and inconsistent or missing rulebooks have created barriers to entry and engagement. To address these challenges, the project involved the design and development of a standardized, user-friendly set of rulebooks for all intramural sports, a how-to guide for purchasing IM passes, and a quick-reference card for flag football referees. Grounded in research …