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Marketing De Moda Predictivo E Inclusivo: Estrategias De Segmentación Avanzada Para Audiencias Diversas Con Inteligencia Artificial, Oscar Barroso Huertas

GDI. Revista de investigación de Género, Diseño e Innovación

Introducción: El marketing predictivo, impulsado por la inteligencia artificial (IA), está transformando cómo las marcas anticipan las necesidades de sus audiencias. En Moda, la personalización es clave para conectar emocionalmente con los consumidores, pero también es esencial que las marcas sean inclusivas, respetando la diversidad y la privacidad. Este artículo explora cómo las marcas de moda usan el marketing predictivo para segmentar audiencias diversas, garantizando campañas personalizadas e inclusivas. Metodología: Este estudio adopta un enfoque mixto, combinando revisión documental y análisis cualitativo. Se revisan fuentes académicas y casos de marcas que aplican marketing predictivo inclusivo, utilizando tecnologías como machine learning …

Hospitality At The End Of The World: An Ideological Rhetorical Criticism Of Tactical Technical Communication In The Prepper Journal, Ryan Cheek

English and Technical Communication Faculty Research & Creative Works

No abstract provided.

Tradwives: The Housewifization Of The Girl Boss, Gagan Kaur

Dissertations, Theses, and Capstone Projects

This thesis examines the reemergence of a particular performance of domesticity in the post-pandemic era, focusing on the rise of the "tradwife" (traditional wife) movement alongside the normalization and spread of Alt-Right ideology through popular social media platforms. It argues that the tradwife is not a return to tradition, but a commodified performance of domesticity built on the erasure of social reproductive labor. Tracing the lineage of the “housewife” from the enclosure of the commons to imperial domesticity and from the “girl boss” to tradwife influencer culture, this project situates the tradwife within a longer history of "housewifization"—wherein women's labor …

Buddy Team 9: The Legacies Of Hiv/Aids Caregiving (New York City, 1990-1993), Jeff Donaldson-Forbes

University Honors Theses

An autoethnographic thesis asks, How were the volunteers of Gay Men's Health Crisis (GMHC) Buddy Team 9 (NYC, circa 1990-1993) impacted by HIV/AIDS caregiving? The author, a former member of GMHC Buddy Team 9, provides context to the HIV/AIDS crisis in a particular era (1990-1993), place (New York City), and cultural setting (via volunteer work supporting a major AIDS service organization).

Cultural Shadows: Vampires And The Shifting Fears Of The West, A Creative Exploration Of Vampire Media And Its Reflection Of Evolving Social Anxieties, Tasha Sayre

University Honors Theses

Cultural Shadows: Vampires and the Shifting Fears of the West is a creative-critical thesis that explores vampire media as a reflection of evolving social anxieties in Western culture. Focusing primarily on film and television, with reference to key literary texts, this study examines how the vampire figure is used to articulate and dramatize recurring societal fears—particularly those surrounding women's sexuality and autonomy, queer identity, and class-based inequality. Through close readings of influential vampire narratives, the thesis demonstrates how these stories mirror cultural tensions and moral panics, transforming the vampire into a symbol of both fear and fascination. Drawing on gender …

The "Self" In Crisis: A Study Of Audre Lorde's The Cancer Journals, Golnaz Salehkarimi

Dissertations, Theses, and Capstone Projects

In this thesis, I focus on The Cancer Journals and explore how Audre Lorde articulates the chaos followed by breast cancer in her life: what is the nature of the crises? What aspects of her life are largely affected by it? How it unsettles her understanding of time and place, how her daily life, work, relationships, and future plans get affected, and how her self-image and her agency and subjectivity are threatened. Relying on theories of women’s autobiographies, women’s writings, and illness narratives, I explore Lorde’s ways of writing about her body and emotions to regain her sense of self …

The Stream Of Life, Yitao Yuan

Masters Theses

The repetitive engagement with technological objects erases the depth of emotion by creating habits that bypass embodied and erotic pleasures and lead to a de-sexualized form of technology fetishism. The stimuli produced by machines that humans engage with are not able to convey the strength of intimacy between humans. Such virtual stimuli as the words and images produced and mediated through modern machines continuously shape conscious perception. This thesis book is split into two sections: a theoretical text and a series of images and explanations about my installation practice and process. They both seek to investigate the intersection of human …

Echoes Of Longing, Mahalexmi Mohan

Masters Theses

Loss lingers like a shadow, a weight no time can lift. Longing becomes a silent scream, echoing within, unanswered. Internal pain festers in the quiet, where unhealed wounds weave themselves into the fabric of being. Each breath is both survival and surrender, a fragile balance between hope and the hollow ache of what was, what will never be, yet could be.

Abstract

My work is deeply influenced by my experiences within a dysfunctional family structure and is explored through the relationship of emotional vulnerability and its effect on self-worth. Layered into the work is a confrontation with the scars, conflict …

Gust, Stroll, Veil, Jungeun Park

Masters Theses

I witness the unsettling and chaotic moments of everyday life:

blood clots in fried eggs, a dead rat on my porch, mites crawling on our skin . . .

These quiet tragedies exist with almost brutal indifference!

We eat, digest, excrete. We menstruate. We parasitize. We coexist.

I seek the intersection of repulsion and wonder in my daily experience and body sensations, visualizing unseen stimuli. I employ veil as a strategy. It conceals yet reveals. Sometimes, it acts as a transparent layer, sharpening what lies beneath. Other times, it blurs colors and forms, rendering them ambiguous. Veil transforms, entices, and …

Of Dolls And Jewels : Keeping As A Strategy Of Care And Belonging, Yuqi Fan

Masters Theses

In this thesis, I will discuss the psychology behind object attachment in the doll-keeping subculture by integrating doll language into contemporary jewelry. I researched the Chinese term “Pi” as an accurate way of explaining how doll-keepers are attached to their dolls. In this 21st century, the widespread use of social media and AI technologies have deepened people's reliance on virtual spaces, leading to emotional detachment in our society. Adopting the concept of “Pi” into contemporary jewelry, which encourages a shift in focus towards external objects, the practice of doll-keeping becomes a form of self-care that compensates for our current loneliness …

Jotographía // Fagtography: On Amor Propio Radical // Radical Self-Love, Jonathan Erick Guzman

Masters Theses

“Jotographía // Fagtography: On Amor Propio Radical // Radical Self-Love” is an interdisciplinary thesis that explores the intersections of queer Chicanx identity, photography, and performance as technologies of survival and self-construction. I construct a speculative archive of Chicanx queer experience through my tripartite personas: Barbí, Luke, and myself—collectively, the Guzman Triplets.

Through these embodied avatars, I embrace rasquachismo, camp, Catholic iconography, and hybrid photographic processes—including Polaroids, AI-manipulated imagery, anthotypes, and installation—to investigate visibility, fragmentation, and ancestral memory. Rooted in Gloria Anzaldúa’s frameworks of la herida abierta and nepantla, José Esteban Muñoz’s concepts of disidentification and queer futurity, and bell …

Covered In Snow, Katelynn M. Rogers

Masters Theses

Covered in Snow is a photographic exploration into the ripple effect of maternal loss and environmental decay in my hometown of Canton, Ohio. In the wake of a miscarriage, the woods I had grown up within began calling to me, urging me to return. Unbeknownst to me, a series of accidental deaths of women had been happening throughout these trees my entire life, their stories only coming to the surface as I looked to the trees for solace. This series of inexplicable deaths in the woods I so desperately loved began to alter my relationship to the trees, a distrust …

The Dialectic Of Airless Space, Ophelia Arc

Masters Theses

The Dialectic of Airless Space is a cumulative, cross-disciplinary research project that explores ‘airless space’ as a somatic and psychological condition shaped by institutional environments. Unfolding over time through five interrelated books, the project weaves together writing, ephemera, textile sculpture, and drawing to archive the invisible architectures of bodily and mental experience.

Embodied Archives, Emerging Futures, Xuân-Lam Nguyen

Masters Theses

Fifty years after the end of the U.S.–Vietnam War, this thesis reflects on the entangled relationship between the two nations, inspiring hope while challenging dominant representations of trauma and tragedy. Drawing from autobiography, family history, folk art traditions, colonial photographs, hierarchies within art history, archives of student activism, and key geopolitical events, the work explores the complex intersections of queer identity and glitchy historical narratives. Combining research-based inquiry with time- and labor-intensive processes, it reimagines historical materials to construct alternate possibilities for the future.

Silly Little Romance Books: Analyzing The Value And Function Of The Popular Romance Genre, Mckenzie Chan

Honors Projects

Amidst the increasing popularity of the romance genre, as evidenced by notable growth on online platforms such as TikTok, this project interrogates the perceived value and function of contemporary romance fiction. Drawing on the existing field of romance scholarship, this paper synthesizes key arguments pertaining to romance’s content, readers, form, and market, respectively. Such analysis is grounded in a reading of Ana Huang’s 2021 novel Twisted Love. Furthermore, given the highly gendered nature of popular romance, lenses of feminist critique are used to unpack the cultural significance of these narratives, exploring both the dangers and the merits that they …

The Rainbow War: Ballot Measure 9 And The Fight Over Gay Rights In Oregon, Patrick Douglas Lasalle

Dissertations and Theses

On November 3, 1992, Oregonians were asked to vote on Ballot Measure 9, an amendment to Oregon's constitution that would prohibit anti-discrimination protections for homosexuals, prohibit the use of public funds and facilities to "promote" homosexuality, and require schools to actively discourage homosexuality as "abnormal, wrong, unnatural, and perverse." In this narrative history, I will explore Measure 9 and the ways in which it divided the state, beginning with its introduction in May 1991. I examine the history and reasoning of the Oregon Citizens Alliance, the Christian Right organization behind the measure, as well as the gay and lesbian community’s …

A Quantitative And Qualitative Analysis Of The Workplace Challenges Experienced By Women, Ahmed Mohammed Almousa

Dissertations and Theses

This dissertation explores the persistent workplace challenges experienced by women through three interrelated studies using both quantitative and qualitative methods. Despite decades of progress, women continue to face structural barriers, sexual harassment, gender discrimination, and emotional labor demands that shape their professional experiences.

The first study analyzes GSS data to examine the impact of the #MeToo movement on self-reports of sexual harassment and gender discrimination. Results show an increase in reporting sexual harassment among White men and Women of color. With respect to men of color and white women, the results were not significant or did not show an increase. …

Editor's Note, Robert Rabe

Journal of 20th Century Media History

Editor's column for Vol. 3, Issue 1

Disability: A Dirty Word? How Language Historically Perpetuates Exclusion And Systemic Oppression, Kelly E. Imm

Graduate Masters Theses

In 1990, the passage of the Americans with Disabilities Act (ADA) marked a pivotal moment in the American disability rights movement, which began in the 1960s and sought to secure civil rights for people with disabilities. Despite this monumental achievement, this thesis considers how the language used throughout American history and culture to describe people with disabilities, even within the confines of progressive legislation like the ADA, remains deeply rooted in ableist and oppressive historical attitudes. At the heart of this issue, this thesis demonstrates how the medicalization of disability, which has dominated American culture for centuries, continues to frame …

"I'M Strictly T4t": Trans For Trans Connections In The Contemporary, Madi Lou Alexander

Dissertations and Theses

Trans for trans relationships, referred to as "t4t", are a relationship type specific to trans individuals. Linguistically originating from Craigslist personal ad spaces, t4t indicates a trans person seeking out and engaging with another trans person. The scope of relationships under the t4t label are often largely associated with sexuality and dating scenes due to their conception in online cruising spaces. Through qualitative analysis, I assess the range of what t4t relationships are through 30 in-depth interviews with participants identifying as trans. This work moves away from focusing on the deficits of holding a marginalized identity, instead aiming to center …

1960s Teen Fan Magazines And The Beatles: An Exploration Of Community, Fandom, And The Beatles Narrative, Allison Bumsted

Journal of 20th Century Media History

In the 1960s, before the days of the internet, there were few places a young person could read about popular music – as a limited number of print media outlets took popular music, especially rock, seriously. In order to read about popular music (beyond the reprinting of lyrics, industry news, or promotions), one would turn to newly developed teen-type and teen fan magazines like DIG or 16 Magazine, where pages were full of artists such as Elvis, Annette, Leslie Gore, Connie Francis, and Paul Anka. In 1964, the teen fan magazine reached a new height with the arrival of …

Analyzing Florida’S Lgbtqia+ Censorship Laws And Their Anti-Democratic Attack On Education, Peyton Sibert

Dialogue: The Interdisciplinary Journal of Popular Culture and Pedagogy

The past four years (2021-2024) have seen an increase in academic censorship laws and anti-LGTBQIA+ rhetoric across the United States. Florida, specifically, has established itself as a leader in discriminatory legislation. In this paper, the author analyzes four Florida laws: HB 1557, HB 1069, HB 7, and SB 266, along with the rise in book bans to consider both the pedagogical effects and negative impacts on the LGBTQIA+ community. These analyses will be juxtaposed with extant political rhetoric around these laws to expose a) the intent of the law b) the contradictions within and across laws and thereby c) the …

Chess As A Visual Language: Women Playing Love In The Medieval Courts Of Spain And France, Zoe Kobs

Undergraduate Theses in Art History

This thesis explores the visual representations of the game of chess in two case studies during the medieval period in the courts of Europe: manuscript illustrations in Spain, and a carved ivory mirror case in France. These case studies reveal how visual objects were used to construct cultural realities. Specifically, they illustrate how depictions of chess combined with the presence of women not only alluded to romantic possibilities, but also dictated the role, conduct, and perception of women in the medieval courts. The imagined woman’s adherence to expected court rules, rules stemming from chess games, and the art of love …

The Rise Of The Final Girl, Emma C. Brown

Merge

No abstract provided.

A Seat At The Schoolhouse Table: Reimagining Education Through Afrofuturist And Womanist Theory, Natasha M. Capers

Student Theses

“A Seat at the Schoolhouse Table: Reimagining Education Through Afrofuturist and Womanist Theory” critically examines how curriculum, even when well-intentioned, can perpetuate harm by excluding the lived experiences of marginalized communities—especially Black, Indigenous, and LGBTQIA+ students. Using a real middle school immigration assignment given to the author's son as a case study, this capstone deconstructs the structural biases embedded in curriculum design and proposes a radical reimagining through the liberatory lenses of Afrofuturism and Womanism. Blending scholarly inquiry, personal narrative, and community-based interviews, this project offers a restructured assignment that centers joy, identity, and speculative storytelling as tools for educational …

Revolution Beneath The Burqa: Afghan Women’S Grassroots Resistance And A Goal Of Sustainable Change Under The Taliban (1990s-2000s), Ava Stover

Senior Theses

This case study examines two juxtaposing initiatives; The Revolutionary Association of the Women of Afghanistan (RAWA) and Beauty Without Borders, and their differing approaches to addressing systemic oppression and empowering Afghan women post-Taliban takeover in 1996. RAWA employs a grassroots model while Beauty Without Borders, a Western-led initiative, emphasizes beautification. The study considers RAWA’s effectiveness in addressing structural inequalities while highlighting the limitations of externally driven programs like Beauty Without Borders. This analysis contributes to understanding how grassroots movements can achieve sustainable systemic change, while the West’s continuous misinterpretation of cultures and lifestyles different from their own has perpetuated failed …

Transgender & Gender-Diverse Interpreter Experiences, Atlas Rideout

Undergraduate University Honors Capstones

Transgender and gender-diverse ASL interpreters face unique challenges in their professional lives that remain largely unexamined in interpreting research. This investigational research project addresses this gap by exploring their individual lived experiences through analysis of both anecdotal and numerical data collected via a survey. Through this survey, participants were invited to share their narratives, highlighting issues such as discrimination, self-disclosure, and gender identity within professional practice. At the time of writing, very minimal research has been done on the experiences of transgender and gender-diverse ASL interpreters. The research that has been completed has either lumped transgender individuals in with the …

The Algorithm Of Inclusion: Homonationalism, Queer Advocacy, And Digital Marketing Of Un Ecosoc Ingos And Indian Ngos, Dewansh Chauhan

Master's Theses

Advocacy organizations have increasingly turned to social media as digital platforms become integral to contemporary activism, shaping public discourse and securing institutional legitimacy. This thesis examines the organizational communication of organizations that support marginalized sexualities within a neoliberal and homonationalist context. Employing Critical Content Analysis (CCA), the study analyzes a representative sample of 200 Instagram posts from 2024, comparing two international NGOs with ECOSOC status at the UN (Outright International and ILGA) and two national NGOs in India (Humsafar Trust and Naz Foundation). The findings reveal how homonationalist tendencies may manifest at the intersection of engagement metrics, identity-centric rhetoric, brand …

You Are Not The Hero: Women’S Role In “Rapunzel”, Amber L. Budd

The Confluence

This paper uses the Feminist literary theory to examine the roles and presentation of characters in the fairy tale “Rapunzel” and how the women reinforce patriarchal ideals by conforming to either angelic or monstrous behaviors.

Misidentified Bodies And Missing Data: Exploring Forensic Disempowerment And Skeletal Narratives Of Transgender And Gender-Diverse Individuals In The United States, Taylor M. Flaherty

UNLV Theses, Dissertations, Professional Papers, and Capstones

The bodies of transgender and gender-diverse (TGD) individuals represent a physical nexus of contempt and scrutiny. In the United States (U.S.), TGD people experience disproportionate levels of violence and premature death, contributing to a persistent epidemic of harm. Institutionalized anti-TGD biases have reinforced systemic neglect, leading to the routine exclusion of TGD individuals from research, data collection, and historical archives. The absence of state or federal initiatives to track mortality trends and risk factors among this population further exacerbates their systematic erasure. In particular, forensic scientists have traditionally relied on dichotomous indicators of sexual expression which may fail to account …